Ahead of the Curve(ISBN=9780143115434)
" Destined to become required reading for prospective B-schoolentrants. . . . As an insider's account of an influentialinstitution, [it] hits every mark." -San Francisco Chronicle "An insightful and entertaining, behind-the-scenes glimpse at apowerful institution." -BusinessWeek " What makes this a particularly absorbing and entertaining read isthe combination of journalistic detachment and the sense ofpersonal alienation that Delves Broughton, a Brit in an Americansystem, feels as he struggles to come to terms with what it meansto be a Harvard MBA." -Financial Times
¥61.20
The Economic Naturalist: In Search of Explanations for Every
¥93.00
Econometric Modeling:A Likelihood Approach计量经济建模：可能性研究
¥397.80
AGE OF BETRAYAL(ISBN=9781400032426)
¥73.00
Wikinomics How Mass Collaboration Changes Everything维基经济学 97
¥63.90
The Invisible Hook, The Hidden Economics of Pirates 无形的钩子--隐
"A fresh and provocative take on the Golden Age pirates. Leeson writes with clarity and the depth of his research is impressive."--Colin Woodard, author of "The Republic of Pirates""Peter Leeson has brought the economists' toolkit to the Spanish Main. Piracy is not just a great topic for Walt Disney movies, but also an important economic phenomenon. Leeson's excellent book helps us to understand who pirates were, and why they chose their infamous occupation. He uses economics to make sense of walking-the-plank and the Jolly Roger. This is a fun book, but also a volume rich with insights and analysis."--Edward Glaeser, Harvard University"Light of touch and truly eloquent, "The Invisible Hook" is a terrific read on a fascinating topic. This is a beautifully written book."--Geoffrey Brennan, Duke University and University of North Carolina, Chapel Hill
¥171.00
Elite China: Luxury Consumer Behavior in China 中国精英:中国奢侈品消费者
Elite China: Luxury Consumer Behavior in China is a handbook for fashion and luxury brands to better understand the China luxury market and the Chinese consumers. It provides a deep and detailed analysis from the historical, cultural, social, economical, marketing and consumer behavioral points of view. Focusing on the melting-pot value system of the Chinese in the 21st century, Elite china illustrates consumption behavioral characteristics of this culturally rich but newly wealthy country toward luxury goods and luxury brands. After gaining an understanding of luxury consumer behavior and segmentation based on psychographic factors, the author invites readers to make a "market visit" to the key Chinese cities for luxury goods and explains the specificities and differences for each region, such as consumer lifestyles and their special preferences. the book concludes with effective marketing strategies for luxury professionals to improve their companies' performance in China, not only for established bran
¥211.20
Confidence Game: How A Hedge Fund Manager Called Wall Street
¥115.30
Adapt 适者生存:为何失败是成功之母 当当网5星级英文学习产品
¥78.60
MONEY AND POWER (EXP)(ISBN=9780385535366)
"[A] definitve account of the most profitable and influentialinvestment bank of the modern era....recounts these eventscapably.....[and explains] Goldman's cultivation of a reputationfor brilliance unique even in the rarefied precincts of WallStreet.....gives readers the information they need to ponderwhether investment banking has moved in a constructivedirection."-- The New York Times Book Review
¥66.20
Wikinomics(ISBN=9781591843672) 英文原版
¥55.90
The Venturesome Economy, How Innovation Sustains Prosperity
¥224.70
Origin of Wealth(ISBN=9781578517770)
¥129.50
¥94.90
Managerial Economics: Theory, Applications and Cases（Seventh
W. Bruce Allen is professor of business and public policy, regional science, and transportation at the Wharton School of the University of Pennsylvania. Professor Allen won the Anvil Award for Teaching Excellence in 1991, and the Miller-Sherred MBA Core Curriculum Teaching Award in 1994 and 1997. He has consulted with a variety of firms and government agencies in the area of transportation and energy economies. Neil A. Doherty is Ronald A. Rosenfeld Professor and professor of insurance and risk management at the Wharton School of the University of Pennsylvania. He won the Undergraduate Excellence in Teaching Award in 1997 and the Miller-Sherred MBA Core Curriculum Teaching Award in 1998. Professor Doherty has consulted with numerous major firms including Amerco, Dow Chemical, Sears Roebuck, British Petroleum, Merck, GTE, CIGNA, and UPS. Keith Weigelt is professor of strategy at the Wharton School of the University of Pennsylvania. His research interests lie in game theory, compensation, experimental economics
¥88.00
【弘书阁】穷查理宝典 查理芒格智慧箴言录 Charles Munger 英文原版 Poor Charlie's Alma 穷查理宝典 投资大师的财富指南 查理·芒格的智慧精粹
¥158.00
Men Ideas and Politics(ISBN=9781422131602)
¥129.50
The Dumbest Moments in Business History(ISBN=9781591840671)
¥53.90
¥101.40
The Great Contraction, 1929-1933(New Edition)大衰退: 1929-1933
¥128.00
华研原版 创新公司 皮克斯的启示 英文原版 Creativity Inc 吉姆柯林斯 英文版进口英语管理学书籍 纽约时报 皮克斯创新秘诀，克服阻拦灵感的隐形力量
¥130.00
Fault Lines, How Hidden Fractures Still Threaten the World E
作者简介：Raghuram G. Rajan is the Eric J. Gleacher Distinguished Service Professor of Finance at the University of Chicago Booth School of Business and former chief economist at the International Monetary Fund. He is the coauthor of "Saving Capitalism from the Capitalists: Unleashing the Power of Financial Markets to Create Wealth and Spread Opportunity" (Princeton).
¥151.10
英文原版 硅谷比尔坎贝尔的领导力手册Trillion Dollar Coach 进口正版书
¥75.00
¥88.40
HOW TO GET OUT OF DEBT(ISBN=9780553283969) 英文原版
¥24.30
长尾理论The long Tail,Revised and Updated Edition
¥108.20
I.O.U.: Why Everyone Owes Everyone and No One Can Pay 我欠你：为什
¥175.80
From Publishers Weekly StarredReview. Best-selling author Gladwell (The Tipping Point) has adazzling ability to find commonality in disparate fields of study.As he displays again in this entertaining and illuminating look athow we make snap judgments—about people's intentions, theauthenticity of a work of art, even military strategy—he can parsefor general readers the intricacies of fascinating but little-knownfields like professional food tasting (why does Coke tastedifferent from Pepsi?). Gladwell's conclusion, after studying howpeople make instant decisions in a wide range of fields frompsychology to police work, is that we can make better instantjudgments by training our mind and senses to focus on the mostrelevant facts—and that less input (as long as it's the rightinput) is better than more. Perhaps the most stunning example hegives of this counterintuitive truth is the most expensive war gameever conducted by the Pentagon, in which a wily marine officer,playing "a rogue military commander" i
¥39.70
Free: The Economics of Abundance and Why Zero Pricing is Cha
¥105.60
foundations of human resource development开发人力资源的基础
¥448.70
Financial Crisis Inquiry Report Authoriz
¥84.50
The Growth Map:增长地图：金砖四国及其他地区的经济机会（ISBN=9780670921324）
¥98.80
¥89.70
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