Personality Poker(ISBN=9781591843603)
¥107.90
（像这样谈判）Negotiate This!: By Caring, But Not T-H-A-T Much
¥159.10
完美商业信函关键词 Perfect Phrases Business Letters
作者简介：Ken O'Quinn is principal of Writing with Clarity.A professional writing coach,he conducts workshops for global public realtions firms and corporations.
¥69.00
SAM WALTON: MADE IN AMERICA(ISBN=9780553562835)
Review "[A] wise and inspiringautobiography--Walton tells his quietly fantastic story withconviction and makes no bones about his mistakes." -- San Francisco Chronicle "It's a story about entrepreneurship, and risk, and hard work, andknowing where you want to go and being willing to do what it takesto get there. And it's a story about believing in youridea even when maybe some other folks don't, and about sticking toyour guns." -- Sam Walton "Here is an extraordinary success story about a man whose empirewas built not with smoke and mirrors, but with good old-fashionedelbow grease." -- Detroit Free Press "A sure-fire all-American success story." -- The New York Times Book Review From the Paperback edition. --This text refers to an outof print or unavailable edition of this title. Inside Flap Copy Meet a genuine American folk hero cut from the homespun cloth ofAmerica's heartland: Sam Walton, who parlayed a single dime storein a hardscrabble cotton town into Wal-Mart, the largest retailerin
¥34.50
Enough: True Measures Of Money, Business, And Life(Pbc) 9780
¥77.40
Guerrilla Marketing For Dummies游击营销傻瓜书
作者简介：Jonathan Margolis and Patrick Garrigan bring the expertise that they've developed within the michael alan group, a recognized leader in nontraditional marketing. Holding more than 2,000 events annually, the firm works primarily with entertainment and lifestyle brands, specializing in innovative, street-level initiatives across the country.
¥130.20
Too Big to Fail(ISBN=9780143118244)
¥91.80
How To Smell A Rat: The Five Signs Of Financial Fraud(ISBN=9
¥115.30
ALL ABOUT SHORT SELLING(ISBN=9780071759342)
¥161.50
动荡时代的管理Managing in Turbulent Times
作者简介： Peter F. Drucker was born in 1909 in Vienna and was educated there and in England. He received his doctorate in public and international law while working as a newspaper reporter in Frankfurt, Germany, and then worked as an economist for an international bank in London. In 1927, he came to the United States. Drucker's management books and analyses of economics and society are widely read and respected throughout the world and have been translated into more than 20 languages. He also has written a lively autobiography, two novels, and several volumes of essays. He has been a frequent contributor to various magazines and journals over the years and is an editorial columnist for The Wall Street Journal. Drucker has four children and six grandchildren. A hiker and student of Japan and Japanese art, he lives with his wife, Doris, in Claremont, California.
¥98.80
FIXING THE GAME: HOW RUNAWAY EXPECTATION(ISBN=9781422172292)
¥126.40
新兴房地产市场：如何发现并从中赢利Emerging Real Estate Markets : How to Find
¥170.70
培训员工(哈佛商业评论系列)PM: COACHING PEOPLE HAR
作者简介： Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.
