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¥31.60定价：¥40.00 (7.9折)
本书是国内外采用*为广泛的财务会计教材之一，其特色在于：从介绍财务会计的基本概念入手，逐步深入；注重对财务报表的分析和应用；使用大量的案例帮助学生更好地理解知识点。
¥61.40定价：¥79.00 (7.78折)
营销管理：提升顾客价值和利润增长的战略（第4版）——营销学精选教材·英文影印版
萍隼碛桑
¥35.40定价：¥48.00 (7.38折)
¥51.00定价：¥68.00 (7.5折)
The rumsfiled way（拉姆斯菲尔德之路）(英文原版)
¥107.80定价：¥110.00 (9.8折)
More than a Motorcycle: The Leadership Journey at Harley-Dav
While the business press was celebrating Harley-Davidson's remarkable financial turnaround in the late 1980s, the company's leader, Rich Teerlink, was deeply concerned. He knew that the storied motorcycle maker-flush from having beaten back an assault by skilled and determined Japanese competitors-now faced a new and even more formidable challenge: maintaining and improving upon its success in the absence of an external crisis. Partnering with longtime organizational consultant Lee Ozley, Teerlink did something extraordinary: he moved beyond the top-down strategies that had just saved the company from extinction and began building a different Harley. The new Harley would be driven not by its top executives, but by its employees at every level. What happened over the next twelve years is the stuff of turnaround legend.
¥215.60定价：¥220.00 (9.8折)
Finance and accounting for nonfinancial managers（MBA系列：财务管理）
¥249.90定价：¥255.00 (9.8折)
¥107.80定价：¥110.00 (9.8折)
HBR on Crisis Management（哈佛商业评论—危机管理）
¥175.40定价：¥179.00 (9.8折)
¥159.50定价：¥198.00 (8.06折)
¥146.90定价：¥186.00 (7.9折)
Streetwise Independent Consulting
¥182.30定价：¥186.00 (9.81折)
本案例集说明生产管理存在于各种以服务和资源为基础的行业中。它涉及到在物料和能量转化为产品的过程中，对设施、流程、人员分别进行的设计、规划、控制和指挥等各项活动。
¥23.20定价：¥29.00 (8折)
Get better or get beaten（成功或者失败）（英文原版）
¥191.10定价：¥195.00 (9.8折)
Annals of Economics and Finance：Volume1，Number1，May2000（影英版）
¥70.40定价：¥80.00 (8.8折)
¥26.20定价：¥35.00 (7.49折)
如何做到“名”、“利”双收？如何使“客户至上”的口号变为现实？阅读本书，会找到令您满意的答案。作者独辟蹊径，以人为本，对内提出树立“人人都是管理者”的概念，提高员工的工作积极性；对外以各种途径满足客户需要，保证企业、客户、员工三者关系的平衡、和谐，领会本书之理论，并加以融会贯通，定会获益匪浅。
¥55.50定价：¥74.00 (7.5折)
HBR ON COMPENSATION（哈佛商业评论－福利）（英文原版）
¥175.40定价：¥179.00 (9.8折)
Streetwise Complete Business Plan w/soft
-Janet Holloway, Director, Kentucky Small Business Development Center "I like the book, and would not hesitate to recommend it." Book De*ion Write an Effective Business Plan in No Time Flat! Sixty percent of all new businesses go under in the first five years. Why? Many business owners fail to plan. Streetwise Complete Business Plan with Software helps you write a business plan that will address the issues financiers, stockholders, and customers really care about. Streetwise Complete Business Plan with Software gives you the insight your business needs to withstand the rigors of today’s marketplace. Whether you’re an entrepreneur starting a new business-or an owner trying to improve the performance of an existing company-this savvy kit makes writing a business plan effortless. Some of the essential business issues addressed include: -Budgeting and financials -Competitive analysis -Management -Marketing -Sales and marketing -Strategic planning
¥272.40定价：¥278.00 (9.8折)
HBR on the Innovative Enterprise（哈佛商业评论—创新型企业）
¥175.40定价：¥179.00 (9.8折)
本书共分5大部分，20章。主要内容包括：概念及基本理论，产品设计与产品选择，设施与工作结构设计、供应链管理第系统构造。作者将运作管理置于企业整体活动框架之中。每章都提供相应的实际案例，使枯燥的定量控制行为变得生动有趣。书中配备大量习题，以供练习和讨论，寓教于学，充分启发读者的思路。全书行文流畅，语言通俗易懂，深入浅出，引人入胜。
¥72.00定价：¥96.00 (7.5折)
¥232.30定价：¥237.00 (9.81折)
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¥42.00定价：¥56.00 (7.5折)
Streetwise Human Resources Management
¥182.30定价：¥186.00 (9.81折)
HBR ON CORPORATE ETHICS（哈佛商业评论－企业伦理）（英文原版）
¥166.60定价：¥170.00 (9.8折)
¥182.30定价：¥186.00 (9.81折)
Streetwise Motivating&Rewarding Employees
¥182.30定价：¥186.00 (9.81折)
HBR on Leading In Turbulent Times（哈佛商业评论—乱世中领先）
¥166.60定价：¥170.00 (9.8折)
Corporate governance（MBA系列：公司管制）（原英文版）
¥249.90定价：¥255.00 (9.8折)
