销售商的工具(哈佛商业评论系列)MARKETER'S TOOLKIT
¥167.50
¥35.20
The Daily Drucker: 366 Days of Insight and Motivation for Ge
The Daily Drucker is apowerful learning tool for the ambitious self-directed manager,entrepreneur, and ambitious worker just starting out. Itencompasses the essence of management guru Peter F. Drucker’steachings in an easily accessible daily calendar format. BEST SELLING AUTHOR: Many of Drucker’s books have beenbest-sellers, including The Effective Executive and Innovation andEntrepreneurship. WISDOM AND INSPIRATION: From management’s original guru. This bookcombines two themes: personal growth with improving managementperformance. FOREWORD BY JIM COLLINS: The bestselling author of Good to Great,Built to Last, and How the Mighty Fall writes the foreword to thisbook.
¥61.60
The Ten Roads To Riches: The Ways The Wealthy Got There (And
¥116.10
HBR'S 10 MUST-READS ON LEADERSHIP(ISBN=9781422157978)
¥148.40
MHPE: Making Teams Work 使团队发挥作用
¥72.80
The Winner Within(ISBN=9780425141755)
¥61.80
STRATEGY PARADOX, THE(ISBN=9780385516228)
¥118.50
烦恼的增长：从企业家到公司管理专业化的转变 Growing Pains:
¥397.80
解读消费者Why Customers Don't Do What You Want Them to Do : 24 So
¥58.50
IT'S NOT ABOUT THE BIKE 并非关于自行车
¥79.20
(谁说大象不能起舞)Who Says Elephants Can't Dance?
¥56.30
The Elegant Solution: Toyota's Formula for Mastering Innovat
¥182.90
Only The Paranoid Survive(ISBN=9780385483827)
Under Andy Grove’s leadership，Intel has become the worldslargest chip maker and one of the most admired companies in theworld．In only the Paranoid Survive, Grove reveals his strategy offocusing on a new way of measuring the nightmare moment everyleader dreads——when massive change occurs and a companymust，yirtually overnight adapt or fall by the wayside．Grove callssuch a moment a Strategic Inflection Point，which can be set off byalmost anything:mega-competition, a change in regulations, or aseemingly modest change in technology. When a Strategic InflectionPoint hits, the ordinary rules of business go out the window. Yetman-aged right, a Strategic Inflection Point can be and opportunityto win in the marketplace and emerge stronger than ever. Groveunderscores his message by examining his own record of success andfailure, including how he navigated the events of the Pentium flaw,which threatened Intel's reputation in 1994, and how he has dealtwith the explosions in growth of the Internet. The wor
¥73.00
Making It All Work(ISBN=9780143116622) 英文原版
The companion to the blockbuster bestseller, "Getting ThingsDone." Since its publication in 2001, "Getting Things Done" hasbecome, as "Time" magazine put it, "the defining self-help businessbook" of the decade. Having inspired millions of readers around theworld, it clearly spoke to an urgent need in an increasinglytime-pressured society. Now, in the highly anticipated sequel"Making It All Work," Allen unlocks the full power of his methodsacross the entire span of life and work. "While Getting ThingsDone" functioned as an essential tool kit, "Making It All Work" isan invaluable road map, providing both bearings to help youdetermine where you are in life and directions on how to get towhere you want to go.
¥52.80
Think Big, Act Small 当当网5星级英文学习产品
¥82.20
How to Plan and Execute Strategy: 24 Steps to Implement Any
¥95.30
Marketing Genius(ISBN=9781841126814)
Review "...a good roundup of important marketing theory with some greatcase studies...." (Brand Strategy, April 2006) "...truly inspiring book..." (Brand Strategy, June 2006) "...exceptional writer..." (bubblewrap, June 2006) "...fascinating read..." (Irish Enterpreneur, June 2006) "...spot on..." (Simon Wakeman Journal, June 2006)
¥190.40
Marketing Genius 9781841126814 英文原版
¥136.00
The New Robert's Rules of Order(ISBN=9780451195173)
¥35.60
Big Data: A Revolution That Will Transform How We Live, Work
本书英文版10%精华内容中文版未作翻译，引用大量案例如Amazon、Google、Twitter、Facebook、苹果及VISA等阐述了“掌握大数据就掌握了一切”的观点，是关于大数据方面*好的书。 阅读作者英文原版，感受一个全新的思考变革、商业变革以及管理变革。 "Every decade, there are a handful of books that change the wayyou look at everything. This is one of those books. Society hasbegun to reckon the change that big data will bring. This book isan incredibly important start." —Lawrence Lessig, Roy L. Furman Professor of Law, Harvard LawSchool, and author of Remix and Free Culture "This brilliant book cuts through the mystery and the hypesurrounding big data. A must-read for anyone in business, information technology,public policy, intelligence, and medicine. And anyone else who isjust plain curious about the future." —John Seely Brown, former Chief Scientist, Xerox Corp., and headof Xerox P
¥91.00
Start Your Own Travel Business and More: Cruises, Adventure
¥117.00
Starbucked（ISBN=9780316014038）
¥84.50
GROUNDSWELL EXPANDED AND REV ED(ISBN=9781422161982) 英文原版
¥101.90
世界上最伟大的推销员/The Greatest Salesman in the World·OG MANDINO
¥56.30
完美会议关键词 Perfect Phrases for Meetings
Don Debelak is a communications expert who has consulted with small businesses for more than 20 years, and author of Perfect Phrases for Business Proposals and Business Plans (0-07-145994-4).
