本书是国内外采用*为广泛的财务会计教材之一,其特色在于:从介绍财务会计的基本概念入手,逐步深入;注重对财务报表的分析和应用;使用大量的案例帮助学生更好地理解知识点。
¥61.40定价:¥79.00 (7.78折)
¥36.40定价:¥40.00 (9.1折)
本书从国家、行业、企业三个层次对电子商务战略进行对比与分析,帮助读者建立对电子商务战略的基本认识,提升读者对电子商务战略关键问题的分析和理解能力。在阐述战略理论的基础上,结合大量实例和数据,揭示电子商务战略的发展与变化规律,以建立一套完备的电子商务战略理论体系,为电子商务战略研究者和制定者提供前瞻性的指导。 本书首次从国家、行业、企业三个层次全面分析电子商务战略。立足实例,运用比较学方法,结合传统战略理论研究当今世界电子商务战略。重点介绍了中国战略现状,为世界各国研究中国经济发展提供参考和帮助。
¥95.00定价:¥138.00 (6.89折)
营销管理:提升顾客价值和利润增长的战略(第4版)——营销学精选教材·英文影印版
萍隼碛桑
¥36.50定价:¥48.00 (7.61折)
¥19.30定价:¥28.00 (6.9折)
“为新管理者提供良好的入门知识。即便是我这样有经验的管理人员也从中获得了有益的启迪与警示。” ——皮帕·波恩,管理培训中心,市场营销及业务开发主管 “本手册是对管理这个包罗万象的话题的精彩浓缩。书中有直接、合理的建议,熟读之后会发现其中很多是相互的常识。没有必要去上昂贵的培训课,关于管理的知识这本手册一应俱全。” ——彼得·欧赖利,Ernst&Young公司,学习及培训 本书中的各种技巧与工具将使刚刚踏上管理岗位的你增强自信并为今后的成功打下基础。
¥6.30定价:¥8.00 (7.88折)
¥107.80定价:¥110.00 (9.8折)
HBR on Teams That Succeed(哈佛商业评论-成功的团队)(英文原版)
¥166.60定价:¥170.00 (9.8折)
Text combines two important improvement trends of our time: Six Sigma, and using Lean principles. Shows how this quality improvement method can provide tools to identify and eliminate waste and quality problems in the workplace. Softcover.
¥100.00定价:¥102.00 (9.81折)
¥207.80定价:¥212.00 (9.81折)
Annals of Economics and Finance:Volume3,Number1,May 2002
¥70.40定价:¥80.00 (8.8折)
Great communication secrets of great leaders(成功领导人的交流秘籍)(英文原
¥107.80定价:¥110.00 (9.8折)
Corporate governance(MBA系列:公司管制)(原英文版)
¥249.90定价:¥255.00 (9.8折)
Jack welch on leadership(杰克韦尔奇的领导04年3月)(英文原版)
¥93.10定价:¥95.00 (9.8折)
Say it right the first time(第一时间正确回答问题)
¥150.90定价:¥154.00 (9.8折)
" This is an excellent review if cardiac topics with well-focused chapters on specific topics based on clinical trials. This is a welcomed addition to the literature and may speak to the utility of the Internet and on-line reviews." "4 stars"
¥730.10定价:¥745.00 (9.8折)
HBR ON STRATEGIES FOR GROWTH(哈佛商业评论-企业增长的战略)
¥175.40定价:¥179.00 (9.8折)
Streetwise Retirement Planning
¥182.30定价:¥186.00 (9.81折)
¥18.00定价:¥24.00 (7.5折)
本书共分十章,系统论述了会议召开的目的、会议参加者、讨论内容、会议记录、召开地点等会议准备事宜,以及会议召开过程中具体的使用工具、召开者及会议语言等细节,使读者不仅能全面地掌握整个会议技巧,而且能领会作者点到即止的语言魅力。
¥15.00定价:¥19.00 (7.9折)
¥51.00定价:¥68.00 (7.5折)
How to Value Your Business and Increase And Increase Its Pot
Value is one of the most misunderstood concepts in business today. For business owners in today's volatile environment, however, it is quickly becoming one of the most vital. How to Value Your Business and Increase Its Potential takes the complex ideas of value and valuation and places them in terms that virtually all business owners can understand and profit from. Whether you are curious about the monetary value of the business you've created and built, or looking for