Marketing Genius(ISBN=9781841126814)
Review "...a good roundup of important marketing theory with some greatcase studies...." (Brand Strategy, April 2006) "...truly inspiring book..." (Brand Strategy, June 2006) "...exceptional writer..." (bubblewrap, June 2006) "...fascinating read..." (Irish Enterpreneur, June 2006) "...spot on..." (Simon Wakeman Journal, June 2006)
¥190.40
Marketing Genius 9781841126814 英文原版
¥136.00
是谁把你的商品挤下货架？PRIVATE LABEL STRATEGY
¥235.40
HOW TO START, RUN & STAY IN BUSINESS（如何启动、运转与坚守商业）
¥130.50
Right From The Start(ISBN=9781591397922)
¥95.00
制服生硬粗暴的管理者：如何终结工作场所的不必要粗暴态度Taming the Abrasive Manager : How
作者简介： The Author,LAURA CRAWSHAW, Ph.D., L.C.S.W. is president of Executive Insight Development Group, Inc.,an executive coaching firm specializing in abrasive leaders and dysfunctional teams. She is a member of the international Society for the Psychoanalytic Study, of Organizations, the American Psychological Association, and the International Coach Federation. She can be contacted at ww.executiveinsight.com.
¥208.60
Project Management项目管理：计划、进度和控制的系统方法
¥513.50
China CEO: Voices Of Experience 中国CEO：经验的声音
作者简介： Prof. Fernandez earned his Ph.D. from IESE (Spain) in 1997. He is frequently invited to give presentations on how to manage business enterprises in China to leading multina-tionals and has recently given presentations in China, South Korea, Japan, India, Europe, and the United States. His work has been published in HarvardBusiness Review (Spain), Business Week-China, Organizational Dynamics, Business Strategy Review, and the Asian Case Research Journal. In ad- dition to China CEO, his second book, China's State Owned Enterprise Reforms: an Industrial and CEO Approach, will be published soon.
¥151.80
¥25.60
Hidden Power of Social Networks(ISBN=9781591392705) 英文原版
¥224.20
22条市场营销黄金法则：违者后果自负 The 22 Immutable Laws of Marketing
¥112.60
Signs of Success: The Remarkable Power of Business Astrology
¥156.80
反馈(哈佛商业评论系列)PM: GIVING FEEDBACK HAR
作者简介： Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.
¥67.20
Medici Effect(ISBN=9781591391869)
¥142.50
¥188.00
Almost Periodic Type Functions and Ergodicity概周期型函数和遍历性(精)
¥77.40
作者简介： Sanjay Dalmia is CEO,CashTech--a cash management application provider for banks. He has been associated with banking,finance and technology domains for over the last 15 years. He started his banking career with HSBC India as an executive officer in the credit department. He moved on to join ABN AMRO Bank as Head,Trade Services.Sanjay Dalmia has a B. Tech degree from liT Delhi in computer science and engineering and an MBA from IIM,Ahmedabad.
¥117.70
¥38.50
作者简介： Peter F. Drucker was born in 1909 in Vienna and was educated there and in England. He received his doctorate in public and international law while working as a newspaper reporter in Frankfurt, Germany, and then worked as an economist for an international bank in London. In 1927, he came to the United States. Drucker's management books and analyses of economics and society are widely read and respected throughout the world and have been translated into more than 20 languages. He also has written a lively autobiography, two novels, and several volumes of essays. He has been a frequent contributor to various magazines and journals over the years and is an editorial columnist for The Wall Street Journal.
¥146.20
Perfect Phrases for Real Esate Agents and Brokers完美短语之不动产经纪人
About the Author Daniel Hamilton works for Century 21 Judge Fite Company as director of training, director of career development, and recruiter. He also serves as president and founder of InveSTAR's real estate investment group. Hamilton is the author of Real Estate Marketing and Sales Essentials and the co-authored Real Estate Agency Law.
¥86.20
¥153.50
Career Warfare: 10 Rules for Building Your Successful Brand
¥51.00
作者简介： Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world’s largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management.
