正版】书选题策划与市场营销 全新正版,提供发票,量大优惠,如有需联系在线客服
¥36.00定价:¥36.00
本书为高等院校行政管理及相关专业的本科生编写的专业英语教材,也适合公共管理硕士(MPA)等专业研究生使用。教材编写的主导思想是适应公共管理专业学位学习的要求,体现学以致用的教学目的。全书共有10个单元,涉及政治与行政、政府与治理、公共管理、公共服务、公共政策等内容。通过阅读、讲解、翻译、讨论相关专业英文文章,帮助学生熟悉相关学科的专业术语、概念和理论,提高学生阅读、理解英语专业文献的能力;重点把握专业词汇,掌握英译汉的技巧,使学生能够准确、流畅地阅读、翻译公共管理学科英语文献。
¥49.00定价:¥58.00 (8.45折)
Risk Management Handbook for Health Care Organizations, 4th
¥1027.8
THE INSIDER'S GUIDE TO REAL ESTATE INVESTING LOOPHOLES, REVI
作者简介: DIANE KENNEDY, CPA, is a top real estate author and investing expert. She is the founder and owner of DKA, a leading tax strategy and accounting firm. She is also the author of Loopholes of the Rich, from Wiley.
¥130.50
更有效的直销实用步骤 Marketing Automation : Practical Steps to More Ef
¥298.30
Persuading People (Pocket Mentor Series)说服手册
¥72.80
培训活动的101种方法101 WAYS TO MAKE TRAINING ACTIVE, 2ND EDITION
作者简介: Mel Silberman is former professor emeritus of adult and organizational development at Temple University, where he received its Great Teacher Award. He is also president of Active Training, Princeton, New Jersey, a consulting firm that provides courses on active training techniques, interpersonal intelligence, and team facilitation. He is the author and editor of over 30 books, including Active Training, The Best of Active Training, and The 60-Minute Active Training Series.
¥445.10
管理创新改革 (哈佛商业评论系列) HBE: MANAGING CREATIVITY N INNOVATI HAR
¥134.30
The Wisdom of Teams: Creating the High-Performance Organizat
JON R. KATZENBACH iS a founder of Katzenbach Partners, consultants in the areas of team, leadership, and workforce performance. His published works include Real Change Leaders, Teams at the Top, The Work of Teams, and Peak Performance.
¥122.30
成功人士非凡职业决策 Career Distinction: Stand Out by Building Your Br
¥174.20
Supply Chain Management Best Practices, Second Edition 97804
'...provides best practice benchmarks and shows how to managesupply chains in a global marketplace...' (GovernmentOpportunities, April 2010).
¥409.20
The Power of You!: How YOU Can Create Happiness, Balance, an
¥160.40
不动产现金流揭秘 TRUTH ABOUT POSITIVE CASH FLOW PROPERTY
¥174.60
Lexus - The Relentless Pursuit, Revised Edition(ISBN=9780470
¥135.90
EXERCISING INFLUENCE 影响力体验:关系建立与效果获得
¥192.40
炒作:如何制造话题并以之取胜BUZZ: HOW TO CREATE IT AND WIN WITH IT
作者介绍:Edward I. Koch Edward I. Koch (New York, NY) was the 105th mayor of New York City and served for three terms (from 1978 to 1989.) Prior to being mayor, Mr. Koch served for nine years as a congressman and two years as a member of the New York City Council. He is currently a partner in the law firm of Bryan Cave LLP, the host of a Saturday morning radio program on Bloomberg AM 1130, and a columnist for The New York Press and NewsMax. He is also a weekly guest on NY1 television.
¥147.70
Barefoot on Broken Glass赤脚走过碎玻璃
作者简介: John Timperley is a marketing director at PriceWaterhouseCoopers, the world's largest professional services firm. He is an outstanding speaker on goal setting, networking and management development.
¥96.40
Speechless: The Erosion of Free Expression in the American W
¥204.80
Accounts receivable management best practices应收帐款管理最佳实践
¥508.60
新兴房地产市场:如何发现并从中赢利Emerging Real Estate Markets : How to Find
¥170.70
首席信息官的最优方案:高级信息管理人员的职责 CIO Best Practices
¥397.80
The Business Forecasting Deal: Exposing Myths, Eliminating B
¥341.20
需求评估使用手册附CD-ROM/A Practical Guide to Needs Assessment
作者简介: Kavita Gupta has developed training programs for corporations and conducted workshops for several New England universities.