¥67.20
Inside Intel: Andy Grove and the Rise of the World's Most Po
¥76.00
Reminiscences Of A Stock Operator 9780471770886
Amazon.com Review Stock investing is a relatively recent phenomenon and theinventory of true classics is somewhat slim. When asked, people inthe know will always list books by Benjamin Graham, Burton G.Malkiel's A Random Walk Down Wall Street, and Common Stocks andUncommon Profits and Other Writings by Philip A. Fisher. You'llknow you're getting really good advice if they also mentionReminiscences of a Stock Operator by Edwin Lefèvre. Reminiscences of a Stock Operator is the thinly disguisedbiography of Jesse Livermore, a remarkable character who firststarted speculating in New England bucket shops at the turn of thecentury. Livermore, who was banned from these shady operationsbecause of his winning ways, soon moved to Wall Street where hemade and lost his fortune several times over. What makes this bookso valuable are the observations that Lefèvre records aboutinvesting, speculating, and the nature of the market itself. Forexample: "It never was my thinking that made the big mon
¥156.40
INNER GAME OF WORK, THE(ISBN=9780375758171)
¥64.50
New Rules @ Work(ISBN=9780735204072)
¥62.40
Business Model Generation: A Handbook For Visionaries, Game
¥238.60
The Little Book That Still Beats The Market 9780470624159
¥156.40
Masters of Management(ISBN=9780061771132)
¥165.10
¥164.50
Consumer Behavior For Dummies(ISBN=9780470449837)
Get into the minds of consumers and increase your revenue Wantto better understand why consumers think and act the way they do?This practical guide gives you the tools to identify the influencesthat affect their purchasing behavior. It also shows you how toapply that knowledge as you develop a marketing strategy thatspeaks directly to their needs. You'll see how to capture theirattention, motivate them to purchase your products and services,earn their loyalty, and much more. Why do they buy? -- understandthe decision-making process consumers go through when considering apurchase Apply behavior to marketing -- learn the 4Ps of marketingand how consumer behavior plays a role in each Gain a deeperunderstanding of the individual consumer -- gauge a consumer'smotivation, emotions, perception, and attitude and use them topredict and change buying intentions Explore external influences oncustomers -- from cultures to family life cycles to householdstructures and social groups, see how purchasing patterns area
¥150.10
THE SKILLED NEGOTIATOR: MASTERING THE LANGUAGE OF ENGAGEMENT
¥215.10
Diary Of A Professional Commodity Trader: Lessons From 21 We
¥272.60
¥270.20
Toyota Way To Continuous Improvement 丰田持续发展之路
¥149.40
Motivating People for Improved Performance (Results-driven M
¥109.50
One-Week Job Project, The(ISBN=9780345508034)
¥65.00
Guns Germs and Steel 枪炮、病菌和钢铁：人类社会的各种命运
¥109.00
The New Strategic Selling (Revised)
¥73.50
A Short History of Financial Euphoria(ISBN=9780140238563)
¥70.30
The Leadership Challenge, Fourth Edition(ISBN=9780787984915)
Amazon.com Review Guest Reviewer: Marshall Goldsmith Marshall Goldsmith has been recognized by almost every majorbusiness publication as one of America's leading executiveeducators and coaches. He is the author or co-editor of 22 books,including What Got You Here Won't Get You There--a New York Timesbestseller and Wall Street Journal #1 business book.
¥204.60
Trump The Art of the Deal 地产大亨特朗普:交易的艺术
¥39.60
The End of Medicine： How Silicon Valley （and Naked Mice） Wil
¥102.10
The Complete Idiot's Guide to Knowledge Management(ISBN=9780
¥82.60
商务沟通(哈佛商业评论系列) HBE: BUSINESS COMMUNICATION HAR
¥134.30
The Ten Roads To Riches: The Ways The Wealthy Got There (And
¥116.10
HBR'S 10 MUST-READS ON LEADERSHIP(ISBN=9781422157978)
¥148.40
Selling(ISBN=9780756641962) 英文原版
¥26.40
Harvard Business Review on What Makes a Leader 怎样做领导
¥146.30
First Among Equals: How to Manage a Group of Professionals头等
Competently managing a group of peers is unquestionably among the most difficult of workplace tasks, but key steps that produce success are laid out so clearly by consultants Patrick J. McKenna and David H. Maister in First Among Equals that even those who completely lack experience should find the process feasible and effective. McKenna and Maister focus on leading teams of professionals--often composed of people who don't feel like they are part of a team or in need of leadership--by transforming the way managers assume responsibility and direct members. "Success in helping your group succeed is mostly about you. Not them," they write. Their book starts by explaining how to prepare for the job ahead, for example, by meeting informally with participants and displaying sincere interest in things that matter to them. It then explores coaching the individuals involved (offering methods for gaining acceptance, building rapport, assisting underperformers and dealing with prima donnas) and guiding the collective g
¥92.40
Talent on Demand: Managing Talent in an Age of Uncertainty 如
¥268.50
Lords of Finance 9780143116806
"A magisterial work...You can't help thinking about the economic crisis we're living through now." --"The New York Times Book Review" It is commonly believed that the Great Depression that began in 1929 resulted from a confluence of events beyond any one person's or government's control. In fact, as Liaquat Ahamed reveals, it was the decisions made by a small number of central bankers that were the primary cause of that economic meltdown, the effects of which set the stage for World War II and reverberated for decades. As yet another period of economic turmoil makes headlines today, "Lords of Finance" is a potent reminder of the enormous impact that the decisions of central bankers can have, their fallibility, and the terrible human consequences that can result when they are wrong.
