本书为高等院校行政管理及相关专业的本科生编写的专业英语教材,也适合公共管理硕士(MPA)等专业研究生使用。教材编写的主导思想是适应公共管理专业学位学习的要求,体现学以致用的教学目的。全书共有10个单元,涉及政治与行政、政府与治理、公共管理、公共服务、公共政策等内容。通过阅读、讲解、翻译、讨论相关专业英文文章,帮助学生熟悉相关学科的专业术语、概念和理论,提高学生阅读、理解英语专业文献的能力;重点把握专业词汇,掌握英译汉的技巧,使学生能够准确、流畅地阅读、翻译公共管理学科英语文献。
¥49.00定价:¥58.00 (8.45折)
正版】书选题策划与市场营销 全新正版,提供发票,量大优惠,如有需联系在线客服
¥36.00定价:¥36.00
THE SECRET TO GE'S SUCCESS(通用电气成功的奥秘)
作者简介; William Rothschild, who witnessed GE’s revolution firsthand, explains the five keys that made GE a global phenomenon—and gives managers a complete toolkit for duplicating its remarkable success. He explains the GE Code—the hallmark of all GE leadership teams—and provides a far-ranging pre*ive plan for strategizing the GE way.
¥227.90
市场营销威力工具AMBUSH MARKETING TOOLKIT W/CD
¥161.20
为什么没有底线!:如何通过人与组织树立价值观 ?WHY THE BOTTOM LINE ISN'T!
¥222.30
¥134.60
Competition in Telecommunications电信竞争
作者简介:Jean-Jacques Laffont is Professor of Economics at the Université des Sciences Sociales de Toulouse and the Institut Universitaire de France and Director of the Institut d'Economie Industrielle.
¥191.00
作者简介: Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.
¥105.10
品牌的建立Never Mind the Sizzle...Where's the Sausage? : Branding
¥81.80
Speed Reading For Dummies(ISBN=9780470457443)
Covering the latest speed-reading techniques and tips, thisbreakthrough guide will help people read quickly and successfullyno matter what they read--books, newspapers, magazines, e-mails, ortechnical journals.
¥115.30
(领导者的武士道管理)THE CODE OF THE EXECUTIV
¥87.10
Soap Opera : The Inside Story of Procter & Gamble肥皂剧:宝洁公司的内幕
¥182.50
经营过程管理与平衡计分卡:战略驱动过程应用 Business Process Management
作者简介: RALPH SMITH is the Executive Vice President of Strategic Services for the Orion Development Group (ODG), a strategic process management training and consulting firm. In this capacity, he is responsible for facilitating the implementation of strategic plans and strategic measurement for ODG customers. He has supervised improvement efforts in hundreds of organizations worldwide. Mr. Smith has served as a featured speaker for a number of universities throughout the United States, including Colorado State University, Michigan State University, Pepperdine University, University of Florida, University of Texas, San Diego State University, Drexel University, George Mason University, and University of Virginia.
¥357.30
¥77.40
(失败的国家:权力的滥用和民主被侵犯)Secrets of great rainmakers
¥148.20
作者简介:LARS KOLIND was CEO of Oticon and the driving force behind the innovation and knowledge-based turnaround that led to Oticon’s leadership in the world market for hearing aids. Named Denmark’s Man of The Year 1996, his work at Oticon is a classic management case study presented at many leading business schools worldwide. He currently serves as non-executive board member or chairman of several corporations, including world-leading pump manufacturer Grundfos, Unimerco Group, Scancom International, Zealand Pharma, Kristeligt Dagblad, and BankInvest Ventures. Kolind is active in venture investment, and writes, speaks, and advises widely on strategy, knowledge, innovation, and corporate turnarounds. He has co-founded and chaired three national initiatives to help prepare Denmark for the knowledge society, including The National Business Network for Corporate Social Responsibility, The Copenhagen Center, and The Danish Competency Council, which in 1999 published Denmark’s first national a
¥215.60
¥85.50
FORBES GREATEST BUSINESS STORIES OF ALL TIME(福布斯的商业传奇)
¥153.50
John Adair'S 100 Greatest Ideas For Personal Success(ISBN=97
¥150.10
热门交易揭秘 J. CHRISTOPH AMBERGER'S HOT TRADING SECRETS:
作者简介: J. CHRISTOPH AMBERGER was educated at the Freie Universit t Berlin, the University of Aberdeen in Scotland, and the Georg-August-Universit t G ttingen. He obtained his master of arts at St. John's Graduate Institute in Annapolis, Maryland. As Executive Publisher of the Taipan Group, he has put together one of the world's leading teams of independent financial analysts, famed for its remarkable success. A frequent speaker at international conferences, he is the author of scores of articles and special reports on financial issues, and his daily e-newsletter, 247profits e-Dispatch, is one of the most popular financial dailies in the world.
