FALLEN GIANT（巨人倒下：Hank Greenberg 传奇与AIG的历史）
¥192.00
Elite China: Luxury Consumer Behavior in China 中国精英:中国奢侈品消费者
Elite China: Luxury Consumer Behavior in China is a handbook for fashion and luxury brands to better understand the China luxury market and the Chinese consumers. It provides a deep and detailed analysis from the historical, cultural, social, economical, marketing and consumer behavioral points of view. Focusing on the melting-pot value system of the Chinese in the 21st century, Elite china illustrates consumption behavioral characteristics of this culturally rich but newly wealthy country toward luxury goods and luxury brands. After gaining an understanding of luxury consumer behavior and segmentation based on psychographic factors, the author invites readers to make a "market visit" to the key Chinese cities for luxury goods and explains the specificities and differences for each region, such as consumer lifestyles and their special preferences. the book concludes with effective marketing strategies for luxury professionals to improve their companies' performance in China, not only for established bran
¥211.20
REAL TRADERS, REAL LIVES, REAL MONEY 现实贸易、现实生活、现金：学习普通澳大利亚人如
¥168.90
Wikinomics How Mass Collaboration Changes Everything维基经济学 97
¥63.90
Wealth and Poverty of Nations 新国富论(国富与国贫)
Amazon.com Review Professor David S. Landes takes a historic approach to the analysis of the distribution of wealth in this landmark study of world economics. Landes argues that the key to today's disparity between the rich and poor nations of the world stems directly from the industrial revolution, in which some countries made the leap to industrialization and became fabulously rich, while other countries failed to adapt and remained poor. Why some countries were able to industrialize and others weren't has been the subject of much heated debate over the decades; climate, natural resources, and geography have all been put forward as explanations--and are all brushed aside by Landes in favor of his own controversial theory: that the ability to effect an industrial revolution is dependent on certain cultural traits, without which industrialization is impossible to sustain. Landes contrasts the characteristics of successfully industrialized nations--work, thrift, honesty, patience, and tenacity--with those of n
¥100.70
The Wealth Of Nations - The Economics Classic - A Selected E
¥77.40
ALL THE MONEY IN THE WORLD(ISBN=9780307278760)
¥73.00
Dear Undercover Economist 亲爱的卧底经济家
¥70.40
Conceptual Anomalies in Economics and Statistics
¥403.00
彻底改变你看待这个世界的方式。 一本排名仅次于《哈利·波特6》的大众经济管理图书；荣登亚马逊、《纽约时报》、《华尔街日报》、《出版家周刊》等名大畅销书排行榜。本书版权被引进到德国、法国、日本、韩国……，均登上当地畅销排行榜。 史蒂芬·列维特有着美国当今*有趣的大脑，阅读《魔鬼经济学》就像是跟他在一个阳光明媚的夏日去散步，只见他一边在空中挥动手指，一边向你揭示所有事物隐藏的一面。一本会让你头晕目眩的书！ ——马尔科姆·格拉威尔《引爆流行》作者 史蒂芬·列维特就像是经济学家里的印第安纳·琼斯……这位克拉克奖获得者并没有把自己的眼光局限在经济理论上，他更像是一位另类的寻宝者，总是在试图帮助人们打破传统智慧的束缚，发现事物的本来面目……除此之外，他的叙述方式是如此精妙，以至于使得《魔鬼经济学
¥68.00
Money Mischief（ISBN=9780156619301）
¥58.10
作者简介： Stephen Leeb is the president of Leeb Capital Management, the editor of The Complete Investor, and the author of four previous books. His wife and longtime collaborator, Donna Leeb, has a diversified background in business writing and holds a master's degree in journalism for Columbia University.