¥97.50
培训提升职业的艺术：战略、工具与策略 THE ART OF GREAT TRAINING DELIVERY: STRAT
作者简介： Jean Barbazette is the president of The Training Clinic, a training and consulting firm she founded in 1977. Her company focuses on training trainers throughout the United States for major profit, non-profit, and government organizations. The Training Clinic has three international licensees in the Netherlands, Hungary, and Colombia. Prior books include Successful New Employee Orientation (2nd ed.) (Pfeiffer, 2001); The Trainer’s Support Handbook (McGraw-Hill, 2001); Instant Case Studies (Pfeiffer, 2003) The Trainer’s Journey to Competence (Pfeiffer, 2005) and Training Needs Assessment (Pfeiffer, 2006). She is a frequent contributor to ASTD Training & Development Sourcebooks, McGraw-Hill Training & Performance Sourcebooks, and Pfeiffer Annuals.
¥317.80
The Findability Formula: The Easy, Non-Technical Approach To
¥156.40
Trump University Branding 101: How To Build The Most Valuabl
¥170.60
SPEAK LIKE A CEO(ISBN=9780071451512)
¥158.40
How Toyota Became #1(ISBN=9781591842293)
From Publishers Weekly Magee, a columnistat the Chattanooga Times Free Press, ablychronicles the rise of leading auto manufacturer Toyota and theunderlying principles that led to its ascendancy. From leanproduction to a long-term focus to specialized philosophies likekaizen (a system of continuous improvement in which instances ofwaste are eliminated one by one) and genchi genbutsu (a belief inpractical experience over theoretical knowledge), Magee documentseach contributing factor in Toyota's success. Going back as far asToyota founder Kiichiro Toyoda's father Sakichi Toyoda, asuccessful inventor who inspired and financed the car company'sfirst operations, Magee takes the reader through the company'scurrent challenges and achievements. While he delivers some freshideas on how to foster innovation within a particular industry, hisoverwhelming praise for Toyota's methods reads suspiciously likehagiography, despite his frequent assurances that he wrote the bookin complete objectivity with no involvement or inf
¥61.80
地质、古生物地层工作者及高校师生
¥237.00
大布朗：UPS未披露的故事 Big Brown: The Untold Story of UPS
作者简介： Greg Niemann, a Southern California travel and outdoors writer, followed the classic UPS career for almost thirty-five years, rising from loader, to driver, to management. He was West Coast editor of the company's employee publications and was often a liaison for top management. While at UPS, Niemann was accredited by the International Association of Business Communicators and named IABC Communicator of the Year.
¥198.90
How to Master the Art of Selling (Revised)《如何掌握好销售的艺术》（更新和修订
¥89.70
¥158.70
Currency Trading For Dummies, 2Nd Edition 9781118018514
¥170.60
¥149.20
Outliers: The Story of Success 异类：不一样的成功启示录
¥51.00
The Wisdom of Teams： Creating the High-Performance Organizat
JON R. KATZENBACH iS a founder of Katzenbach Partners, consultants in the areas of team, leadership, and workforce performance. His published works include Real Change Leaders, Teams at the Top, The Work of Teams, and Peak Performance.
¥122.30
The Everything Store: Jeff Bezos and the Age of Amazon《一网打尽：
¥89.00
Alpha Teach Yourself Accounting in 24 Hours, 2nd Edition(ISB
¥82.60
Harvard Business Review on Brand Management ("Harvard Busine
¥161.30
成功的诱惑SEDUCED BY SUCCESS:HOW THE BEST COMPANI
作者简介： Robert J. Herbold was hired by Bill Gates to be Chief Operating Officer of Microsoft Corporation. During his seven years as COO, from 1994 to 2001, Microsoft experienced a fourfold increase in revenue and a sevenfold increase in profits. Prior to Microsoft, Herbold spent 26 years at The Procter & Gamble Company, the last five years as Senior Vice President of Marketing. Herbold is now the Managing Director of Herbold Group, LLC. He is also a Senior Executive in Residence at INSEAD in Singapore, a member of President Bush's Council of Advisors on Science and Technology, and a director serving on several corporate boards.
¥128.50
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