If you’re enrolled in an executive education or MBA program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In The Case Study Handbook, William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author’s framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more
¥153.10
The Cambridge Companion to Ancient Scepticism（ISBN=978052169
This volume offers a comprehensive survey of the main periods,schools, and individual proponents of scepticism in the ancientGreek and Roman world. The contributors examine the majordevelopments chronologically and historically, ranging from theearly antecedents of scepticism to the Pyrrhonist tradition. Theyaddress the central philosophical and interpretive problemssurrounding the sceptics' ideas on subjects including belief,action, and ethics. Finally, they explore the effects which theseforms of scepticism had beyond the ancient period, and the ways inwhich ancient scepticism differs from scepticism as it has beenunderstood since Descartes. The volume will serve as an accessibleand wide-ranging introduction to the subject for non-specialists,while also offering considerable depth and detail for more advancedreaders. ? Good introductory text as no prior knowledge of the subject isrequired ? Clear organisation by historical period and by topic,providing the reader with concise contextual informa
¥225.20
SKINNY, THE(ISBN=9780767930406) 英文原版
¥42.70
¥33.00
EDUCATION OF HENRY ADAMS, THE(ISBN=9780679640103)
¥65.00
¥213.80
BEETHOVEN'S HAIR(ISBN=9780767903516) 英文原版
¥48.70
ENRIQUE'S JOURNEY(ISBN=9780812971781)
¥69.00
¥69.00
All's Well that Ends Well（ISBN=9780521535151）
¥110.30
ALL OVER BUT THE SHOUTIN'(ISBN=9780679774020)
¥69.00
The Mask of Command(ISBN=9780140114065)
¥66.30
REPAIRING YOUR MARRIAGE(ISBN=9780761509639) 英文原版
¥46.20
HOW TO MAKE LOVE ALL THE TIME(ISBN=9780440208938)
¥41.40
MARYJANE'S OUTPOST(ISBN=9780307345806) 英文原版
¥91.40
HEALING FOODS, THE(ISBN=9780440214403) 英文原版
¥22.90
WELL-ROUNDED PREGNANCY COOKBK(ISBN=9780307351814) 英文原版
"The advice 'don’t eat for two' does not mean that a pregnantwoman should forgo taste or cooking pleasure in her quest to feedherself and her developing baby. Karen Gurwitz, herself a mother ofthree and the innovative President and Founder of Mothers Menus, has written a terrific book filled with nutritionalinformation, stories, and menus. The Well-Rounded PregnancyCookbook delivers a “meal come true” for the expectantmom." —Judith Reichman, M.D., gynecologist, medical correspondent for the Today Show , and author of Slow Your Clock Down: A Woman’sComplete Guide to a Younger, Healthy You " I am reading The Well Rounded Pregnancy Cookbook —it ismy new preggers bible. Not only is it informative, but it'sinspiring and serving as an anchor to keep me on a healthy track.Bless you, Karen, for writing that book!" —Jillian Swartz, CEO/Editor-in-chief, THE FAMILY GROOVE
¥51.50
On Aggression 论侵略 ISBN9780415283205
¥120.60
Marines in the Garden of Eden: The True Story of Seven Blood
¥66.30
Love's Labour's Lost（ISBN=9780521294317）
¥124.30
¥79.20
THE DIARY OF A YOUNG GIR《安妮日记》(ISBN=9780385480338)
Anne Frank's diaries have always been among the most moving andeloquent documents of the Holocaust. This new edition restoresdiary entries omitted from the original edition, revealing a newdepth to Anne's dreams, irritations, hardships, and passions. Anneemerges as more real, more human, and more vital than ever. Ifyou've never read this remarkable autobiography, do so. If you haveread it, you owe it to yourself to read it again.
