正版】书选题策划与市场营销 全新正版,提供发票,量大优惠,如有需联系在线客服
¥36.00定价:¥36.00
本书为高等院校行政管理及相关专业的本科生编写的专业英语教材,也适合公共管理硕士(MPA)等专业研究生使用。教材编写的主导思想是适应公共管理专业学位学习的要求,体现学以致用的教学目的。全书共有10个单元,涉及政治与行政、政府与治理、公共管理、公共服务、公共政策等内容。通过阅读、讲解、翻译、讨论相关专业英文文章,帮助学生熟悉相关学科的专业术语、概念和理论,提高学生阅读、理解英语专业文献的能力;重点把握专业词汇,掌握英译汉的技巧,使学生能够准确、流畅地阅读、翻译公共管理学科英语文献。
¥49.00定价:¥58.00 (8.45折)
¥42.20
Outliers: The Story of Success 异类:不一样的成功启示录
¥51.00
企业博客宝典 The Corporate Blogging Book
作者简介: Debbie Weil is a popular speaker, marketing consultant, and publisher of the award- winning e-newsletter WordBiz Report, which has 15,000 subscribers. She has appeared in print and on television numerous times to explain how successful corporate blogging really works.
¥75.70
商务礼仪入门 DICTIONARY OF MARKETING
¥39.60
¥48.40
A Short History of Financial Euphoria(ISBN=9780140238563)
¥70.30
¥66.60
¥65.70
(品牌绑架:无营销的营销)Brand Hijack: Marketing Without Marketing
¥75.70
经理人的六西格玛 Six Sigma for Managers
¥78.40
引爆流行/Tipping Point, The (International Edition)
¥73.00
IF SUCCESS IS A GAME (EXP)(成功法则)
¥53.70
HAND ME DOWN DREAMS(子从父业 - 家庭对职业规划的影响)
作者简介: Mary H. Jacobsen received her M.S.W. from Boston University's Graduate School of Social Work. She maintains a private psychotherapy practice in Arlington, Massachusetts, and has presented workshops on Hand-Me-Down Dreams for the past eight years.
¥30.80
MHPE: Making Teams Work 使团队发挥作用
¥72.80
反馈(哈佛商业评论系列)PM: GIVING FEEDBACK HAR
作者简介: Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.
¥67.20
What the Dog Saw 狗眼看世界 9780141047980
¥53.70
培训员工(哈佛商业评论系列)PM: COACHING PEOPLE HAR
作者简介: Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.
¥67.20
How to Have A Big Life: Sharing Simple Secrets of Success 如何
¥39.60
The One Minute Manager Balances Work and Life一分钟经理人:平衡工作与生活
作者介绍 Ken Blanchard is the Chief Spiritual Officer of the Ken Blanchard Companies. He is the coauthor of The One Minute Manager, Raving Fans and many other international bestsellers. His books have combined sales of more than eighteen million copies in more than twenty-seven languages.
¥66.90
生而为女人的1003件重要的事1003 Great Things about Being a Women
¥28.20
Time Management: 24 Techniques to Make Each Minute Count at
¥58.50
¥49.50
A Carrot a Day: A Daily Dose Of Recognition For Your Employe
¥63.90
¥53.70
¥54.60
Practical Management Science.2nd ed.实用管理科学
¥70.40
¥30.00
¥75.80
(做最好的自己)Discover What You're Best At
¥56.30
¥24.60
Managing Crises: Expert Solutions to Everyday Challenges (Po
¥72.80
The 7 Rules of Success 成功的7个法则
¥51.00
PMS: Executing Innovation (Pocket Mentor Series)革新手册
¥73.50
地产大亨特朗普:像亿万富翁一样思考TRUMP: THINK LIKE A BILLIONAIR
¥68.60
Liars Poker Rising through the Wreckage of Wall Street
"* 'An amazing book, readable, funny and mind-boggling... oneof the great business books of all time' - Punch * 'Read all aboutit: headlong greed, inarticulate obscenity, Animal Househorseplay...' - The Sunday Times * 'Immense verve and wit' - 20/20Magazine * 'A highly immoral book' - Daily Mail * 'Wickedly funny'- Daily Express * 'As traders would say, this book is a buy' -Financial Times"
¥77.40
质量导向经营 THE OUALITY-EMPOWERED BUSINESS
作者简介: Robert H. Wilkins is Vice President of Buker, Inc., an international management education and consulting firm. He has more than 15 years' experience in manufacturing management, is certified in production and inventory management by APICS, and is a qualified lead assessor for ISO-9000.
