
¥63.70定价:¥85.00 (7.5折)

"Whatever advances American manufacturing has made in the last 30 to 40 years, we owe to Joe Juran." --Peter Drucker No one in the last hundred years has had more influence on the worldwide practice of quality in business than Dr. Juran. The roots of Six Sigma, TQM, ISO 9000, and other major quality movements can all be found in his teachings and writings. In Architect of Quality, the man who helped invent and champion quality management systems, quality circles, and teams long before they became standard practice tells the inspiring story of his life. Juran relates a classic American tale of a Romanian immigrant who overcame dire poverty and a childhood in a tar paper shack to make a profound impact on business and society. He candidly describes his rapid success and dramatic failure in his early years at Western Electric's famed Hawthorne plant and relives his experiences working on the war effort in Washington, DC, in the '40s and then advising postwar Japan on how to rebuild itself.
¥207.80定价:¥212.00 (9.81折)

Strategic markering managemnt(MBA系列:战略营销管理)
"Mark Parry has written a book on developing strategy from the perspective of means-end theory, using techniques that have demonstrated ability to create superior results. It is combat tested, proven in the trenches of marketing campaigns around the world." —— John A. Norton, Vice president, The Connaught Group, Ltd.
¥249.90定价:¥255.00 (9.8折)

Streetwise Retirement Planning
¥182.30定价:¥186.00 (9.81折)

急速规程设计:快速准确的学习ID RAPID INSTRUCTIONAL DESIGN:
¥357.60定价:¥406.35 (8.81折)

Streetwise Managing a Nonprofit
¥182.30定价:¥186.00 (9.81折)

书中所引用的资料包括学术研究型文献和经营实践文献。学术研究型文献有助于准确描述战略管理过程,而经营实践类文献提供了实战的案例,向读者展示了战略管理过程的概念与方法在不同的组织中是如何应用的。书中解释了如何识别与开发公司的资源、能力与核心竞争力创造价值的潜力,指出战略行动是对公司资源、能力与核心竞争力理解的结果,与公司建立竞争优势、取得竞争优势地位和获得超额利润的能力有着直接的联系。
¥105.60定价:¥120.00 (8.8折)

¥107.80定价:¥110.00 (9.8折)

¥107.80定价:¥110.00 (9.8折)

HBR ON STRATEGIES FOR GROWTH(哈佛商业评论-企业增长的战略)
¥175.40定价:¥179.00 (9.8折)

Clinical Cases in Internal Medicine
“Superior to other case file books.” --Chang-Kun Choi, Medical Student, Midwestern University School of Medicine “Using clinical scenarios not only makes the reading fun and interesting, but it is far more engaging than sitting down with a bulleted text and reviewing detail after detail. This is a much better way to learn clinical information. I have not read a book like this before, and I certainly have enjoyed it.” –Eric Hossler, Medical Student, James H. Quillen College of Medicine “I LOVED this book! I would recommend this book to all third-year students… The book uses a clinical approach and does not lose sight of the pathophysiology behind the disease -- GREAT preparation for being on the wards! The subject matter is also deceptively detailed, with much more information than one normally finds in a text of case files. The reader can use this book as either a rigorous self-test or a read-through introduction to the subject. Once again - a GREAT text!”
¥249.90定价:¥255.00 (9.8折)

HBR ON LEADERSHIP(哈佛商业评论-领导学)(英文原版)
¥175.40定价:¥179.00 (9.8折)

Color Atlas/synop of Clinical ophthalmology
Thomas Jefferson Univ., Philadelphia, PA. Atlas provides more than 300 color images and more than 100 halftone images on vitreoretinal disease. Provides a framework regarding clinical signs, differential diagnosis, diagnostic evaluation, prognosis, and management of diseases. Softcover. DNLM: Retinal Diseases--Atlases.
¥541.90定价:¥553.00 (9.8折)

HBR on Developing Leaders(哈佛商业评论-具有发展眼光的领导者)(英文原版)
¥166.60定价:¥170.00 (9.8折)

HBR ON MANAGING PEOPLE(哈佛商业评论-管理员工)(英文原版)
¥175.40定价:¥179.00 (9.8折)

¥24.80定价:¥36.00 (6.89折)

A world-famous luxury brand, financial skullduggery, vicious family quarrels ending in a sensational murder: the Gucci story just couldn't be juicier, and former Women's Wear Daily correspondent Sara Gay Forden does full justice to its gossipy appeal. Guccio Gucci opened his first leather-goods store in Florence in 1921, but it was his son Aldo who expanded the company overseas and made products like the Gucci loafer and the Flora scarf international symbols of status and affluence. Aldo's sons, his brother Rodolfo, and Rodolfo's son Maurizio, all of whom also worked in the family business, didn't always appreciate Aldo's imperious ways, and corporate board meetings often ended with ashtrays and Gucci handbags flying. Things got so bad in the early 1980s that Aldo's renegade son Paolo made public financial documents that very nearly sent his father to jail for tax fraud. Even more lurid was the 1995 execution-style murder of Maurizio, followed by the conviction in 1998 of his ex-wife Patrizia for ordering
¥107.80定价:¥110.00 (9.8折)

HBR ON MEASURING CORPORATE PERFORMANCE(哈佛商业评论-公司表现)
¥175.40定价:¥179.00 (9.8折)

