More than a Motorcycle: The Leadership Journey at Harley-Dav
While the business press was celebrating Harley-Davidson's remarkable financial turnaround in the late 1980s, the company's leader, Rich Teerlink, was deeply concerned. He knew that the storied motorcycle maker-flush from having beaten back an assault by skilled and determined Japanese competitors-now faced a new and even more formidable challenge: maintaining and improving upon its success in the absence of an external crisis. Partnering with longtime organizational consultant Lee Ozley, Teerlink did something extraordinary: he moved beyond the top-down strategies that had just saved the company from extinction and began building a different Harley. The new Harley would be driven not by its top executives, but by its employees at every level. What happened over the next twelve years is the stuff of turnaround legend.
¥215.60定价：¥220.00 (9.8折)
作为一个MBA，你如何掌握管理技巧？制定正确的商业计划、作好管理投资策略、融资的技巧，这些都是的。纽约袖珍MBA英语学习手册，使你尽快掌握其中的诀窍。
¥4.00定价：¥5.00 (8折)
Streetwise Independent Consulting
¥182.30定价：¥186.00 (9.81折)
本案例集说明生产管理存在于各种以服务和资源为基础的行业中。它涉及到在物料和能量转化为产品的过程中，对设施、流程、人员分别进行的设计、规划、控制和指挥等各项活动。
¥23.20定价：¥29.00 (8折)
¥46.50定价：¥62.00 (7.5折)
HBR ON BUILDING PERSONAL ORGANIZATL RESILIENECE（哈佛商业评论－建立个人和
¥166.60定价：¥170.00 (9.8折)
¥24.00定价：¥30.00 (8折)
HBR ON MEASURING CORPORATE PERFORMANCE（哈佛商业评论－公司表现）
¥175.40定价：¥179.00 (9.8折)
¥34.00定价：¥40.00 (8.5折)
¥24.80定价：¥36.00 (6.89折)
Annals of Economics and Finance：Volume2，Number2 November 200
¥70.40定价：¥80.00 (8.8折)
¥207.80定价：¥212.00 (9.81折)
Cornea: Color Atlas & Synopsis of Clinical Ophthalmology （Wi
¥541.90定价：¥553.00 (9.8折)
Streetwise Business Letters（附CD-ROM光盘一张）
¥272.40定价：¥278.00 (9.8折)
Changing minds yours（转变你的思想）（英文原版）
¥225.40定价：¥230.00 (9.8折)
Annals of Economics and Finance：Volume2，Number1，May 2001（影英版
¥70.40定价：¥80.00 (8.8折)
HBR ON MANAGING UNCERTAINTY（哈佛商业评论－管理变数）
¥175.40定价：¥179.00 (9.8折)
¥64.20定价：¥73.00 (8.8折)
Streetwise Achieving Wealth Through Franchising
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¥182.30定价：¥186.00 (9.81折)
Strategy Safari: A Guided Tour Through The Wilds of Strategi
¥160.30定价：¥160.30
Talk your way to the top（谈话的艺术）
¥124.50定价：¥127.00 (9.81折)
Harvard business review on managing your career
¥166.60定价：¥170.00 (9.8折)
Some people are born to lead million.Others are born to write world-changing software.Only one person does both:T. ——Time An eminetly readable account of Linus Torvalds' short life that gives a clear picture of the man. ——Salon.com
¥107.80定价：¥110.00 (9.8折)
HBR ON WORK AND LIFE BALANCE（哈佛商业评论－工作与生活的统一）
¥175.40定价：¥179.00 (9.8折)
Strategic markering managemnt（MBA系列：战略营销管理）
"Mark Parry has written a book on developing strategy from the perspective of means-end theory, using techniques that have demonstrated ability to create superior results. It is combat tested, proven in the trenches of marketing campaigns around the world." —— John A. Norton, Vice president, The Connaught Group, Ltd.