¥215.10
OPERATION CHINA: FROM STRATEGY运营中国
¥244.60
Good Value: Reflections on Money, Morality and an Uncertain
“Stephen Green is in a universe of one: the only chairman of a major international bank who is also an ordained minister of the Church of England. . . . At a time when bankers are being pilloried for bringing about a global economic meltdown, this is an unusual and thoughtful disquisition on how to conduct oneself in a world of high finance and ambition, in, as he puts it, the global bazaar.” —The Wall Street Journal “Engaging and convincing . . . The shade of Marcus Aurelius permeates these meditations on money . . . Green is deeply acquainted with poetry, philosophy, history, and economic theory past and present.” —The Times (London) “Eloquent . . . Inspiring . . . Green strides fluently between T. S. Eliot and Karl Marx, Goethe and Camus, Adam Smith and the Prophet Isaiah. . . . The journey he takes us on offers stimulating intellectual scenery at every turn.” —The Independent “A striking personal insight into money and morality by someone on the inside. Green asks how
¥160.50
Built to Last Successful Habits of Visionary Companies 基业常青
Built to Last became an instant business classic. This audio abridgement is read by the authors, who alternate chapters. Collins is a bit breathlessly enthusiastic, but clear and interesting; Porras, unfortunately, is poorly inflected and wooden. They set out to determine what's special about "visionary" companies--the Disneys, Wal-Marts, and Mercks, companies at the very top of their game that have demonstrated longevity and great brand image. The authors compare 18 "visionary" picks to a control group of "successful-but-second-rank" companies. Thus Disney is compared to Columbia Pictures, Ford to GM, and so on. A central myth, according to the authors, is that visionary companies start with a great product and are pushed into the future by charismatic leaders. Usually false, Collins and Porras find. Much more important, and a much more telling line of demarcation between a wild success like 3M and an also-ran like Norton, is flexibility. 3M had no master plan, little structure, and no prima donnas. Instead
¥93.20
冲突中的领导力LEADING THROUGH CONFLICT
¥188.00
作者简介： Stuart J. Murphy is a visual learning specialist. A graduate of the Rhode Island School of Design, he has a strong background in design and art direction. He also has extensive experience in the world of educational publishing. Drawing on all these talents, Stuart J. Murphy brings a unique perspective to the MathStart series. In MathStart books, pictures do more than tell stories; they teach math.
¥28.60
¥30.00
Creative Capitalism A Conversation with Bill Gates, Warren B
Michael Kinsley is a noted journalist and political commentator. He was one of the most successful editors of The New Republic magazine. He was the host of CNN’s Crossfire and founded Slate, the nation’s first online magazine. He also served as the editorial page editor for The Los Angeles Times and has written for The Guardian and the New Yorker. He is a regular contributor to Time magazine. Michael currently lives in Seattle, Washington with his wife Patty Stonesifer, CEO of the Bill and Melinda Gates Foundation.
¥160.90
TOKYO GINZA GRAPHICS（东京银座商业策划）
¥252.80
领导变革/LEADING THE REVOLUTION REV ED
¥235.40
All Star Sales Teams: 8 Steps to Spectacular Success Using G
¥124.50
隐藏的价值：发掘利润增长新途径 Where Value Hides: A New Way to
¥238.50
Firing Back: How Great Leaders Rebound After Career Disaster
¥219.80
Harvard Business Review on Effective Communication ("Harvard
¥171.60
Harvard Business Review On Talent Management哈佛商业评论之天才管理
¥183.00
ORIGIN OF FINANCIAL CRISES, TH(ISBN=9780307473455)
¥60.50
¥180.90
SWING TRADING: POWER STRATEGIES TO CUT RISK AND BOOST PROFIT
¥153.50
China CEO A Case Guide For Business Leaders in China 中国CEO：中
作者简介：Dr. Juan A. Fernandez is Professor of Management at CEIBS, Shanghai, China. He earned his PhD from IESE (Spain) in 1997. He is frequently invited to give presentations on how to manage business enterprises in China by leading multinationals and has recently given presentations in China, South Korea, Japan, India, Europe and the United States. His work has been published in Harvard Business Review (Spain), Business Week-China, Organizational Dynamics, Business Strategy Review, and the Asian Case Research Journal. He was the co-author of China CEO: Voices of Experience published by John Wiley & Sons in 2006. His third book, China’s State Owned Enterprise Reforms: An Industrial and CEO Approach, was published by Routledge in 2006.
¥151.80
Introduction To Securitization 9780470371909
¥476.80
3-d Negotiation(ISBN=9781591397991)
¥138.00
distribution & shipping center 1物流
¥44.00
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