THE WIZARD AND THE WARRIOR: LEADING WITH PASSION AND POWER（神
作者简介： Lee G. Bolman holds the Marion Bloch/Missouri Chair in Leadership at the Bloch School of Business and Public Administration at the University of Missouri–Kansas City. Terrence E. Deal retired as the Irving R. Melbo Clinical Professor of the University of Southern California's Rossier School of Education. He now writes and makes wine in San Luis Obispo, California. Bolman and Deal are the coauthors of the best-selling books Reframing Organizations (now in its third edition) and Leading with Soul (now in its second edition), both from Jossey-Bass.
¥215.10
走进法学院（策略指南）Get Into Law School : A Strategic Approach
¥48.40
Power Brands: Measuring, Making and Managing Brand Success力量
¥437.40
Predictably Irrational 可预见的非理性
作者简介：Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT. His work has been featured in leading scholarly journals as well as a variety of popular media outlets, including the New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, and Science. He has also been featured on CNN and National Public Radio. Dan publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN. He splits his time between Princeton, NJ, and Cambridge, MA.
¥71.30
职工大学的下一代：发展员工与扩大机构能力的革新研究 The Next Generation of Corporate U
¥596.60
Strategies for Electronic Commerce on Internet电子商务与因特网的战略
¥174.20
招聘、面试并聘用杰出人才的十大制胜策略TKO Hiring!
作者简介： Dave Anderson has led some of the nation's most successful car dealerships and is President of Dave Anderson's Learn to Lead and LearnToLead.com, a Web site that provides free training resources to thousands of people in more than forty countries. He is also the author of If You Don't Make Waves, You'll Drown; Up Your Business!; and How to Deal with DifficultCustomers, all from Wiley.
¥126.70
管理及领导力(哈佛商业评论系列)HBR: ON MIND OF THE LEADER
作者简介： Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.
¥134.30
Customer Service Training 101 Quick and easy Techniques That
¥156.00
Organizational Culture And Leadership, Fourth Edition 978047
¥273.90
Business Genetics: Understanding 21st Century Corporations u
¥517.40
Trump-Style Negotiation: Powerful Strategies And Tactics For
¥107.00
作者简介： Dave Ulrich is Professor of Business at the University of Michigan and co-founder of The RBL Group, an education and consulting firm that helps organizations and leaders deliver value. He has published 12 books and more than 100 articles. Norm Smallwood is co-founder of The RBL Group and co-author of four books. He is also on the faculty of the Executive Education Center at the University of Michigan Business School. They are co-authors of Results-Based Leadership and How Leaders Build Value.
¥201.50
Spiral Up: . . . and Other Management Secrets Behind Wildly
¥183.00
乱世中领先(哈佛商业评论系列)HBR: ON LEADING IN TURBULENT TIMES
¥134.30
The MBA Oath(ISBN=9781591843351)
From Publishers Weekly The authors, not long out of Harvard Business School, along withmany other classmates and supporters, are proponents of the hot newidea of an "MBA oath," similar in some ways to the HippocraticOath, as an inspiration and accountability tool for the jungle-likebusiness climate. Shadows of Enron and assorted villain-companies,and the dire financial situation of the current recession drive theproject, which they view even at this early state as a successfuleffort to clothe business managers with foundational ethics andmorality. Now a global movement, the eight-point oath involvespromises of responsibility, growth, development, honesty, andrespect for the law. The authors dissect it thoroughly, withillustrations from a variety of interesting case studies and tests.As more than 10,000 schools worldwide offer MBA degrees, thewriters caution that a business school ranking is influenced by theaverage compensation of a graduate during his first year afterschool and that compensation, rather tha
¥127.20
Big Data: A Revolution That Will Transform How We Live, Work
本书英文版10%精华内容中文版未作翻译，引用大量案例如Amazon、Google、Twitter、Facebook、苹果及VISA等阐述了“掌握大数据就掌握了一切”的观点，是关于大数据方面*好的书。 阅读作者英文原版，感受一个全新的思考变革、商业变革以及管理变革。 "Every decade, there are a handful of books that change the wayyou look at everything. This is one of those books. Society hasbegun to reckon the change that big data will bring. This book isan incredibly important start." —Lawrence Lessig, Roy L. Furman Professor of Law, Harvard LawSchool, and author of Remix and Free Culture "This brilliant book cuts through the mystery and the hypesurrounding big data. A must-read for anyone in business, information technology,public policy, intelligence, and medicine. And anyone else who isjust plain curious about the future." —John Seely Brown, former Chief Scientist, Xerox Corp., and headof Xerox P
¥91.00
Start Your Own Travel Business and More: Cruises, Adventure
¥117.00
Starbucked（ISBN=9780316014038）
¥84.50
全球营销管理 Global Marketing Management
