
How to Do Business in China highlights 24 lessons that will
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Getting Things Done: The Art of Stress-Free Productivity 尽管去
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【全店300-80】 现货 英文原版Ray Dalio Principles for success 成功的原则插画版
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Random Walk Down Wall Street 8e 漫步华尔街(第八版)
作者简介 Burton G. Malkiel is the Chemical Bank Chairman's Professor of Economics at Princeton University.
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How to Be a Business Superhero(ISBN=9780399534560) 英文原版
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Inbound Marketing: Get Found Using Google, Social Media, And
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YOUR BEST LIFE NOW(ISBN=9780892968343)
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CO-OPETITION(ISBN=9780385479509)
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Biology For Dummies, 2Nd Edition(ISBN=9780470598757)
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ESSAYS THAT WORKED/BUSINESS(ISBN=9780345450432) 英文原版
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WRITE TO THE TOP (REVISED ED)(ISBN=9780812968989)
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影响力:说服术的心理学分析 Influence: The Psychology of Persuasion
作者简介: Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.
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How Toyota Became #1(ISBN=9781591842293)
From Publishers Weekly Magee, a columnistat the Chattanooga Times Free Press, ablychronicles the rise of leading auto manufacturer Toyota and theunderlying principles that led to its ascendancy. From leanproduction to a long-term focus to specialized philosophies likekaizen (a system of continuous improvement in which instances ofwaste are eliminated one by one) and genchi genbutsu (a belief inpractical experience over theoretical knowledge), Magee documentseach contributing factor in Toyota's success. Going back as far asToyota founder Kiichiro Toyoda's father Sakichi Toyoda, asuccessful inventor who inspired and financed the car company'sfirst operations, Magee takes the reader through the company'scurrent challenges and achievements. While he delivers some freshideas on how to foster innovation within a particular industry, hisoverwhelming praise for Toyota's methods reads suspiciously likehagiography, despite his frequent assurances that he wrote the bookin complete objectivity with no involvement or inf
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ART OF WAR FOR WOMEN, THE(ISBN=9780385518437)
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INVISIBLE GORILLA, THE(ISBN=9780307459664)
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Twitter Power 2.0: How To Dominate Your Market One Tweet At
Since 2006, forward-thinking companies like Apple, JetBlue,Whole Foods, and GM have discovered the instant benefits ofleveraging social media site Twitter to reach consumers directly,build their brand, and increase their sales. Some companies havewhole teams of specialists whose only job is to respond to thetweets of consumers. In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in howbusinesses and marketers can integrate Twitter into their existingmarketing strategies to build a loyal following among Twittermembers, expand awareness of their product or service, and evenhandle negative publicity due to angry or disappointedcustomers. Updated with thirty percent new material, including all thelatest business applications for Twitter Includes new, recent case studies of companies at the forefrontof the Twitter movement Helps you develop your own social networking strategy to meetyour specific business needs Twitter Power is a must-have res
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Communicate Effectively (McGraw-Hill Professional Education
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Building Brands & Believers : How to Connect with Consumers
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(超级成就——成功人士法则)Maximum Achievement
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SUPER TRADER EXPANDED EDN 2E(ISBN=9780071749084)
Bestselling author of Trade Your Way to Financial Freedom
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MARKETING PLAN 4E(ISBN=9780814416938)
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STRATEGY PARADOX, THE(ISBN=9780385516228)
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The Winner Within(ISBN=9780425141755)
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The Big Short Inside the Doomsday Machine 大空头 9781846142574
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A Demon Of Our Own Design: Markets, Hedge Funds, And The Per
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How to Say It on Your Resume: A Top Recruiting Director's Gu
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HARD LANDING(ISBN=9780812928358) 英文原版
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FINANCIAL SHENANIGANS: HOW TO DETECT AC(ISBN=9780071703079)
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DIG YOUR WELL BEFORE/THIRSTY(ISBN=9780385485463)
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Making It All Work(ISBN=9780143116622) 英文原版
The companion to the blockbuster bestseller, "Getting ThingsDone." Since its publication in 2001, "Getting Things Done" hasbecome, as "Time" magazine put it, "the defining self-help businessbook" of the decade. Having inspired millions of readers around theworld, it clearly spoke to an urgent need in an increasinglytime-pressured society. Now, in the highly anticipated sequel"Making It All Work," Allen unlocks the full power of his methodsacross the entire span of life and work. "While Getting ThingsDone" functioned as an essential tool kit, "Making It All Work" isan invaluable road map, providing both bearings to help youdetermine where you are in life and directions on how to get towhere you want to go.
