广告商最佳广播电台广告指南AN ADVERTISER'S GUIDE TO BETTER RADIO ADVERTISI
作者简介： Mark Barber After graduating from the University of Life, Mark spent 18 years as a media planner in a variety of media agencies before joining the Radio Advertising Bureau in 2001. He has been using radio as an advertising medium since 1983, during which time his perspective has moved from audience cost-per-thousands to the communication benefits of the medium. Mark’s previous contributions to radio literature include Understanding Radio, the Brand Conversation Medium and Radio Advertising Effectiveness for Dummies. In his spare time, he supports Charlton Athletic, is teaching himself to speak Turkish, and entertains his children with bad jokes and poorly executed magic tricks.
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Making Millions For Dummies如何成为 百万富翁
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抵押省钱的行业内幕 Mortgage Ripoffs and Money Savers:
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The Equation： Applying the 4 Indisputable Components of Busi
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HONDA MYTH(ISBN=9781932234268)
"The engineering innovations that spurred Honda's growth inits first quarter-century have given way to more convention formsof success. No one can understand Honda, or the current state ofthe global auto industry without reading Mr. Sato's book." -Pulitzer Prize-winner Paul Ingrassia "Masaaki Sato's career as a business journalist enabled him tosee firsthand much of the evolution, struggles and fascinating menwho built Honda, the youngest of Japan's automotive giants. Satodoes a masterful job of weaving together the ambitions andconflicts between the strong personalities of the Honda Founderswith the economic, industrial and political upheavals that tippedglobal automotive power in Japan's favor and vaulted Honda intoJapan's Big Three despite the obstacles thrown in its way." -Maryann Keller, leading auto industry analyst
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Do You Sincerely Want to Be Rich?
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(避开职场雷区——45件让老板抓狂的傻事)45 THINGS YOU DO THAT DR
作者简介： Anita Bruzzese is an award-winning journalist whose syndicated column for Gannett News Service and USAToday.com has a readership of more than eight million. The column, one of the most popular workplace col-umns for the last fourteen years, is published nationally as well as interna-tionally. It also appears on CareerBuilder.com and AOL's Find a Job. A journalist for more than twenty years, Bruzzese has worked at sev-eral news organizations, including USA Today and Fairchild Publications.She was the founding managing editor of Employee Benefit News and has written for the Boston Herald's Jobfind, HR Executive and American Baby. She has provided career advice through WashingtonPost.com and various workplace books. She was chosen as a CASE media fellow at Smith College and a Knight Center Fellow at the University of Maryland for business/workplace journalism. Bruzzese is also the author of Take This Job and Thrive.
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Financial Accounting： An Introduction To concepts，Methods，an
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Public Relations For Dummies, 2Nd Edition 9780471772729
Review …the ideas herein will make your creative mind fly for sure!"(TamsPalm Blog, September 2006)
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销售业绩管理：销售人员的发现、指导与领导指南Managing for Sales Results : A Fast-Ac
Some say that managing salespeople is like commanding a ship. As captain, you hold the responsibility of guiding your crew and keeping the ship afloat. Unfortunately, sales managers almost never receive proper training, and without the proper skills, they end up crashing their company on the rocks. But now, sales managers can turn to Managing for Sales Results for the answers they've been looking for. It assists you in improving your leadership and communication skills and provides valuable information on how to handle every type of salesperson. Packed with step-by-step guidance, this practical sales guide will help you lead your staff to greater profit. This comprehensive guide explores the unique behavioral styles of salespeople and shows you how to work with their diverse personalities. You'll soon be able to forge a loyal, dedicated, and effective sales team and master the critical core competencies that sales managers need to succeed in today's sales world. From interviewing candidate
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The Survivors Club: The Secrets and Science that Could Save
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(超级销售员贾西斯——如何选择最佳销售策略)Selling The Wheel
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Getting Action from Organizational Surveys: New Concepts, Te
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Starbucked.A Double Tall Tale of Caffeine.Commerce.and Cultu
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AGE OF NEW POSSIBILITIES, AN(ISBN=9781400053445) 英文原版
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The Wealthy Freelancer(ISBN=9781592579679)
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Alternative Validation Strategies: Overcoming Constraints to
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BOUNCE(ISBN=9780307588173) 英文原版
“ Bounce is the right story for our times. If you’re amanager in the hot seat, this book should be on yournightstand.” —Dan Heath, co-author of Made to Stick "Keith McFarland has written a brilliant and insightful work on howleaders should face adversity. It’s a must read for leaders inevery field in these times which present daunting challenges andrequire strong people at the top." —General Anthony C. Zinni USMC (Retired) "An indispensable guide for leadership and for life. McFarlandmines deep truths on how we can meet whatever challenges lifethrows our way." —Chris Gardner, #1 New York Times bestselling author of The Pursuit of Happyness and Stay Where You Are "How truly relevant! This amazing story teaches proactive thinkingand creative action around six key principles. A marvelous andenlightening read." —Stephen R. Covey, author of the #1 New York Times bestseller The 7 Habits of Highly Effective People “When the going gets tough, leaders must know how to adapt in theface
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eBay Rescue Problem Solver(ISBN=9781592578023)
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女人在商界中与男人竞争须知What Men Don't Tell Women About Business : Open
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王牌大学企业家 101Trump University Entrepreneurship 101
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竞争者的智力Competitive Intelligence
作者简介： DR JIM UNDERWOOD is a strategist and professor and lives in Irving, Texas. His consulting practice includes a number of major international firms. He is the author of Thriving In E-Chaos and co-authored The Significance Principle. He also writes for a number of magazines and journals.
