正版 第四次工业革命:转型的力量 克劳斯施瓦布著 中国制造2025 德国工业4.0美国智能制造的核心力量 董明珠推荐 经
¥37.70定价：¥44.00 (8.57折)
Understanding The Belt and Road Initiative: Case study persp 深入了解“一带一路”建设的书目
本书收录了 一带一路 沿线19个国家21个案例，力图揭示制度和文化因素对 一带一路 建设的影响，总结可供借鉴的经验和知识。本书图文并茂，从建设项目层面全景式展示了 一带一路 建设的真实状态，是读者深入了解 一带一路 建设不可或缺的读本，也是有志于 走出去 的企业家学习海外建设经验的***之书。
¥159.60定价：¥228.00 (7折)
The Richest Man in Babylon(ISBN=9780451205360) 英文原版
¥51.00
经济增长导论 Introduction to Economy Growth
作者简介： Charles I. Jones is associate professor of economics at the University of California at Berkeley and a leading scholar in the field of economic growth. He received his A.B. from Harvard University and his Ph.D. from the Massachusetts Institute of Technology.
¥79.20
The Gridlock Economy: How Too Much Ownership Wrecks Markets,
¥108.80
The Richest Man in Babylon 巴比伦富翁的秘密 9780451205360
¥38.60
How to Say It: Doing Business in Latin America: A Pocket Gui
¥61.80
Creating a World Without Poverty: Social Business and the Fu
¥69.00
Econometric Modeling:A Likelihood Approach计量经济建模：可能性研究
¥397.80
中级微观经济学 Intr Microeconomics 6ed
¥88.20
A Game as Old as Empire: The Secret World of Economic Hit Me
¥183.00
Freakonomics(ISBN=9780141030081)
¥39.70
The Venturesome Economy, How Innovation Sustains Prosperity
¥224.70
Email Marketing: An Hour A Day(9780470386736)
¥204.60
The Invisible Hook, The Hidden Economics of Pirates 无形的钩子--隐
"A fresh and provocative take on the Golden Age pirates. Leeson writes with clarity and the depth of his research is impressive."--Colin Woodard, author of "The Republic of Pirates""Peter Leeson has brought the economists' toolkit to the Spanish Main. Piracy is not just a great topic for Walt Disney movies, but also an important economic phenomenon. Leeson's excellent book helps us to understand who pirates were, and why they chose their infamous occupation. He uses economics to make sense of walking-the-plank and the Jolly Roger. This is a fun book, but also a volume rich with insights and analysis."--Edward Glaeser, Harvard University"Light of touch and truly eloquent, "The Invisible Hook" is a terrific read on a fascinating topic. This is a beautifully written book."--Geoffrey Brennan, Duke University and University of North Carolina, Chapel Hill
¥171.00
MONEY AND POWER (EXP)(ISBN=9780385535366)
"[A] definitve account of the most profitable and influentialinvestment bank of the modern era....recounts these eventscapably.....[and explains] Goldman's cultivation of a reputationfor brilliance unique even in the rarefied precincts of WallStreet.....gives readers the information they need to ponderwhether investment banking has moved in a constructivedirection."-- The New York Times Book Review
¥66.20
From Publishers Weekly StarredReview. Best-selling author Gladwell (The Tipping Point) has adazzling ability to find commonality in disparate fields of study.As he displays again in this entertaining and illuminating look athow we make snap judgments—about people's intentions, theauthenticity of a work of art, even military strategy—he can parsefor general readers the intricacies of fascinating but little-knownfields like professional food tasting (why does Coke tastedifferent from Pepsi?). Gladwell's conclusion, after studying howpeople make instant decisions in a wide range of fields frompsychology to police work, is that we can make better instantjudgments by training our mind and senses to focus on the mostrelevant facts—and that less input (as long as it's the rightinput) is better than more. Perhaps the most stunning example hegives of this counterintuitive truth is the most expensive war gameever conducted by the Pentagon, in which a wily marine officer,playing "a rogue military commander" i
¥39.70
ACCA P1 Governance, Risk and Ethics (Study Text) 英文版公司治理、风险管
BPP Learning Media is the sole Platinum Approved provider ofACCA content. Our examiner-reviewed Study Texts and Practice Revision Kits, and our interactive study tools will provide youwith the up-to-date material you need for exam success.