¥98.00
Myself and Other More Important Matters自我及其他重要的事
“Charles Handy is a true statesman in the field . . . a wizened dean of faculty for the world of independent thinkers.” –Jim Collins, author of Good to Great --This text refers to an out of print or unavailable edition of this title.
¥183.00
LOGOS AND NO GOS - HOW TO UNDERSTAND AND GET THE MOST FROM Y
作者简介： Geoff Steward qualified as a solicitor at Macfarlanes in 1995. In 2002 he became a partner in the Litigation Department and now heads the firm’s contentious intellectual property practice. He regularly advises on trade mark, copyright, database right, designs (registered and unregistered), passing off and domain name disputes involving clients in the television, sports, newspaper, retail and food and drink industries. Geoff acted on the widely reported Davidoff parallel importing case which was referred to the European Court of Justice and has particular expertise in grey market goods. He also advises on sales promotion and advertising/copy clearance issues as well as brand strategy generally and managing trade mark portfolios. Geoff is a member of The Intellectual Property Lawyers Organisation (TIPLO), an associate member of the Institute of Trade Mark Agents (ITMA) and sits on the Editorial Board of Trademark World.
¥556.20
¥83.20
The 22 Immutable Laws of Marketing： Violate Them at Your Own
作者简介 ： Al Ries and his daughter and partner, Laura Ries, are two of the world's best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and, most recently, The Fall of Advertising & the Rise of PR, which was a Wall Street Journal and BusinessWeek bestseller
¥97.70
Negotiauctions: New Dealmaking Strategies for a Competitive
¥149.00
PERFECT PHRASES 4 LEAD GENERATION(ISBN=9780071495899)
¥59.30
作者简介： G. Bennett Stewart, III, is a senior partner of Stern Stewart & Co. Before co-founding Stern Stewart in 1982 with Joel Stern, he was a vice president of the financial advisory arm of the Chase Manhattan Bank. The EVA management framework was developed by Mr. Stewart and his colleagues based on years of experience advising corporate clients on valuations, restructurings/recapitalizations, acquisitions and divestitures, and management incentive compensation plans. He is a principal speaker at Stern Stewart's EVA seminars, and also serves as an executive editor of the firm's quarterly publication, The Journal of Applied Corporate Finance. Mr. Stewart has a M.B.A. from the University of Chicago Graduate School of Business and a B.S. in Electrical Engineering from Princeton University.
¥340.60
The Complete Idiot's Guide to Strategic Planning(ISBN=978161
¥82.60
REAL ESTATE 101 大学房地产法宝101：用房地产投资获得财富
作者简介： GARY W. ELDRED, PhD, has been involved in hundreds of real estate transactions as a buyer, seller, and consultant during the past two decades. He has also held faculty positions in real estate at some of America's top universities, including Stanford University, the University of Illinois, and the University of Virginia. He is the bestselling author of Investing in Real Estate, Fifth Edition, The Beginner's Guide to Real Estate Investing, and The 106 Common Mistakes Homebuyers Make (and How to Avoid Them), all from Wiley. For more information visit: www.trumpuniversity.com
¥168.90
新兴房地产市场：如何发现并从中赢利Emerging Real Estate Markets : How to Find
¥170.70
REVENUE MANAGEMENT(ISBN=9780767900331)
¥69.00
ZIGZAG PRINCIPLE: THE GOAL SETTING(ISBN=9780071774581)
¥118.00
¥106.00
The Leader Who Had No Title 没有头衔的领导
¥71.00
Unfair Advantage: The Power of Financial Education
¥102.10
The Little Black Book of Innovation: How It Works, How to Do
¥130.70
THE SOCIAL ENTREPRENEUR'S HANDBOOK: HOW(ISBN=9780071750295)
¥189.60
The Bed of Procrustes普罗克鲁斯忒斯的铁床-学及实用格言《黑天鹅》作者的新书
¥103.80
Outliers: The Story of Success 异类：不一样的成功启示录
¥51.00
PERFECT PHRASES 4 RESUMES(ISBN=9780071454056)
¥65.60
Made To Stick (ISBN=9780812982008)
¥46.80
Judgment Calls(ISBN=9781422158111)
¥129.50
¥73.00
MCGRAW-HILL商业信函手册MH HDBK OF BUSINESS LETTERS 4E
¥134.30
The Little Book That Still Beats The Market 9780470624159
¥156.40
Masters of Management(ISBN=9780061771132)
¥165.10
战略意识MIND OF THE STRATEGIST, SC
作者简介：Mr. Strategy Internationally known as “Mr. Strategy,” Kenichi Ohmae was a partner at McKinsey & Company for 23 years, and today he is chairman of Ohmae & Associates. He is the author of more than 100 books.
¥113.80
(超级成就——成功人士法则)Maximum Achievement
¥56.30
SUPER TRADER EXPANDED EDN 2E(ISBN=9780071749084)
Bestselling author of Trade Your Way to Financial Freedom
¥151.30
Building Brands & Believers : How to Connect with Consumers
¥192.80
Pricing with Confidence: 10 Ways to Stop Leaving Money on th
¥222.60
X-teams: How to Build Teams That Lead, Innovate and Succeed
comfortable reading has some excellent advice for internal functioning of teams.(Globe & Mail 20070926)
¥219.80
The New Strategic Selling (Revised)
¥73.50
A Short History of Financial Euphoria(ISBN=9780140238563)
¥70.30
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