¥174.20
¥209.80
Email Marketing: An Hour A Day(9780470386736)
¥204.60
Governmental Accounting Made Easy(政府会计浅说)
¥192.80
GLOBAL FUTURE: THE NEXT CHALLENGE FOR ASIAN BUSINESS全球化还是出局:
¥192.00
Defending the Digital Frontier: A Security Agenda 保卫数字前沿
¥192.80
作者介绍:Don Tapscott,Anthony D.Williams Don Tapscott is chief executive of New Paradigm, a think tank and strategy consulting company he founded in 1992. He is the author of ten books, including the bestsellers Paradigm Shift, The Digital Economy, Growing Up Digital, The Naked Corporation and Digital Capital. He teaches at the Rotman School of Management at the University of Toronto. Anthony D. Williams is a research director at New Paradigm. He holds a master’s of research from the London School of Economics where he has been teaching over the last year. He leads New Paradigm’s work in the areas of innovation and intellectual property.
¥218.20
Twitter Marketing: An Hour A Day 23281767
¥204.60
Inbound Marketing: Get Found Using Google, Social Media, And
¥170.60
无知、欺诈与为富不仁的朋友:马克·吐温、惯常投机者与企业家商业历险记Ignorance, Confidence
作者简介: Peter Krass is an accomplished and prolific author, editor, and researcher. He has written and edited ten books, including Portrait of War, Blood & Whiskey: The Life and Times of Jack Daniel and Carnegie, all published by Wiley. Krass lives in Hanover, New Hampshire.
¥182.20
Greater Good: How Good Marketing Makes for Better Democracy
¥256.50
亚洲新危机:通过全面理论管理复兴ASIA'S NEW CRISIS
作者简介: Frank-Jürgenn Richter is Director of the World Economic Forum, in charge of Asian affairs. He lived, studied and worked in Asia for almost a decade, in Tokyo and most recently in Beijing where he developed and managed European multinationals’ China operations. An active scholar, he has authored and edited several books on Asian economies and international business.
¥238.30
2011:Trendspotting For The Next Decade 2011:未来十年趋势
¥218.20
ASIAN ECLIPSE 亚洲的衰落:揭露亚洲商业的阴暗面
¥230.50
推动公益事业发展的六法则Forces for Good : The Six Practices of High-Impa
"Author with Valley roots help nonprofits partner with others in communities to share their missions." (Fresno Bee) "…the books strength is how well it translates business practices and philosophies." (Library Journal, Dec 15, 2007) "Cleverly chosen examples show how the best achieve their impact." (The Economist, Saturday 8th December 2007) "These are important findings, and not just for NGOs: traditional for-profit companies could probably learn a thing or two" (Economist.com, December 2007) "They found that one quality that makes great nonprofits great." (beth.typepad.com/blog, 10/30/2007) "FFG provides many more examples of stellar leadership at work…" (crosswalk.com, 10/30/2007) "Non profit organizations with budgets big and small can make a notable impact in their fields… The book, which was in its third printing before it was released Friday, identifies six practices. . ." (Washington Times, 10/29/2007) 5-Star Review: " The book does not get
¥223.50
Introduction to the Replica Theory of Disordered Statistical
¥250.50
Social Media Metrics: How To Measure And Optimize Your Marke
¥170.60
SUPERCYCLES: THE NEW ECONOMIC FORCE TRAN 超级浪潮(ISBN 978007163
¥171.60
¥177.80
The Financial Numbers Game: Detecting Creative Accounting Pr
¥204.60
A Game as Old as Empire: The Secret World of Economic Hit Me
¥183.00
BUSINESS GROWTH STRATEGIES FOR ASIA PACIFIC(亚太地区商业增长战略)
作者简介: Dr. Willie Chien has had considerable experience of working as a senior executive in various Asia Pacific countries for several Western multinationals. For the past two decades, he has been devoting himself to numerous technical, operational, strategic-planning, business-development and regional-management positions in the Asia Pacific region. He is also a visiting lecturer at Aspire Academy.