¥132.00
The Dumbest Moments in Business History(ISBN=9781591840671)
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What the Dog Saw狗眼看世界 （9780316084659）
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BIOGRAPHY OF THE DOLLAR(ISBN=9780307339867)
"For decades the dollar has reigned supreme, so much so thatmany take it as part of the natural order. But we're in an era ofrapid change and the dollar is not immune. Craig Karmin's Biography of the Dollar is an indispensable guide tounderstanding the way both the U.S. and the world economies workand the dollar's role in keeping the economic skids greased.Karmin's great skill is his ability to take what in lesser handswould seem like complex and opaque ideas and make them transparent,understandable and relevant, whether you are an entrepreneur, workin a Fortune 500 company or simply trying to understand what in theworld is going on." —Ram Charan, author of Know-How and co-author of Execution: The Discipline of Getting Things Done "After 50 pages, I was able to hold my own discussing currencytrading with a vice president at JP Morgan Chase. This is anincredible book that should be required reading for anyone whosefuture depends on understanding how the dollar is valued andmanipulated. Whether you wo
¥112.00
The Great Contraction, 1929-1933(New Edition)大衰退: 1929-1933
¥128.00
Intermediate Microeconomics with Microsoft Excel(ISBN=978052
¥440.50
Conceptual Anomalies in Economics and Statistics
¥403.00
彻底改变你看待这个世界的方式。 一本排名仅次于《哈利·波特6》的大众经济管理图书；荣登亚马逊、《纽约时报》、《华尔街日报》、《出版家周刊》等名大畅销书排行榜。本书版权被引进到德国、法国、日本、韩国……，均登上当地畅销排行榜。 史蒂芬·列维特有着美国当今*有趣的大脑，阅读《魔鬼经济学》就像是跟他在一个阳光明媚的夏日去散步，只见他一边在空中挥动手指，一边向你揭示所有事物隐藏的一面。一本会让你头晕目眩的书！ ——马尔科姆·格拉威尔《引爆流行》作者 史蒂芬·列维特就像是经济学家里的印第安纳·琼斯……这位克拉克奖获得者并没有把自己的眼光局限在经济理论上，他更像是一位另类的寻宝者，总是在试图帮助人们打破传统智慧的束缚，发现事物的本来面目……除此之外，他的叙述方式是如此精妙，以至于使得《魔鬼经济学
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Twitter Marketing: An Hour A Day 23281767
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全球经济中一件T恤的旅行 The Travels of a T-Shirt in the Global Economy
¥134.60
The Complete Idiot's Guide to the Great Recession(ISBN=97815
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The Prize The Epic Quest for Oil. Money & Power
Review "Spellbinding...irresistible...monumental...mustbe read to understand the first thing about the role of oil inmodern history."-- The New York Times "A masterly narrative... The Prize portrays the interweavingof national and corporate interests, the conflicts and stratagems,the miscalculations, the follies, and the ironies."-- JamesSchlesinger, former U.S. Secretary of Defense and U.S. Secretary ofEnergy "Splendid and epic history of oil.... The story is brilliantlytold...with its remarkable cast of characters." -- The WallStreet Journal "Impassioned and riveting...only in the great epics of Homer willreaders regularly run into a comparable string of larger-than-lifeswashbucklers and statesmen, heroes and villains."-- SanFrancisco Examiner
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foundations of human resource development开发人力资源的基础
¥448.70
I.O.U.: Why Everyone Owes Everyone and No One Can Pay 我欠你：为什
¥175.80
Event Planning: The Ultimate Guide To Successful Meetings,Co
¥238.10
Wealth and Poverty of Nations 新国富论(国富与国贫)