little-known tips and techniques that will increase that value, renowned valuation veteran Jay Abrams' detailed yet commonsense approach will tell you everything you need to know without relying on the dense mathematics and obtuse terminology that mark the majority of books on the topic. You'll learn: The single best valuation method and how to apply it to any business How to forecast sales and economic net income, cash flow, and discount cash flow to present value; Elements that business owners can manage more intelligently to i
¥416.50定价:¥425.00 (9.8折)
¥49.00定价:¥58.00 (8.45折)
新世纪的中国China ENABLING A NEW ERA OF CHANGES
“…a useful insight into what local businessmen are thinking…” (Global Turnaround, July 2005) “…interesting and eminently readable..." (Development Policy Review, Vol.22, No.6, 2004) Tharman Shanmugaratnam, Senior Minister of State, Singapore The book provides careful and forward-looking perspectives on the challenges China faces in managing its entry into the WTO.
¥264.00定价:¥300.00 (8.8折)
在荷兰,凡是对参展感兴趣的千万家公司,许多会展机构及参展商都早已熟读了黛丝瑞·奥瓦内尔的这本书。本书经市场验证,是提升参展效果的独一无二的工具书,参展商必须知道的每一个细节都能在这本书中找到!
¥13.50定价:¥15.00 (9折)
¥107.80定价:¥110.00 (9.8折)
HBR on Leading In Turbulent Times(哈佛商业评论—乱世中领先)
¥166.60定价:¥170.00 (9.8折)
HBR ON ORGANIZATIONAL LEARNING(哈佛商业评论-学习型组织)(英文原版)
¥175.40定价:¥179.00 (9.8折)
急速规程设计:快速准确的学习ID RAPID INSTRUCTIONAL DESIGN:
¥357.60定价:¥406.35 (8.81折)
¥182.30定价:¥186.00 (9.81折)
Color Atlas/Synop of Clinical Ophth
¥541.90定价:¥553.00 (9.8折)
Color Atlas/synop of Clinical ophth
Thomas Jefferson Univ., Philadelphia, PA. Atlas covering many forms of glaucoma syndromes. Clearly defines the glaucoma condition and the various methods in both diagnosing and treating the disease. Concise and easy-to-use format with abundant color and halftone illustrations. Softcover. DNLM: Glaucoma--Atlases.
¥541.90定价:¥553.00 (9.8折)
¥100.00定价:¥102.00 (9.81折)
Talk your way to the top(谈话的艺术)
¥124.50定价:¥127.00 (9.81折)
Harvard business review on managing your career
¥166.60定价:¥170.00 (9.8折)
¥528.00定价:¥600.00 (8.8折)
"if you're interested in becoming a rich consultant,this boos is a must read."——Robert F.Mager,Founder and President,Mager Associates,Member,Training&Development Hall of Fame "Blast out of the Per diem trap and into value billing."——Jim Kennedy,Founder,Publisher,and Editor,Consultants News "The advice on developing price structure alone is worth a hundred times the price of the book."——William C.BYham,Ph.D.,author of Zapp1 "Must reading for those who are beginning a practice or seeking to upgrade an existing practice."——Victor H.Vroom,Hohn G.Searle Professor,School of Managemetn,Yale University