¥397.40
光环效应:以及骗过管理人员的其他八个商业幻觉 The Halo Effect:and the Eight Other B
¥183.00
(事半功倍:停止辛苦的劳动去创造真正想要的生活)WORK LESS, MAKE MORE
¥153.50
MANAGING WITH CARROTS 胡萝卜管理:应用识别
作者简介: Chester Elton is co-author of the best-selling books Managing with Carrots and The 24-Carrot Manager. As a motivation expert, Chester has been interviewed by the Wall Street Journal and has been a guest on CNN, Bloomberg Television and on National Public Radio. A sought-after speaker and recognition consultant, Chester is VP of performance recognition with the O.C. Tanner Recognition Company. He has been a featured speaker at the HR Southwest, Incentive Magazine Forums, New York City Premium and Incentive Show, and Chicago Motivation Show. More information is available at carrotbooks.com. Adrian Gostick is co-author of the best-selling books The Integrity Advantage, The 24-Carrot Manager (called "a must read for modern-day managers" by Larry King), and Managing with Carrots. He has written for USA Today Magazine and Investor's Business Daily, among others, and has been featured on CNBC, MSNBC and NPR. Adrian is director of corporate communication at the O.C. Tanner Company, and has a mas
¥115.10
跨世代职场领导 Retiring the Generation Gap: How Employees Young and
作者简介:Jennifer Deal is a research scientist at the Center for Creative Leadership (CCL) in San Diego, California, where she manages CCL's World Leadership Survey and the Emerging Leaders research project. She holds a B.A. from Haverford College and a Ph.D. in industrial/organizational psychology from The Ohio State University. The Center for Creative Leadership (CCL) is a nonprofit educational institution with international reach whose mission is to advance the understanding, practice, and development of leadership for the benefit of society worldwide. From its campuses in Greensboro, North Carolina; Colorado Springs, Colorado; San Diego, California; Brussels, Belgium; and Singapore, it conducts research, produces publications and assessment tools, and offers a variety of educational programs. The Financial Times has ranked CCL among the world's top 5 providers of executive education. For more information, visit CCL's Web site at www.ccl.org.
¥222.60
关系优势:战略影响与销售成功的关键The Relationship Edge: The Key to Strategic
作者简介: JERRY ACUFF is President of Delta Point-The Sales Agency, a Scottsdale, Arizona–based consultancy that helps market-leading companies find new and innovative ways to market products. A graduate of the Virginia Military Institute, he has also served as Executive in Residence at the Amos Tuck School of Business at Dartmouth College.
¥142.80
¥132.90
20个坏习惯把你从顶峰拉下来/What Got You Here Won't Get You Ther
Goldsmith, an executive coach to the corporate elite, pinpoints 20 bad habits that stifle already successful careers as well as personal goals like succeeding in marriage or as a parent. Most are common behavioral problems, such as speaking when angry, which even the author is prone to do when dealing with a teenage daughter's belly ring. Though Goldsmith deals with touchy-feely material more typical of a self-help book—such as learning to listen or letting go of the past—his approach to curing self-destructive behavior is much harder-edged. For instance, he does not suggest sensitivity training for those prone to voicing morale-deflating sarcasm. His advice is to stop doing it. To stimulate behavior change, he suggests imposing fines (e.g., $10 for each infraction), asserting that monetary penalties can yield results by lunchtime. While Goldsmith's advice applies to everyone, the highly successful audience he targets may be the least likely to seek out his book without a direct order from someone higher
¥233.30
A Book of Nonsense 无稽之谈 ISBN 9780415286008
¥105.00
非赢利营销最佳实践 Nonprofit Marketing Best Practices
作者简介: John J. Burnett (Denver, CO) is a Professor of Marketing and Director of the DU Marketing Roundtable at the Daniels College of Business at the University of Denver. During his 37-year career as a university professor, and tenure at six universities, he has worked with such nonprofit organizations as The Boys Club of America, The American Red Cross, Lubbock General Hospital, the National Parks Service, the Denver Zoo, and Easter Seals. Burnett has authored/co-authored 16 books, including the number one textbook in advertising. He is one of a handful of authors who have conducted primary research on the disabled consumer. The impetus for this book is the one-half-day workshop he developed 15 years ago and has presented numerous times to nonprofit marketers, entitled Marketing for Nonprofits: A Strategic Approach.
¥317.70
JUMP START YOUR BUSINESS BRAIN 开动的商业脑筋:应用你的销售、营销与商业发展胜多失少及获得
¥128.00
乔治·华盛顿的领导课程:国父教导我们什么是有效领导与性格George Washington's Leadership L
作者简介: James C. Rees has been the Executive Director of Mount Ver-non for the past thirteen years. He is also a former president of the Virginia Association of Museums and a past board member of the National Parks and History Foun-dation. He has previously worked at the National Trust for Historic Preservation and at the College of William & Mary.
