Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "opportunity for highly profitable growth." The only reason more big companies don't set sail for them, they suggest, is that "the dominant focus of strategy work over the past twenty-five years has been on competition-based red ocean strategies"-i.e., finding new ways to cut costs and grow revenue by taking away market share from the competition. With this groundbreaking book, Kim and Mauborgne-both professors at France's INSEAD, the second largest business school in the world-aim to repair that bias. Using dozens of examples-from Southwest Airlines and the Cirque du Soleil to Curves and Starbucks-they present the tools and frameworks they've developed specifically for the task of analyzing blue oceans. They urge compa
¥270.50
THE 24-CARROT MANAGER 24个胡萝卜管理者：员工激励经验集
¥115.10
THE REAL VALUE OF TRAINING: MEASURING AN(ISBN=9780071759977)
¥338.90
金牌客服AWARD-WINNING CUSTOMER SERVICE
¥120.90
¥78.40
Teleportation: The Impossible Leap 心灵传输：不可能的跳跃
¥160.40
TRAINING OLDER WORKERS AND LEARNERS（晚年学习者训练：获益最大化实用指南）
¥384.80
销售狐狸：动态销售业绩现场指南 THE SELLING FOX: A FIELD GUIDE FOR DYNAMIC S
作者简介： JIM HOLDEN is the founder and CEO of Holden International, a globally recognized leader in sales and marketing effectiveness since 1979. His company pioneered the treatment of customer value, competition, and politics in selling with the Power Base Selling program. He is the author of Power Base Selling: Secrets of an Ivy League Street Fighter and World Class Selling: The Crossroads of Customer, Sales, Marketing, and Technology, both available from Wiley. For more information, please visit www.holdenintl.com
¥238.30
(办公室生存指南)The Office Survival Guide
¥75.70
This Diary Will Change Your Life 2009将改变你2009年生活的日记——前卫日记
¥117.90
INTRODUCTION TO TECHNICAL ANALYSIS W/CD(ISBN=9780071203005)
¥123.80
Zen and the Art of Making a Living(ISBN=9780143114598)
"I commend this book to all thoughtful readers andseekers." -Richard N. Bolles, author of What Color is YourParachute ? "Boldt is a master at transforming philosophy into action." - Business Ethics
¥112.20
特意定价：创造与获得价值（PRICING ON PURPOSE: CREATING AND CAPTURING VALU
作者简介： Ronald J. Baker started his career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute, a think tank dedicated to educating businesspeople around the world. As a frequent speaker, writer, and educator, his work takes him around the world. He has been an instructor with the California CPA Education Foundation since 1995 and has authored ten courses for them: How to Build a Successful Practice with Total Quality Service; The Shift From Hourly Billing to Value Pricing; Value Pricing Graduate Seminar; You Are What You Charge For: Success in Today’s Emerging Experience Economy (with Daniel Morris); Alternatives to the Federal Income Tax; Trashing the Timesheet: A Declaration of Independence; Everyday Economics; The Firm of the Future; Everyday Ethics: Doing Well by Doing Good; and The New Business Equation for Industry Executives. He is the author of the best-selling marketing book ever written specifically for prof
¥389.40
A Cure For The Common Word: Remedy Your Tired Vocabulary wit
¥109.50
Moneyball: Art of Winning an Unfair Game 魔球—逆境中制胜的智慧
Michael Lewis is the author of the bestsellers Liar's Poker andThe New New Thing. He lives in Berkeley, California, with his wife,Tabitha Soren, and their two daughters.
¥86.40
在线企业参考大全 Starting an Online Business All-in-One Desk Referen
作者简介：Shannon Belew is the co-owner of several online businesses: bizoffice.com, allbizopps.com, allsmallbiz.com, workathome1.com, top10workathome.com, todayshomeoffice.com, and avespamedia.com. Bizoffice.com is a nationally recognized, award-winning global provider of resources for small and home businesses. Shannon writes the Huntsville Times’ column “Today’s Home Office;” has authored magazine and newspaper articles; and founded the public relations firm aVespa Media, Inc. Her clients have appeared in such venues as Inc. magazine. She has also consulted for an Internet provider, advising companies on developing and reengineering their online presence.