本书共分5大部分,20章。主要内容包括:概念及基本理论,产品设计与产品选择,设施与工作结构设计、供应链管理第系统构造。作者将运作管理置于企业整体活动框架之中。每章都提供相应的实际案例,使枯燥的定量控制行为变得生动有趣。书中配备大量习题,以供练习和讨论,寓教于学,充分启发读者的思路。全书行文流畅,语言通俗易懂,深入浅出,引人入胜。
¥72.00定价:¥96.00 (7.5折)

¥182.30定价:¥186.00 (9.81折)

McGraw-Hill DIctionary of Earth Science
¥166.60定价:¥170.00 (9.8折)

¥232.30定价:¥237.00 (9.81折)

Streetwise Business Letters(附CD-ROM光盘一张)
¥272.40定价:¥278.00 (9.8折)

¥42.00定价:¥56.00 (7.5折)

¥81.00定价:¥108.00 (7.5折)

HBR ON BECOMING A HIGH PERFORMANCE Manager(哈佛商业评论-成为卓越的经理人)(
¥175.40定价:¥179.00 (9.8折)

“Superior to other case file books.” ——Chang-Kun Choi, Medical Student, Midwestern University School of Medicine “Using clinical scenarios not only makes the reading fun and interesting, but it is far more engaging than sitting down with a bulleted text and reviewing detail after detail. This is a much better way to learn clinical information. I have not read a book like this before, and I certainly have enjoyed it.” ——Eric Hossler, Medical Student, James H. Quillen College of Medicine “I LOVED this book! I would recommend this book to all third-year students The book uses a clinical approach and does not lose sight of the pathophysiology behind the disease -- GREAT preparation for being on the wards! The subject matter is also deceptively detailed, with much more information than one normally finds in a text of case files. The reader can use this book as either a rigorous self-test or a read-through introduction to the subject. Once again - a GREAT text!”
¥249.90定价:¥255.00 (9.8折)

Merger and acquistions(MBA系列:兼并与收购--简装)(英文原版)
¥124.50定价:¥127.00 (9.81折)

¥51.00定价:¥68.00 (7.5折)

Streetwise Low-cost Web Site Promotion
¥182.30定价:¥186.00 (9.81折)

Sales management(MBA系列:销售管理--简装)(英文原本)
¥124.50定价:¥127.00 (9.81折)

HBR ON CORPORATE RESPONSIBILITY(哈佛商业评论-企业责任)
¥166.60定价:¥170.00 (9.8折)

EMBA:entrepreneurial management(MBA系列:创业管理)(英文原版)
¥249.90定价:¥255.00 (9.8折)

Iinside greenspan’s briefcase(打开格林斯潘的公文包)(英文原版)
¥233.20定价:¥238.00 (9.8折)

HBR on Crisis Management(哈佛商业评论—危机管理)
¥175.40定价:¥179.00 (9.8折)

Harvard Business Review on Mergers and Acquisitions
¥175.40定价:¥179.00 (9.8折)

HBR ON CORPORATE ETHICS(哈佛商业评论-企业伦理)(英文原版)
¥166.60定价:¥170.00 (9.8折)

¥166.60定价:¥170.00 (9.8折)

¥109.00定价:¥138.00 (7.9折)

¥266.10定价:¥315.00 (8.45折)

Finance and accounting for nonfinancial managers(MBA系列:财务管理)
¥249.90定价:¥255.00 (9.8折)

¥22.00定价:¥25.00 (8.8折)

How to pick stocks like warren buffect(巴菲特如何选择股票)
¥191.10定价:¥195.00 (9.8折)

¥182.30定价:¥186.00 (9.81折)

¥57.80定价:¥68.00 (8.5折)

HBR ON MANAGING HIGH-TECH INDUSTRIES(哈佛商业评论-管理高科技行业)
¥175.40定价:¥179.00 (9.8折)

¥149.90定价:¥153.00 (9.8折)

市场营销是一门试图影响消费者行为的科学。这些影响,无论是对施加这种影响的企业、被影响的个人还是整个社会,无不具有深刻的含义。每个人既是社会的一员,又是一名消费者,在这个意义上,消费者行为以及试图影响消费者行为的尝试,与我们每一个人的生活息息相关。本书旨在提供对消费者行为的理解,因为这种理解有助于我们成为更精明的消费者、更好的营销人员和更好的社会公民。
¥71.80定价:¥85.00 (8.45折)

HBR ON MANAGING DIVERSITY(哈佛商业评论-管理多样化)(英文原版)
¥175.40定价:¥179.00 (9.8折)

HBR ON WHAT MAKES A LEADER(哈佛商业评论-成为领导人)(英文原版)
¥175.40定价:¥179.00 (9.8折)

¥182.30定价:¥186.00 (9.81折)

¥127.50定价:¥170.00 (7.5折)

HBR ON FINDING AND KEEPING THE BEST PEOPLE(哈佛商业评论-找到和留住最佳的人)
¥175.40定价:¥179.00 (9.8折)

股票中如何资金操作:HOW TO MAKE MONEY IN STOCKS 3E,SC
¥55.40定价:¥63.00 (8.8折)

¥235.20定价:¥240.00 (9.8折)

¥219.50定价:¥224.00 (9.8折)

fearless interviewing:how to win the job by(无畏面试:如何通过沟通取胜)
¥107.80定价:¥110.00 (9.8折)

HBR on Teams That Succeed(哈佛商业评论-成功的团队)(英文原版)
¥166.60定价:¥170.00 (9.8折)

¥207.80定价:¥212.00 (9.81折)

事后警醒:组织如何运用经历实现目标WAKE ME UP WHEN THE DATA IS OVER
¥238.30定价:¥270.75 (8.81折)