Managerial Economics: Theory, Applications and Cases（Seventh
W. Bruce Allen is professor of business and public policy, regional science, and transportation at the Wharton School of the University of Pennsylvania. Professor Allen won the Anvil Award for Teaching Excellence in 1991, and the Miller-Sherred MBA Core Curriculum Teaching Award in 1994 and 1997. He has consulted with a variety of firms and government agencies in the area of transportation and energy economies. Neil A. Doherty is Ronald A. Rosenfeld Professor and professor of insurance and risk management at the Wharton School of the University of Pennsylvania. He won the Undergraduate Excellence in Teaching Award in 1997 and the Miller-Sherred MBA Core Curriculum Teaching Award in 1998. Professor Doherty has consulted with numerous major firms including Amerco, Dow Chemical, Sears Roebuck, British Petroleum, Merck, GTE, CIGNA, and UPS. Keith Weigelt is professor of strategy at the Wharton School of the University of Pennsylvania. His research interests lie in game theory, compensation, experimental economics
¥88.00
Ahead of the Curve(ISBN=9780143115434)
" Destined to become required reading for prospective B-schoolentrants. . . . As an insider's account of an influentialinstitution, [it] hits every mark." -San Francisco Chronicle "An insightful and entertaining, behind-the-scenes glimpse at apowerful institution." -BusinessWeek " What makes this a particularly absorbing and entertaining read isthe combination of journalistic detachment and the sense ofpersonal alienation that Delves Broughton, a Brit in an Americansystem, feels as he struggles to come to terms with what it meansto be a Harvard MBA." -Financial Times
¥61.20
egonomics: What Makes Ego Our Greatest Asset (or Most Expens
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Irrational Exuberance 非理性繁荣 (第二版)
¥246.40
China and the Credit Crisis: The Emergence of a New World Or
The western world attributed China’s role as world’s largest financer of the developed world and third largest economy in the world to new economic efficiencies, a revolution in risk management and its own wise policies. China and the Credit Crisis argues that if the extent of the role played in the new prosperity by an emerging China, and the fundamental nature of the changes it brought had been better understood, more appropriate policies and actions would have been adopted at the time which could have avoided the crash, or at least limited its impact. China’s Credit Crisis examines the larger role that China will play in the recovery from the current credit crisis and in the post-crisis world. It addresses the major questions which arise from the financial crisis and discuss the landscape of the post-credit crisis world, initially by continuing to provide growth to a world deep in recession, and later by sharing global economic and political leadership. The credit crisis has greatly weake
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Freakonomics(ISBN=9780141030081)
¥39.70
AGE OF BETRAYAL(ISBN=9781400032426)
¥73.00
The Great Contraction, 1929-1933(New Edition)大衰退: 1929-1933
¥128.00
Wikinomics(ISBN=9781591843672) 英文原版
¥55.90
¥70.40
The Dumbest Moments in Business History(ISBN=9781591840671)
¥53.90
Frommer'S New York City 2012 International Edition(ISBN=9781
Full–colour throughout. Free full–colour, foldout map. Completely updated every year Frommer′s New York City gives you insider advice on avoiding thecrowds as you make your way from the Bronx (up) to the Battery(down) Where to find the best bagels, burgers, and pizza, as well as thehottest new eateries, and classic dining experiences Insightful commentary on New York City′s "greatest hits" from theMetropolitan Museum of Art and Statue of Liberty, to hidden gemslike The Grolier Club and Louis Armstrong House Opinionated reviews. No bland de*ions and lukewarmrecommendations. Our expert authors are all passionate New Yorkers:they tell it like it is in a colourful and helpful way. Exact prices listed for every establishment and activity. Noother guides offer such detailed, honest reviews of hotels andrestaurants. We include the very best, but also emphasizemoderately priced choices for real people.
¥135.90
¥235.80
¥155.60
Dear Undercover Economist 亲爱的卧底经济家
¥70.40
¥177.80
¥42.30
From Publishers Weekly StarredReview. Best-selling author Gladwell (The Tipping Point) has adazzling ability to find commonality in disparate fields of study.As he displays again in this entertaining and illuminating look athow we make snap judgments—about people's intentions, theauthenticity of a work of art, even military strategy—he can parsefor general readers the intricacies of fascinating but little-knownfields like professional food tasting (why does Coke tastedifferent from Pepsi?). Gladwell's conclusion, after studying howpeople make instant decisions in a wide range of fields frompsychology to police work, is that we can make better instantjudgments by training our mind and senses to focus on the mostrelevant facts—and that less input (as long as it's the rightinput) is better than more. Perhaps the most stunning example hegives of this counterintuitive truth is the most expensive war gameever conducted by the Pentagon, in which a wily marine officer,playing "a rogue military commander" i
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The Growth Map:增长地图：金砖四国及其他地区的经济机会（ISBN=9780670921324）
¥98.80
Financial Development in Rural China
¥25.20
ACCA P1 Governance, Risk and Ethics (Revision Kit)
Featuring ACCA content, this title offers examiner-reviewedStudy Texts and Practice Revision Kits, and interactive studytools that will provide you with the material you need for examsuccess.
