Boomerang: Travels in the New Third World (ISBN=978039308181
¥151.20
The Ascent of Money A Financial History of the World
作者简介：Niall Ferguson is one of Britain's most renowned historians. He is Laurence A. Tisch Professor of History at Harvard University, a Senior Research Fellow of Jesus College, Oxford University, and a Senior Fellow of the Hoover Institution, Stanford University. The bestselling author of Paper and Iron, The House of Rothschild, The Pity of War, The Cash Nexus, Empire, Colossus and The War of the World, he also writes regularly for newspapers and magazines all over the world.
¥88.50
ACCA P1 Governance, Risk and Ethics (Study Text) 英文版公司治理、风险管
BPP Learning Media is the sole Platinum Approved provider ofACCA content. Our examiner-reviewed Study Texts and Practice Revision Kits, and our interactive study tools will provide youwith the up-to-date material you need for exam success.
¥132.00
Soft Power: The Means To Success In World Politics 软实力
¥70.00
China CEO: Voices of Experience from 20 International Busine
Many managers dream of becoming a Chief Executive Officer in China. Maybe they think that CEO stands for Cash Enhancement Opportunity - but of course, failure could turn the assignment into a Career Ending Option. So how can you ensure that your assignment in China is successful? Management Professor Fernandez and business journalist Underwood tackled this question by interviewing 20 top executives working in China, plus eight experienced consultants. They discussed topics like managing in China, setting up local operations, adapting regional/global businesses to China, tackling the local market and living in China. But how do you report the results of 28 interviews? The easiest solution would be to present each interview as a separate chapter. However, Fernandez and Underwood wanted to understand the challenges facing international executives in China today. So they took the harder - but more useful - approach of analysing the interviews and then writing about the main underlying themes, quoting from the i
¥140.80
New Ideas from Dead Economists: An Introduction to Modern Ec
¥66.30
¥64.50
MONEY AND POWER (EXP)(ISBN=9780385535366)
"[A] definitve account of the most profitable and influentialinvestment bank of the modern era....recounts these eventscapably.....[and explains] Goldman's cultivation of a reputationfor brilliance unique even in the rarefied precincts of WallStreet.....gives readers the information they need to ponderwhether investment banking has moved in a constructivedirection."-- The New York Times Book Review
¥66.20
The Dumbest Moments in Business History(ISBN=9781591840671)
¥53.90
The Richest Man in Babylon(ISBN=9780451205360) 英文原版
¥51.00
Ahead of the Curve(ISBN=9780143115434)
" Destined to become required reading for prospective B-schoolentrants. . . . As an insider's account of an influentialinstitution, [it] hits every mark." -San Francisco Chronicle "An insightful and entertaining, behind-the-scenes glimpse at apowerful institution." -BusinessWeek " What makes this a particularly absorbing and entertaining read isthe combination of journalistic detachment and the sense ofpersonal alienation that Delves Broughton, a Brit in an Americansystem, feels as he struggles to come to terms with what it meansto be a Harvard MBA." -Financial Times
¥61.20
AGE OF BETRAYAL(ISBN=9781400032426)
¥73.00
The Invisible Hook, The Hidden Economics of Pirates 无形的钩子--隐
"A fresh and provocative take on the Golden Age pirates. Leeson writes with clarity and the depth of his research is impressive."--Colin Woodard, author of "The Republic of Pirates""Peter Leeson has brought the economists' toolkit to the Spanish Main. Piracy is not just a great topic for Walt Disney movies, but also an important economic phenomenon. Leeson's excellent book helps us to understand who pirates were, and why they chose their infamous occupation. He uses economics to make sense of walking-the-plank and the Jolly Roger. This is a fun book, but also a volume rich with insights and analysis."--Edward Glaeser, Harvard University"Light of touch and truly eloquent, "The Invisible Hook" is a terrific read on a fascinating topic. This is a beautifully written book."--Geoffrey Brennan, Duke University and University of North Carolina, Chapel Hill
¥171.00
Economy Of Cities, The(ISBN=9780394705842)
¥62.10
Green To Gold: How Smart Companies Use Environmental Strateg
Daniel C. Esty is the Hillhouse Professor at Yale Universityand Director of the Center for Business and the Environment at Yale(www.yale.edu/CBEY). Author or editor of nine books and dozens ofarticles, Dan is one of the world′s leading corporate environmentalstrategy experts with twenty years of experience working withcompanies of all sizes and across many industries worldwide. Heserved as a senior official at the U.S. Environmental ProtectionAgency in the early 1990s and is presently Chairman of EstyEnvironmental Partners (www.EstyEP.com). Andrew S. Winston advises some of the world′s leadingcompanies on how to profit from environmental thinking. He is alsoa highly respected and dynamic speaker, exploring the businessbenefits of going green with audiences around the world. Andrew′searlier career included corporate strategy at Boston ConsultingGroup and management positions in marketing and businessdevelopment at Time Warner and MTV. See www.andrewwinston.com formore information.
