PURE DESIGN OBJECTS OF DESIRE 完美的产品设计
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Business Plans Kit For Dummies, 3Rd Edition 9780470438541
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¥169.00
毒苹果:基业长青的秘诀 SEDUCED BY SUCCESS: HOW THE BEST COMPANI
作者简介:Robert J. Herbold Robert J. Herbold was hired by Bill Gates to be Chief Operating Officer of Microsoft Corporation. During his seven years as COO, from 1994 to 2001, Microsoft experienced a fourfold increase in revenue and a sevenfold increase in profits. Prior to Microsoft, Herbold spent 26 years at The Procter & Gamble Company, the last five years as Senior Vice President of Marketing. Herbold is now the Managing Director of Herbold Group, LLC. He is also a Senior Executive in Residence at INSEAD in Singapore, a member of President Bush's Council of Advisors on Science and Technology, and a director serving on several corporate boards.
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警觉:未来经济混乱中的生存与成功 WAKE UP! SURVIVE AND PROSPER IN THE COMING
作者简介: Jim Mellon is an investor with a twenty-year background in fund management. He is the founder of several companies and remains the principal shareholder of Charlemagne Capital, the leading emerging market asset manager. He lives in the Isle of Man and in Spain. He has a Masters Degree in Philosophy, Politics and Economics from Oxford University and is an Honorary Fellow of Oriel College, Oxford. He is a recognized expert in development economics
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Multichannel Marketing: Metrics and Methods for On and Offli
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激活思维:在21世纪的组织中用智慧创造财富MOBILIZING MINDS: CREATING WEALTH FROM
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Nick Sourer has spent his life in the creative business, He trained as a graphic designer and photographer before joining J Walter Thompseon as an art director. He soon discovered that he was better with words than with pictures so he switched to copywriting and moved to Leo Burnett, where he became a Creative Director of their London office. In 1993 he moved to Tokyo as Executive Creative Director of Leo Burnett-Kyodo. In 1997 he became National Creative Director of 8urnett's Australian offices in Sydney. He achieved the position of Chairman in.2004. Nick now works with 6 Degrees.
¥193.60
飞跃!:创新商业策略的革命)'LEAP: A REVOLUTION IN CREATIVE BUSINESS STRAT
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FROM CINDERELLA TO CEO 从灰姑娘到CEO:10课童话改变你的职场生涯
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MBA ADMISSIONS STRATEGY(MBA入学策略指南)
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Trump University Marketing 101, 2E: How To Use The Most Powe
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在线广告指南:广告研究基础策略与成功战略 The Online Advertising Playbook
作者简介: Joe Plummer, PhD, is the Chief Research Officer at The Advertising Research Foundation and recipient of the 2006 Distinguished Marketer Award from the Academy of Marketing Science. He was previously executive vice president for McCann-Erickson WorldGroup.
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细节创新设计/The Design of Things to Come
作者简介: Craig M. Vogel is a professor in the School of Design and director of the Center for Design Research and Innovation in the college of Design Architecture, Art and Planning at the University of Cincinnati. He has developed an approach to design that integrates teaching and research. He has worked with a variety of companies as a consultant for new product development and strategic planning.
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困境中方显领导本色 In Extremis Leadership: Leading As If Your Life De
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Personality Not Included Why Companies Lose Their Authentici
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谁怕成为百万富翁?:把握金钱与情感的成功 WHO'S AFRAID TO BE A MILLIONAIRE?
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Kellogg On Marketing, Second Edition(ISBN=9780470580141)
The business classic, fully revised and updated for today'smarketers The second edition of "Kellogg on Marketing" provides a uniqueand highly regarded perspective on both the basics of marketing andon new issues that are challenging businesses today. Includes morethan 60% new material on both fundamental marketing concepts andhot topics such as Product Innovation, Social Media, Marketing toConsumers at the Bottom of the Pyramid, and Internal Branding Witha foreword by Philip Kotler The Kellogg School of Management isrecognized around the world as the leading MBA program inMarketing Along with the new material, the core concepts covered in thefirst edition have all been updated-including targeting andpositioning, segmentation, consumer insights, and more. This is amust-have marketing reference.
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不可抗抵的报盘:如何在3秒钟或更少时间销售你的产品或服务 THE IRRESISTIBLE OFFER:
作者简介: MARK JOYNER is a leading authority on Internet marketing and New Marketing. The former CEO of Aesop Marketing Corporation, he has pioneered many of the biggest trends on the Internet today.