¥238.50
The Essential Handbook of Internal Auditing内部审计基础手册
¥596.60
Making Globalization Work 让全球化发挥作用
From Booklist Stiglitz's seminal Globalization and Its Discontents (2002) argued that globalization has not benefited as many people as it could, a failure attributable to structural flaws in international financial institutions as well as limited information and imperfect competition. With this selection, the Nobel Prize-winning economist suggests a host of solutions by which globalization can be "saved from its advocates" and made safe and worthwhile for the poor and rich alike. Each chapter examines, in some depth, an obstacle to equitable globalization (the burden of massive national debt, for example) and provides a set of possible solutions (a return to countercyclical lending and development of international bankruptcy laws, for example). Many of Stiglitz's proposals echo the familiar litanies of developing nations in the Doha round of international trade talks, but several, such as those drawing upon East Asia's experiments in contained progress, are innovative enough to warrant books of their own. Fa
¥97.20
eBay Business at Your Fingertips(ISBN=9781592577941)
¥59.40
Classic Drucker(ISBN=9781422125922)
¥78.00
一山可容二虎 -合作制胜 RESPONSIBILITY VIRUS
¥60.70
The Google Resume: How To Prepare For A Career And Land A Jo
¥136.60
Career Anchors: Facilitator’s Guide Package, 3rd Edition事业定位
作者简介： Edgar H. Schein is Sloan Fellows Professor of Management Emeritus at the Sloan School of Management at the Massachusetts Institute of Technology. He is the author of numerous books, including Career Dynamics, Process Consultation Revisited, Organizational Culture and Leadership, and The Corporate Culture Survival Guide.
¥397.80
THE 2006 PFEIFFER ANNUAL CONSULTING 2006Pfeiffer手册：顾问
作者简介： Elaine Biech is the author of more than a dozen articles and books, including The Business of Consulting, Marketing and Selling Your Consulting Services, and The Consultant's Quick Start Guide, all published by Pfeiffer. Her most recent book is Training for Dummies. She is president and managing principal of ebb associates inc and consults to a diverse range of industries including health care institutions, insurance, banking, shipbuilding, manufacturing, government, and nonprofit organizations.
¥577.30
（你需要知道的一件事）The One Thing You Need to Know
¥149.20
成功领导发展规划：如何制定与实施/The Successful Leadership Development Progr
Praise for The Successful Leadership Development Program "Byrne and Rees share their direct experience to provide a highly practical guide for organizations seeking more self-managed approaches to learning in leadership development programs. It will stimulate and encourage all concerned who ask how they can better align the learning needs of individual leaders with those of their organization." ——J. Herman Gilligan, principal, GC International Consulting Group "I have seen the results of the process outlined in this book and have found them to be very powerful and effective. This is a must read and a great guide for anyone responsible for leadership development in an organization." ——Marchita Marino, senior vice president, human resources, Wuesthoff Health System, Inc. "Everyone concerned with growing leaders must read this book. The mapping out of a set of practices for leadership development is the most results-oriented that I have read about in decades. Every poss
¥397.40
在平的世界中对人与项目的管理 The Rise of the Project Workforce : Managing
¥260.50
LEAN SIX SIGMA POCKET TOOLBOOK(ISBN=9780071441193)
¥100.70
Career Anchors, 3E Participant Workbook 9780787977597
A classic career tool and perennial best-seller, this What Color is Your Parachute? for professionals has been completely revised and updated with todays workplace in mind.
¥163.50
It'S Okay To Manage Your Boss: The Step-By-Step Program For
In this follow-up to the bestselling "It's Okay to Be theBoss," Tulgan reveals the four essential things employees shouldget from their bosses to guarantee success at work.
¥142.80
Fisher Investments On Consumer Staples(ISBN=9780470416655)
¥204.60
成功经营使用指南 DON'T LET OTHERS RENT SPACE IN YOUR HEAD:
¥198.50
SIX SIGMA DEMYSTIFIED 2E(ISBN=9780071746793)
"Maugham is a great artist.... A genius." —TheodoreDreiser "An expert craftsman . . . His style is sharp, quick, subdued,casual." —New York Times "[Maugham] has given infinite pleasure and left us a splendor ofwriting which will remain for as long as the written English wordis permitted to exist." —Daily Telegraph "The modern writer who has influenced me most is SomersetMaugham"--George Orwell "Maugham remains the consummate craftsman . . . [Hid prose is] socompact, so economical, so closely motivated, so skillfully writtenthat it rivets from first to last." —Saturday Review ofLiterature "It is very difficult for a writer of my generation, if he ishonest, to pretend indifference to the work of Somerset Maugham. .. . He was always so entirely there." —Gore Vidal
¥131.10
成功企业如是说 The ParentPreneur Edge
¥198.90
Program management for improved business results改进商业成效的规划管理
作者简介： Dragan Z. Milosevic, PhD, PMP, is an Associate professor of engineering and technology management at Portland State University (Oregon) and a consultant with RapidInnovation, LLC (an executive consulting company) and has conducted seminars for the Project Management Institute. He has worked in this field at a wide range of companies including Intel, Hewlett-Packard, Boeing, and DaimlerChrysler.
