Visual Meetings: How Graphics, Sticky Notes & Idea Mapping C
¥178.70
Twitter Marketing: An Hour A Day 23281767
¥204.60
ACCA P1 Governance, Risk and Ethics (Study Text) 英文版公司治理、风险管
BPP Learning Media is the sole Platinum Approved provider ofACCA content. Our examiner-reviewed Study Texts and Practice Revision Kits, and our interactive study tools will provide youwith the up-to-date material you need for exam success.
¥132.00
egonomics: What Makes Ego Our Greatest Asset (or Most Expens
¥112.60
MONEY AND POWER (EXP)(ISBN=9780385535366)
"[A] definitve account of the most profitable and influentialinvestment bank of the modern era....recounts these eventscapably.....[and explains] Goldman's cultivation of a reputationfor brilliance unique even in the rarefied precincts of WallStreet.....gives readers the information they need to ponderwhether investment banking has moved in a constructivedirection."-- The New York Times Book Review
¥66.20
The Ascent of Money A Financial History of the World
作者简介:Niall Ferguson is one of Britain's most renowned historians. He is Laurence A. Tisch Professor of History at Harvard University, a Senior Research Fellow of Jesus College, Oxford University, and a Senior Fellow of the Hoover Institution, Stanford University. The bestselling author of Paper and Iron, The House of Rothschild, The Pity of War, The Cash Nexus, Empire, Colossus and The War of the World, he also writes regularly for newspapers and magazines all over the world.
¥88.50
Managerial Economics: Theory, Applications and Cases(Seventh
W. Bruce Allen is professor of business and public policy, regional science, and transportation at the Wharton School of the University of Pennsylvania. Professor Allen won the Anvil Award for Teaching Excellence in 1991, and the Miller-Sherred MBA Core Curriculum Teaching Award in 1994 and 1997. He has consulted with a variety of firms and government agencies in the area of transportation and energy economies. Neil A. Doherty is Ronald A. Rosenfeld Professor and professor of insurance and risk management at the Wharton School of the University of Pennsylvania. He won the Undergraduate Excellence in Teaching Award in 1997 and the Miller-Sherred MBA Core Curriculum Teaching Award in 1998. Professor Doherty has consulted with numerous major firms including Amerco, Dow Chemical, Sears Roebuck, British Petroleum, Merck, GTE, CIGNA, and UPS. Keith Weigelt is professor of strategy at the Wharton School of the University of Pennsylvania. His research interests lie in game theory, compensation, experimental economics
¥88.00
Soft Power: The Means To Success In World Politics 软实力
¥70.00
Econometric Modeling:A Likelihood Approach计量经济建模:可能性研究
¥397.80
foundations of human resource development开发人力资源的基础
¥448.70
¥56.40
FREEDOM, INC.(ISBN=9780307409386)
Free to succeed . . . Whether in troubled economic times or during years of prosperity,there is a proven way for companies to boost productivity, profits,and growth. Remarkably, it costs nothing––whether cost is measuredin terms of monetary resources or time– –and is simply based on thebelief that, if only people can be free to act in the bestinterests of their company, the results will be tremendous.Freedom, Inc. presents the evidence that this is not thePollyannaish wish of a few dreamers, but a reality built bybottom-line-focused leaders. . . . The culture of freedom works–and Freedom, Inc. reveals thesecrets of a successful business paradigm based on a trusting,nonhierarchical, liberated environment. The visionary leaders profiled here performed near-miracles indriving their companies to unheard-of levels of success, often fromunlikely or disheartening beginnings. Businesses as diverse asinsurance company USAA, winemaker Sea Smoke Cellars, Gore Associates, advertising a
¥119.00
The Economic Naturalist: In Search of Explanations for Every
¥93.00
The Prize The Epic Quest for Oil. Money & Power
Review "Spellbinding...irresistible...monumental...mustbe read to understand the first thing about the role of oil inmodern history."-- The New York Times "A masterly narrative... The Prize portrays the interweavingof national and corporate interests, the conflicts and stratagems,the miscalculations, the follies, and the ironies."-- JamesSchlesinger, former U.S. Secretary of Defense and U.S. Secretary ofEnergy "Splendid and epic history of oil.... The story is brilliantlytold...with its remarkable cast of characters." -- The WallStreet Journal "Impassioned and riveting...only in the great epics of Homer willreaders regularly run into a comparable string of larger-than-lifeswashbucklers and statesmen, heroes and villains."-- SanFrancisco Examiner
¥101.10
Fault Lines, How Hidden Fractures Still Threaten the World E
作者简介:Raghuram G. Rajan is the Eric J. Gleacher Distinguished Service Professor of Finance at the University of Chicago Booth School of Business and former chief economist at the International Monetary Fund. He is the coauthor of "Saving Capitalism from the Capitalists: Unleashing the Power of Financial Markets to Create Wealth and Spread Opportunity" (Princeton).
