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¥89.20定价:¥119.00 (7.5折)
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探讨了固定收益归因分析、衍生品投资工具和另类投资策略的归因分析、杠杆和空头持仓、对冲基金的风险调整的绩效测评,以及一些标准的更新。是参与资产管理工作者的***参考书! CFA协会金融前沿译丛 《全球房地产投资信托:人,过程,管理》 《华尔街证券分析与公司估值方法》 《*组合投资》 《证券化和结构性融资后信贷紧缩:整个生命周期的新做法》 《手把手教你使用Excel建模结构型金融现金流》 《并购套利:如何从事件驱动套利中获利》 《投资组合绩效测评实用方法》
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¥61.60定价:¥78.00 (7.9折)
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¥109.00定价:¥138.00 (7.9折)
本书从国家、行业、企业三个层次对电子商务战略进行对比与分析,帮助读者建立对电子商务战略的基本认识,提升读者对电子商务战略关键问题的分析和理解能力。在阐述战略理论的基础上,结合大量实例和数据,揭示电子商务战略的发展与变化规律,以建立一套完备的电子商务战略理论体系,为电子商务战略研究者和制定者提供前瞻性的指导。 本书首次从国家、行业、企业三个层次全面分析电子商务战略。立足实例,运用比较学方法,结合传统战略理论研究当今世界电子商务战略。重点介绍了中国战略现状,为世界各国研究中国经济发展提供参考和帮助。
¥95.00定价:¥138.00 (6.89折)
本书是国内外采用*为广泛的财务会计教材之一,其特色在于:从介绍财务会计的基本概念入手,逐步深入;注重对财务报表的分析和应用;使用大量的案例帮助学生更好地理解知识点。
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¥19.30定价:¥28.00 (6.9折)
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管理学(清华管理学系列英文版教材)(新版链接http://product.dangdang.com/product.as
¥47.20定价:¥63.00 (7.5折)
这是一本优秀的国际财务管理教材,**版第5版不但在章节内容上进行了较大的调整,阅读起来更加流畅,而且还在各章中编写了许多新的国际财务实践专栏,并用真实的案例来说明主题,此外,所有数据和统计资料都是**的。本书共分为五个部分,包括国际财务管理的基础知识,外汇市场、汇率的决定和货币衍生工具,外汇风险暴露及其管理,国际金融市场和国际金融机构,以及跨国企业的财务管理等内容。 本书适合财经类本科生、研究生及社会相关专业人士阅读。 大师经典原味呈现! (美)切奥尔S.尤恩 《国际财务管理(英文版·原书第5版)》【英文】 《国际财务管理(原书第5版)》【中文】
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G商:执行官缘何赢得人类,管理人员须知 THE G QUOTIENT:
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事后警醒:组织如何运用经历实现目标WAKE ME UP WHEN THE DATA IS OVER
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急速规程设计:快速准确的学习ID RAPID INSTRUCTIONAL DESIGN:
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公司理财(精要版)(英文版·原书第7版)-高等学校经济管理英文版教材
¥64.50定价:¥86.00 (7.5折)
营销管理:提升顾客价值和利润增长的战略(第4版)——营销学精选教材·英文影印版
萍隼碛桑
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臼樘厣?
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博弈入门=An Introduction to Game Theory——新世纪高校经济学英文版教材
“这是一本充满灵巧和具有独创性应用与例题的教材,从而受到了教授与学生的共同欢迎。认真使用此教材的学生很有可能找到一种对他们眼前这个真实世界发生事情的全新思考方式。” —— 泰德·伯格斯特姆,加利福尼亚大学圣巴巴拉分校经济学教授
¥36.70定价:¥49.00 (7.49折)
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¥26.20定价:¥35.00 (7.49折)
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Annals of Economics and Finance:Volume3,Number1,May 2002
¥70.40定价:¥80.00 (8.8折)
Annals of Economics and Finance:Volume2,Number1,May 2001(影英版
¥70.40定价:¥80.00 (8.8折)
Annals of Economics and Finance:Volume1,Number2 November 200
¥70.40定价:¥80.00 (8.8折)
Annals of Economics and Finance:Volume2,Number2 November 200
¥70.40定价:¥80.00 (8.8折)
¥135.20定价:¥138.00 (9.8折)
在荷兰,凡是对参展感兴趣的千万家公司,许多会展机构及参展商都早已熟读了黛丝瑞·奥瓦内尔的这本书。本书经市场验证,是提升参展效果的独一无二的工具书,参展商必须知道的每一个细节都能在这本书中找到!