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房地产经销商手册 A MASTER GUIDE TO INCOME PROPERTY BROKERAGE
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THE SOCIAL ENTREPRENEUR'S HANDBOOK: HOW(ISBN=9780071750295)
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让创新发挥作用/MAKING INNOVATION WORK
作者简介: TONY DAVILA is a faculty member of Stanford's Graduate School of Business.Business.Building on his doctoral work at the Harvard Business School,he with both large industrial companies and Silicon Valley startups to design management contorl and performance measurement systems that drive innovation.He has been published in Harvard Business Review,Research Policy,and other leading journals.
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THE FOUR OBSESSIONS OF AN EXTRAORDINARY EXECUTIVE: A LEADERS
作者简介: PATRICK LENCIONI, author of The Five Temptations of a CEO, is also the president of The Table Group, a San Francisco Bay Area management consulting firm that specializes in organizational and executive development. In addition to his writing and consulting, Pat is a sought-after speaker on topics related to leadership and management. He lives with his wife Laura, and their twin boys, Matthew and Connor, in the Bay Area.
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Speechless: The Erosion of Free Expression in the American W
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The Boston Consulting Group On Strategy 9780471757221
REVISION OF BOOK THAT HAS SOLD 33,000 COPIES AT $29.95+: Thefirst edition of this book continues to sell after seven years andtwo price increases. Over 5,000 copies have soldinternationally. ? FIRST EDITION FOCUSED ON BCG CLASSICS, NEW EDITION EMPHASIZESBCG'S NEW THINKING: Seven years after the first edition,considerable new material is needed to give an accurate picture ofthe current thinking of The Boston Consulting Group in today'sbusiness climate. The second edition is 20% longer, introduces manynew chapters, as well as two new categories to the book:"Innovation and Growth," and "Deconstruction." ? INCLUDES A CHAPTER SUMMARIZING THE 2003 BESTSELLER "TRADING UP"BY BCG CONSULTANTS SILVERSTEIN AND FISKE. ? Other new articles include George Stalk on hardball (soon to bepublished in the Harvard Business Review), Philip Evans (author ofBlown to Bits) on networks, and more. ? PROMOTION BY THE BOSTON CONSULTING GROUP: BCG will likely buy1000-5000 copies to distribute to clients, sta
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BETTER UNDER PRESSURE(ISBN=9781422138700)
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KELLOGG ON BRANDING: THE MARKETING FACULTY OF THE KELLOGG SC
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Trump University Real Estate 101 2E: Building Wealth With Re
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澳大利亚特许经营手册:将风险从风险业务驱除 Australian Franchising Handbook
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Hot Spots. Why Some Teams, Workplaces, and Organizations Buz
作者简介:Lynda Gratton,is Professor of Management Practice at London Business School wher she directs the school's executive program,"Human Resource Strategy in Transforming Organizations." She is the author of TheDemocratic Enterprise, Living Strategy, andStrategic Human Resource Management. Shehas twice been named one of the world's topmanagement thinkers in The Times of London.
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你的商业蒸蒸日上:调整、创立或增强你的组织七步骤 UP YOUR BUSINESS
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Cloud Computing For Dummies(R)(ISBN=9780470484708)
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财源滚滚 AUTOMATIC WEALTH FOR GRADS...
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Beyond The Familiar - Long-Term Growth Through Customer Focu
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Small Loans, Big Dreams: How Nobel Prize Winner Muhammad Yun
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BUSINESS MODEL RENEWAL: HOW TO GROW AND(ISBN=9780071784030)
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破解 Google 地图 Hacking GoogleMaps and GoogleEarth
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THE SOCIAL INNOVATION IMPERATIVE: CREATE(ISBN=9780071754996)
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充满活力的领导 Energy Leadership : Transforming Your Workplace and
作者简介: Bruce D Schneider, PhD, is founder and CEO of iPEC Coaching, one of the world's most highly regarded coach training and leadership development organizations. Schneider presents powerful seminars, keynotes, workshops, and coaching sessions that have helped thousands transform their lives. He is a Master Certified Coach, Licensed Psychotherapist, and a pioneer and innovator in the field of professional coaching.
