Olympic Games Effect: How Sports Marketing Build Strong Bran
作者简介：John A. Davis, author of Measuring Marketing, Magic Numbers for Sales Management, and Magic Numbers for Consumer Marketing, is a Practice Associate Professor of Marketing at Singapore Management University (SMU), where he received SMU’s top teaching honors, “Most Inspiring Teacher Award” in 2007 and the Dean’s Honors 2005 and 2006. He is also Director of SMU’s Center for Marketing Excellence. John regularly consults with leading global companies and is a sought-after speaker at select conferences including: YPOs, American Marketing Association, Global Brand Forum, and the Entrepreneurs Organization (EO). He has founded two award-winning companies and has led marketing teams at Nike, Informix and Transamerica. He earned his MBA from Columbia University and his BA from Stanford University. John and his family—wife Barbara and children Katie, Chris and Bridget—live in Singapore (although Katie is embarking on a grand adventure in Africa). Their dog Grinner, a Jack Russell Terrie
¥223.50
Alchemy Of Growth(ISBN=9780738203096)
¥82.00
40 DAYS TO SUCCESS IN REAL ESTATE INVESTING40天制胜房地产投资
¥130.50
eBay商业大全桌面参考傻瓜书 EBAY BUSINESS ALL-IN-ONE DESK
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¥37.50
INTELLECTUAL CAPITAL(ISBN=9780385483810) 英文原版
"Be prepared to rethink your business, your career, yourcompany's balance sheet, your organizational strategy and even therules of the marketplace--breathtakingly written." -- Atlanta Business Chronicle "If you read only one business book this year, make it Intellectual Capital ." --Paul Saffo, Director, Institute for the Future "An enormously important book on a truly criticaltopic. Insightful, pragmatic, fun toread. Tom Stewart has hit a home run." --Dr. Michael Hammer "Original, refreshing--the management book of the '90s." --Warren Bennis, Distinguished Professor of BusinessAdministration, USC " Intellectual Capital will be the watershed work on thisimportant topic." --Noel Tichy, coauthor of Control Your Destiny or Someone ElseWill -- Review
¥77.50
Genetics For Dummies, 2Nd Edition(ISBN=9780470551745)
A practical guide that presents the fundamentals and the mostrecent discoveries in genetics, in easy-to-understand terms.
¥135.90
联想事件：中国电脑巨人的成长以及对IBM的接管/THE LENOVO AFFAIR
¥192.00
榜样的领导LESSONS LEARNED: LEADING BY EXAMPLE
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¥167.20
Filmmaking For Dummies, 2Nd Edition(ISBN=9780470386941)
Now updated! Your step-by-step guide to turning yourfilmmaking dreams into reality So you want to make movies? Whetheryou're looking to go pro or create quality home movies, renownedfilmmaker Bryan Michael Stoller shares his extensive hands-onexperience in shooting a successful film. From developing a *and securing financing to editing and working in high definition,he reveals secret tips for capturing great moments on film -- evenon a tight budget! Tell your story -- explore the different genresand write (or find) a screenplay Gear up and start production --choose the right camera and format, scout a location, and hire theright cast and crew Add the finishing touches -- edit your scenes,set your movie to music, incorporate sound effects, and more Getyour film in front of an audience -- enter film festivals and finda distributor Grasp the latest technology -- understand theadvancements in digital and HD; upload your movies to such sites asYouTube and MySpace Exclusive new interview -- gain invaluablein
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THE LITTLE BOOK OF BIG DECISIONS重大决策指南
¥92.00
银行服务业流程管理-六西格玛 Six sigma for financial service by Hayler, Ro
作者简介：Rowland Hayler Rowland Hayler is the Vice President of International Operations for Pivotal Resources, a global business improvement consulting firm. Prior to joining Pivotal, he served in a variety of business improvement leadership roles over 15 years at American Express. He has consulted with many leading financial organizations, including Halifax Bank of Scotland, Dresdner Kleinwort Wasserstein, Marks & Spencer Money, Swisscard, and UBS.
¥268.60
Wellbeing: The Five Essential Elements 至关重要的五元素
¥174.30
有效公共管理者：角色伦理学方法The Responsible Administrator: An Approach to
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¥34.10
Social Marketing To The Business Customer: Listen To Your B2
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¥145.90
The Business Analyst/Project Manager: A New Partnership For
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Marketing In The Age Of Google: Your Online Strategy Is Your
¥177.00
INVESTING IN REAL ESTATE, FIFTH EDITION 不动产投资
作者简介： ANDREW McLEAN has broad real estate experience and has written six other books, including The Ultimate Guide to Residential Real Estate Loans and The Home Buyer's Advisor, both from Wiley.