¥198.50
Folding In Architecture Rev 9780470092187
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¥54.60
从在职辅导培训走向卓越:业务与生活成功四步骤COACHING INTO GREATNESS: 4 STEPS TO SU
作者简介: Kimberly George is the founder and CEO of The AQ Institute, a coaching, consulting, and training company focused on bringing Abundance Intelligence to the world. To find out more, visit www.AQInstitute.com. Networking and marketing are Kimberly’s other passions. She is a dean of the Directive Coaching School for The Referral Institute (www.referralinstitute.com), a coaching, training, and consulting company focused on referral marketing. As pioneer coach for the Social Capital & Networking community, Kimberly collaborated with Dr. Ivan Misner, founder and chairman of Business Network International (BNI) in developing a 25-hour curriculum that she coleads with Dr. Misner. For more information and free networking resources, visit www.networkingcommunity.com. Prior to becoming an author, Kimberly was vice president of strategic alliances for CoachVille, the world’s largest coaching organization. Kimberly founded the Western Mass Coaching Alliance in her community of Springfi eld, Mass
¥307.50
Designing Financial Systems设计金融系统:中东欧改革策略
¥413.60
MARKETING BY THE NUMBERS(ISBN=9780814416204)
¥190.30
地质、古生物地层工作者及高校师生
¥237.00
分期付款房屋:经营策略指南 Building a Successful Home Staging Business
¥198.90
HOW TO SELL TO AN IDIOT: 12 STEPS TO SELLING ANYTHING TO ANY
¥115.10
LEARNING TO FLY 学习飞跃:来自世界著名知识公司的实用经验(书和光盘)
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作者简介: Robert Kanigel is Professor of Science Writing and Director of the Graduate Program in Science Writing at MIT and the author of Apprentice to Genius and The Man Who Knew Infinity. His articles, essays, and reviews have appeared in The New York Times Magazine, The New York Times Book Review, Wilson Quarterly, and Psychology Today.
¥206.80
Gimme! The Human Nature of Successful Marketing给我!成功行销的人类天性
¥160.40
加强各级领导人员的储备,以应对人员流动的危机Leaders at All Levels
作者简介: Ram Charan is a world-renowned advisor to business leaders and corporate boards, a bestselling author, and an award-winning teacher. He is the author or coauthor of fourteen books including Know-How, What the CEO Wants You to Know, Boards that Deliver, and the New York Times best-seller Execution.
¥208.60
BEHAVIORAL FINANCE AND WEALTH MANAGEMENT 金融财富实践管理:如何为投资者建立最佳
¥461.80
强制:让其他人不同地行与思Compel: How to Get Others in Your Organization
¥198.50
经营方式:世界品牌大师10大秘诀Business the Richard Branson Way
Is there anything new to say about the four high-profile corporate executives featured in this series? The work of Dearlove and Crainer,two British business writers,suggests that there is not.Their texts consist of quotes from previous books and articles held together by statements that appear to have little to legitimize them.The authors give no indication of the source of their opinions,facts,and speculation.For each executive,there are ten "secrets"on which the analysis of his management style is based.Although the other three executives are referred to in each book,there is no attempt at comparative analysis.For example,for Murdoch,ruthlessness is cited as a secret of success,with the belief that "nice guys finish second."But Branson's common touch with customers and staff alike is the key to his popularity and success.Go figure.The quality of the writing is uneven and frequently repetitious,but there is an easygoing approach that makes all four books appealing for a quick read.Undergraduate term-pa
¥158.40
Diary Of A Professional Commodity Trader: Lessons From 21 We
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资产投资指南Property Investing All-in-one for Dummies
¥238.50
RESULTS - KEEP WHAT'S GOOD 成效:保持好的、纠正错的、释放卓越效能
作者简介: Gary L. Neilson is a senior vice president at Booz Allen Hamilton and has been with the firm since 1980. Located in Chicago, he is a member of the firm’s board of directors and leads the global team that developed the OrgDNA ideas and the related Organizing for Results service offering.