¥56.00
The Greatest Show on Earth: The Evidence for Evolution 《地球上伟
¥114.40
Discover the Moon（ISBN=9780521535557） 英文原版
¥167.00
SUGAR ADDICT'S TOTAL RECOVERY(ISBN=9780345441331) 英文原版
¥45.80
SEVEN PRINCIPLES MARRIAGE(ISBN=9780609805794)
¥65.00
¥93.00
MIDDLE PASSAGE, THE(ISBN=9780375708343) 英文原版
The coolest literary eye and the most lucid prose wehave.?? The New York Times Book Review Belongs in thesame category of travel writing as Lawrence?s books on Italy,Greene?s on West Africa and Pritchett?s on Spain.? ? NewStatesman Naipaul travels with the artist?s eye and ear and his observationsare sharply discerning.? ?Evelyn Waugh Where earlier travelers enthused or recoiled, Mr. Naipaul explains.His tone is critical but humane, and he tempers his inevitableindignation with an admirable sense of comedy.? ? TheObserver Dazzling reportorial skills and a sharp historical mind.?? The New York Times -- Review
¥48.70
"Whatever the ultimate literary verdict on this sorrowful andpenetrating but uneven book, I cannot think of a nonfiction authorin this country who has so bravely taken up [James] Baldwin's dare.Carr calls her volume "Our Town" without a trace of irony orsuperiority. While she certainly has no desire to exculpate themurderers of 1930 or their flagrantly bigoted successors today,neither does she intend to condemn them in order to elevate moreenlightened whites like herself. Family history has offered her nosuch luxury." —Samuel G. Freedman , New York Times BookReview “Cynthia Carr goes deep into the heart of our national darkness—thepublic ritual of violence we call the lynching. Carr investigatesits aftermath in a small town and, page by page, we understandeverything that we can, experiencing the shock, the disgust, andthe harrowing heartbreak that always attend murder wearing theblues mask of ‘rough justice.’ Carr’s clear-eyed rendering of herquest follows the transformation of that murder fro
¥64.50
¥163.70
¥51.60
PERSEPOLIS 2(ISBN=9780375714665)
¥60.50
4-HOUR BODY, THE(ISBN=9780307463630)
¥116.50
RACE BEAT, THE(ISBN=9780679735656)
¥73.50
¥87.10
Speed Reading For Dummies 9780470457443
¥115.30
Nuclear Weapons（ISBN=9780521126373）
¥138.40
Mission and Money（ISBN=9780521735742）
¥187.50
The Discovery of Evolution(ISBN=9780521687461)
¥303.30
Swimsuit (International)（ISBN=9780446566490） 英文原版
"Patterson never, and I mean never, disappoints." (USA TODAYLarry King )^"James Patterson is king of the bestseller hill."(Publishers Weekly )^"Patterson has mastered the art of writingpage-turning bestsellers." (Chicago Sun-Times )^"The Man Who Can'tMiss." (Time Lev Grossman )^"When it comes to construction aharrowing plot, author James Patterson can turn a screw all right."(New York Daily News )^"America's #1 storyteller." (Forbes )
¥32.40
The Cambridge Companion to the Beatles（ISBN=9780521689762）
From Please Please Me to Abbey Road, this collection of essaystells the fascinating story of the Beatles – the creation of theband, their musical influences, and their cultural significance,with emphasis on their genesis and practices as musicians,songwriters, and recording artists. Through detailed biographicaland album analyses, the book uncovers the background of each bandmember and provides expansive readings of the band's music. ?Traces the group's creative output from their earliest recordingsthrough their career ? Pays particular attention to the social andhistorical factors which contributed to the creation of the band ?Investigates the Beatles' unique enduring musical legacy andcultural power ? Clearly organized into three sections, coveringBackground, Works, and History and Influence, the Companion isideal for course usage, and is also a must-read for all Beatlesfans ? An introductory volume perfect for the many university coursesdevoted to the Beatles, as well as for Beatles fans ? P
¥155.30
WHERE I WAS FROM(ISBN=9780679752868) 英文原版
¥45.80
EAT WELL, LOSE WEIGHT, WHILE B(ISBN=9780345492593) 英文原版
¥45.50
Su Doku Bronze 数独-铜牌 9780007274475
Gould was a lawyer for 13 years in Matamata, New Zealand, before coming to Hong Kong in 1982 where he worked his way up to become Chief District Judge in 1993. He retired from the Judiciary in 1997 and, that same year, during a visit to Japan, he was in a bookstore where, not knowing how to read or speak Japanese, he was drawn to the puzzle which he first thought was a crossword. He was intrigued and later on he decided to take it with him to the United States and Britain. After his initial retirement, in efforts to pass time and sharpen his computer skills, Gould developed the computer program that generates Sudoku puzzles. Wayne Gould says retirement can now wait as Sudoku keeps him busier than ever. He travels between his different bases; Lantau and New Hampshire in the United States, where his wife Gaye is a professor of linguistics, and other parts of the world to which his new hobby has taken him. He has two children, daughter Sally, 29, and son, Scott, 27.
