¥164.50
Consumer Behavior For Dummies(ISBN=9780470449837)
Get into the minds of consumers and increase your revenue Wantto better understand why consumers think and act the way they do?This practical guide gives you the tools to identify the influencesthat affect their purchasing behavior. It also shows you how toapply that knowledge as you develop a marketing strategy thatspeaks directly to their needs. You'll see how to capture theirattention, motivate them to purchase your products and services,earn their loyalty, and much more. Why do they buy? -- understandthe decision-making process consumers go through when considering apurchase Apply behavior to marketing -- learn the 4Ps of marketingand how consumer behavior plays a role in each Gain a deeperunderstanding of the individual consumer -- gauge a consumer'smotivation, emotions, perception, and attitude and use them topredict and change buying intentions Explore external influences oncustomers -- from cultures to family life cycles to householdstructures and social groups, see how purchasing patterns area
¥150.10
Run for Your Life (International)（ISBN=9780446555678）
¥44.90
Too Big to Fail(ISBN=9780143118244)
¥91.80
Guerrilla Marketing For Dummies游击营销傻瓜书
作者简介：Jonathan Margolis and Patrick Garrigan bring the expertise that they've developed within the michael alan group, a recognized leader in nontraditional marketing. Holding more than 2,000 events annually, the firm works primarily with entertainment and lifestyle brands, specializing in innovative, street-level initiatives across the country.
¥130.20
Buzzmarketing:Get People to Talk About...口传营销：让人们谈论
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FUTURE OF IDEAS, THE(ISBN=9780375726446)
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SIX SIGMA ON A BUDGET: ACHIEVING MORE WITH LESS USING THE PR
¥123.20
Use Your Head to Get Your Foot in the Door: Job Search Secre
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HBR’s 10 Must Reads On Strategy 哈佛商学院：战略
¥155.90
MAKE MONEY, NOT EXCUSES(ISBN=9780307341532) 英文原版
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Rich Dad's Advisors: The ABC's of Property Management（ISBN=9
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¥23.70
Fashion Marketing, Second Edition: Contemporary issues时尚营销：当
¥373.10
Why Should Anyone Be Led by You?(ISBN=9781578519712)
¥142.50
12 HABITS THAT HOLD GOOD, THE(ISBN=9780385498500) 英文原版
¥48.70
I, Woz: Computer Geek to Cult Icon - Getting to the Core of
¥78.60
Warren Buffett and the Interpretation of Financial Statement
Review "Just as top musicians memorize scales, and the best golfers perfect swings at the driving range, investors who want sustainable, good returns must master the critical basics that Mary Buffett and David Clark lay out for us in this clear explanation of Warren Buffett's methods. I don't think there has been a better time for investors to relearn the fundamentals. Follow these methods and you will see results!" - Timothy P. Vick, senior portfolio manager, The Sanibel Captiva Trust Company, and author of How to Pick Stocks Like Warren Buffett
¥144.40
Harvard Business School Confidential:Secrets Of Success(ISBN
¥136.70
你要做的最重要的6个决定：针对十几岁少年 The 6 Most Important Decisions You'll E
¥127.60
Chinese Business Etiquette（ISBN=9780446673877）
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ECOLOGICAL INTELLIGENCE(ISBN=9780385527835) 英文原版
¥69.00
The Daily Drucker: 366 Days of Insight and Motivation for Ge
The Daily Drucker is apowerful learning tool for the ambitious self-directed manager,entrepreneur, and ambitious worker just starting out. Itencompasses the essence of management guru Peter F. Drucker’steachings in an easily accessible daily calendar format. BEST SELLING AUTHOR: Many of Drucker’s books have beenbest-sellers, including The Effective Executive and Innovation andEntrepreneurship. WISDOM AND INSPIRATION: From management’s original guru. This bookcombines two themes: personal growth with improving managementperformance. FOREWORD BY JIM COLLINS: The bestselling author of Good to Great,Built to Last, and How the Mighty Fall writes the foreword to thisbook.
¥61.60
WOMEN & MONEY(ISBN=9780812981315)
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Running with the Giants（ISBN=9780446530699）
¥60.50
MAXIMIZE YR PRESENTATION SKILL(ISBN=9780761563525)
Review "If you want to become a better speaker and communicator, thisbook will be an excellent guide. It is down to earth, easy to read,and very informative." — Ken Blanchard, coauthor, The One MinuteManager "Ellen Kaye educates, cultivates, and motivates so that herclients are far more capable, entertaining, and charismatic. I'veseen it happen. I encourage you to read her book and benefit fromher coaching." — Nancy Lauterbach, owner, FIVE STAR Speakers Trainers, and president, International Association of SpeakersBureaus
¥58.10
海龟交易法则 WAY OF THE TURTLE: THE SECRET METHODS TH
¥188.00
¥92.60
Innovation Secrets of Steve Jobs: Insane 非同凡“想”：乔布斯的创新启示 (精装
¥128.10
Unlimited Selling Power(ISBN=9780136891260) 英文原版
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BLACK SWAN, THE(ISBN=9781400063512)
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The Why of Work: How Great Leaders Build 工作的理由
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80/20 PRINCIPLE,THE(ISBN=9780385491747)
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