¥50.20
8周打造第一品牌 Why Johnny Can't Brand
作者简介: Bill Schley and Carl Nichols, Jr., are partners at david, inc, a brand consulting firm in Connecticut. During their careers they’ve worked with major global companies like Procter & Gamble, Coca-Cola, IBM, and many others. Schley was previously a creative executive at a major New York ad agency and won the industry’s Effie Award. Nichols was previously the CEO of Einson Freeman and a managing director at D’Arcy.
¥75.70
如何成为优秀的教练 How to Be A Great Coach
¥78.40
Author, journalist, cultural commentator and intellectual adventurer, Malcolm Gladwell was born in 1963 in England to a Jamacian mother and an English mathematician father. He grew up in Canada and graduated with a degree in history from the University of Toronto in 1984. From 1987 to 1996, he was a reporter for the Washington Post, first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for the New Yorker magazine. His curiosity and breadth of interests are shown in New Yorker articles ranging over a wide array of subjects including early childhood development and the flu, not to mention hair dye, shopping and what it takes to be cool. His phenomenal bestseller The Tipping Point captured the world's attention with its theory that a curiosity small change can have unforeseen effects, and the phrase has become part of our language, used by writers, politicians and business people everywhere to describe cultural trends and strange phenomena.
¥52.10
¥54.60
带领团队(哈佛商业评论系列)PM: LEADING TEAMS HAR
¥67.20
(VISTA初级:特别预览版)WINDOWS VISTA FOR DUMMIES
¥76.60
(韦氏英法词典)Webster's English-French Dictionary (Rack Size)
¥17.60
怎样与难缠的人打交道 Dealing with Difficult People
作者简介: Dr.Rick Brinkman and Dr. Rick Kirschner are professional speakers, and the coauthors of the bestselling audio and video tapes How to Deal with Difficult People and the bestselling book Dealing with People You Can't Stand. Since 1980, they have shared their insights with audiences worldwide through their company,R&R Productions.
¥78.40
(灵的升华:超越挑战的八大策略)Soul Beginnings:Eight Strategies for Overcom
¥41.40
谈判结果(哈佛商业评论系列) PM: NEGOTIATING OUTCOMES HAR
¥67.20
领队(哈佛商业评论系列)PM: LEADING PEOPLE HAR
¥67.20
¥24.60
(广告蓝宝书)The Little Blue Book of Advertising
¥75.70
¥53.70
Winning (杰克·韦尔奇:赢) 9780061240171
¥54.60
Managing Stress (Pocket Mentor Series) 压力管理
¥75.60
The New Robert's Rules of Order(ISBN=9780451195173)
¥35.60
质量管理体系COMPLETENESS: QUALITY FOR THE
¥26.40
作者简介: Cali Williams Yost earned her Master's in Business Administration at Columbia University, and then worked as a Senior Research Associate and Consultant for Fortune 500 companies with the Families and Work Institute. With ten years of work/life industry experience, she is currently the president and founder of Work/Life Visions, Inc. and conducts workshops as well as does individual work/life coaching.
¥57.20
¥70.40
你怎样移动富士山 How Would You Move Mount Fuji?
作者简介:William Poundstone is the author of ten books,including the bestselling Big Secrets series and Car/Sagan:A Life in the Cosmos.He has written for The Economist,Esquire,Harper's,and the New York Times Book Renew,among other publications.His sciencewriting has been nominated twice for the Pulitzer Prize.
¥78.40
Gung Ho! Turn on the People in Any Organization ISBN=9780006
In these days where the computer reigns supreme and managementthought is presented in complicated models, there is somethingrefreshing about management principles taught by allegory.Blanchard (The One Minute Manager, LJ 3/1/84), along with coauthorBowles (Raving Fans, Morrow, 1993) recounts an organizationalturnaround based on three Native American lessons. In "The Spiritof the Squirrel," the lesson is one of the power of worthwhilework. In "The Way of the Beaver," the lesson is accomplishedthrough empowerment. In "The Gift of the Goose," the lesson is theexponential factor of motivation. The problem inherent in theprinciples in this work, or any change program from weight-lossdiets on up, is that there needs to be constant focus; success, ifit is not continually renewed, is dissipated over time. Althoughnew, this work makes a good preface and companion to EliyahuGoldratt and Jeff Cox's The Goal (North River, 1992. 2ded.).?Steven Silkunas, Southeastern Pennsylvania Transit Authority,Philadelphia Copyri
¥45.80