¥153.50
1001 Ways to Energize Employees
¥36.80
¥48.40
作者简介： RUSSELL L.ACLPFF is Anheuser-Busch Professor Emeritus of Management Science,The Wharton School,University of Pennsylvania.He was a School's Social Systems Sciences Department,as well as the Busch Center,research,and design. Dr.Ackoff is author and co-author of 22 books,including Redesigning the Future,The Art of Problem Solving,Creating the Corporate Future,Revitalizing Western Economies,Management in Small Doses,Ackoff's Fables,The Democratic Corporation,and his most recent books Re-Creating the Corporation,Ackoff's Best,Redesigning Society,and Beating the System,the latter two with Sheldon Rovin.His work in research,consulting,and education has involved more than 350 corporation has 75 government agencies in the United States and aroad. Dr.Ackoff played a key role at the University of Pennsylvania,both in the early history of the Operations Research Group and in establishing the Social Systems Sciences Graduate Group.Since becoming Emeritus,he has been honored by the establishm
¥215.60
Yoshiwara: Geishas, Courtesans, and the Pleasure Quarter of
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¥147.70
(创新的力量（《FastCompany》10年创意精选）) Fast Company's Greatest Hits
¥75.70
Touchpoints: Creating Powerful Leadership Connections In The
¥184.10
互连网时代的零售店营销 MARKETING YOUR RETAIL STORE IN THE INTERNET AGE
作者简介： BOB NEGEN founded WhizBang! Training after owning an award-winning chain of kite stores for more than two decades. He has spent the last six years teaching other store owners and managers the nuts-and-bolts skills they need to run successful retail businesses. In his work as a speaker, author, and consultant, Bob shares the hard-earned lessons he learned along the way.
¥198.50
二十一点游戏：安全威胁企业中的Blackberry、PDA与手机Blackjacking
作者简介：Daniel V. Hoffman, CISSP, CEH, CWNA has more than a decade of experience in remote-access security. He has built his expertise as an IT Director and U.S. Coast Guard Telecommunications Specialist, and is currently a Senior Engineer architecting security solutions for the largest companies in the world. He is known for his live hacking demonstrations, and his hacking videos have been featured in the Department of Homeland Security's open source infrastructure report.
¥318.60
¥113.80
购物迷：销售与营销新型心理学 Buying Trances: A New Psychology of Sales and
¥198.90
¥111.80
The Art Of Retail Buying:An Introduction To Best Practices F
¥375.30
¥437.40
SECRETS OF WORD-OF MOUTH MARKETING 2E(ISBN=9780814416686)
¥107.00
Trump 101: The Way To Success 9780470047101
This collection of Trump's wisdom, inspiration, and advice isorganized around 20 distinctive motivational themes, including"Don't Waste Your Life on Work You Don't Love," "Set the Bar High,""Tough It Out: Be Persistent," "The Proof Is in the Doing: Learn byDoing and Taking Risks," "Your Gut Is Your Best Advisor: Listen toYour Instincts," "Negotiate to Win: Use Diplomacy," "Swim againstthe Tide: The Comfort Zone Can Pull You Under," "Wait for the RightPitch: Business Success Is All about Patience and Timing," and "DoMore--Always Do More: Constantly Try to Top Yourself." Althoughthis is clearly a high-profile public-relations effort, Trump'sinsight and business principles offer valuable lessons. MaryWhaley Copyright American Library Association. All rightsreserved Review Read this…Do say: "Show me the money." Don't say: "You're fired."'( The Guardian, December 2006) Read this...Do say: "Show me the money." Don't say: "You'refired."' ( The Guardian, December 2006)
¥135.90
WHAT THEY DONT TEACH YOU(ISBN=9780553345834)
¥70.20
How to Study for Success如何成功学习
¥83.00
100 Minds That Made The Market(ISBN=9780470139516)
From Library Journal Fisher (Wall Street Waltz, Contemporary Bks., 1987), the authorof the "Portfolio Strategy" column in Forbes magazine, herepresents a collection of brief (three- to four-page) biographies ofindividuals who made notable contributions to American finance.Fisher's list of 100 embraces both the successes and the failures,with Chapter 7 devoted to "Crooks, Scandals, and Scalawags." Fisheropted to include only deceased figures, and all but a handful areAmericans. Many of them (e.g., Vanderbilt, Morgan, Gould) will befamiliar to all readers; others (such as Evangeline Adams, afortune-teller who made market predictions for rich and famousclients) are less prominent but more entertaining to read about.This informative book achieves its stated purpose of being "fun."Recommended for libraries with large popular business collections;less suitable for reference purposes. Mark McCullough, Ohio Northern Univ. Lib., Ada Copyright 1994 Reed Business Information, Inc. --This text refersto
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互联网银行与欧洲法律：规章、金融一体化与电子贸易Internet Banking and the Law in Euro
¥875.10
学习管理系统的另一窗口（LEARNING RANTS, RAVES, AND REFLECTIONS）
作者简介： Elliott Masie is president of the MASIE Center and is an internationally-recognized speaker, futurist, humorist, author, and consultant on the critical topics of technology, business, learning, and workplace productivity. Masie is the editor of Learning Trends, an internet newsletter and a regular columnist in professional publications. He also leads the Learning CONSORTIUM, a coalition of 200 Fortune 500 companies cooperating on the evolution of learning strategies.
