作者介绍:Avinash Dixit Avinash Dixit is the John J.F. Sherrerd University Professor of Economics at Princeton University. An internationally recognized economist, he has made important contributions in several major field, including game theory. He is the author of several books, including Thinking Strategically and Investment Under Uncertainty. Susan Skeath is Professor and Chair of Economics at Wellesley College, where she introduced game theory courses into the school's curriculum. She conducts research in international trade theory. --This text refers to the Hardcover edition.
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Amazon.com Blink is about the first two seconds of looking--the decisiveglance that knows in an instant. Gladwell, the best-selling authorof The Tipping Point, campaigns for snap judgments and mind readingwith a gift for translating research into splendid storytelling.Building his case with scenes from a marriage, heart attack triage,speed dating, choking on the golf course, selling cars, andmilitary maneuvers, he persuades readers to think small and focuson the meaning of "thin slices" of behavior. The key is to rely onour "adaptive unconscious"--a 24/7 mental valet--that provides uswith instant and sophisticated information to warn of danger, reada stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions:marketers can manipulate our first impressions, high arousalmoments make us "mind blind," focusing on the wrong cue leaves usvulnerable to "the Warren Harding Effect" (i.e., voting for ahandsome but hapless president). In a provocative chapter thatexposes the "dark side of
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