¥174.60
How to Sell Anything to Anybody无往不利的推销术
作者简介: Joe Girard is the author of several bestselling books. One of the world's most sought-after speakers, he appears before sales conventions of many major corporations, including General Electric, IBM, and Allstate Insurance.
¥98.20
Social Media For Trainers: Techniques For Enhancing And Exte
¥272.50
平衡的计分卡-战略03.08 /THE BALANCED SCORECARD - STRATEGY 03.08
¥92.00
Cadbury's Purple Reign: The Story Behind Chocolate's Best-Lo
¥297.40
房地产商成功之道 Success as a Real Estate Agent For Dummies
¥174.20
Accounting For Dummies, 5th Edition(9781118482223)
¥162.00
自在作自己Approval Addiction (International Edition)
¥111.80
Private Wealth: Wealth Management In Practice(ISBN=978047038
¥647.80
(商务礼仪入门)My First Book Of Business Etiquette
¥39.60
READY-TO-USE PERFORMANCE APPRAISALS-实用绩效评估:更佳更快评论的可下载与定制工具
¥130.50
60秒领导:一分钟之内必知的领导技巧 The 60 Second Leader
作者简介:Phil Dourado is a leadership consultant, speaker, author and journalist. His specialist area is helping large companies develop a global community of leaders who learn from each other online. He has written for a number of national newspapers and magazines, including the telegraph, the Independent, GQ, The Observers and The Business. He edited two business-to-business journals before spending five years researching and defining great leadership practice as a director of the Inspired Leaders Network. This, his second book on leadership, grew out of research into distilling the essence of leadership for the 60 Second Leader online development system. It follows the same principle of bite-size nuggets that can be digested quickly by busy leaders and put into action immediately to improve their leadership performance. Phil has an MA in history from Cambridge University and splits h is time between consulting, researching, writing, parenting and caring for his wife, who has Huntington's disease. you
¥87.10
Second Century第2个百年:通过Build-to-Order重新连接顾客的价值链
作者介绍:Matthias Holweg Matthias Holweg is Lecturer at the Judge Institute of Management, University of Cambridge.
¥158.40
INFLUENCING POWERFUL PEOPLE : ENGAGE AND(ISBN=9780071752862)
FOREWORD BY LAWRENCE TAPP
¥191.10
¥37.80
Beyond Traditional Marketing: Innovations in Marketing Pract
¥308.10
加入谈话:如何利用网上社区、对话与合作伙伴的力量对营销厌倦的客户开展工作Join the Conversation
¥223.50
INCREASE YOUR BRAINPOWER 增加您的脑力-改进您的创造性记忆, 精神敏捷性
¥153.50
The Complete CEO: The Executive’s Guide to Consistent Peak P
¥238.50
未来的领导 THE LEADER OF THE FUTURE
¥182.60
Making It All Work 万事俱备 9780143116622
¥96.80
The Management Myth: Management Consulting Past, Present, an
¥179.40
Cover Letters For Dummies, 3Rd Edition(ISBN=9780470402214)
¥115.30
战略意识MIND OF THE STRATEGIST, SC
作者简介:Mr. Strategy Internationally known as “Mr. Strategy,” Kenichi Ohmae was a partner at McKinsey & Company for 23 years, and today he is chairman of Ohmae & Associates. He is the author of more than 100 books.
¥113.80
¥46.50
联邦快递:世界最主要的航运公司如何不断创新与并在竞争中取胜 FEDEX DELIVERS
¥198.50
Myspace For Dummies, 2Nd EditionMyspace 傻瓜书,第2版
作者简介: Ryan Hupfer, a self-proclaimed “computer nerd,” has been consuming, producing, and learning all things Web since his first introduction to dial-up. With a rare mix of being both a social butterfly and a tech geek, he has always strived to find ways to utilize technology in a way that connects people and calls them to action. He is a strong believer in the ability to fulfill and extend the human need to connect with others online and is always looking at ways to leverage emerging technologies to benefit people’s lives. By the time he hit his college years, Ryan was deep into the world of computer programming; all while being a bartender at one of Indianapolis’ most popular dance clubs. In early 2004, Ryan’s odd mix of being both a technology expert and socialite came together when he created his first online social community, www.HupsHoopty.com, which was based on his recent purchase of a brown 1992 GMC full-size custom van. This online community became an unlikely stepping stone and
¥163.70