¥132.30定价:¥135.00 (9.8折)
HBR ON INNOVATION(哈佛商业评论-创新)(英文原版)
¥175.40定价:¥179.00 (9.8折)
Gineralized Inverses:Theory and Computations广义逆:理论与计算(英文版)
¥72.00定价:¥80.00 (9折)
HBR ON BECOMING A HIGH PERFORMANCE Manager(哈佛商业评论-成为卓越的经理人)(
¥175.40定价:¥179.00 (9.8折)
HBR ON MOTIVATING PEOPLE(哈佛商业评论-激励员工)(英文原版)
¥175.40定价:¥179.00 (9.8折)
McGraw-Hill DIctionary of Earth Science
¥166.60定价:¥170.00 (9.8折)
¥182.30定价:¥186.00 (9.81折)
Iinside greenspan’s briefcase(打开格林斯潘的公文包)(英文原版)
¥233.20定价:¥238.00 (9.8折)
HBR on Managing The Value Chain(哈佛商业评论—价值链管理)(英文原版)
¥175.40定价:¥179.00 (9.8折)
¥135.20定价:¥138.00 (9.8折)
股票中如何资金操作:HOW TO MAKE MONEY IN STOCKS 3E,SC
¥55.40定价:¥63.00 (8.8折)
¥182.30定价:¥186.00 (9.81折)
“Superior to other case file books.” ——Chang-Kun Choi, Medical Student, Midwestern University School of Medicine “Using clinical scenarios not only makes the reading fun and interesting, but it is far more engaging than sitting down with a bulleted text and reviewing detail after detail. This is a much better way to learn clinical information. I have not read a book like this before, and I certainly have enjoyed it.” ——Eric Hossler, Medical Student, James H. Quillen College of Medicine “I LOVED this book! I would recommend this book to all third-year students The book uses a clinical approach and does not lose sight of the pathophysiology behind the disease -- GREAT preparation for being on the wards! The subject matter is also deceptively detailed, with much more information than one normally finds in a text of case files. The reader can use this book as either a rigorous self-test or a read-through introduction to the subject. Once again - a GREAT text!”
¥249.90定价:¥255.00 (9.8折)
Finance and accounting for(MBA系列:财务管理--简装)(英文原版)
¥124.50定价:¥127.00 (9.81折)
HBR ON MANAGING PEOPLE(哈佛商业评论-管理员工)(英文原版)
¥175.40定价:¥179.00 (9.8折)
Delivering knock socks off service(令人无法忘怀的服务)
¥157.80定价:¥161.00 (9.81折)
¥64.20定价:¥73.00 (8.8折)
HBR on Customer Relationship Management(哈佛商业评论—客户关系管理)(英文原版)
¥175.40定价:¥179.00 (9.8折)
¥269.50定价:¥275.00 (9.8折)
¥274.40定价:¥280.00 (9.8折)
¥175.40定价:¥179.00 (9.8折)
如何做到“名”、“利”双收?如何使“客户至上”的口号变为现实?阅读本书,会找到令您满意的答案。作者独辟蹊径,以人为本,对内提出树立“人人都是管理者”的概念,提高员工的工作积极性;对外以各种途径满足客户需要,保证企业、客户、员工三者关系的平衡、和谐,领会本书之理论,并加以融会贯通,定会获益匪浅。
¥55.50定价:¥74.00 (7.5折)
HBR ON COMPENSATION(哈佛商业评论-福利)(英文原版)
¥175.40定价:¥179.00 (9.8折)
全球性市场带给我们的是绝好的商机和严峻的挑战。国际商务并不一定比国内商务更难应付,但它毕竟与国内商务有所不同。因此,懂得它如何运作是至关重要的。 国际商务鲜明教程系列丛书从各方面介绍了跨国商务的主要方法。丛书每本书涵盖一个方面,内容实用,能直接对实际操作起指导作用,是贸易商、银行家及经纪人不可多得的学习资料。 该丛书的宗旨是:本着全球性的眼光关注世界经贸活动,为全世界读者提供服务。书中内容皆着眼于满足各类商业人士——不论你是买方还是卖方,在生产性行业还是在服务性行业——的普遍需求。无论你身处欧洲、美洲,抑或是亚洲,你都会发现这套书对你大有裨益。
¥17.60定价:¥20.00 (8.8折)