¥151.10
The Richest Man in Babylon(ISBN=9780452267251)
¥57.90
Organizational Intelligence: A Guide To Understanding The Bu
This book provides Training/HPT/ID/OD/HR professionals with a clear, simple model and a wealth of tools ?for understanding the business of the organizations in which they work, for analyzing organizational performance problems, and for explaining their ideas in business language.
¥327.80
Boomerang: Travels in the New Third World (ISBN=978039308181
¥151.20
The Invisible Hook, The Hidden Economics of Pirates 无形的钩子--隐
"A fresh and provocative take on the Golden Age pirates. Leeson writes with clarity and the depth of his research is impressive."--Colin Woodard, author of "The Republic of Pirates""Peter Leeson has brought the economists' toolkit to the Spanish Main. Piracy is not just a great topic for Walt Disney movies, but also an important economic phenomenon. Leeson's excellent book helps us to understand who pirates were, and why they chose their infamous occupation. He uses economics to make sense of walking-the-plank and the Jolly Roger. This is a fun book, but also a volume rich with insights and analysis."--Edward Glaeser, Harvard University"Light of touch and truly eloquent, "The Invisible Hook" is a terrific read on a fascinating topic. This is a beautifully written book."--Geoffrey Brennan, Duke University and University of North Carolina, Chapel Hill
¥171.00
HOW TO GET OUT OF DEBT(ISBN=9780553283969) 英文原版
¥24.30
Elite China: Luxury Consumer Behavior in China 中国精英:中国奢侈品消费者
Elite China: Luxury Consumer Behavior in China is a handbook for fashion and luxury brands to better understand the China luxury market and the Chinese consumers. It provides a deep and detailed analysis from the historical, cultural, social, economical, marketing and consumer behavioral points of view. Focusing on the melting-pot value system of the Chinese in the 21st century, Elite china illustrates consumption behavioral characteristics of this culturally rich but newly wealthy country toward luxury goods and luxury brands. After gaining an understanding of luxury consumer behavior and segmentation based on psychographic factors, the author invites readers to make a "market visit" to the key Chinese cities for luxury goods and explains the specificities and differences for each region, such as consumer lifestyles and their special preferences. the book concludes with effective marketing strategies for luxury professionals to improve their companies' performance in China, not only for established bran
¥211.20
The Economic Naturalist's Field Guide: Common Sense Principl
¥71.50
Moneymakers: The Wicked Lives and Surprising Adventures of T
"What an ingenious idea for a book and what a rousing story! Atruly gifted writer, Ben Tarnoff has brought to life threeunforgettable characters while at the same time providing a windowonto the tumultuous financial situation that characterized earlyAmerican life." -Doris Kearns Goodwin, author of Team of Rivals
¥116.40
¥235.80
Capitalism 4.0: The Birth of a New Economy in the Aftermath
¥147.60
¥88.40
¥64.50
The Great Contraction, 1929-1933(New Edition)大衰退: 1929-1933
¥128.00
The Little Book That Builds Wealth: The Knockout Formula For
Review A detailed exploration of Warren Buffet′s "wide economic moat"concept – how to find companies with a true in–built competitiveadvantage." (Financial Times, Tues 26th February) "Pat Dorsey...discusses in an easy to read style why economicmoats are such great indicators of long term performance."(Pensions World, October 2008) Review A detailed exploration of Warren Buffet′s "wide economic moat"concept – how to find companies with a true in–built competitiveadvantage." (Financial Times, Tues 26th February) “With this suitably small–sized book under your arm – orneatly in your handbag – the World’s markets are yours.”InvestmentAdviser Monday 12 May 2008