¥52.80
GREAT SHAME, THE(ISBN=9780385720267) 英文原版
¥86.00
全球经济中一件T恤的旅行 The Travels of a T-Shirt in the Global Economy
¥134.60
Poorly Made in China: An Insider's Account of the Tactics Be
Awards Best Book 2009 (The Economist) Best Book for Business Owners (Inc.) Great Finance Book of 2009 (Forbes) Best of 2009 Business Book (Library Journal) "Midler has upended a lot of the assumptions about this factory for the world." (Forbes) “A must-read for people engaged in mainland business.” (South China Morning Post) “Important, timely and entertaining.” (Taipei Times) “Most of the people in Mr. Midler’s position would not dream of disclosing what they see.” (The Economist) “Manages to be both instructive and entertaining.” (National Review) “A fascinating, funny and important book.” (Asia Times) “An invaluable book for anyone considering doing business in China.” (Epoch Times) “A lively dissection of the cultural clash.” (Malaysia’s The Star) “You won’t look at the label ‘Made in China’ the same way.” (Toronto Now) “His warning is worth heeding – is China listening?” (Business Times) "Plenty of laugh-out-loud mo
¥176.00
The World Is Curved: Hidden Dangers to the Global Economy 世界
¥70.20
Boomerang: Travels in the New Third World (ISBN=978039308181
¥151.20
Macroeconomics 5e 宏观经济学(第5版) 9780393968354
¥79.20
China Into the Future: Making Sense of the World's Most Dyna
An excellent overview of the economic, political and business trends remaking China in the 21st century as perceived by several of the recognized top experts in this field.--James Kynge, Author, China Shakes the World, Beijing China into the Future is a unique and valuable collection of insights from some of the most experienced and respected contemporary China analysts. Reading this book is like taking an intensive course in the economic, social and political future of China.--Michael Koenig, President of Bayer Greater China Group, Shanghai An exceptional book. No business executive should engage China until they have read this systematic unlocking of the China puzzle made so accessible by John Hoffmann, Michael Enright and their global network of China experts.--Vince Harris, OBE, Regional Managing Director - Asia International Power plc., London & Singapore China into the Future provides great insights into the complexities of contemporary Chinese social and political realities, and future development
¥211.20
¥70.40
Creating a World Without Poverty: Social Business and the Fu
¥69.00
The Economic Naturalist: In Search of Explanations for Every
¥93.00
What the Dog Saw狗眼看世界 （9780316084659）
¥49.50
Twitter Marketing: An Hour A Day 23281767
¥204.60
Moneymakers: The Wicked Lives and Surprising Adventures of T
"What an ingenious idea for a book and what a rousing story! Atruly gifted writer, Ben Tarnoff has brought to life threeunforgettable characters while at the same time providing a windowonto the tumultuous financial situation that characterized earlyAmerican life." -Doris Kearns Goodwin, author of Team of Rivals
¥116.40
¥64.50
Capitalism 4.0: The Birth of a New Economy in the Aftermath
¥147.60
Intermediate Microeconomics A Modern Approach, 8th ISE Editi
¥508.00
Superfreakonomics Global Cooling, Patriotic Prostitutes and
¥61.60
Web Analytics 2.0: The Art Of Online Accountability & Scienc
¥272.60
China CEO: Voices of Experience from 20 International Busine
Many managers dream of becoming a Chief Executive Officer in China. Maybe they think that CEO stands for Cash Enhancement Opportunity - but of course, failure could turn the assignment into a Career Ending Option. So how can you ensure that your assignment in China is successful? Management Professor Fernandez and business journalist Underwood tackled this question by interviewing 20 top executives working in China, plus eight experienced consultants. They discussed topics like managing in China, setting up local operations, adapting regional/global businesses to China, tackling the local market and living in China. But how do you report the results of 28 interviews? The easiest solution would be to present each interview as a separate chapter. However, Fernandez and Underwood wanted to understand the challenges facing international executives in China today. So they took the harder - but more useful - approach of analysing the interviews and then writing about the main underlying themes, quoting from the i
¥140.80
New Ideas from Dead Economists: An Introduction to Modern Ec
¥66.30
HOW TO GET OUT OF DEBT(ISBN=9780553283969) 英文原版
¥24.30
Lexus And The Olive Tree (ISBN=9780385720151)
¥34.50
Event Planning: The Ultimate Guide To Successful Meetings,Co
¥238.10
¥56.40
FREEDOM, INC.(ISBN=9780307409386)
Free to succeed . . . Whether in troubled economic times or during years of prosperity,there is a proven way for companies to boost productivity, profits,and growth. Remarkably, it costs nothing––whether cost is measuredin terms of monetary resources or time– –and is simply based on thebelief that, if only people can be free to act in the bestinterests of their company, the results will be tremendous.Freedom, Inc. presents the evidence that this is not thePollyannaish wish of a few dreamers, but a reality built bybottom-line-focused leaders. . . . The culture of freedom works–and Freedom, Inc. reveals thesecrets of a successful business paradigm based on a trusting,nonhierarchical, liberated environment. The visionary leaders profiled here performed near-miracles indriving their companies to unheard-of levels of success, often fromunlikely or disheartening beginnings. Businesses as diverse asinsurance company USAA, winemaker Sea Smoke Cellars, Gore Associates, advertising a