作者简介： Masaaki "Mike" Kotabe holds the Washburn Chair Professorship in International Business and Marketing and is Director of Research at the Institute of Global Management Studies at the Fox School of Business and Management at Temple University. Prior to joining Temple University in 1998, he was Ambassador Edward Clark Centennial Endowed Fellow and Professor of Marketing and International Business at the University of Texas at Austin. Dr. Kotabe also served as the Vice President of the Academy of International Business in the 1997-1998 term. He received his Ph.D. in Marketing and International Business from Michigan State University. Dr. Kotabe teaches international marketing, global sourcing strategy, and Asian business practices at the undergraduate and MBA levels and theories of international business at the doctoral level. He has lectured widely at various business schools around the world. For his research, he has worked closely with leading companies such as AT&T, NEC, Nissan, Philips
¥874.70
Business Etiqeutte: The Results Drive Manager 销售经理的作用
¥109.50
Innovate Like Edison: The Five-Step System for Breakthrough
“People who haven’t considered Thomas Edison since high schoolwill see him in a new light, so to speak, after reading InnovateLike Edison .” — USA Today “[A] must-have for anyone who wants to turn creative ideas intoprofitable reality.” —Dr. Vijay Govindarajam, Amos Tuck School of Business, DartmouthCollege, author of Ten Rules for Strategic Innovators
¥70.90
Competitive Intelligence and Global Business竞争情报与跨国企业
¥521.00
The Handbook of Forensic Accounting司法会计学手册
¥755.00
作者简介：Peter F. Drucker was born in 1909 in Vienna and was educated there and in England. He received his doctorate in public and international law while working as a newspaper reporter in Frankfurt, Germany, and then worked as an economist for an international bank in London. In 1937 he came to the United States. Drucker's management books and analyses of economics and society are widely read and respected throughout the world and have been translated into more than twenty languages. He has also written a lively autobiography, two novels, and several volumes of essays. He has been a frequent contributor to various magazines and journals over the years and is an editorial columnist of the Wall Street Journal. Drucker has had a distinguished career as a teacher, first as professor of politics and philosophy at Bennington College, then for more than twenty years as a professor of management at the Graduate Business School of New York University. Since 1971 he has been Clark Professor of Social Scie
¥204.60
版权手册:从美国广告文书写家那里摘录强而有力的广告与营销指南/THE ADWEEK COPYWRITING HANDBO
¥153.50
1001 Ideas to Create Retail Excitement(ISBN=9780735203433) 英
¥83.20
IT and the East: How China and India Are Altering the Future
The center of gravity in the technology world has shifted east. Today, China and India are producing some the world’s best-trained computer science and electrical engineering graduates. In each country, the consumer class and the domestic market for technology have ballooned. Western high-tech firms are increasingly sourcing their products’ assembly, and the innovation that drives those products, from China and India. Meanwhile, indigenous Chinese and Indian companies are creating intellectual property and innovations that will directly challenge those same Western companies. In IT and the East, James M. Popkin and Partha Iyengar examine the vital questions these developments raise: Can Western firms compete in Asian markets while protecting key intellectual property? What’s the long term impact of high-tech outsourcing? How will innovation be managed in the future? Will the innovation engine inexorably shift east? What would such a shift mean for Western countries cur
¥301.00
WHAT I LEARNED FROM SAM WALTON: HOW TO COMPETE AND THRIVE IN
¥115.10
The Conscience of a Liberal 美国怎么了?-一个自由主义者的良知
作者简介 Paul Krugman is the recipient of the 2008 Nobel Prize in Economics. He writes a twice-weekly op-ed column for the New York Times and a blog named for his 2007 book, The Conscience of Liberal. He teaches economics at Princeton University.
¥102.40
MONEY BOOK FOR FREELANCERS, PA(ISBN=9780307453662) 英文原版
¥45.50
CUSTOMERS FIRST: DOMINATE YOUR MARKET B(ISBN=9780071787871)
¥131.10
THE TIPPING POINT is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
¥55.00
How Starbucks Saved My Life星巴克挽救我
¥79.20
Taking on the Trust: How Ida Tarbell Brought Down John D. Ro
¥108.80
Market Risk Analysis - Quantitative Methods In Finance, Volu
¥545.80
ESSENTIALS OF CRM 顾客关系管理基础：执行官的顾客关系管理
作者简介： BRYAN BERGERON has spent the last thirty years designing and working with computers and electronics. He teaches at Harvard Medical School and MIT, serves as Editor in Chief of e.MD and technical editor of Postgraduate Medicine, and is on the editorial boards of Healthcare Informatics and Perspectives in Biology and Medicine, among others. He has authored several books on business and technology.