¥13.50定价:¥15.00 (9折)
商务市场与非市场环境(第4版)(英文影印版)——培文书系经济管理系列
¥75.60定价:¥89.00 (8.5折)
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Annals of Economics and Finance:Volume1,Number1,May2000(影英版)
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“Winning at Retail offers the most effective strategies available for retailers. At McDonald’s, the ‘Quick-EST’ model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company’s strengths to become a leader in your category–and stay in tune with what your customers want–this is the book for you.” ——Jim Rand, Senior Vice President of Business Development, McDonald’s Corporation “Winning at Retail provides a thoughtful approach to retail differentiation. Ander and Stern warn of the ‘treacherous middle’ into which retailers too easily drift. They inspire us to avoid this peril through case studies of retailers who have assumed leadership through courageous choice.” ——Robert L. Price, Senior Vice President and Chief Marketing Officer, Wawa “In a difficult retail environment, this book provides crucial guidance for staying on top of your competition–by
¥258.70定价:¥264.00 (9.8折)
“为新管理者提供良好的入门知识。即便是我这样有经验的管理人员也从中获得了有益的启迪与警示。” ——皮帕·波恩,管理培训中心,市场营销及业务开发主管 “本手册是对管理这个包罗万象的话题的精彩浓缩。书中有直接、合理的建议,熟读之后会发现其中很多是相互的常识。没有必要去上昂贵的培训课,关于管理的知识这本手册一应俱全。” ——彼得·欧赖利,Ernst&Young公司,学习及培训 本书中的各种技巧与工具将使刚刚踏上管理岗位的你增强自信并为今后的成功打下基础。
¥6.30定价:¥8.00 (7.88折)
“Kathleen Kelly Reardon is a skilled negotiator both in the sense of coming to a win-win situation with others, but also using her considerable intellect to negotiate the currents of life. The Skilled Negotiator is a book, therefore, written by a skilled negotiator. Highly recommended!” —Tony Buzan, author, The Mind Map Book Kathleen Reardon has been my negotiating mentor in three charities over twenty years; with her help we have raised over $150 million and we help over 125,000 children each month! Negotiating is an art and science: its skills can be learned . . . and Dr. Reardon is its best teacher.” —Peter Samuelson, founder, Starlight Children’s Foundation, First Star Public Policy Initiative
¥233.20定价:¥238.00 (9.8折)
Jawetz, Melnick, & Adelberg’s Medical Microbiology
¥419.40定价:¥428.00 (9.8折)
Clinical Cases in Internal Medicine
“Superior to other case file books.” --Chang-Kun Choi, Medical Student, Midwestern University School of Medicine “Using clinical scenarios not only makes the reading fun and interesting, but it is far more engaging than sitting down with a bulleted text and reviewing detail after detail. This is a much better way to learn clinical information. I have not read a book like this before, and I certainly have enjoyed it.” –Eric Hossler, Medical Student, James H. Quillen College of Medicine “I LOVED this book! I would recommend this book to all third-year students… The book uses a clinical approach and does not lose sight of the pathophysiology behind the disease -- GREAT preparation for being on the wards! The subject matter is also deceptively detailed, with much more information than one normally finds in a text of case files. The reader can use this book as either a rigorous self-test or a read-through introduction to the subject. Once again - a GREAT text!”
¥249.90定价:¥255.00 (9.8折)
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The rumsfiled way(拉姆斯菲尔德之路)(英文原版)
¥107.80定价:¥110.00 (9.8折)
HBR ON NEGOTIATION N CONFLICT RESOLUTION(哈佛商业评论-谈判与解决冲突)
¥175.40定价:¥179.00 (9.8折)
How to pick stocks like warren buffect(巴菲特如何选择股票)
¥191.10定价:¥195.00 (9.8折)