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Project Management(ISBN=9780756641993)
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The ROI of Human Capital Measuring the Economic Value of Emp
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亚太赌博业Casino Industry in Asia Pacific
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Financial Accounting For Dummies 9780470930656
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2600 Phrases for Effective Performance Reviews Readytouse Wo
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TheMaryKayWay:TimelessPrinciplesfromAmerica’sGreatestWomanEn
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Working with Difficult People(ISBN=9780756652531)
Working With Difficult People gives you the tools andtechniques to communicate with those with whom you don't see eye toeye. Learn the art of patience to compromise and negotiate to getwhat you want.
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Peaks and Valleys: Making Good And Bad Times Work For You--A
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Designing And Developing Training Programs: Pfeiffer Essenti
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技术公司的生命周期：从开办到销售的法律背景与实用指南 Lifecycle of a Technology Company
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Ethical Business(ISBN=9780756642006)
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CULT OF THE AMATEUR, THE(ISBN=9780385520812) 英文原版
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LAST TYCOONS, THE(ISBN=9780767919791)
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The Age of the Unthinkable（ISBN=9780316118118）
"[Ramo's] provocative new book...does a nimble job of showinghow such theories shed light on the current political and economicclimate while avoiding the worst pitfalls...[he] has managed, inthis stimulating volume, to make the reader seriously contemplatethe alarming nature of a rapidly changing world." (New York TimesMichiko Kukatani ) "A great read, a wondrous and unexpected journey through a worldthat keeps getting more complicated. Cooper Ramo has abrilliant mind and a beautiful pen, and both are evident in thisstimulating book." (author of The Post-American World FareedZakaria ) "Ramo pushes the reader into uncomfortable yet exhilarating placeswith controversial ways of thinking about globalchallenges...Persuasively argued...Ramo's revelatory work arguesthat there must be some audacity in thinking before there can beany audacity of hope." (Publishers Weekly ) "Thought-provoking...highly recommended for anyone who runs abusiness, is involved in international relations, or cares aboutour collective f
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The 2008 Pfeiffer Annual：The 2008 Pfeiffer Annual : Consulti
The Annual is a ready-make toolkit of ideas,methods,techniques,and models that assist and support your work as an organizational consultant,with an emphasis in the change management area. The materials provide highly accessible means of interacting with a diverse variety of systems and processes-from collaborative work systems and executive coaching to strategic planning and organization development.
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顾客为什么购买Why We Buy: The Science Of Shopping
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Big Data (A Revolution That Will Transform How We Live Work
近日正在发酵的美国“棱镜门”时间使得更多中国人意识到：“棱镜门”把中国信息安全带到了一个更宏观层面，云计算和大数据背景下，要更加重视数据安全，过去我们只是对一个小的系统或者设备做风险评估。但是，局部的风险一旦累加起来，尤其在大数据时代，通过零散信息可能会拼接出一个重要的信息。 大数据时代，网络上流动的信息日渐主宰国家的运转和命脉，一些看似不相关的数据，在大数据的综合与深度挖掘下，可能会泄露出关系到国家的重要信息。 在大数据时代，许多看似无关的数据经过整理分析都可能成为重要的机密数据，这些数据的泄露比围墙里面的高度机密数据泄密更可怕。美国前中情局长彼得雷乌斯曾对“大数据”特点做了解释，他说，举个例子，这里有人刚买了东西，那里有人刚打了一个电话，表面上两者
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Trump Never Give Up: How I Turned My Biggest Challenges Into
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Essentials of Business Ethics(ISBN=9780452010444)
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New Supply Chain Agenda(ISBN=9781422149362)
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eBay超级用户宝典，第2版 eBay PowerUser's Bible, 2nd Edition
作者简介：Greg Holden has written extensively about eBay, online auctions, and e-commerce. He has been a PowerSeller on eBay and is the founder and owner of Stylus Media, his own, small, Internet-based business. He is the author of more than 30 books, several of which focus on eBay. He writes a regular column for the Web site AuctionBytes. he also has written articles for publications that include CNET, Forbes, PC World, and Entrepreneur. Besides that, he is a tireless bargain hunter who collects fountain pens, hats, musical instruments, and watches, among other things-many of which he's bought on eBay.
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Harvard Business Review On Talent Management哈佛商业评论之天才管理
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ORIGIN OF FINANCIAL CRISES, TH(ISBN=9780307473455)
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Turn Small Talk into Big Deals把闲聊变成大生意
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HOUSE OF CARDS(ISBN=9780767930895)
A blistering narrative account of the negligence and greed thatpushed all of Wall Street into chaos and the country into afinancial crisis. At the beginning of March 2008, the monetary fabric of BearStearns, one of the world’s oldest and largest investment banks,began unraveling. After ten days, the bank no longer existed, itsassets sold under duress to rival JPMorgan Chase. The effects wouldbe felt nationwide, as the country suddenly found itself in thegrip of the worst financial mess since the Great Depression.William Cohan exposes the corporate arrogance, power struggles, anddeadly combination of greed and inattention, which led to thecollapse of not only Bear Stearns but the very foundations of WallStreet.
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Don't Retire,REWIRE!, 2E(ISBN=9781592576890) 英文原版
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