¥131.10
Bayesian Statistics and Marketing
¥643.10
(初级系列：经济学基础知识（2年级）) Elementary Economics (Math, Grade 2)
作者简介： Becky Daniel is a parent, teacher, author, and editor. Since graduating from California University at Long Beach, she has taught kindergarten through eighth grade. She now edits A New Day magazine and educational books from her home in Pismo Beach, California. Over the past twenty-five years, Becky has authored more than 200 educational books for McGraw-Hill Children's Publishing and other supplemental educational publishers.
¥17.60
The Elephant and the Dragon: The Rise of India and China and
¥166.60
Wikinomics(ISBN=9781591843672) 英文原版
¥55.90
¥235.80
崛起的力量：中国和印度如何改变世界商业格局 CHINDIA: HOW CHINA AND INDIA ARE
¥154.90
赵景波编著的《荒漠化与防治教程(普通高等教育规划教材)》既考虑了国际荒漠化分类标准，又考虑了我国荒漠化的特点，以荒漠化动力作为划分各章的主要依据，也将我国南方的石漠化和亚热带湿润区的红土退化分别列为一章，以促进我国荒漠化治理。本教材首次区分了荒漠化的**动力和第二动力，加深了对荒漠化发生根源的认识。将荒漠理论与防治合在同一章进行介绍，密切了两者的关系。过去教材与专著中对侵蚀荒漠化讲述很多，对堆积型荒漠化讲述很少，本书增加了堆积型和侵蚀－堆积型荒漠化的内容。
¥30.60定价：¥36.00 (8.5折)
ACCA P1 Governance, Risk and Ethics (Revision Kit)
Featuring ACCA content, this title offers examiner-reviewedStudy Texts and Practice Revision Kits, and interactive studytools that will provide you with the material you need for examsuccess.
