The Tipping Point 引爆点 当当5星级英文学习产品 誉为“21世纪的彼得德鲁克”的《纽约客》杂志专职作家
Amazon.com "The best way to understand the dramatic transformation of unknownbooks into bestsellers, or the rise of teenage smoking, or thephenomena of word of mouth or any number of the other mysteriouschanges that mark everyday life," writes Malcolm Gladwell, "is tothink of them as epidemics. Ideas and products and messages andbehaviors spread just like viruses do." Although anyone familiarwith the theory of memetics will recognize this concept, Gladwell'sThe Tipping Point has quite a few interesting twists on thesubject. For example, Paul Revere was able to galvanize the forces ofresistance so effectively in part because he was what Gladwellcalls a "Connector": he knew just about everybody, particularly therevolutionary leaders in each of the towns that he rode through.But Revere "wasn't just the man with the biggest Rolodex incolonial Boston," he was also a "Maven" who gathered extensiveinformation about the British. He knew what was going on and heknew exactly whom to tell. The phenomenon continues to
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Blink 眨眼之间：不假思索的决断力（又译：决断两秒间）誉为“21世纪的彼得德鲁克”的《纽约客》杂志专职作家Malco
Amazon.com Blink is about the first two seconds of looking--the decisiveglance that knows in an instant. Gladwell, the best-selling authorof The Tipping Point, campaigns for snap judgments and mind readingwith a gift for translating research into splendid storytelling.Building his case with scenes from a marriage, heart attack triage,speed dating, choking on the golf course, selling cars, andmilitary maneuvers, he persuades readers to think small and focuson the meaning of "thin slices" of behavior. The key is to rely onour "adaptive unconscious"--a 24/7 mental valet--that provides uswith instant and sophisticated information to warn of danger, reada stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions:marketers can manipulate our first impressions, high arousalmoments make us "mind blind," focusing on the wrong cue leaves usvulnerable to "the Warren Harding Effect" (i.e., voting for ahandsome but hapless president). In a provocative chapter thatexposes the "dark side of
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