Amazon.com Review Professor David S. Landes takes a historic approach to the analysis of the distribution of wealth in this landmark study of world economics. Landes argues that the key to today's disparity between the rich and poor nations of the world stems directly from the industrial revolution, in which some countries made the leap to industrialization and became fabulously rich, while other countries failed to adapt and remained poor. Why some countries were able to industrialize and others weren't has been the subject of much heated debate over the decades; climate, natural resources, and geography have all been put forward as explanations--and are all brushed aside by Landes in favor of his own controversial theory: that the ability to effect an industrial revolution is dependent on certain cultural traits, without which industrialization is impossible to sustain. Landes contrasts the characteristics of successfully industrialized nations--work, thrift, honesty, patience, and tenacity--with those of n
¥100.70
Elite China: Luxury Consumer Behavior in China 中国精英:中国奢侈品消费者
Elite China: Luxury Consumer Behavior in China is a handbook for fashion and luxury brands to better understand the China luxury market and the Chinese consumers. It provides a deep and detailed analysis from the historical, cultural, social, economical, marketing and consumer behavioral points of view. Focusing on the melting-pot value system of the Chinese in the 21st century, Elite china illustrates consumption behavioral characteristics of this culturally rich but newly wealthy country toward luxury goods and luxury brands. After gaining an understanding of luxury consumer behavior and segmentation based on psychographic factors, the author invites readers to make a "market visit" to the key Chinese cities for luxury goods and explains the specificities and differences for each region, such as consumer lifestyles and their special preferences. the book concludes with effective marketing strategies for luxury professionals to improve their companies' performance in China, not only for established bran
¥211.20
The Little Book That Builds Wealth: The Knockout Formula For
Review A detailed exploration of Warren Buffet′s "wide economic moat"concept – how to find companies with a true in–built competitiveadvantage." (Financial Times, Tues 26th February) "Pat Dorsey...discusses in an easy to read style why economicmoats are such great indicators of long term performance."(Pensions World, October 2008) Review A detailed exploration of Warren Buffet′s "wide economic moat"concept – how to find companies with a true in–built competitiveadvantage." (Financial Times, Tues 26th February) “With this suitably small–sized book under your arm – orneatly in your handbag – the World’s markets are yours.”InvestmentAdviser Monday 12 May 2008
¥118.70
The Wealth of Nations: Books 1-3 (Penguin Classics) (Bks.1-3
¥57.90
The Ascent of Money A Financial History of the World
作者简介：Niall Ferguson is one of Britain's most renowned historians. He is Laurence A. Tisch Professor of History at Harvard University, a Senior Research Fellow of Jesus College, Oxford University, and a Senior Fellow of the Hoover Institution, Stanford University. The bestselling author of Paper and Iron, The House of Rothschild, The Pity of War, The Cash Nexus, Empire, Colossus and The War of the World, he also writes regularly for newspapers and magazines all over the world.
