The Little Book Of Currency Trading: How To Make Big Profits
¥136.70
Economy Of Cities, The(ISBN=9780394705842)
¥62.10
Green To Gold: How Smart Companies Use Environmental Strateg
Daniel C. Esty is the Hillhouse Professor at Yale Universityand Director of the Center for Business and the Environment at Yale(www.yale.edu/CBEY). Author or editor of nine books and dozens ofarticles, Dan is one of the world′s leading corporate environmentalstrategy experts with twenty years of experience working withcompanies of all sizes and across many industries worldwide. Heserved as a senior official at the U.S. Environmental ProtectionAgency in the early 1990s and is presently Chairman of EstyEnvironmental Partners (www.EstyEP.com). Andrew S. Winston advises some of the world′s leadingcompanies on how to profit from environmental thinking. He is alsoa highly respected and dynamic speaker, exploring the businessbenefits of going green with audiences around the world. Andrew′searlier career included corporate strategy at Boston ConsultingGroup and management positions in marketing and businessdevelopment at Time Warner and MTV. See www.andrewwinston.com formore information.
¥131.10
Busting Loose From The Business Game: Mind-Blowing Strategie
¥170.60
Modeling Structured Finance Cash Flows With Microsoft Excel
¥476.80
SIX SIGMA WORKBOOK FOR DUMMIES六西格玛练习
作者简介： Craig Kent Gygi began studying and applying the elements of Six Sigma well before they were formalized into today’s renowned breakthrough method. As an engineering graduate student at Brigham Young University in the early 1990s, he integrated these then-unorganized improvement techniques into his research and coaching of student product development teams. Upon beginning his career in 1994 at Motorola’s Advanced Manufacturing Research Lab in Florida, he was formally introduced to the just-formalizing Six Sigma method. It resonated deeply with his previous findings. From that time, Craig has applied, taught, and led Six Sigma in all his endeavors, including management and technical capacities at Motorola, Iomega, and General Atomics. In 1998, Craig founded TolStack, Inc., to develop commercial Six Sigma software tools. He also worked for several years as a technical colleague of Dr. Mikel J. Harry, the original consultant of Six Sigma, co-developing and teaching new advances in its the
¥153.90
21ST CENTURY ECONOMY, THE(ISBN=9780307387905)
¥68.50
¥198.90
Economics Of Development 发展经济学（第五版）
¥294.00
¥89.50
The Chief HR Officer: Defining The New Role Of Human Resourc
¥409.20
谁可生存？健康、经济与社会选择WHO SHALL LIVE? HEALTH, ECONOMICS, AND
¥172.20
Statistics for Six Sigma Green Belts with Minitab and JMP统计学
¥237.00
Freakonomics(New Edition)魔鬼经济学(新版)
¥56.30
REVOLT ON GOOSE ISLAND(ISBN=9781933633824) 英文原版
¥48.70
China CEO: Voices of Experience from 20 International Busine
Many managers dream of becoming a Chief Executive Officer in China. Maybe they think that CEO stands for Cash Enhancement Opportunity - but of course, failure could turn the assignment into a Career Ending Option. So how can you ensure that your assignment in China is successful? Management Professor Fernandez and business journalist Underwood tackled this question by interviewing 20 top executives working in China, plus eight experienced consultants. They discussed topics like managing in China, setting up local operations, adapting regional/global businesses to China, tackling the local market and living in China. But how do you report the results of 28 interviews? The easiest solution would be to present each interview as a separate chapter. However, Fernandez and Underwood wanted to understand the challenges facing international executives in China today. So they took the harder - but more useful - approach of analysing the interviews and then writing about the main underlying themes, quoting from the i
¥140.80
New Ideas from Dead Economists: An Introduction to Modern Ec
¥66.30
CHINAMERICA: The Uneasy Partnership That Will Change the Wor
¥171.60
Wealth, War And Wisdom 9780470474792
¥100.70
The Complete Idiot's Guide to Economic Indicators(ISBN=97815
¥78.70
One Economics, Many Recipes, Globalization, Institutions, an
¥224.70
