¥211.70
¥147.70
Clueless In Marketing Communications从营销沟通新人到营销沟通高手
¥63.20
¥147.70
十字路口的资本主义Capitalism at the Crossroads
作者介绍Stuart L. Hart Stuart L. Hart is one of the world's top authorities on the implications of sustainable development and environmentalism for business strategy. He is currently SC Johnson Chair of Sustainable Global Enterprise and Professor of Management at Cornell's Johnson Graduate School of Management. Previously, he taught strategic management and founded both the Center for Sustainable Enterprise (CSE) at the University of North Carolina's Kenan-Flagler Business School, and the Corporate Environmental Management Program (CEMP) at the University of Michigan. His consulting clients range from DuPont and Hewlett-Packard to Procter & Gamble and Shell.
¥215.60
作者简介: Paul W. Farris is Landmark Communications Professor and Professor of Marketing at The Darden Graduate Business School, University of Virginia, where he has taught since 1980. Professor Farris’ research has produced award-winning articles on retail power and measurement of advertising effects. He has published many marketing articles in publications such as the Harvard Business Review, Journal of Marketing, Journal of Retailing, and Marketing Science. Farris is currently working on methods for integrating and improving marketing metrics. He is author or co-author of several books, including Advertising Budgeting: A Report from the Field. Farris’ consulting clients range from Procter & Gamble, to Apple and IBM. Before moving to Virginia, he taught marketing at the Harvard Business School and also has worked in product management for Unilever, Germany and account management for the LINTAS advertising agency. He is a current and past board member for several U.S and international companies.
¥211.70
金字塔地层的财富 The Fortune at the Bottom of the Pyramid:Eradicatin
作者简介: C.K. Prahalad is Harvey C. Fruehauf Professor of Business Administration and Professor of Corporate Strategy and International Business at the University of Michigan Business School. He is a globally recognized business consultant who has worked with senior management at many of the world's leading companies. Prahalad's groundbreaking article, "The End of Corporate Imperialism," won the 1998 McKinsey Prize as the year's best Harvard Business Review article. C. K. co-authored several important papers and articles, including "The Fortune at the Bottom of the Pyramid," which have helped launch a global movement towards private-sector solutions for global poverty. His research focuses on corporate strategy and the role of top management in diversified multinational corporations. With Gary Hamel, he co-authored the global business bestseller Competing for the Future.
¥480.20
公共部门的营销:改进性能的路标Marketing in the Public Sector:A Roadmap for
作者简介:PHILIP KOTLERis S.C. Johnson DistinguishedProfessor of International Marketing at Northwestern's Kellogg School of Management.Hailed as the "foremost expert on the strategicpractice of marketing," he is author ofMarketing Management, the field's definitivetextbook (now in its 12th Edition) and 34other books. He and Nancy Lee wrote SocialMarketing and Corporate Social Responsibility.He has consulted with several major companiesand has received eleven honorary degrees.
¥568.40
Ignited: Managers! Light Up Your Company and Career for More
¥278.40
细节创新设计/The Design of Things to Come
作者简介: Craig M. Vogel is a professor in the School of Design and director of the Center for Design Research and Innovation in the college of Design Architecture, Art and Planning at the University of Cincinnati. He has developed an approach to design that integrates teaching and research. He has worked with a variety of companies as a consultant for new product development and strategic planning.
¥211.70
作者介绍:Eamonn Kelly Eamonn Kelly is CEO and president of Global Business Network, the renowned future-oriented network and consulting firm. For over a decade, he has been at the forefront of exploring the emergence of a new, knowledgeintensive economy, and its far-reaching consequences for society, organizations and individuals. He has consulted with senior executives at dozens of the world's leading corporations in virtually every leading business sector; with key global and national public agencies, and with major philanthropic foundations. Kelly co-authored What's Next: Exploring the New Terrain for Business and The Future of the Knowledge Economy, and authored GBN's 2003 Scenario Book.
¥211.70