¥249.90定价：¥255.00 (9.8折)
¥274.40定价：¥280.00 (9.8折)
HBR ON MANAGING HIGH-TECH INDUSTRIES（哈佛商业评论－管理高科技行业）
¥175.40定价：¥179.00 (9.8折)
¥127.50定价：¥170.00 (7.5折)
A world-famous luxury brand, financial skullduggery, vicious family quarrels ending in a sensational murder: the Gucci story just couldn't be juicier, and former Women's Wear Daily correspondent Sara Gay Forden does full justice to its gossipy appeal. Guccio Gucci opened his first leather-goods store in Florence in 1921, but it was his son Aldo who expanded the company overseas and made products like the Gucci loafer and the Flora scarf international symbols of status and affluence. Aldo's sons, his brother Rodolfo, and Rodolfo's son Maurizio, all of whom also worked in the family business, didn't always appreciate Aldo's imperious ways, and corporate board meetings often ended with ashtrays and Gucci handbags flying. Things got so bad in the early 1980s that Aldo's renegade son Paolo made public financial documents that very nearly sent his father to jail for tax fraud. Even more lurid was the 1995 execution-style murder of Maurizio, followed by the conviction in 1998 of his ex-wife Patrizia for ordering
¥107.80定价：¥110.00 (9.8折)
HBR ON MANAGING PEOPLE（哈佛商业评论－管理员工）（英文原版）
¥175.40定价：¥179.00 (9.8折)
Jack welch on leadership（杰克韦尔奇的领导04年3月）（英文原版）
¥93.10定价：¥95.00 (9.8折)
本书详细介绍了管理控制系统的性质、应用环境、管理控制程序、管理控制变异等方面的内容。作者结合多年的研究和教学经验，深入浅出地讲解了组织行为、收入费用中心、战略计划、财务报告分析、服务组织管理、项目管理控制等方面的基本概念和理论，并选取世界知名公司如雀巢、摩托罗拉、通用汽车等公司的典型安全加强读者对管理控制系统的理解。
¥66.80定价：¥89.00 (7.51折)
How to Resd a Nautical Chart：A Complet
“Calder has done it again. This comprehensive and, as importantly, readable book on navigation should be required on all boats.” --Peter Nielsen, editor, SAIL magazine. “This is a wonderful chart companion: an intriguing investigation of chart development combined with practical, hands-on data on how to really put a chart to use.” --Tim Queeney, editor, Ocean Navigator. In How to Read a Nautical Chart, trusted boating authority Nigel Calder answers these and hundreds of other questions clearly and concisely. He covers in detail: Fundamental chartmaking concepts in plain language。 The limits of accuracy of modern charts (paper and electronic)。 Dozens of full-scale illustrations from actual charts。 Expanded versions of U.S., British, and international chart symbology。 de*ions contained in NOAA's Chart No. 1, the British Admiralty's Chart 5011, and the IHO's IN