From Publishers Weekly StarredReview. Best-selling author Gladwell (The Tipping Point) has adazzling ability to find commonality in disparate fields of study.As he displays again in this entertaining and illuminating look athow we make snap judgments—about people's intentions, theauthenticity of a work of art, even military strategy—he can parsefor general readers the intricacies of fascinating but little-knownfields like professional food tasting (why does Coke tastedifferent from Pepsi?). Gladwell's conclusion, after studying howpeople make instant decisions in a wide range of fields frompsychology to police work, is that we can make better instantjudgments by training our mind and senses to focus on the mostrelevant facts—and that less input (as long as it's the rightinput) is better than more. Perhaps the most stunning example hegives of this counterintuitive truth is the most expensive war gameever conducted by the Pentagon, in which a wily marine officer,playing "a rogue military commander" i
¥39.70
Mathematical methods in risk theory风险理论上的数学方法
¥764.70
Protectionism and Economic Revival（ISBN=9780521071789）
¥140.00
Return of Depression Economics 经济帮你感受实际
¥105.60
从亚当·斯密到迈克尔·波特：竞争理论的发展FROM ADAM SMITH TO MICHAEL PORTER
¥209.40
Project Financing, Second Edition: Asset-Based Financial Eng
¥647.80
Teachings from the Worldly Philosophy 世俗哲人
From Publishers Weekly This sequel to Heilbroner's classic survey of the great economists, The Worldly Philosophers, published four decades ago, is an anthology of writings of some 20 economic thinkers ranging from Aristotle to Malthus, Marx, Veblen and Schumpeter, with interlinking commentaries. Making the dismal science palatable with carefully chosen selections, Heilbroner often highlights underappreciated aspects of these economists' thinking; for example, Lord Keynes's wholly negative appraisal of Marxism, or Adam Smith's scathing critique of landlords and capitalists. He lets the thinkers speak for themselves as they analyze the workings of a market-driven economy and how it molds the behaviors of ordinary people. This adventurous omnibus includes economic insights from the Bible and Bernard Mandeville's 1705 poem, "The Grumblilng Hive," upholding mild fraud, luxury and appeals to pride as necessary agents of a prosperous business civilization. Heilbroner concludes that economics is inextricably sociopo
¥108.80
赵景波编著的《荒漠化与防治教程(普通高等教育规划教材)》既考虑了国际荒漠化分类标准，又考虑了我国荒漠化的特点，以荒漠化动力作为划分各章的主要依据，也将我国南方的石漠化和亚热带湿润区的红土退化分别列为一章，以促进我国荒漠化治理。本教材首次区分了荒漠化的**动力和第二动力，加深了对荒漠化发生根源的认识。将荒漠理论与防治合在同一章进行介绍，密切了两者的关系。过去教材与专著中对侵蚀荒漠化讲述很多，对堆积型荒漠化讲述很少，本书增加了堆积型和侵蚀－堆积型荒漠化的内容。
¥30.60定价：¥36.00 (8.5折)
Elite China: Luxury Consumer Behavior in China 中国精英:中国奢侈品消费者
Elite China: Luxury Consumer Behavior in China is a handbook for fashion and luxury brands to better understand the China luxury market and the Chinese consumers. It provides a deep and detailed analysis from the historical, cultural, social, economical, marketing and consumer behavioral points of view. Focusing on the melting-pot value system of the Chinese in the 21st century, Elite china illustrates consumption behavioral characteristics of this culturally rich but newly wealthy country toward luxury goods and luxury brands. After gaining an understanding of luxury consumer behavior and segmentation based on psychographic factors, the author invites readers to make a "market visit" to the key Chinese cities for luxury goods and explains the specificities and differences for each region, such as consumer lifestyles and their special preferences. the book concludes with effective marketing strategies for luxury professionals to improve their companies' performance in China, not only for established bran
¥211.20
The Statistical Consultant in Action(ISBN=9780521047517)
¥237.50
ACCA P1 Governance, Risk and Ethics (Revision Kit)
Featuring ACCA content, this title offers examiner-reviewedStudy Texts and Practice Revision Kits, and interactive studytools that will provide you with the material you need for examsuccess.
¥78.00
非经济学家环境经济学须知ENVIRONMENTAL ECONOMICS FOR NON-ECONOMISTS
¥307.30
美国的肥胖经济 The Fattening of America : How The Economy Makes Us
作者简介：Eric A. Finkelstein, PhD, MHA, is a nationally acclaimed expert on the subject of economics and obesity. He is a health economist with the research organization RTI International in Research Triangle Park, North Carolina, and teaches health economics at Duke University. His work focuses on the economic causes and consequences of health-related behaviors, with a primary emphasis on obesity. Finkelstein has published over thirty peer-reviewed articles on the economics of obesity and related behaviors. His research has been featured on the front page of USA Today and has been covered in the Economist, the New York Times, Forbes, the Washington Post, and many other newspaper, radio, and television outlets.
