Understanding The Belt and Road Initiative: Case study persp 深入了解“一带一路”建设的书目
本书收录了 一带一路 沿线19个国家21个案例,力图揭示制度和文化因素对 一带一路 建设的影响,总结可供借鉴的经验和知识。本书图文并茂,从建设项目层面全景式展示了 一带一路 建设的真实状态,是读者深入了解 一带一路 建设不可或缺的读本,也是有志于 走出去 的企业家学习海外建设经验的***之书。
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FALLEN GIANT(巨人倒下:Hank Greenberg 传奇与AIG的历史)
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Email Marketing: An Hour A Day(9780470386736)
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Twitter Marketing: An Hour A Day 23281767
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Event Planning: The Ultimate Guide To Successful Meetings,Co
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The Venturesome Economy, How Innovation Sustains Prosperity
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Visual Meetings: How Graphics, Sticky Notes & Idea Mapping C
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Harvard Business Review on Emerging Markets 哈佛商业评论之新兴市场
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A Game as Old as Empire: The Secret World of Economic Hit Me
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Inbound Marketing: Get Found Using Google, Social Media, And
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The Invisible Hook, The Hidden Economics of Pirates 无形的钩子--隐
"A fresh and provocative take on the Golden Age pirates. Leeson writes with clarity and the depth of his research is impressive."--Colin Woodard, author of "The Republic of Pirates""Peter Leeson has brought the economists' toolkit to the Spanish Main. Piracy is not just a great topic for Walt Disney movies, but also an important economic phenomenon. Leeson's excellent book helps us to understand who pirates were, and why they chose their infamous occupation. He uses economics to make sense of walking-the-plank and the Jolly Roger. This is a fun book, but also a volume rich with insights and analysis."--Edward Glaeser, Harvard University"Light of touch and truly eloquent, "The Invisible Hook" is a terrific read on a fascinating topic. This is a beautifully written book."--Geoffrey Brennan, Duke University and University of North Carolina, Chapel Hill
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Elite China: Luxury Consumer Behavior in China 中国精英:中国奢侈品消费者
Elite China: Luxury Consumer Behavior in China is a handbook for fashion and luxury brands to better understand the China luxury market and the Chinese consumers. It provides a deep and detailed analysis from the historical, cultural, social, economical, marketing and consumer behavioral points of view. Focusing on the melting-pot value system of the Chinese in the 21st century, Elite china illustrates consumption behavioral characteristics of this culturally rich but newly wealthy country toward luxury goods and luxury brands. After gaining an understanding of luxury consumer behavior and segmentation based on psychographic factors, the author invites readers to make a "market visit" to the key Chinese cities for luxury goods and explains the specificities and differences for each region, such as consumer lifestyles and their special preferences. the book concludes with effective marketing strategies for luxury professionals to improve their companies' performance in China, not only for established bran
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2011 Trendspotting For The Next Decade 下一个10年的趋势
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I.O.U.: Why Everyone Owes Everyone and No One Can Pay 我欠你:为什
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