Big Fish Eat Small Fish is a simple tale, which brings system thinking to the layperson in a concrete way. This beautifully written tale is set in the scene of an underwater world where different species and sizes of fishes once lived harmoniously with each other. However, this paradise soon turned into a war zone when the population exploded and their staple food soon became scare. The once melodious paradise was soon filled with backbiting and skepticism among the fishes; big fishes blamed the small fishes for eating too much and the small fishes blamed the big fishes for consuming too much. To savage the situation, Wiz, a wise old fish encourage the fishes to grow their own food and teaches them how. The fishes tried but alas, they are not a united and determined bunch. Inevitably, food ran out and to satisfying their hunger, big fish start eating small fish and small fish start eating shrimps. From this exquisite story, one can identify the common problems that we face in life; shifting resp
¥51.00定价：¥58.00 (8.8折)
HBR on Breakthrough Leadership（哈佛商业评论—创新式领导学）（英文原版）
¥166.60定价：¥170.00 (9.8折)
HBR ON ADVANCES IN STRATEGY（哈佛商业评论－战略前线）
¥166.60定价：¥170.00 (9.8折)
¥107.80定价：¥110.00 (9.8折)
HBR ON FINDING AND KEEPING THE BEST PEOPLE（哈佛商业评论－找到和留住最佳的人）
¥175.40定价：¥179.00 (9.8折)
HBR ON ORGANIZATIONAL LEARNING（哈佛商业评论－学习型组织）（英文原版）
¥175.40定价：¥179.00 (9.8折)
Streetwise Do-It-yourse lf Advertising
¥182.30定价：¥186.00 (9.81折)
Annals of Economics and Finance：Volume3，Number1，May 2002
¥70.40定价：¥80.00 (8.8折)
The financial decisions we make in our lives are sometimes not the easiest to discuss but have ling-lasting effectx.[Opdyke's advice'has opened the door in my relationship to conversations that were a long time coming. ——Josh,regular eader of Opdyke's "love&Money"column,Florida
¥248.90定价：¥254.00 (9.8折)
Streetwise Complete Business Plan
"Anyone doing a business plan or considering doing one in the future would be better off having the streetwise Complete Business Plan." "...the book was very comprehensive and an excellent manual and template.anyone doing a business plan or considering doing one in the future would be better off having the Streetwis Complete Business Plan." (Mrs.)Erica Kauten,Director Wisconsin Small Business Development Center
¥182.30定价：¥186.00 (9.81折)
¥127.50定价：¥170.00 (7.5折)
¥117.70定价：¥149.00 (7.9折)
战略管理与其他管理有什么不同？ 战备怎样影响企业的内部环境和外部环境？ 战略管理只是企业中少数管理者和专家的事吗？ 翻开本书，一切答案尽在其中！ 本书是一本战略管理的标准教材，它包括战备管理前景、战略分析、战略管理方式、战备实施等四部分内容、书中收录的36个案例取材于摩托罗拉等世界知公司，涉及到战略管理的各个方面。本书题材新颖、分析深刻、论证透彻、图表简明直观，是大专院校高年级本科生、研究生的理想教材，也是企业决策者和管理者的好参谋。
¥51.00定价：¥68.00 (7.5折)
HBR ON CORPORATE GOVERNANCE（哈佛商业评论－公司管制）（英文原版）
¥175.40定价：¥179.00 (9.8折)
Streetwise Small Business Start-UP
Entrepreneurs need to focus on every aspect of a small business, and Bob Adams provides instant access to streetwise advice on every small business topic. From getting big results from low-budget advertising to positioning your product or service, from getting financing to staying out legal trouble - Streetwise Small Business Start-Up has got you covered. It includes publicity, advertising, and marketing campaigns, budgets and cash flow projections, and more!
¥182.30定价：¥186.00 (9.81折)
股票中如何资金操作：HOW TO MAKE MONEY IN STOCKS 3E,SC
¥55.40定价：¥63.00 (8.8折)
本书共11个案例，考察了一般管理的导论课程通常涉及的主题，包括领导、冲突解决、团队合作、目的和目标设定、管理控制、知识管理、战略制定与执行 、组织设计与战略、跨文化问题与企业文化等等。这些案例呈现给读者进行决策的必要材料，提供了讨论基本管理概念与分析技术的价值和限制因素的基础。 在每个例子中，读者必须以决策做出决策、提出执行决策的建议，从而有利于对理论的理解和运用。
¥18.80定价：¥25.00 (7.52折)
G商：执行官缘何赢得人类，管理人员须知 THE G QUOTIENT:
¥198.50定价：¥225.55 (8.81折)
Annals of Economics and Finance：Volume1，Number2 November 200
¥70.40定价：¥80.00 (8.8折)
¥157.80定价：¥161.00 (9.81折)
事后警醒：组织如何运用经历实现目标WAKE ME UP WHEN THE DATA IS OVER
¥238.30定价：¥270.75 (8.81折)
McGraw-Hill DIctionary of Earth Science
¥166.60定价：¥170.00 (9.8折)
并购的目的在于扩大规模、提高市场份额、获得规模经济效益、降低成本、推行全球化战略等，当人们为达此目的积极开展并购战之时，却往往忽略并购后企业的运作将会怎样？并购后公司进行企业文化、发展战略、组织机构的整合？等等。
¥23.70定价：¥30.00 (7.9折)
¥182.30定价：¥186.00 (9.81折)
¥22.00定价：¥25.00 (8.8折)
How to pick stocks like warren buffect（巴菲特如何选择股票）
¥191.10定价：¥195.00 (9.8折)
急速规程设计：快速准确的学习ID RAPID INSTRUCTIONAL DESIGN:
¥357.60定价：¥406.35 (8.81折)
在荷兰，凡是对参展感兴趣的千万家公司，许多会展机构及参展商都早已熟读了黛丝瑞·奥瓦内尔的这本书。本书经市场验证，是提升参展效果的独一无二的工具书，参展商必须知道的每一个细节都能在这本书中找到！
¥13.50定价：¥15.00 (9折)