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希望:成功领导如何创建未来 Hope: How Triumphant Leaders Create the Future
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Toyota Culture: The Heart and Soul of the Toyota Way丰田文化 书籍非全新 85-99成新,以实拍图为准发货,介意勿拍
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The Truth About Leadership: The No-Fads, Heart-Of-The-Matter
In these turbulent times when the very foundations oforganizations and societies are being shaken, leaders need to movebeyond the pessimistic predictions, the trendy fads, and thesimplistic solutions. They need to turn to what's real and what'sproven, to understand what the evidence tells us about howexemplary leaders get extraordinary things done. This is theimperative that bestselling, award-winning authors James M. Kouzesand Barry Z. Posner have undertaken in their engaging, personal,and bold new book, The Truth About Leadership. Based on thirty years of research—and more than one millionresponses to Kouzes and Posner's leadership assessment—this all-newwork explores the fundamental, enduring truths of leadership thathold constant regardless of context or circumstance. In tentime-tested truths, Kouzes and Posner reveal what all leaders mustknow, the questions they must be prepared to answer, and thereal-world issues they will likely face. For nearly three decades, Kouzes and Posner's
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反向思考打败不景气 THE WELL-TIMED STRATEGY
作者简介: Peter Navarro is a business professor at the University of California, Irvine. He is author of the best-selling investment book If It’s Raining in Brazil, Buy Starbucks and the best-selling audio lecture course “Big Picture Investing: How, When, and Why the Stock Market Moves.” His weekly newsletter on the economy and stock market is distributed widely and is available to the public at www.peternavarro.com. A widely sought-after and gifted public speaker, Navarro has appeared on Bloomberg TV, CNN, CNBC, NPR, and all three major network news shows. Navarro’s articles have appeared in a wide range of leading publications, including Barron’s, Business Week, Harvard Business Review, The New York Times, The Wall Street Journal, and Sloan Management Review. Professor Navarro holds a B.A. from Tufts University and a Ph.D. in economics from Harvard.
¥215.60
朱熔基和现代中国的改革 ZHU RONGJI AND THE TRANSFORMATION OF MODERN CHIN
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成功企业如是说 The ParentPreneur Edge
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(30亿新资本家:财富与权力的东方大转移) THREE BILLION NEW CAPITALISTS MAY,05
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Taking Brand Initiative: How Companies Can Align Strategy, C
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Fooling Some Of The People All Of The Time: A Long Short Sto
"...a welcome antidote to the thousands of books written forinvestors that paint a sunny picture of companies". FT.com Tuesday10 June 2008 "Mr Einhorn's book recounts behind-the-scenes detailsof the sort that are seldom made public...an instructive guide forgeneral investors..." Financial Times Tuesday 16 June 2008 "Instead of stewing in private, Einhorn wrote a book "FoolingSome of the People All of the Time" about his six-year ordeal withAllied." (Daily Mail, September 18, 2008)
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THE 10 RULES OF SAM WALTON 世界著名大企业家萨姆 沃尔顿的十条规则:非凡业绩的成功秘密
作者简介: MICHAEL "Bird-Dawg" BERGDAHL worked with Sam Walton as Wal-Mart's Director of the Home Office People Division. He has also worked as a turnaround specialist for American Eagle Outfitters, and prior to that, he was on the supply side of retailing with PepsiCo's Frito-Lay Division. Currently, Bergdahl is a full-time speaker and business coach—drawing on his twenty-seven years of business experience. His first book, What I Learned from Sam Walton: How to Compete and Thrive in a Wal-Mart World, was also published by Wiley.
¥192.00
作者介绍:Arthur Rubinfeld Arthur Rubinfeld, the architect behind Starbucks' expansion, helped build Starbucks into one of the world's top brands. As executive vice president at Starbucks, Rubinfeld built a multi-faceted store development and design organization with the talent, in-house processes, and systems necessary to execute rapid expansion. Under his leadership, Starbucks grew from 100 stores to nearly 4,000 stores worldwide, and established innovative co-tenancy and co-branding relationships with companies ranging from Wells Fargo to Barnes and Noble. Starbucks' store development capabilities remain the standard by which the industry measures brand presentation, real estate site selection, store design, construction management, and asset management. In 2002, Rubinfeld founded AIRVISION, now emerging as one of the world's leading developers of integrated brand positioning, strategic growth, retail design, and operations. Since its founding, the AIRVISION team has worked closely
¥195.00
软件项目管理概述 Software Project Management For Dummies
¥198.90
项目管理 PROJECT MANAGEMENT JUMPSTART
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Social Media Metrics Secrets(ISBN=9780470936276)
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¥205.40
Kellogg On Advertising And Media(ISBN=9780470119860)
¥204.60
正确的方向:发现可信的领导 True North: Discover Your Authentic Leadership
作者简介: Bill George is professor of management practice at the Harvard Business School and former chairman and CEO of Medtronic, the world’s leading medical technology company. Under his leadership, Medtronic’s market capitalization grew from $1.1 billion to $60 billion, averaging 35 percent a year. He is the author of the best-selling Authentic Leadership and a board member of Goldman Sachs, Target, and Novartis. George has been recognized as “Executive of the Year” by the Academy of Management Director of the Year” by the National Association of Corporate Directors, and one of Public Broadcasting’s Top 25 Leaders of the Past 25 Years.
¥222.60
Do More Faster: Techstars Lessons To Accelerate Your Startup
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质量管理入门/QUALITY CONTROL FOR DUMMIES
¥169.30