¥78.00
Harvard Business Review on Emerging Markets 哈佛商业评论之新兴市场
¥183.00
ALL THE MONEY IN THE WORLD(ISBN=9780307278760)
¥73.00
The Black Swan The Impact of the Highly Improbable 黑天鹅 97801
中文版《黑天鹅：如何应对不可知的未来》请点击
¥70.20
世界又热、又平、又挤Hot,Flat and Crowded
Thomas L. Friedman's phenomenal number-one bestseller The World is Flat has helped millions of readers to see the world in a new way. In this essential new book, Friedman takes a fresh and provocative look at two of the biggest challenges we face today: the global environmental crisis and America's surprising loss of focus and national purpose since 9/11. It is a groundbreaking account of where we stand now, and shows us how the solutions to these two big problems are linkedhow we can restore the world and revive America at the same time. Friedman explains how global warming, rapidly growing populations, and the astonishing expansion of the world's middle class through globalization have produced a planet that is 'hot, fiat, and crowded'. In just a few years, it will be too late to fix things-unless there is a worldwide effort to replace our wasteful, inefficient energy practices with a strategy for clean energy, energy efficiency, and conservation that Friedman calls Code Green. This is a great challen
¥140.80
A Year Without "Made in China": One Family's True Life Adven
Journalist Bongiorni, on a post-Christmas day mired deep in plastic toys and electronics equipment, makes up her mind to live for a year without buying any products made in China, a decision spurred less by notions of idealism or fair trade-though she does note troubling statistics on job loss and trade deficits-than simply "to see if it can be done." In this more personal vein, Bongiorni tells often funny, occasionally humiliating stories centering around her difficulty procuring sneakers, sunglasses, DVD players and toys for two young children and a skeptical husband. With little insight into global economics or China's manufacturing practices, readers may question the point of singling out China when cheap, sweatshop-produced products from other countries are fair game (though Bongiorni cheerfully admits the flaws in her project, she doesn't consider fixing them). Still, Bongiorni is a graceful, self-deprecating writer, and her comic adventures in self-imposed inconvenience cast an interesting sideways gla
¥105.60
Elite China: Luxury Consumer Behavior in China 中国精英:中国奢侈品消费者
Elite China: Luxury Consumer Behavior in China is a handbook for fashion and luxury brands to better understand the China luxury market and the Chinese consumers. It provides a deep and detailed analysis from the historical, cultural, social, economical, marketing and consumer behavioral points of view. Focusing on the melting-pot value system of the Chinese in the 21st century, Elite china illustrates consumption behavioral characteristics of this culturally rich but newly wealthy country toward luxury goods and luxury brands. After gaining an understanding of luxury consumer behavior and segmentation based on psychographic factors, the author invites readers to make a "market visit" to the key Chinese cities for luxury goods and explains the specificities and differences for each region, such as consumer lifestyles and their special preferences. the book concludes with effective marketing strategies for luxury professionals to improve their companies' performance in China, not only for established bran
¥211.20
Lexus And The Olive Tree (ISBN=9780385720151)
¥34.50
The Richest Man in Babylon(ISBN=9780452267251)
¥57.90
The Popperian Legacy in Economics（ISBN=9780521070232） 英文原版
¥118.90
China Into the Future: Making Sense of the World's Most Dyna
An excellent overview of the economic, political and business trends remaking China in the 21st century as perceived by several of the recognized top experts in this field.--James Kynge, Author, China Shakes the World, Beijing China into the Future is a unique and valuable collection of insights from some of the most experienced and respected contemporary China analysts. Reading this book is like taking an intensive course in the economic, social and political future of China.--Michael Koenig, President of Bayer Greater China Group, Shanghai An exceptional book. No business executive should engage China until they have read this systematic unlocking of the China puzzle made so accessible by John Hoffmann, Michael Enright and their global network of China experts.--Vince Harris, OBE, Regional Managing Director - Asia International Power plc., London & Singapore China into the Future provides great insights into the complexities of contemporary Chinese social and political realities, and future development
¥211.20
¥102.60
The Little Book That Builds Wealth: The Knockout Formula For
Review A detailed exploration of Warren Buffet′s "wide economic moat"concept – how to find companies with a true in–built competitiveadvantage." (Financial Times, Tues 26th February) "Pat Dorsey...discusses in an easy to read style why economicmoats are such great indicators of long term performance."(Pensions World, October 2008) Review A detailed exploration of Warren Buffet′s "wide economic moat"concept – how to find companies with a true in–built competitiveadvantage." (Financial Times, Tues 26th February) “With this suitably small–sized book under your arm – orneatly in your handbag – the World’s markets are yours.”InvestmentAdviser Monday 12 May 2008
¥118.70
foundations of human resource development开发人力资源的基础
¥448.70
¥110.90
长尾理论The long Tail,Revised and Updated Edition
¥108.20
¥88.40
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