¥254.20
¥61.60
LEADING WITH QUESTIONS 用问题领导：领导者如何根据所问发现正确解决方法
¥215.10
The ABCs of Evaluation评价ABC：计划与项目管理的永恒技术
¥256.80
MARKETING PLAN 4E(ISBN=9780814416938)
¥131.10
Double-Digit Growth: How Great Companies Achieve It--No Matt
¥149.20
商务礼节(哈佛商业评论系列)BUSINESS ETIQUETTE 书籍非全新，8-99成新左右(实拍图以图片为准发货)
¥70.40定价：¥127.00 (5.55折)
CULTURAL INTELLIGENCE DIFFERENCE(ISBN=9780814417065)
Now,David Livermore，an expert on culturalintelligence(CQ)who has authored multiple books and is a frequentadviser to government agencies and Fortune 500s，shows you how totap into the power of CQ with a proven way to assess and improvethe way you manage，negotiate，network，and more in any kind ofenvironment．The CulturaJ Intelligence Difference gives you instantfeedback on your current strengths and weaknesses with an online CQself-assessment，along with helpful strategies for improving yourscore．And the book deli—vers the nuanced and insightfu“nformationyou need to build the deep cultural intelligence required to reallythrive in our multicultural workplaces and globalized world． Gain the proven benefits of the CQdifference--and give yourself a crucial advantage in today，Scrowded job market and hypercompetitive workplace．
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The Little Book Of Safe Money: How To Conquer Killer Markets
¥135.80
Meeting Excellence: 33 Tools to Lead Meetings That Get Resul
¥147.70
十字路口的资本主义Capitalism at the Crossroads
作者介绍Stuart L. Hart Stuart L. Hart is one of the world's top authorities on the implications of sustainable development and environmentalism for business strategy. He is currently SC Johnson Chair of Sustainable Global Enterprise and Professor of Management at Cornell's Johnson Graduate School of Management. Previously, he taught strategic management and founded both the Center for Sustainable Enterprise （CSE） at the University of North Carolina's Kenan-Flagler Business School, and the Corporate Environmental Management Program （CEMP） at the University of Michigan. His consulting clients range from DuPont and Hewlett-Packard to Procter & Gamble and Shell.
¥215.60
Boom-bust cycles and financial liberalization高涨萧条周期与金融自由化
作者介绍：Aaron Tornell Aaron Tornell is Professor of Economics at UCLA, an NBER Research Fellow, and a CESifo Research Fellow.
¥254.30
高级运作管理Advanced Operations Management
作者简介： David Loader is Managing Director of the London based Derivatives and Securities Consultancy Ltd (DSC). DSC provides various consultancy and educational services to a wide range of financial institutions globally. David has over thirty years’ experience in the finance industry, particularly in operations, gained in a number of major organisations including SG Warburg Group where he was Operations Director. He is heavily involved in financial education and training, as a Director of Computer Based Learning Ltd (providing e-learning solutions to the financial services industry), and as an author and presenter of training courses for The Securities and Investment Institute.
¥517.10
¥126.90
Webster's New World American Idioms Handbook(ISBN=9780764524
¥115.30
求职与跳槽指南Job Hunting and Career Change All-In-One For Dummies
¥238.50
在线广告指南：广告研究基础策略与成功战略 The Online Advertising Playbook
作者简介： Joe Plummer, PhD, is the Chief Research Officer at The Advertising Research Foundation and recipient of the 2006 Distinguished Marketer Award from the Academy of Marketing Science. He was previously executive vice president for McCann-Erickson WorldGroup.
¥238.50
1."Adam Smith continues to dazzle and sparkle! With thepassage of time, Supermoney has, if anything, added to its power toinspire, arouse, provoke, motivate, inform, illuminate, entertain,and guide a whole new generation of readers, while marvelouslyreprising the global money show for earlierfans." —David M. Darst, author of TheArt of Asset Allocation Managing Director and Chief InvestmentStrategist, Morgan Stanley Individual Investor Group 2."Nobody has written about the craft of money management withmore insight, humor, and understanding than Adam Smith. Over theyears, he has consistently separated wisdom from whimsy, brilliancefrom bluster, and character fromchicanery." —Byron R. Wien, coauthor ofSoros on Soros Chief Investment Strategist, Pequot CapitalManagement
¥150.10
Organize Your Office!(办公室的规划与管理（修订版）)
作者简介： Ronni Eisenburg, author of Organize Yourself! and other titles in the series, has given a multitude of workshops, lectures, and demonstrations across the country on how to get organized. She lives in Westport, Connecticut, with her husband and three children.
¥22.00
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