¥19.30定价：¥28.00 (6.9折)
¥36.40定价：¥40.00 (9.1折)
本书是国内外采用*为广泛的财务会计教材之一，其特色在于：从介绍财务会计的基本概念入手，逐步深入；注重对财务报表的分析和应用；使用大量的案例帮助学生更好地理解知识点。
¥61.40定价：¥79.00 (7.78折)
营销管理：提升顾客价值和利润增长的战略（第4版）——营销学精选教材·英文影印版
萍隼碛桑
¥35.80定价：¥48.00 (7.46折)
¥146.90定价：¥186.00 (7.9折)
¥61.60定价：¥78.00 (7.9折)
Gineralized Inverses:Theory and Computations广义逆：理论与计算（英文版）
¥72.00定价：¥80.00 (9折)
¥117.60定价：¥146.00 (8.06折)
¥53.20定价：¥66.00 (8.07折)
本书对试图对合并、接管、重组有及公司控制等各个重要主题进行全面、系统、充分的探讨。结合有关金融经济学、企业财务、企业经济学、公司战略、会计以及法律方面的关键性概念和资料，提炼出完整的理论框架。
¥46.30定价：¥56.00 (8.27折)
在荷兰，凡是对参展感兴趣的千万家公司，许多会展机构及参展商都早已熟读了黛丝瑞·奥瓦内尔的这本书。本书经市场验证，是提升参展效果的独一无二的工具书，参展商必须知道的每一个细节都能在这本书中找到！
¥13.50定价：¥15.00 (9折)
HBR ON INNOVATION（哈佛商业评论－创新）（英文原版）
¥175.40定价：¥179.00 (9.8折)
¥26.20定价：¥35.00 (7.49折)
HBR ON BUSINESS VALUE OF IT（哈佛商业评论－IT业的商业价值）
¥175.40定价：¥179.00 (9.8折)
HBR ON INTERVIEWS WITH CEOs（哈佛商业评论－与CEO面试）
¥175.40定价：¥179.00 (9.8折)
HBR ON ORGANIZATIONAL LEARNING（哈佛商业评论－学习型组织）（英文原版）
¥175.40定价：¥179.00 (9.8折)
How to interview like a top MBA（如何像MBA一样面试）（英文原版）
¥107.80定价：¥110.00 (9.8折)
¥266.10定价：¥315.00 (8.45折)
Strategy Safari: A Guided Tour Through The Wilds of Strategi
¥160.30定价：¥160.30
Some people are born to lead million.Others are born to write world-changing software.Only one person does both:T. ——Time An eminetly readable account of Linus Torvalds' short life that gives a clear picture of the man. ——Salon.com
¥107.80定价：¥110.00 (9.8折)
Say it right the first time（第一时间正确回答问题）
¥150.90定价：¥154.00 (9.8折)
¥51.00定价：¥68.00 (7.5折)
“Kathleen Kelly Reardon is a skilled negotiator both in the sense of coming to a win-win situation with others, but also using her considerable intellect to negotiate the currents of life. The Skilled Negotiator is a book, therefore, written by a skilled negotiator. Highly recommended!” —Tony Buzan, author, The Mind Map Book Kathleen Reardon has been my negotiating mentor in three charities over twenty years; with her help we have raised over $150 million and we help over 125,000 children each month! Negotiating is an art and science: its skills can be learned . . . and Dr. Reardon is its best teacher.” —Peter Samuelson, founder, Starlight Children’s Foundation, First Star Public Policy Initiative
¥233.20定价：¥238.00 (9.8折)
Annals of Economics and Finance：Volume1，Number1，May2000（影英版）
¥70.40定价：¥80.00 (8.8折)
Harvard Business Review on Mergers and Acquisitions
¥175.40定价：¥179.00 (9.8折)
HBR on Entrepreneurship（哈佛商业评论—创业精神）（英文原版）
¥175.40定价：¥179.00 (9.8折)
Big Fish Eat Small Fish is a simple tale, which brings system thinking to the layperson in a concrete way. This beautifully written tale is set in the scene of an underwater world where different species and sizes of fishes once lived harmoniously with each other. However, this paradise soon turned into a war zone when the population exploded and their staple food soon became scare. The once melodious paradise was soon filled with backbiting and skepticism among the fishes; big fishes blamed the small fishes for eating too much and the small fishes blamed the big fishes for consuming too much. To savage the situation, Wiz, a wise old fish encourage the fishes to grow their own food and teaches them how. The fishes tried but alas, they are not a united and determined bunch. Inevitably, food ran out and to satisfying their hunger, big fish start eating small fish and small fish start eating shrimps. From this exquisite story, one can identify the common problems that we face in life; shifting resp
¥51.00定价：¥58.00 (8.8折)
G商：执行官缘何赢得人类，管理人员须知 THE G QUOTIENT:
¥198.50定价：¥225.55 (8.81折)
¥42.00定价：¥56.00 (7.5折)
作为一个MBA，你如何掌握管理技巧？制定正确的商业计划、作好管理投资策略、融资的技巧，这些都是的。纽约袖珍MBA英语学习手册，使你尽快掌握其中的诀窍。
¥4.00定价：¥5.00 (8折)
¥18.00定价：¥24.00 (7.5折)
¥31.60定价：¥40.00 (7.9折)
Annals of Economics and Finance：Volume1，Number2 November 200
¥70.40定价：¥80.00 (8.8折)
Streetwise Customer-Focused Selling
¥182.30定价：¥186.00 (9.81折)