¥124.50定价：¥127.00 (9.81折)
¥2368.4定价：¥2998 (7.9折)
博弈入门=An Introduction to Game Theory——新世纪高校经济学英文版教材
“这是一本充满灵巧和具有独创性应用与例题的教材，从而受到了教授与学生的共同欢迎。认真使用此教材的学生很有可能找到一种对他们眼前这个真实世界发生事情的全新思考方式。” —— 泰德·伯格斯特姆，加利福尼亚大学圣巴巴拉分校经济学教授
¥36.70定价：¥49.00 (7.49折)
战略管理与其他管理有什么不同？ 战备怎样影响企业的内部环境和外部环境？ 战略管理只是企业中少数管理者和专家的事吗？ 翻开本书，一切答案尽在其中！ 本书是一本战略管理的标准教材，它包括战备管理前景、战略分析、战略管理方式、战备实施等四部分内容、书中收录的36个案例取材于摩托罗拉等世界知公司，涉及到战略管理的各个方面。本书题材新颖、分析深刻、论证透彻、图表简明直观，是大专院校高年级本科生、研究生的理想教材，也是企业决策者和管理者的好参谋。
¥51.00定价：¥68.00 (7.5折)
这是一本优秀的国际财务管理教材，**版第5版不但在章节内容上进行了较大的调整，阅读起来更加流畅，而且还在各章中编写了许多新的国际财务实践专栏，并用真实的案例来说明主题，此外，所有数据和统计资料都是**的。本书共分为五个部分，包括国际财务管理的基础知识，外汇市场、汇率的决定和货币衍生工具，外汇风险暴露及其管理，国际金融市场和国际金融机构，以及跨国企业的财务管理等内容。 本书适合财经类本科生、研究生及社会相关专业人士阅读。 大师经典原味呈现！ （美）切奥尔S.尤恩 《国际财务管理（英文版·原书第5版）》【英文】 《国际财务管理（原书第5版）》【中文】
¥46.50定价：¥62.00 (7.5折)
¥117.60定价：¥146.00 (8.06折)
¥51.00定价：¥68.00 (7.5折)
Streetwise Managing a Nonprofit
¥182.30定价：¥186.00 (9.81折)
¥182.30定价：¥186.00 (9.81折)
HBR on Customer Relationship Management（哈佛商业评论—客户关系管理）（英文原版）
¥175.40定价：¥179.00 (9.8折)
¥107.80定价：¥110.00 (9.8折)
¥16.70定价：¥19.00 (8.79折)
书中所引用的资料包括学术研究型文献和经营实践文献。学术研究型文献有助于准确描述战略管理过程，而经营实践类文献提供了实战的案例，向读者展示了战略管理过程的概念与方法在不同的组织中是如何应用的。书中解释了如何识别与开发公司的资源、能力与核心竞争力创造价值的潜力，指出战略行动是对公司资源、能力与核心竞争力理解的结果，与公司建立竞争优势、取得竞争优势地位和获得超额利润的能力有着直接的联系。
¥105.60定价：¥120.00 (8.8折)
事后警醒：组织如何运用经历实现目标WAKE ME UP WHEN THE DATA IS OVER
¥238.30定价：¥270.75 (8.81折)
并购的目的在于扩大规模、提高市场份额、获得规模经济效益、降低成本、推行全球化战略等，当人们为达此目的积极开展并购战之时，却往往忽略并购后企业的运作将会怎样？并购后公司进行企业文化、发展战略、组织机构的整合？等等。
¥23.70定价：¥30.00 (7.9折)
¥107.80定价：¥110.00 (9.8折)
Delivering knock socks off service（令人无法忘怀的服务）
¥157.80定价：¥161.00 (9.81折)
急速规程设计：快速准确的学习ID RAPID INSTRUCTIONAL DESIGN:
¥357.60定价：¥406.35 (8.81折)
HBR ON CULTURE AND CHANGE（哈佛商业评论－变化）（英文原版）
¥175.40定价：¥179.00 (9.8折)
¥107.80定价：¥110.00 (9.8折)
本书共分5大部分，20章。主要内容包括：概念及基本理论，产品设计与产品选择，设施与工作结构设计、供应链管理第系统构造。作者将运作管理置于企业整体活动框架之中。每章都提供相应的实际案例，使枯燥的定量控制行为变得生动有趣。书中配备大量习题，以供练习和讨论，寓教于学，充分启发读者的思路。全书行文流畅，语言通俗易懂，深入浅出，引人入胜。
¥72.00定价：¥96.00 (7.5折)
¥232.30定价：¥237.00 (9.81折)
How to interview like a top MBA（如何像MBA一样面试）（英文原版）
¥107.80定价：¥110.00 (9.8折)
Steetwise Selling Your Business
¥182.30定价：¥186.00 (9.81折)
¥159.50定价：¥198.00 (8.06折)
HBR ON MOTIVATING PEOPLE（哈佛商业评论－激励员工）（英文原版）
¥175.40定价：¥179.00 (9.8折)
¥135.20定价：¥138.00 (9.8折)
HBR on Strategic Alliances（哈佛商业评论—战略联盟）（英文原版）
¥175.40定价：¥179.00 (9.8折)
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