本书是国内外采用*为广泛的财务会计教材之一，其特色在于：从介绍财务会计的基本概念入手，逐步深入；注重对财务报表的分析和应用；使用大量的案例帮助学生更好地理解知识点。
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营销管理：提升顾客价值和利润增长的战略（第4版）——营销学精选教材·英文影印版
萍隼碛桑
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王安石全集（套装共10册）作者:王水照 主编 出版社:复旦大学出版社P
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科学素养文库【套装41册】自然哲学之数学原理+相对论的意义+希尔伯特几何基础+天体运行论北京大学出版社
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More than a Motorcycle: The Leadership Journey at Harley-Da
While the business press was celebrating Harley-Davidson's remarkable financial turnaround in the late 1980s, the company's leader, Rich Teerlink, was deeply concerned. He knew that the storied motorcycle maker-flush from having beaten back an assault by skilled and determined Japanese competitors-now faced a new and even more formidable challenge: maintaining and improving upon its success in the absence of an external crisis. Partnering with longtime organizational consultant Lee Ozley, Teerlink did something extraordinary: he moved beyond the top-down strategies that had just saved the company from extinction and began building a different Harley. The new Harley would be driven not by its top executives, but by its employees at every level. What happened over the next twelve years is the stuff of turnaround legend.
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探讨了固定收益归因分析、衍生品投资工具和另类投资策略的归因分析、杠杆和空头持仓、对冲基金的风险调整的绩效测评，以及一些标准的更新。是参与资产管理工作者的必备参考书！ CFA协会金融前沿译丛 《全球房地产投资信托：人，过程，管理》 《华尔街证券分析与公司估值方法》 《*组合投资》 《证券化和结构性融资后信贷紧缩：整个生命周期的新做法》 《手把手教你使用Excel建模结构型金融现金流》 《并购套利：如何从事件驱动套利中获利》 《投资组合绩效测评实用方法》
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舵手经典系列丛书19册 期货交易策略+江恩商品期货教程+职业期货交易者+股市怪杰金融投资
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博弈入门=An Introduction to Game Theory——新世纪高校经济学英文版教材
“这是一本充满灵巧和具有独创性应用与例题的教材，从而受到了教授与学生的共同欢迎。认真使用此教材的学生很有可能找到一种对他们眼前这个真实世界发生事情的全新思考方式。” —— 泰德·伯格斯特姆，加利福尼亚大学圣巴巴拉分校经济学教授
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战略管理【套装25册】竞争战略+战争论+战略历程+聚焦：决定你企业的未来+发现利润区
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日本精益制造系列套装1-35 全35册 精益制造 工匠精神+生产管理+第四次工业革命+工厂经营+精益制造成本管理等 企
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牛津通识读本【套装58册】人生的意义+托克维尔+现代日本+马基雅维里+简明逻辑学+科学哲学
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国学经典书籍全套正版套装丛书山海经鬼谷子/.四书五经论语资治通鉴.聊斋志异.李太白集名家批注周易 唐诗 宋词 中华国学
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本书对试图对合并、接管、重组有及公司控制等各个重要主题进行全面、系统、充分的探讨。结合有关金融经济学、企业财务、企业经济学、公司战略、会计以及法律方面的关键性概念和资料，提炼出完整的理论框架。
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”臼橛梢允奔湮?蚴章嫉奈鞣焦?残姓?Ц鞲鍪逼诘木?渎畚摹⒆ㄖ?捅ǜ嬷械木?势?位惚喽?桑?樯芰宋鞣焦?残姓?д叩闹饕?鄣慵肮?残姓?Ц髦至髋傻闹饕?砺郏?勺魑?笱П究聘吣昙堆??⒀芯可?肮?补芾硭妒
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线装藏书馆【套装48册（文白对照）竖排】周易全集 本草纲目 论语 曾国藩全集 三希堂法帖等
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国学读物【套装19种】中华上下五千年+本草纲目+千金方+中国皇帝全书+鲁迅文集古籍国学 历史知识读物 历史小说 畅销书绸面 精装16开
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Corporate governance（MBA系列：公司管制）（原英文版）
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HBR ON NONPROFITS（哈佛商业评论－非盈利性组织）（英文原版）
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How to interview like a top MBA（如何像MBA一样面试）（英文原版）
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鉴赏辞典【套装18册】宋词鉴赏辞典+唐诗鉴赏词典+诸子百家名篇鉴赏辞典+先秦诗鉴赏辞典
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正版 沈石溪动物小说全集套装全5辑全套34册 中外动物小说精品作品系列 沈石溪的书籍全集 学生课外阅读书籍畅销书 拯救沈石溪小说 100%正版 动物小说畅销
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HBR ON LEADERSHIP（哈佛商业评论－领导学）（英文原版）
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本书从国家、行业、企业三个层次对电子商务战略进行对比与分析，帮助读者建立对电子商务战略的基本认识，提升读者对电子商务战略关键问题的分析和理解能力。在阐述战略理论的基础上，结合大量实例和数据，揭示电子商务战略的发展与变化规律，以建立一套完备的电子商务战略理论体系，为电子商务战略研究者和制定者提供前瞻性的指导。 本书首次从国家、行业、企业三个层次全面分析电子商务战略。立足实例，运用比较学方法，结合传统战略理论研究当今世界电子商务战略。重点介绍了中国战略现状，为世界各国研究中国经济发展提供参考和帮助。
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中英对照名著【套装28册】工作颂歌+老人与海+旅行的艺术+哲学的慰藉+爱丽丝镜中奇遇记中英双语 世界名著
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龚鹏程作品 全套【套装20册】中国文学史+国学入门+儒门修证法要+鹏程问道+文学散步龚鹏程讲『道』 龚鹏程讲『佛』 龚鹏程讲『儒』（上下） 墨林云叶 墨海微澜
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Writing winning business proposals（如何撰写制胜的商业计划书）
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Five years ago, Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They finally settled on 11--including Fannie Mae, Gillette, Walgreens, and Wells Fargo--and discovered common traits that challenged many of the conventional notions of corporate success. Making the transition from good to great doesn't require a high-profile CEO, the latest technology, innovative change management, or even a fine-tuned business strategy. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner. Peppered with dozens of stories and examples from the great and not so grea
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国学经典【全10套40册】道德经全集 四书五经 聊斋志异 鬼谷子 中国通史 楚辞四书五经 名家批注论
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Big Fish Eat Small Fish is a simple tale, which brings system thinking to the layperson in a concrete way. This beautifully written tale is set in the scene of an underwater world where different species and sizes of fishes once lived harmoniously with each other. However, this paradise soon turned into a war zone when the population exploded and their staple food soon became scare. The once melodious paradise was soon filled with backbiting and skepticism among the fishes; big fishes blamed the small fishes for eating too much and the small fishes blamed the big fishes for consuming too much. To savage the situation, Wiz, a wise old fish encourage the fishes to grow their own food and teaches them how. The fishes tried but alas, they are not a united and determined bunch. Inevitably, food ran out and to satisfying their hunger, big fish start eating small fish and small fish start eating shrimps. From this exquisite story, one can identify the common problems that we face in life; shifting resp
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马克思主义研究译丛【套装24册】理解马克思+马克思传+平等与自由+马克思与黑格尔的对话
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本书共分十章，系统论述了会议召开的目的、会议参加者、讨论内容、会议记录、召开地点等会议准备事宜，以及会议召开过程中具体的使用工具、召开者及会议语言等细节，使读者不仅能全面地掌握整个会议技巧，而且能领会作者点到即止的语言魅力。
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Cornea: Color Atlas & Synopsis of Clinical Ophthalmology （W
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