¥78.00
The Little Book That Builds Wealth: The Knockout Formula For
Review A detailed exploration of Warren Buffet′s "wide economic moat"concept – how to find companies with a true in–built competitiveadvantage." (Financial Times, Tues 26th February) "Pat Dorsey...discusses in an easy to read style why economicmoats are such great indicators of long term performance."(Pensions World, October 2008) Review A detailed exploration of Warren Buffet′s "wide economic moat"concept – how to find companies with a true in–built competitiveadvantage." (Financial Times, Tues 26th February) “With this suitably small–sized book under your arm – orneatly in your handbag – the World’s markets are yours.”InvestmentAdviser Monday 12 May 2008
¥118.70
Econometric Modeling:A Likelihood Approach计量经济建模：可能性研究
¥397.80
EXP Wikinomics(ISBN=9781591842316)
Starred Review. Wall Street Journal reporter Kelly expands onher 2008 three-part series, written just two and a half monthsafter the collapse of financial giant Bear Stearns, with anhour-by-hour account of the crisis that goes behind the stockprices and into the meeting rooms of top executives as the crisiscomes into horrifying focus. A kind of "dysfunctional family,driven by greed and a complex code of internal politics," Kellyexpertly breaks down Bear's vulnerability as a leader inmortgage-backed securities, with "one of the heaviest debt loads ofany firm on the Street." As word got out that the firm was introuble, a wave of panic selling sent the stock plummeting to $60on the second day of the crisis (after securing Federal Reservefunding) only to bottom out at two dollars a share infire-house-sale offer from J.P. Morgan. Enlivened by graphicde*ions of executive disarray and cameo profiles of scramblingfinanciers as they come to appreciate the magnitude of the disasterthey unleashed (COO Friedman, w
¥81.60
Fault Lines, How Hidden Fractures Still Threaten the World E
作者简介：Raghuram G. Rajan is the Eric J. Gleacher Distinguished Service Professor of Finance at the University of Chicago Booth School of Business and former chief economist at the International Monetary Fund. He is the coauthor of "Saving Capitalism from the Capitalists: Unleashing the Power of Financial Markets to Create Wealth and Spread Opportunity" (Princeton).
¥151.10
The Richest Man in Babylon(ISBN=9780452267251)
¥57.90
长尾理论The long Tail,Revised and Updated Edition
¥108.20
Elite China: Luxury Consumer Behavior in China 中国精英:中国奢侈品消费者
Elite China: Luxury Consumer Behavior in China is a handbook for fashion and luxury brands to better understand the China luxury market and the Chinese consumers. It provides a deep and detailed analysis from the historical, cultural, social, economical, marketing and consumer behavioral points of view. Focusing on the melting-pot value system of the Chinese in the 21st century, Elite china illustrates consumption behavioral characteristics of this culturally rich but newly wealthy country toward luxury goods and luxury brands. After gaining an understanding of luxury consumer behavior and segmentation based on psychographic factors, the author invites readers to make a "market visit" to the key Chinese cities for luxury goods and explains the specificities and differences for each region, such as consumer lifestyles and their special preferences. the book concludes with effective marketing strategies for luxury professionals to improve their companies' performance in China, not only for established bran
¥211.20
How To Read A Financial Report: Wringing Vital Signs Out Of
¥131.10
¥110.90
foundations of human resource development开发人力资源的基础
¥448.70
¥64.50
赵景波编著的《荒漠化与防治教程(普通高等教育规划教材)》既考虑了国际荒漠化分类标准，又考虑了我国荒漠化的特点，以荒漠化动力作为划分各章的主要依据，也将我国南方的石漠化和亚热带湿润区的红土退化分别列为一章，以促进我国荒漠化治理。本教材首次区分了荒漠化的**动力和第二动力，加深了对荒漠化发生根源的认识。将荒漠理论与防治合在同一章进行介绍，密切了两者的关系。过去教材与专著中对侵蚀荒漠化讲述很多，对堆积型荒漠化讲述很少，本书增加了堆积型和侵蚀－堆积型荒漠化的内容。
¥30.60定价：¥36.00 (8.5折)
China Into the Future: Making Sense of the World's Most Dyna
An excellent overview of the economic, political and business trends remaking China in the 21st century as perceived by several of the recognized top experts in this field.--James Kynge, Author, China Shakes the World, Beijing China into the Future is a unique and valuable collection of insights from some of the most experienced and respected contemporary China analysts. Reading this book is like taking an intensive course in the economic, social and political future of China.--Michael Koenig, President of Bayer Greater China Group, Shanghai An exceptional book. No business executive should engage China until they have read this systematic unlocking of the China puzzle made so accessible by John Hoffmann, Michael Enright and their global network of China experts.--Vince Harris, OBE, Regional Managing Director - Asia International Power plc., London & Singapore China into the Future provides great insights into the complexities of contemporary Chinese social and political realities, and future development
¥211.20
The Popperian Legacy in Economics（ISBN=9780521070232） 英文原版
¥118.90
What the Dog Saw狗眼看世界 （9780316084659）
¥49.50
I.O.U.: Why Everyone Owes Everyone and No One Can Pay 我欠你：为什
¥175.80
2011 Trendspotting For The Next Decade 下一个10年的趋势
¥190.50
Wikinomics How Mass Collaboration Changes Everything维基经济学 97
¥63.90
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