¥145.90
如同管弦乐编曲的领导:如何领导知识社会(BUSINESS ORCHESTRATION)
¥445.10
Banker To The Poor: Micro-Lending and the Battle Against Wor
¥96.30
Onward - How Starbucks Fought For Its Life Without Losing It
¥184.10
永不言败——温斯顿·丘吉尔的领导智慧 We Shall Not Fail: The Inspiring
¥82.70
How To Smell A Rat: The Five Signs Of Financial Fraud(ISBN=9
¥115.30
¥205.40
Google 推动力:在线工具的生产力 Google Powered
作者简介: Jerri L. Ledford is a freelance business technology writer whose work has appeared in Information Security Magazine, IT Manager's Journal, Network World, CRM Magazine, and many other publications. She is the coauthor of Google Analytics, also from Wiley.
¥238.50
ALL ABOUT SHORT SELLING(ISBN=9780071759342)
¥161.50
绩效管理24准则MHPE: HOW TO MANAGE PERFORMANCE
¥53.70
Sarbanes-Oxley 法与非营利组织董事会 Sarbanes-Oxley for Nonprofit Board
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赚大钱指南:金融市场财富积累的可靠系统 THE TRENDADVISOR GUIDE
¥476.90
The Science Of Getting Rich - The Original Classic(ISBN=9780
Review One of the best financialplanning manuals ever! Put it into use and watch yourself prosper!-- Dan Zellem, CEO, Sweetland Press, June 11, 2002 --This text refers to an out of print or unavailable edition ofthis title.
¥101.90
(创造性学习的6大法则:如何将学习发展转化为企业效益)THE SIX DISCIPLINES OF
¥307.90
Immunity to Change: How to Overcome It and Unlock the Potent
ROBERT KEGAN and LISA LASKOW LAHEY, coauthors of How the Way We Talk Car, Change the Way We Work, have been research and practice collaborators for twenty-five years. Kegan is the Willtiam and Miriam Meehan Professor in Adult Learning and Professional Development at Harvard University's Graduate School of Education. Lahey is the Associate Director of Harvard's Change Leadership Group and a founding principal of Minds at Work, a leadership-learning professional services firm.
¥253.40
HOW TO TALK TO ANYONE(92种商业沟通小技巧)
LEIL LOWNDES is among today's most sought-after communication consultants and the author of the international bestsellers How to Make Anyone Fall in Love with You and How to Be a People Magnet.
¥130.20
作者介绍:JODI PICOULT JODI PICOULT received an A.B. in creative writing from Princetonand a master's degree in education from Harvard. The recipient of the2003 New England Book Award for her entire body of work, she isthe author of fourteen novels, including The Tenth Circle, VanishingActs, and My Sister's Keeper, for which she received the AmericanLibrary Association's Margaret Alexander Edwards Award. Recently,she penned several issues of Wonder Woman for DC Comics. Shelives in New Hampshire with her husband and three children. Visither website at www.jodipicoult.com.
¥119.70
Plan and Conduct Effective Meetings: 24 Steps to Generate Me
¥58.50
作者简介: Warren G. Bennis is university professor and founding chairman of the Leadership Institute at the University of Southern California. He is also chairman of the Center for Public Leadership at Harvard's Kennedy School and Distinguished Research Fellow at the Harvard Business School. He has written more than twenty-five books on leadership, change, and creative collaboration including Leaders, which was recently designated by the Financial Times as one of the top 50 business books of all time. His most recent book is Geeks & Geezers.
¥134.60
The Corporate Culture Survival Guide, New And Revised Editio
The Corporate Culture Survival Guide Edgar H. Schein New and Revised Edition Praise for The Corporate Culture Survival Guide "Why [read this] now? It should come as no surprise that[culture] is a major underlying cause for the success or failure ofmany corporate mergers and acquisitions. What Schein says will nodoubt keep heads nodding throughout his text." —Booklist "Schein's methodologies and models should be welcome tools inhelping companies reevaluate and reform their identities." —Library Journal "Schein makes the process of assessing and managingorganizational culture more accessible to leaders andmanagers." —Personnel Psychology "The Corporate Culture Survival Guide is well worth reading overand over until you have it memorized." —Knowledge Management
¥204.60
事业与公司 CoolTM Career and Corporate Cool
¥174.20
Sustainable Practice for the Facilities Manager后勤管理员可持续实践
作者介绍:Sunil Shah Sunil Shah – Technical Director and Head of Sustainability, Jacobs Sunil has over eight years consultancy experience within the built environment, reviewing lifecycle environmental and social impacts from facilities. He has experience in a number of sectors, providing strategic consultancy support for clients including GlaxoSmithKline, BP, BAA, HM Prison Service, Pfizer and London Fire Brigade.
¥675.80