Understanding The Belt and Road Initiative: Case study persp 深入了解“一带一路”建设的书目
本书收录了 一带一路 沿线19个国家21个案例,力图揭示制度和文化因素对 一带一路 建设的影响,总结可供借鉴的经验和知识。本书图文并茂,从建设项目层面全景式展示了 一带一路 建设的真实状态,是读者深入了解 一带一路 建设不可或缺的读本,也是有志于 走出去 的企业家学习海外建设经验的***之书。
¥192.60定价:¥228.00 (8.45折)
Visual Meetings: How Graphics, Sticky Notes & Idea Mapping C
¥178.70
Email Marketing: An Hour A Day(9780470386736)
¥204.60
Twitter Marketing: An Hour A Day 23281767
¥204.60
Irrational Exuberance 非理性繁荣 (第二版)
¥246.40
The Invisible Hook, The Hidden Economics of Pirates 无形的钩子--隐
"A fresh and provocative take on the Golden Age pirates. Leeson writes with clarity and the depth of his research is impressive."--Colin Woodard, author of "The Republic of Pirates""Peter Leeson has brought the economists' toolkit to the Spanish Main. Piracy is not just a great topic for Walt Disney movies, but also an important economic phenomenon. Leeson's excellent book helps us to understand who pirates were, and why they chose their infamous occupation. He uses economics to make sense of walking-the-plank and the Jolly Roger. This is a fun book, but also a volume rich with insights and analysis."--Edward Glaeser, Harvard University"Light of touch and truly eloquent, "The Invisible Hook" is a terrific read on a fascinating topic. This is a beautifully written book."--Geoffrey Brennan, Duke University and University of North Carolina, Chapel Hill
¥171.00
Harvard Business Review on Emerging Markets 哈佛商业评论之新兴市场
¥183.00
¥177.80
¥235.80
FALLEN GIANT(巨人倒下:Hank Greenberg 传奇与AIG的历史)
¥192.00
A Game as Old as Empire: The Secret World of Economic Hit Me
¥183.00
Bust - Greece, The Euro And The Sovereign Debt Crisis(ISBN=9
¥190.30
Event Planning: The Ultimate Guide To Successful Meetings,Co
¥238.10
The Venturesome Economy, How Innovation Sustains Prosperity
¥224.70
I.O.U.: Why Everyone Owes Everyone and No One Can Pay 我欠你:为什
¥175.80
Inbound Marketing: Get Found Using Google, Social Media, And
¥170.60
Poorly Made in China: An Insider's Account of the Tactics Be
Awards Best Book 2009 (The Economist) Best Book for Business Owners (Inc.) Great Finance Book of 2009 (Forbes) Best of 2009 Business Book (Library Journal) "Midler has upended a lot of the assumptions about this factory for the world." (Forbes) “A must-read for people engaged in mainland business.” (South China Morning Post) “Important, timely and entertaining.” (Taipei Times) “Most of the people in Mr. Midler’s position would not dream of disclosing what they see.” (The Economist) “Manages to be both instructive and entertaining.” (National Review) “A fascinating, funny and important book.” (Asia Times) “An invaluable book for anyone considering doing business in China.” (Epoch Times) “A lively dissection of the cultural clash.” (Malaysia’s The Star) “You won’t look at the label ‘Made in China’ the same way.” (Toronto Now) “His warning is worth heeding – is China listening?” (Business Times) "Plenty of laugh-out-loud mo
¥176.00
Elite China: Luxury Consumer Behavior in China 中国精英:中国奢侈品消费者
Elite China: Luxury Consumer Behavior in China is a handbook for fashion and luxury brands to better understand the China luxury market and the Chinese consumers. It provides a deep and detailed analysis from the historical, cultural, social, economical, marketing and consumer behavioral points of view. Focusing on the melting-pot value system of the Chinese in the 21st century, Elite china illustrates consumption behavioral characteristics of this culturally rich but newly wealthy country toward luxury goods and luxury brands. After gaining an understanding of luxury consumer behavior and segmentation based on psychographic factors, the author invites readers to make a "market visit" to the key Chinese cities for luxury goods and explains the specificities and differences for each region, such as consumer lifestyles and their special preferences. the book concludes with effective marketing strategies for luxury professionals to improve their companies' performance in China, not only for established bran
¥211.20
China Into the Future: Making Sense of the World's Most Dyna
An excellent overview of the economic, political and business trends remaking China in the 21st century as perceived by several of the recognized top experts in this field.--James Kynge, Author, China Shakes the World, Beijing China into the Future is a unique and valuable collection of insights from some of the most experienced and respected contemporary China analysts. Reading this book is like taking an intensive course in the economic, social and political future of China.--Michael Koenig, President of Bayer Greater China Group, Shanghai An exceptional book. No business executive should engage China until they have read this systematic unlocking of the China puzzle made so accessible by John Hoffmann, Michael Enright and their global network of China experts.--Vince Harris, OBE, Regional Managing Director - Asia International Power plc., London & Singapore China into the Future provides great insights into the complexities of contemporary Chinese social and political realities, and future development
¥211.20
2011 Trendspotting For The Next Decade 下一个10年的趋势
¥190.50