¥118.70
China Into the Future: Making Sense of the World's Most Dyna
An excellent overview of the economic, political and business trends remaking China in the 21st century as perceived by several of the recognized top experts in this field.--James Kynge, Author, China Shakes the World, Beijing China into the Future is a unique and valuable collection of insights from some of the most experienced and respected contemporary China analysts. Reading this book is like taking an intensive course in the economic, social and political future of China.--Michael Koenig, President of Bayer Greater China Group, Shanghai An exceptional book. No business executive should engage China until they have read this systematic unlocking of the China puzzle made so accessible by John Hoffmann, Michael Enright and their global network of China experts.--Vince Harris, OBE, Regional Managing Director - Asia International Power plc., London & Singapore China into the Future provides great insights into the complexities of contemporary Chinese social and political realities, and future development
¥211.20
¥70.40
Principles of Macroeconomics, Third Edition 宏观经济学原理
作者介绍:Joseph E. Stiglitz Joseph E. Stiglitz is professor of economics, business, and international and public affairs at Columbia University. Known throughout the world for his groundbreaking research, Joseph Stiglitz received the Nobel Prize in Economic Sciences in 2001. Carl E. Walsh is professor of economics at the University of California at Santa Cruz. He is widely known for his research in monetary economics and is the author of a leading graduate text, Monetary Theory and Policy (MIT Press).
¥96.00
¥155.60
¥42.30
Economy Of Cities, The(ISBN=9780394705842)
¥62.10
Green To Gold: How Smart Companies Use Environmental Strateg
Daniel C. Esty is the Hillhouse Professor at Yale Universityand Director of the Center for Business and the Environment at Yale(www.yale.edu/CBEY). Author or editor of nine books and dozens ofarticles, Dan is one of the world′s leading corporate environmentalstrategy experts with twenty years of experience working withcompanies of all sizes and across many industries worldwide. Heserved as a senior official at the U.S. Environmental ProtectionAgency in the early 1990s and is presently Chairman of EstyEnvironmental Partners (www.EstyEP.com). Andrew S. Winston advises some of the world′s leadingcompanies on how to profit from environmental thinking. He is alsoa highly respected and dynamic speaker, exploring the businessbenefits of going green with audiences around the world. Andrew′searlier career included corporate strategy at Boston ConsultingGroup and management positions in marketing and businessdevelopment at Time Warner and MTV. See www.andrewwinston.com formore information.
¥131.10
Freakonomics(Revised Edition)魔鬼经济学
¥40.80
Economics In One Lesson(ISBN=9780517548233)
Hazlitt was a remarkably lucid writer, and this short book isjustly regarded as a classic....But it comes across even better inJeff Riggenbach's interpretation. Riggenbach has a knack for makingroutine discursive sentences come alive...he could be a collegeprofessor lecturing, the kind of lecturer who really can teach. Hesounds reasonable, engaging and thoroughly likeable.--AudioFile If there were a Nobel Prize for clear economic thinking, Mr.Hazlitt s book would be a worthy recipient...like a surgeon sscalpel, it cuts through...much nonsense that has been written inrecent years about our economic ailments. --J. W. Hanes (formerundersecretary of the treasury)
¥72.60
The Quality of Growth and Poverty Reduction in China
¥70.30