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作者简介: G. Bennett Stewart, III, is a senior partner of Stern Stewart & Co. Before co-founding Stern Stewart in 1982 with Joel Stern, he was a vice president of the financial advisory arm of the Chase Manhattan Bank. The EVA management framework was developed by Mr. Stewart and his colleagues based on years of experience advising corporate clients on valuations, restructurings/recapitalizations, acquisitions and divestitures, and management incentive compensation plans. He is a principal speaker at Stern Stewart's EVA seminars, and also serves as an executive editor of the firm's quarterly publication, The Journal of Applied Corporate Finance. Mr. Stewart has a M.B.A. from the University of Chicago Graduate School of Business and a B.S. in Electrical Engineering from Princeton University.
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PERFECT PHRASES 4 RESUMES(ISBN=9780071454056)
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Made To Stick (ISBN=9780812982008)
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WHAT THEY DONT TEACH YOU(ISBN=9780553345834)
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富有激情和说服力的演讲(哈佛商业评论系列)PRESENTATIONS
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What You Need To Know About Marketing(ISBN=9780857081506)
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朱熔基和现代中国的改革 ZHU RONGJI AND THE TRANSFORMATION OF MODERN CHIN
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HBR ON BUILDING BETTER TEAMS(ISBN=9781422162347)
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Consumer Behavior For Dummies(ISBN=9780470449837)
Get into the minds of consumers and increase your revenue Wantto better understand why consumers think and act the way they do?This practical guide gives you the tools to identify the influencesthat affect their purchasing behavior. It also shows you how toapply that knowledge as you develop a marketing strategy thatspeaks directly to their needs. You'll see how to capture theirattention, motivate them to purchase your products and services,earn their loyalty, and much more. Why do they buy? -- understandthe decision-making process consumers go through when considering apurchase Apply behavior to marketing -- learn the 4Ps of marketingand how consumer behavior plays a role in each Gain a deeperunderstanding of the individual consumer -- gauge a consumer'smotivation, emotions, perception, and attitude and use them topredict and change buying intentions Explore external influences oncustomers -- from cultures to family life cycles to householdstructures and social groups, see how purchasing patterns area
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The Winner(ISBN=9780446606325)
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现货 闪电式扩张:打造受欢迎高价值企业公司的闪电路径 英文原版 Blitzscaling 对于新兴创业公司生死时速发展的
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Financial Shenanigans: How to Detect Accounting Gimmicks & F
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THE SKILLED NEGOTIATOR: MASTERING THE LANGUAGE OF ENGAGEMENT
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Getting Things Done ((ISBN=9780142000281) 当当网5星级英文学习产品-经管类)
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The Case Study Handbook: How to Read, Discuss, and Write Per
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现货 资本论 卷三 英文原版 Capital: Volume 3 卡尔·马克思 资本论:政治经济学批判 政治经济学著作中
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Author, journalist, cultural commentator and intellectual adventurer, Malcolm Gladwell was born in 1963 in England to a Jamacian mother and an English mathematician father. He grew up in Canada and graduated with a degree in history from the University of Toronto in 1984. From 1987 to 1996, he was a reporter for the Washington Post, first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for the New Yorker magazine. His curiosity and breadth of interests are shown in New Yorker articles ranging over a wide array of subjects including early childhood development and the flu, not to mention hair dye, shopping and what it takes to be cool. His phenomenal bestseller The Tipping Point captured the world's attention with its theory that a curiosity small change can have unforeseen effects, and the phrase has become part of our language, used by writers, politicians and business people everywhere to describe cultural trends and strange phenomena.
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The Art of Strategy: A Game Theorist's Guide to Success in B
It is an easy read and is written in a lively tone-which is not something I particularly recall from my lectures in the 1980s. Long live economics!" John Burns, The Times Higher Education "Unlike most of the ranks of management advice books which pad out bookshop business sections, here is one which is rigorous, fun and extremely useful all at the same time.
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NEVER EAT ALONE(ISBN=9780385512053)
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MH 36-HOUR COURSE ACCOUNTING(ISBN=9780071486033)
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ON COMPETITION UPDATED N EXPANDED ED(ISBN=9781422126967)
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