¥230.50
培训需求评估：方法、工具与技术TRAINING NEEDS ASSESSMENT: METHODS, TOOLS, AN
¥317.80
¥67.60
THE MOBILE MARKETING REVOLUTION: HOW YOU(ISBN=9780071788182)
¥189.60
¥198.90
Starbucked: A Double Tall Tale of Caffeine, Commerce, and Cu
作者简介：Taylor Clark is a graduate of Dartmouth College and a Pacific Northwest native. He is a contributing writer and former staff writer for Portand, Oregon's acclaimed alternative weekly Willamette Week
¥96.80
LOGOS AND NO GOS - HOW TO UNDERSTAND AND GET THE MOST FROM Y
作者简介： Geoff Steward qualified as a solicitor at Macfarlanes in 1995. In 2002 he became a partner in the Litigation Department and now heads the firm’s contentious intellectual property practice. He regularly advises on trade mark, copyright, database right, designs (registered and unregistered), passing off and domain name disputes involving clients in the television, sports, newspaper, retail and food and drink industries. Geoff acted on the widely reported Davidoff parallel importing case which was referred to the European Court of Justice and has particular expertise in grey market goods. He also advises on sales promotion and advertising/copy clearance issues as well as brand strategy generally and managing trade mark portfolios. Geoff is a member of The Intellectual Property Lawyers Organisation (TIPLO), an associate member of the Institute of Trade Mark Agents (ITMA) and sits on the Editorial Board of Trademark World.
¥556.20
How To Persuade And Influence People - Powerful Techniques T
‘I liked the tone and pace of the book, and enjoyed readingit…this was an excellent, thorough book, that gave me a lot of foodfor thought'. (The Bookbagh.co.uk, October, 2010). ‘…Hesketh'sanecdotes give the book a personal edge not normally found in thistype of material.' (B2B Marketing, January 2011).
¥131.10
¥201.50
The Living Trust Workbook(ISBN=9780140173888)
¥95.50
Whoever Tells the Best Story Wins: How to Find, Develop, and
作者介绍:ANNETTE SIMMONS，ANNETTE SIMMONS is president of Group process consulting,whose clients include NASA,the IRS,and Microsoft.the IRS,and Microsoft.She has been featured on CNBC`S Power lunch and NPR`s Market watch,and has been quoted in Fortune,The Washington post,and other publications .she is the authou of several books,including the story factor,she lives in Greensboro ,North Carolina.
¥184.30
Whatever You Think, Think the Opposite(ISBN=9781591841210)
¥57.60
作者简介： Al Ries is one of the world's best known marketing strategists and consults for some of the largest corporations in North America, South America, and the Far East. His previous books, written with Jack Trout, include The 22 Immutable Laws of Marketing, Bottom-Up Marketing, Marketing Warfare, and Positioning. He lives in Great Neck, New York. --This text refers to an out of print or unavailable edition of this title.
¥98.80
¥49.30
¥180.90
The Complete Idiot's Guide to Greening Your Business(ISBN=97
¥76.00
Supporting Strategy: Frameworks, Methods and Models资助策略：框架、方
¥596.60
Reading Financial Reports For Dummies, Second Edition 978047
¥150.10
¥115.40
向心力(哈佛商业评论系列)GETTING PEOPLE ON BOARD
¥100.30
成为称职经理的10大谋略TKO Management!: Ten Knockout Strategies for Bec
作者简介： Dave Anderson has led some of the nation's most successful car dealerships and is President of Dave Anderson'sLearn to Lead and LearnToLead.com, a Web site that provides free training resources to thousands of people in more than forty countries. He is also the author of If You Don't Make Waves, You'll Drown; Up Your Business!; and How to Deal with Difficult Customers, all from Wiley.
¥126.70
Creating the Good Will(ISBN=9781591841456) 英文原版
¥59.40
The Leadership Challenge Activities Book 9780470477137
¥341.30
The Three Big Questions for a Frantic Family: A Leadership F
From Publishers Weekly Lencioni (The Three Signs of a Miserable Job) makes an eloquentcase for applying business tools to manage scattered and stressfulhome lives. He observes that even successful people who applystrategies and long-term thinking at work neglect to implementplans and goals for their own families, noting that family chaos isjust part of life and so we accept levels of confusion anddisorganization and craziness at home that we would not tolerate atwork. Lencioni invites readers into the lives of a fictionalfamily, describing how overwhelmed stay-at-home mom Theresa bringsgreater serenity into her home by integrating business pointersinto a three-step plan in which her family identifies what makesthem unique, their top priority or rallying cry (a big project thatcan be worked on in two to six months) and a regular time todiscuss their progress, preferably 10 minutes a week. AlthoughLencioni admits that his own family's experience using these toolshas been limited, his book is a worthwhile if br
¥170.60
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