¥119.00
Capital: A Critique of Political Economy (Penguin Classics)
¥83.20
ECONOMICS WITHOUT ILLUSIONS(ISBN=9780307590572)
¥64.50
涡轮式资本主义：世界经济中的赢家与败家Turbo Capitalism：Winners and Losers in th
¥18.00
Intermediate Microeconomics with Microsoft Excel(ISBN=978052
¥440.50
The Quality of Growth and Poverty Reduction in China
¥70.30
Inbound Marketing: Get Found Using Google, Social Media, And
¥170.60
egonomics: What Makes Ego Our Greatest Asset (or Most Expens
¥112.60
Harvard Business Review on Emerging Markets 哈佛商业评论之新兴市场
¥183.00
The Dumbest Moments in Business History(ISBN=9781591840671)
¥53.90
The Venturesome Economy, How Innovation Sustains Prosperity
¥224.70
The Gridlock Economy: How Too Much Ownership Wrecks Markets,
¥108.80
SIMPLE SPELLS FOR SUCCESS(ISBN=9780307338105) 英文原版
¥36.70
A Year Without "Made in China": One Family's True Life Adven
Journalist Bongiorni, on a post-Christmas day mired deep in plastic toys and electronics equipment, makes up her mind to live for a year without buying any products made in China, a decision spurred less by notions of idealism or fair trade-though she does note troubling statistics on job loss and trade deficits-than simply "to see if it can be done." In this more personal vein, Bongiorni tells often funny, occasionally humiliating stories centering around her difficulty procuring sneakers, sunglasses, DVD players and toys for two young children and a skeptical husband. With little insight into global economics or China's manufacturing practices, readers may question the point of singling out China when cheap, sweatshop-produced products from other countries are fair game (though Bongiorni cheerfully admits the flaws in her project, she doesn't consider fixing them). Still, Bongiorni is a graceful, self-deprecating writer, and her comic adventures in self-imposed inconvenience cast an interesting sideways gla
¥105.60
¥235.80
How To Read A Financial Report: Wringing Vital Signs Out Of
¥131.10
Intermediate Microeconomics (6 E) 中级微观经济学（第六版）
作者简介：Hal R. Varian is Dean of the School of Information Management and Systems at the University of California, Berkeley. He also holds joint appointments in Berkeley's economics department and Haas School of Business. Professor Varian earned his S.B. from MIT, and his Ph.D. from Berkeley. He has taught at the University of Michigan, MIT, Stanford University, University of Siena (Italy), University of Stockholm, and Nuffield College at Oxford University. His graduate textbook, Microeconomic Analysis, is one of the most widely read graduate textbooks in economics. He is the co-author of a best-selling book on business strategy, Information Rules. --This text refers to an out of print or unavailable edition of this title.
¥71.10
Freefall: America, Free Markets, and the Sinking of the Worl
The New York Times bestseller: "A lucid account" (New YorkTimes) of the recent financial crisis and the way forward by theNobel Prize-winning economist, with a new afterword.
¥95.00
ACCA P1 Governance, Risk and Ethics (Study Text) 英文版公司治理、风险管
BPP Learning Media is the sole Platinum Approved provider ofACCA content. Our examiner-reviewed Study Texts and Practice Revision Kits, and our interactive study tools will provide youwith the up-to-date material you need for exam success.
¥132.00
自由落体、美国、自由市场以及全球经济的沉没JOSEPHE.STIGLITZ FREEFALL
作者简介 Winner of the 2001 Nobel Memorial Prize for Economics, Joseph E. Stiglitz is the author of Making Globalization Work; Globalization and Its Discontents; and, with Linda Bilmes, The Three Trillion Dollar War. He was chairman of President Clinton's Council of Economic Advisers and served as senior vice president and chief economist at the World Bank. He teaches at Columbia University and lives in New York City.
¥156.70
The Black Swan The Impact of the Highly Improbable 黑天鹅 97801
中文版《黑天鹅：如何应对不可知的未来》请点击
¥70.20
世界又热、又平、又挤Hot,Flat and Crowded
Thomas L. Friedman's phenomenal number-one bestseller The World is Flat has helped millions of readers to see the world in a new way. In this essential new book, Friedman takes a fresh and provocative look at two of the biggest challenges we face today: the global environmental crisis and America's surprising loss of focus and national purpose since 9/11. It is a groundbreaking account of where we stand now, and shows us how the solutions to these two big problems are linkedhow we can restore the world and revive America at the same time. Friedman explains how global warming, rapidly growing populations, and the astonishing expansion of the world's middle class through globalization have produced a planet that is 'hot, fiat, and crowded'. In just a few years, it will be too late to fix things-unless there is a worldwide effort to replace our wasteful, inefficient energy practices with a strategy for clean energy, energy efficiency, and conservation that Friedman calls Code Green. This is a great challen
¥140.80
Business Cycles And Equilibrium Updated Edition 978047049917
¥341.20
Freakonomics(ISBN=9780141030081)
¥39.70
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