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Product Details 基本信息 ISBN-13 书号 9783642064708 Author 作者 Kotler Format 版本 平装-胶订 Pages Number 页数 357页 Publication Date 出版日期 2010-02-12 Language 语种 英语 Book Contents 内容简介 As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald’s, Kodak, and Mercedes. Now it is time for more industrial companies to start using branding in a sophisticated way. Some industrial companies have led the way... Caterpillar, DuPont, Siemens, GE. But industrial companies must understand that branding goes far beyond building names for a set of offerings. Branding is about promising that the company’s offering will create and deliver a certain level of performance. The promise behind the brand becomes the motivating force for all t
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Product Details 基本信息 ISBN-13 书号 9780470670149 Author 作者 Andrew Hiles Format 版本 精装 Pages Number 页数 832页 Publisher 出版社 Wiley Publication Date 出版日期 2010-10-22 Shipping Weight 商品重量 1490g Language 语种 英语 Book Contents 内容简介 With a pedigree going back over ten years, The Definitive Handbook of Business Continuity Management can rightly claim to be a classic guide to business risk management and contingency planning, with a style that makes it accessible to all business managers.
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Product Details 基本信息 ISBN-13 书号 9781599042312 Author 作者 William Yu Chung Wang Format 版本 精装 Pages Number 页数 428页 Publisher 出版社 Idea Group Publishing Publication Date 出版日期 2006-08-31 Language 语种 英语 Book Contents 内容简介 The e-business environment has brought about a new kind of competition. Instead of the traditional mode of firms competing against firms, we now have supply chains competing against supply chains. Supply Chain Management: Issues in the New Era of Collaboration and Competition examines this new business landscape in background, touching on major issues of the supply chain, and providing readers the assets to obtain that important competitive advantage.Supply Chain Management: Issues in the New Era of Collaboration and Competition contributes to this interesting global phenomenon by collecting well-researched works that illuminate in SCM issues in the e-business envi
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Product Details 基本信息 ISBN-13 书号 9781856176668 Author 作者 Remenyi Format 版本 平装-胶订 Pages Number 页数 268页 Publisher 出版社 CIMA Publication Date 出版日期 2009-08-01 Shipping Weight 商品重量 420g Language 语种 英语 Book Contents 内容简介 Accounting
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Product Details 基本信息 ISBN-13 书号 9780415652544 Format 版本 平装-胶订 Pages Number 页数 326页 Publisher 出版社 Psychology Press Publication Date 出版日期 2012-11-14 Shipping Weight 商品重量 480g Language 语种 英语 Book Contents 内容简介 First Published in 2008. Routledge is an imprint of Taylor Francis, an informa company.
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Product Details 基本信息 ISBN-13 书号 9781439800782 Author 作者 Terence M Barnhart Format 版本 精装 Pages Number 页数 272页 Publisher 出版社 Productivity Press Publication Date 出版日期 2012-08-20 Shipping Weight 商品重量 544g Language 语种 英语 Book Contents 内容简介 This book lays out the logic of why Lean implementation isn’t strictly for manufacturing and describes why it can be just as effective in R D organizations. Terence Barnhart, former senior director of continuous improvement at Pfizer R D, describes the theoretical and physical underpinnings of creating a Lean transformation in any R D organization, as exemplified by the Lean transformation initiated within the R D division of a global pharmaceutical company.
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