¥88.50
The Wealth Of Nations - The Economics Classic - A Selected E
¥77.40
The Economic Naturalist: In Search of Explanations for Every
¥93.00
China Into the Future: Making Sense of the World's Most Dyna
An excellent overview of the economic, political and business trends remaking China in the 21st century as perceived by several of the recognized top experts in this field.--James Kynge, Author, China Shakes the World, Beijing China into the Future is a unique and valuable collection of insights from some of the most experienced and respected contemporary China analysts. Reading this book is like taking an intensive course in the economic, social and political future of China.--Michael Koenig, President of Bayer Greater China Group, Shanghai An exceptional book. No business executive should engage China until they have read this systematic unlocking of the China puzzle made so accessible by John Hoffmann, Michael Enright and their global network of China experts.--Vince Harris, OBE, Regional Managing Director - Asia International Power plc., London & Singapore China into the Future provides great insights into the complexities of contemporary Chinese social and political realities, and future development
¥211.20
Managerial Economics: Theory, Applications and Cases（Seventh
W. Bruce Allen is professor of business and public policy, regional science, and transportation at the Wharton School of the University of Pennsylvania. Professor Allen won the Anvil Award for Teaching Excellence in 1991, and the Miller-Sherred MBA Core Curriculum Teaching Award in 1994 and 1997. He has consulted with a variety of firms and government agencies in the area of transportation and energy economies. Neil A. Doherty is Ronald A. Rosenfeld Professor and professor of insurance and risk management at the Wharton School of the University of Pennsylvania. He won the Undergraduate Excellence in Teaching Award in 1997 and the Miller-Sherred MBA Core Curriculum Teaching Award in 1998. Professor Doherty has consulted with numerous major firms including Amerco, Dow Chemical, Sears Roebuck, British Petroleum, Merck, GTE, CIGNA, and UPS. Keith Weigelt is professor of strategy at the Wharton School of the University of Pennsylvania. His research interests lie in game theory, compensation, experimental economics
¥88.00
A Bull in China： Profitably in the World’s Greatest Market 中
¥135.50
The Wealth of Nations, Books 4-5 (Penguin Classics) (ISBN=97
¥75.80
私有化的中国：中国股票市场内部/PRIVATIZING CHINA
¥423.30
Lexus And The Olive Tree (ISBN=9780385720151)
¥34.50
Freakonomics (New Edition) 魔鬼经济学(新版) ISBN9780061956270
¥57.90
一个传说中的游戏/GAME AS OLD AS EMPIRE: SECRET WORLD EHM
¥167.50
赵景波编著的《荒漠化与防治教程(普通高等教育规划教材)》既考虑了国际荒漠化分类标准，又考虑了我国荒漠化的特点，以荒漠化动力作为划分各章的主要依据，也将我国南方的石漠化和亚热带湿润区的红土退化分别列为一章，以促进我国荒漠化治理。本教材首次区分了荒漠化的**动力和第二动力，加深了对荒漠化发生根源的认识。将荒漠理论与防治合在同一章进行介绍，密切了两者的关系。过去教材与专著中对侵蚀荒漠化讲述很多，对堆积型荒漠化讲述很少，本书增加了堆积型和侵蚀－堆积型荒漠化的内容。
¥30.60定价：¥36.00 (8.5折)
中级微观经济学 Intermediate Microeconomics
¥112.50
FALLEN GIANT（巨人倒下：Hank Greenberg 传奇与AIG的历史）
¥192.00
Toward The Next Economics 面对下一轮经济 英文原版
¥155.60
Money Mischief（ISBN=9780156619301）
¥58.10
Capital: A Critique of Political Economy (Penguin Classics)
¥83.20
¥70.40
Organizational Intelligence: A Guide To Understanding The Bu
This book provides Training/HPT/ID/OD/HR professionals with a clear, simple model and a wealth of tools ?for understanding the business of the organizations in which they work, for analyzing organizational performance problems, and for explaining their ideas in business language.
¥327.80
Intermediate Microeconomics A Modern Approach, 8th ISE Editi
¥508.00
The World Is Curved: Hidden Dangers to the Global Economy 世界
¥70.20
Grundrisse: Foundations of the Critique of Political Economy
¥83.20
涡轮式资本主义：世界经济中的赢家与败家Turbo Capitalism：Winners and Losers in th
¥18.00
WORK OF NATIONS, THE(ISBN=9780679736158) 英文原版
What skills will be the most valuable in the coming century?How can our country ensure that all its citizens have a share inthe new global economy? The author of The Next American Frontieraddresses these questions in a trail-blazing new book that iscertain to guide a generation of policy makers.
¥73.00
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