¥192.00
龙行天下(改变全球竞争格局的中国成本创新)DRAGONS AT YOUR DOOR
¥242.00
INDIA WAY 印度方式(ISBN 9781422147597)
¥184.80
The Relentless Revolution: A History of Capitalism 冷酷的革命:资本主
¥192.30
请关注:为何最佳与最聪明的员工离开工作场所?如何留住他们?Giving Notice : Why the Best an
¥208.60
THE POWER OF REN: CHINA'S COACHING PHENOMENON(人的力量:中国的教练现象)
¥184.70
2011 Trendspotting For The Next Decade 下一个10年的趋势
¥190.50
India’s Store Wars: Retail/Revolution And The Battle For The
作者简介:Geoff Hiscock has been writing about Asian business for more than 30 years from bases in Hong Kong, Tokyo, Bangkok and Sydney. He is the author of India's Global Wealth Club (2007), which documents India's 21st century resurgence and profiles the richest Indian tycoons around the world. He also wrote the hugely successful Asia's Wealth club (1997) and its follow-up, Asia's New Wealth Club (2000), the key books which first brought many of the region's billionaires to the attention of an international audience. he served as Sydney bureau chief and Asia Business Editor for CNN.com Asia Pacific from 2001-2006, and as International Business Editor of The Australian daily newspaper from 1995-2000.
¥171.60
EconoPower: How a New Generation of Economists is Transformi
作者简介 Mark Skousen is a professional economist, investment expert, university professor, and author of over twenty-five books. He has taught economics at Columbia Business School, Columbia University, and Rollins College. Currently, he holds the Benjamin Franklin Chair of Management at Grantham University. In honor of his work in economics, finance, and management, Grantham University renamed its business school, "The Mark Skousen School of Business." Since 1980, Skousen has been Editor in Chief of Forecasts & Strategies, a popular award-winning investment newsletter (www.markskousen.com). He is also Editor of The Worldly Philosophers Club, a weekly e-letter (www.worldlyphilosophers.com). Skousen is a former analyst for the CIA, a columnist for Forbes magazine, and past president of the Foundation for Economic Education (FEE)in New York. He earned his PhD in economics from George Washington University.
¥185.70
FALLEN GIANT(巨人倒下:Hank Greenberg 传奇与AIG的历史)
¥192.00
Freedom From Oil: How the Next President Can End the United
¥198.00
Harvard Business Review on Emerging Markets 哈佛商业评论之新兴市场
¥183.00
Too Sensational: On the Choice of Exchange Rate Regimes 汇率制度
¥174.20
Made in China: Secrets of China’s Dynamic Entrepreneurs中国制造:
作者简介: Drs. Winter Nie and Katherine Xin are professors at IMD (a leading global business school located in Lausanne, Switzerland). Both of them were born and raised in mainland China and received their MBAs and PhDs in the US. For the last two decades, both of them worked and lived in the US, Europe and Asia conducting research, teaching, and consulting for multinational companies (MNCs) and mainland Chinese private owned enterprises (POEs). From working w th executives from MNCs and executives from POEs, they recognized many distinctive differences between these twogroups.Those home grown Chinese businessmen are generally flexible in their approach to problem resolution and unusually responsive to market opportunities, so much so that their behaviors may even be perceived as irrational and their moves chaotic to outsiders. Yet, their businesses are growing faster, stronger and more dynamiC. With time, more and more MNCs are going to be minted in China. In order to gain insight into the
¥169.80
Information, Incentives and the Economics of Control(ISBN=97
Advanced monograph by a respected theorist looking at howindustries can be guided to optimal performance without centralplanning or reliance on the market ? Archibald is a well-knownfigure, widely published in the journals ? This an interestingsubject, made more topical by the collapse of the command economiesin Eastern Europe and the search for other alternatives to puremarket forces
¥173.00
The Quest for Global Dominance: Transforming Global Presence
作者简介: Anil K. Gupta is the Ralph J. Tyser Professor of Strategy and Organization at the Smith School of Business, the University of Maryland at College Park. A world-renowned scholar on global strategy, he is a regular speaker at major conferences and serves as an adviser and director for corporations in the United States, Europe, and Asia.