¥53.70
¥110.30
POSITIVE DISCP SINGLE 2E(ISBN=9780761520115)
¥93.00
The Cambridge Companion to Shakespeare's Last Plays（ISBN=978
¥211.70
What if you were told that we actually live in a 10-dimensional universe—but that only 4 are accessible to our everyday senses? How do we account for the other 6 dimensions? What do they look like, where are they hiding, and what, if anything at all, do they do? According to theorists the missing six are curled up into bizarre structures known as Calabi-Yau manifolds. Shing-Tung Yau, the man who proved that these manifolds exist argues that not only is geometry fundamental to string theory, it is also fundamental to the nature of our Universe. For more than twenty years, Shing-Tung Yau has played a pivotal role in the geometrical development of string theory. His influence spans across the field and his insights have profoundly affected the subject. And all this after he won the Fields Medal for his research in pure mathematics (research that has turned out to have crucial implications for physics as well). Yau’s decades-long journey through geometry is a fascinating one and is a story that I feel will h
¥184.80
The Cambridge Introduction to Modern British Theatre（ISBN=97
¥197.50
Full Disclosure（ISBN=9780521876179）
Governments in recent decades have employed public disclosurestrategies to reduce risks, improve public and private goods andservices, and reduce injustice. In the United States, thesetargeted transparency policies include financial securitiesdisclosures, nutritional labels, school report cards, automobilerollover rankings, and sexual offender registries. They constitutea light-handed approach to governance that empowers citizens.However, as Full Disclosure shows these policies are frequentlyineffective or counterproductive. Based on a comparative analysisof eighteen major policies, the authors suggest that transparencypolicies often produce information that is incomplete,incomprehensible, or irrelevant to the consumers, investors,workers, and community residents who could benefit from them.Sometimes transparency fails because those who are threatened by itform political coalitions to limit or distort information. To besuccessful, transparency policies must place the needs of ordinarycitizens at centre
¥248.40
¥68.60
A Question of Trust（ISBN=9780521529969）
¥165.60
The Cambridge Companion to August Strindberg（ISBN=9780521608
¥201.00
EMPIRES OF LIGHT(ISBN=9780375758843)
¥73.50
Journey of a Thousand Miles: My Story行千里路-郎朗自传
From Booklist Smith spent much of a tumultuous life in one glamorous endeavor, filmmaking, wishing he were in another, writing. How he evolved from thrill-seeking, drug- and alcohol-besotted low man on the Hollywood totem pole to sober, insightful writer is the subject of this moving, gently written memoir made up of 12 loosely connected personal essays, in which he touches on such diverse topics as love of skydiving, ambivalence about his family, and struggling repeatedly with chemical addiction. As the book’s title implies, Smith also spends a lot of time discussing the film industry—how he found work in it, whom he met, the niche he occupied, what a key grip does (rigs lights, prepares dolly shots, does last-minute construction), and why he stayed in the field despite long hours, grueling pace, and exploitative producers. Altogether, a wise, intensely readable autobiography that should please those who enjoy reading about transformation-filled life journeys and those who like a spoonful of gossip to ma
¥176.00
The Pacific 斯皮尔伯格监制HBO巨制《太平洋》原著(ISBN=9780451234131)
¥33.20
EVERY WOMAN'S YOGA(ISBN=9780761537229) 英文原版
¥51.90
The Cambridge Introduction to Walt Whitman（ISBN=978052167094
¥163.50
The Cambridge Companion to Mahler（ISBN=9780521540339）
¥256.30
JOURNALIST AND THE MURDERER, T(ISBN=9780679731832) 英文原版
¥64.50
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