¥200.60
Paths to Successful Development(ISBN=9780521804837)
The influence of the lifespan approach has been an importantfeature of recent research in developmental psychology, as has agrowing interest in the relationship between personality anddevelopment. This important new book, edited by two distinguishedpsychologists, explores the relationship between personality anddevelopment from a life-course perspective. The book presentscurrent theoretical approaches and new empirical findings fromongoing studies conducted by leading researchers in North Americaand Europe. It is unique in focussing on successful personalitydevelopment, where developmental psychology in the past seems tohave focussed almost entirely on problem behaviour and risk ofmaladaption. The book has a multidisciplinary appeal and will be ofinterest to students and researchers in the fields of developmentalpsychology, adult development and aging, and personality and socialpsychology. ? Takes a lifespan approach to development ? Looks at therelationship between personality and development ?
¥286.40
The Great Contraction, 1929-1933(New Edition)大衰退: 1929-1933
¥128.00
The Indian Consumer: One Billion Myths， One Billion Realitie
¥185.70
HBR ON MANAGING PEOPLE(哈佛商业评论之员工管理)
¥162.80
一个传说中的游戏/GAME AS OLD AS EMPIRE: SECRET WORLD EHM
¥167.50
Six Sigma For Everyone 9780471281566
¥150.10
Trading For A Living 9780471592242
¥545.90
Frommer'S Jamaica Day By Day - 16 Smart Ways To See The Regi
¥102.70
Moneymakers: The Wicked Lives and Surprising Adventures of T
"What an ingenious idea for a book and what a rousing story! Atruly gifted writer, Ben Tarnoff has brought to life threeunforgettable characters while at the same time providing a windowonto the tumultuous financial situation that characterized earlyAmerican life." -Doris Kearns Goodwin, author of Team of Rivals
¥116.40
私有化的中国：中国股票市场内部/PRIVATIZING CHINA
¥423.30
Structural Macroeconometrics结构宏观经济学
¥397.80
MADE IN DETROIT(ISBN=9781400075966) 英文原版
¥48.70
China Into the Future: Making Sense of the World's Most Dyna
An excellent overview of the economic, political and business trends remaking China in the 21st century as perceived by several of the recognized top experts in this field.--James Kynge, Author, China Shakes the World, Beijing China into the Future is a unique and valuable collection of insights from some of the most experienced and respected contemporary China analysts. Reading this book is like taking an intensive course in the economic, social and political future of China.--Michael Koenig, President of Bayer Greater China Group, Shanghai An exceptional book. No business executive should engage China until they have read this systematic unlocking of the China puzzle made so accessible by John Hoffmann, Michael Enright and their global network of China experts.--Vince Harris, OBE, Regional Managing Director - Asia International Power plc., London & Singapore China into the Future provides great insights into the complexities of contemporary Chinese social and political realities, and future development
¥211.20
¥191.80
丑陋的美国人：为巨额利润而操纵亚洲市场的艾维里格牛仔们Ugly Americans
作者简介： BEN MEZRICH graduated magna cum laude from Harvard in 1991. Since then he has published seven books with a combined printing of more than a million copies in nine languages. He is the author of the blockbuster New York times bestseller Bringing Down the House: The True Story of Six MIT Kids Who Took Vegas for Millions, which is being made into a major motion picture produced by Kevin Spacey and MGM. Ugly Americans is Mezrich's eighth book and his second foray into nonfiction.
¥54.60
What the Dog Saw狗眼看世界 （9780316084659）
¥49.50
Managing By The Numbers(ISBN=9780738202563)
¥101.40
Economics Explained: Everything You Need to Know About How t
¥105.50
Soft Power: The Means To Success In World Politics 软实力
¥70.00
Frommer'S Costa Rica 2012 International Edition(ISBN=9781118
¥107.20
The Commanding Heights : The Battle for the World Economy制高点
¥75.50
¥320.00
China by Numbers 2009 中国在2009年
¥246.40
The Undercover Economist 卧底经济学 9780349119854
¥70.40
微观经济学原理Principles Of Microeconomics
¥156.80
国际商务误区 Blunders in International Business
¥198.90
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