¥260.50
Einstein in the Boardroom: Moving Beyond Intellectual Capita
作者简介: SUZANNE S. HARRISON is a cofounder of ICMG, LLC, and facilitator of the ICM Gathering and the IP Forum. She is the coauthor of the bestselling Edison in the Boardroom, as well a contributor to The LESI Guide to Licensing Best Practices, Technology Licensing, and Profiting from Intellectual Capital, all published by Wiley.
¥224.40
A Guide for the Young Economist 年轻的经济学家 指南
¥175.10
熄灯:电力危机、全球经济及对你意味着什么 Lights Out
¥222.60
Our Changing Planet(ISBN=9780521828703)
¥216.00
Finding Keepers: The Monster Guide to Hiring and Holding the
¥183.00
Confronting Income Inequality in Japan: A Comparative Analys
¥254.30
印度——世界经济中增长最快的市场Riding the Indian Tiger : Understanding Indi
¥223.50
亚洲数学红利 ASIA'S DIGITAL DIVIDENDS:
¥206.40
作者简介: Miranjan Rajadhyaksha is the deputy editor of Business World, which is one of India;'s most widely-read business magazines. he has an M.A. degree in economics from Mumbai University, specializing in international economics and demography, and taught the subject to undergraduate students before becoming a financial journalist. he has written on economics and finance for more than sixteen years, both as a reporter and as a columnist. Niranjan was a Jefferson Fellow at the East-West Center at Hawaii in 1999. He lives in Mumbai, a city he loves, with his wife and two daughters.
¥192.00
The Indian Consumer: One Billion Myths, One Billion Realitie
¥185.70
Export Now: Five Keys To Entering New Markets 9780470828168
¥178.70
1907年大恐慌:市场‘完美风暴’的教训The Panic of 1907: Lessons Learned from
作者简介: Robert F. Bruner is the Dean of the Darden Graduate School of Business Administration and Charles C. Abbott Professor of Business Administration at the University of Virginia. He is the author or coauthor of more than 400 case studies and notes as well as the author of two other Wiley titles, Applied Mergers and Acquisitions and Deals from Hell. Bruner specializes in the areas of corporate finance, mergers and acquisitions, and investing in emerging markets. Bruner holds a BA from Yale University and an MBA and DBA from Harvard University.
¥223.50
¥198.90
The Invisible Heart: An Economic Romance无形的情感:经济的浪漫
¥174.20
CHINAMERICA: The Uneasy Partnership That Will Change the Wor
¥171.60
Elite China: Luxury Consumer Behavior in China 中国精英:中国奢侈品消费者
Elite China: Luxury Consumer Behavior in China is a handbook for fashion and luxury brands to better understand the China luxury market and the Chinese consumers. It provides a deep and detailed analysis from the historical, cultural, social, economical, marketing and consumer behavioral points of view. Focusing on the melting-pot value system of the Chinese in the 21st century, Elite china illustrates consumption behavioral characteristics of this culturally rich but newly wealthy country toward luxury goods and luxury brands. After gaining an understanding of luxury consumer behavior and segmentation based on psychographic factors, the author invites readers to make a "market visit" to the key Chinese cities for luxury goods and explains the specificities and differences for each region, such as consumer lifestyles and their special preferences. the book concludes with effective marketing strategies for luxury professionals to improve their companies' performance in China, not only for established bran
¥211.20
The Statistical Consultant in Action(ISBN=9780521047517)
¥237.50
¥191.80
The Lean Six Sigma Guide To Doing More With Less: Cut Costs,
¥178.70
¥253.40
CHINA'S CENTURY(属于中国的世纪:觉醒的下一个经济发电站)
¥230.50
Beyond Viral: How To Attract Customers, Promote Your Brand,
¥170.60
An Economic Background to Munich(ISBN=9780521073967)
¥190.00