¥716.30
Starring You！： The Insiders’ Guide to Using Television and M
¥91.50
(30亿新资本家：财富与权力的东方大转移) THREE BILLION NEW CAPITALISTS MAY,05
¥213.80
Taking Brand Initiative: How Companies Can Align Strategy, C
¥223.50
One Click: Jeff Bezos and the Rise of Amazon.com(ISBN=978159
¥74.80
管理中的流动MBA 第2版THE PORTABLE MBA IN MANAGEMENT, SECOND EDITION
¥269.00
激活思维：在21世纪的组织中用智慧创造财富MOBILIZING MINDS: CREATING WEALTH FROM
¥201.50
Nick Sourer has spent his life in the creative business, He trained as a graphic designer and photographer before joining J Walter Thompseon as an art director. He soon discovered that he was better with words than with pictures so he switched to copywriting and moved to Leo Burnett, where he became a Creative Director of their London office. In 1993 he moved to Tokyo as Executive Creative Director of Leo Burnett-Kyodo. In 1997 he became National Creative Director of 8urnett's Australian offices in Sydney. He achieved the position of Chairman in.2004. Nick now works with 6 Degrees.
¥193.60
BRIEFCASE SRS: MANAGER'S GDE BUS WRITING(ISBN=9780071772266)
¥100.70
飞跃！：创新商业策略的革命）'LEAP: A REVOLUTION IN CREATIVE BUSINESS STRAT
¥238.30
Strengths-Based Leadership 现在发现你的领导力优势
¥160.20
¥42.20
Seven Lessons For Leading In Crisis(ISBN=9780470531877)
¥135.80
Folding In Architecture Rev 9780470092187
¥477.90
Market Models: A Guide to Financial Data Analysis市场模型
作者简介： Carol Alexander,is Professor of Risk Management at the ISMA Centre, the Business School of Reading University. Prior to this post, she has held positions in both academia and financial institutions at: Gemente Universiteit in Amsterdam; UBS Phillips and Drew; The University of Sussex; Algorithmics Inc. and Nikko Global Holdings. Professor Alexander has edited many books, most recently 'Risk Management and Analysis:Measuring and Modelling Financial Risk' and'New Markets and Products' (John Wiley,1998) 'Visions of Risk (FT-Prentice Hall, 2D00) and Mastering Risk Volume 2 (FT-Prentice Hal),2001). For over a decade Professor Alexander has been consulting in risk management and investment analysis, developing solutions for private and commercial clients. She is also a principal of Pennoyer Capital Management, New York (www.pennoyer.net). She has published a large number of papers in international academic and professional journals and further details are available from her pages on www.ismacentre.r
¥771.00
¥176.60
Essentials of Marketing Research, 2nd Edition 营销调研精要
¥617.00
Strategic Learning: How To Be Smarter Than Your Competition
¥204.60
YOU CAN NEGOTIATE ANYTHING(ISBN=9780553281095)
¥41.40
The New Market Wizards: Conversations with America’s Top Tra
作者介绍：Jack Schwager Jack Schwager is a managing director and principal of The Fortune Group, an alternative asset management firm regulated in the UK and the United States. Schwager is the Senior Portfolio manager for Fortune's Market Wizards Funds of Funds, a broadly diversified series of institutional hedge fund portfolios. He also serves on the board of Fortune's research affiliate Global Fund Analysis, a leading source of independent hedge fund research. His prior experience includes 22 years as the director of futures research for some of Wall Street's leading firms and 10 years as the co-principal of a commodity trading advisory firm.
¥134.60
Leadership in the Era of Economic Uncertainty经济前景不明朗时期的领导力
¥191.80
来自一个女人对小企业顺利成长的指南Raising a Business : A Woman's No-nonsense
¥163.70
Balance Sheet Basics(ISBN=9781591840527)
¥54.00
(创新的力量（《FastCompany》10年创意精选）) Fast Company's Greatest Hits
¥75.70
Touchpoints: Creating Powerful Leadership Connections In The
¥184.10
互连网时代的零售店营销 MARKETING YOUR RETAIL STORE IN THE INTERNET AGE
作者简介： BOB NEGEN founded WhizBang! Training after owning an award-winning chain of kite stores for more than two decades. He has spent the last six years teaching other store owners and managers the nuts-and-bolts skills they need to run successful retail businesses. In his work as a speaker, author, and consultant, Bob shares the hard-earned lessons he learned along the way.
¥198.50
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