本书从国家、行业、企业三个层次对电子商务战略进行对比与分析，帮助读者建立对电子商务战略的基本认识，提升读者对电子商务战略关键问题的分析和理解能力。在阐述战略理论的基础上，结合大量实例和数据，揭示电子商务战略的发展与变化规律，以建立一套完备的电子商务战略理论体系，为电子商务战略研究者和制定者提供前瞻性的指导。 本书首次从国家、行业、企业三个层次全面分析电子商务战略。立足实例，运用比较学方法，结合传统战略理论研究当今世界电子商务战略。重点介绍了中国战略现状，为世界各国研究中国经济发展提供参考和帮助。
¥95.00定价：¥138.00 (6.89折)
Annals of Economics and Finance：Volume2，Number2 November 200
¥70.40定价：¥80.00 (8.8折)
Streetwise Business Letters（附CD-ROM光盘一张）
¥272.40定价：¥278.00 (9.8折)
¥127.50定价：¥170.00 (7.5折)
¥107.80定价：¥110.00 (9.8折)
HBR ON KNOWLEDGE MANAGEMENT（哈佛商业评论－知识管理）
¥175.40定价：¥179.00 (9.8折)
¥51.00定价：¥68.00 (7.5折)
Delivering knock socks off service（令人无法忘怀的服务）
¥157.80定价：¥161.00 (9.81折)
本书共分5大部分，20章。主要内容包括：概念及基本理论，产品设计与产品选择，设施与工作结构设计、供应链管理第系统构造。作者将运作管理置于企业整体活动框架之中。每章都提供相应的实际案例，使枯燥的定量控制行为变得生动有趣。书中配备大量习题，以供练习和讨论，寓教于学，充分启发读者的思路。全书行文流畅，语言通俗易懂，深入浅出，引人入胜。
¥72.00定价：¥96.00 (7.5折)
事后警醒：组织如何运用经历实现目标WAKE ME UP WHEN THE DATA IS OVER
¥238.30定价：¥270.75 (8.81折)
适用性：MBA、高年级本科生的管理原理、行政管理、管理与组织行为课程，也可作为各企业、公司管理人员的培训教材和参考书。 畅销性：本书作者Stephen P. Robbins的书籍被美国斯坦福等上千所大学和学院采用为教材，同时还被加拿大、拉丁美洲、澳大利亚、新西兰、亚洲、斯堪地那维亚及欧洲等世界范围内的上百所大学采用。
¥44.00定价：¥55.00 (8折)
“Superior to other case file books.” ——Chang-Kun Choi, Medical Student, Midwestern University School of Medicine “Using clinical scenarios not only makes the reading fun and interesting, but it is far more engaging than sitting down with a bulleted text and reviewing detail after detail. This is a much better way to learn clinical information. I have not read a book like this before, and I certainly have enjoyed it.” ——Eric Hossler, Medical Student, James H. Quillen College of Medicine “I LOVED this book! I would recommend this book to all third-year students The book uses a clinical approach and does not lose sight of the pathophysiology behind the disease -- GREAT preparation for being on the wards! The subject matter is also deceptively detailed, with much more information than one normally finds in a text of case files. The reader can use this book as either a rigorous self-test or a read-through introduction to the subject. Once again - a GREAT text!”
¥249.90定价：¥255.00 (9.8折)
¥109.00定价：¥138.00 (7.9折)
¥63.70定价：¥85.00 (7.5折)
Streetwise Sales Letters winth （附CD-ROM光盘一张）
¥225.40定价：¥230.00 (9.8折)
HBR ON CHANGE（哈佛商业评论－变革）(英文原版)
¥166.60定价：¥170.00 (9.8折)
¥182.30定价：¥186.00 (9.81折)
HBR on the Innovative Enterprise（哈佛商业评论—创新型企业）
¥175.40定价：¥179.00 (9.8折)
Mergers and acquistions（MBA系列：兼并与收购）（英文原版）
¥249.90定价：¥255.00 (9.8折)
More than a Motorcycle: The Leadership Journey at Harley-Dav
While the business press was celebrating Harley-Davidson's remarkable financial turnaround in the late 1980s, the company's leader, Rich Teerlink, was deeply concerned. He knew that the storied motorcycle maker-flush from having beaten back an assault by skilled and determined Japanese competitors-now faced a new and even more formidable challenge: maintaining and improving upon its success in the absence of an external crisis. Partnering with longtime organizational consultant Lee Ozley, Teerlink did something extraordinary: he moved beyond the top-down strategies that had just saved the company from extinction and began building a different Harley. The new Harley would be driven not by its top executives, but by its employees at every level. What happened over the next twelve years is the stuff of turnaround legend.
¥215.60定价：¥220.00 (9.8折)
¥22.50定价：¥30.00 (7.5折)
¥157.80定价：¥161.00 (9.81折)
Positioning：The Battle for Your Mind 20
"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...." —— David Bohnett, Chairman and Founder of GeoCities "One of the most important communication books I've ever read. I recommend it highly!" ——Spencer Johnson, MD, co-author of The One Minute Manager
¥207.80定价：¥212.00 (9.81折)
¥48.70定价：¥65.00 (7.5折)
HBR ON COMPENSATION（哈佛商业评论－福利）（英文原版）
¥175.40定价：¥179.00 (9.8折)
HBR on Teams That Succeed（哈佛商业评论－成功的团队）（英文原版）
¥166.60定价：¥170.00 (9.8折)
