Harvard Business Review on Decision Making
¥175.40定价：¥179.00 (9.8折)
HBR ON EFFECTIVE COMMUNICATION（哈佛商业评论－有效沟通）(英文原版)
¥175.40定价：¥179.00 (9.8折)
¥16.70定价：¥19.00 (8.79折)
Lessons From a Chief Marketing Officer
¥249.90定价：¥255.00 (9.8折)
HBR ON INTERVIEWS WITH CEOs（哈佛商业评论－与CEO面试）
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¥182.30定价：¥186.00 (9.81折)
¥207.80定价：¥212.00 (9.81折)
¥117.60定价：¥146.00 (8.06折)
¥107.80定价：¥110.00 (9.8折)
HBR ON MANAGING DIVERSITY（哈佛商业评论－管理多样化）（英文原版）
¥175.40定价：¥179.00 (9.8折)
¥33.70定价：¥45.00 (7.49折)
Streetwise Complete Publicity Plans
Target Your Approach, Get Results ·Different types of media exposure—and which is best for your business ·How to tailor PR plans for trade vs. consumer media ·Dealing with print vs. electronic media ·What is—and isn’t—newsworthy Reaching the Right People ·Determine your audience ·Reach diverse communities ·Building relationships with the press ·Media directories Executing Your Plan ·Staying within budget ·Managing schedules and timelines ·Hiring outside help Quantify Your Results ·Track new clients or product sales ·Jumpstart a stalled publicity campaign ·Refine your media base ·Justify your effort Streetwise Complete Publicity Plans doesn’t just show you how to put a plan together, it enables you to maximize results!
¥182.30定价：¥186.00 (9.81折)
¥175.40定价：¥179.00 (9.8折)
Annals of Economics and Finance：Volume3，Number1，May 2002
¥70.40定价：¥80.00 (8.8折)
HBR ON CORPORATE GOVERNANCE（哈佛商业评论－公司管制）（英文原版）
¥175.40定价：¥179.00 (9.8折)
Cornea: Color Atlas & Synopsis of Clinical Ophthalmology （Wi
¥541.90定价：¥553.00 (9.8折)
¥182.30定价：¥186.00 (9.81折)
¥157.80定价：¥161.00 (9.81折)
Streetwise Restaurant Management
¥182.30定价：¥186.00 (9.81折)
¥43.50定价：¥58.00 (7.5折)
¥182.30定价：¥186.00 (9.81折)
¥36.30定价：¥46.00 (7.9折)
101smart question to ark on interview（面试中101个最聪明的问题）(英文原版）
¥107.80定价：¥110.00 (9.8折)
“Superior to other case file books.” ——Chang-Kun Choi, Medical Student, Midwestern University School of Medicine “Using clinical scenarios not only makes the reading fun and interesting, but it is far more engaging than sitting down with a bulleted text and reviewing detail after detail. This is a much better way to learn clinical information. I have not read a book like this before, and I certainly have enjoyed it.” ——Eric Hossler, Medical Student, James H. Quillen College of Medicine “I LOVED this book! I would recommend this book to all third-year students The book uses a clinical approach and does not lose sight of the pathophysiology behind the disease -- GREAT preparation for being on the wards! The subject matter is also deceptively detailed, with much more information than one normally finds in a text of case files. The reader can use this book as either a rigorous self-test or a read-through introduction to the subject. Once again - a GREAT text!”
¥249.90定价：¥255.00 (9.8折)
HBR ON ORGANIZATIONAL LEARNING（哈佛商业评论－学习型组织）（英文原版）
¥175.40定价：¥179.00 (9.8折)
¥24.80定价：¥36.00 (6.89折)
适用性：MBA、高年级本科生的管理原理、行政管理、管理与组织行为课程，也可作为各企业、公司管理人员的培训教材和参考书。 畅销性：本书作者Stephen P. Robbins的书籍被美国斯坦福等上千所大学和学院采用为教材，同时还被加拿大、拉丁美洲、澳大利亚、新西兰、亚洲、斯堪地那维亚及欧洲等世界范围内的上百所大学采用。
¥44.00定价：¥55.00 (8折)
More than a Motorcycle: The Leadership Journey at Harley-Dav
While the business press was celebrating Harley-Davidson's remarkable financial turnaround in the late 1980s, the company's leader, Rich Teerlink, was deeply concerned. He knew that the storied motorcycle maker-flush from having beaten back an assault by skilled and determined Japanese competitors-now faced a new and even more formidable challenge: maintaining and improving upon its success in the absence of an external crisis. Partnering with longtime organizational consultant Lee Ozley, Teerlink did something extraordinary: he moved beyond the top-down strategies that had just saved the company from extinction and began building a different Harley. The new Harley would be driven not by its top executives, but by its employees at every level. What happened over the next twelve years is the stuff of turnaround legend.
¥215.60定价：¥220.00 (9.8折)
¥46.50定价：¥62.00 (7.5折)
¥235.20定价：¥240.00 (9.8折)
本书从国家、行业、企业三个层次对电子商务战略进行对比与分析，帮助读者建立对电子商务战略的基本认识，提升读者对电子商务战略关键问题的分析和理解能力。在阐述战略理论的基础上，结合大量实例和数据，揭示电子商务战略的发展与变化规律，以建立一套完备的电子商务战略理论体系，为电子商务战略研究者和制定者提供前瞻性的指导。 本书首次从国家、行业、企业三个层次全面分析电子商务战略。立足实例，运用比较学方法，结合传统战略理论研究当今世界电子商务战略。重点介绍了中国战略现状，为世界各国研究中国经济发展提供参考和帮助。
¥95.00定价：¥138.00 (6.89折)
战略管理与其他管理有什么不同？ 战备怎样影响企业的内部环境和外部环境？ 战略管理只是企业中少数管理者和专家的事吗？ 翻开本书，一切答案尽在其中！ 本书是一本战略管理的标准教材，它包括战备管理前景、战略分析、战略管理方式、战备实施等四部分内容、书中收录的36个案例取材于摩托罗拉等世界知公司，涉及到战略管理的各个方面。本书题材新颖、分析深刻、论证透彻、图表简明直观，是大专院校高年级本科生、研究生的理想教材，也是企业决策者和管理者的好参谋。
¥51.00定价：¥68.00 (7.5折)
¥135.20定价：¥138.00 (9.8折)
¥146.90定价：¥186.00 (7.9折)
探讨了固定收益归因分析、衍生品投资工具和另类投资策略的归因分析、杠杆和空头持仓、对冲基金的风险调整的绩效测评，以及一些标准的更新。是参与资产管理工作者的***参考书！ CFA协会金融前沿译丛 《全球房地产投资信托：人，过程，管理》 《华尔街证券分析与公司估值方法》 《*组合投资》 《证券化和结构性融资后信贷紧缩：整个生命周期的新做法》 《手把手教你使用Excel建模结构型金融现金流》 《并购套利：如何从事件驱动套利中获利》 《投资组合绩效测评实用方法》
¥46.60定价：¥59.00 (7.9折)
"if you're interested in becoming a rich consultant,this boos is a must read."——Robert F.Mager,Founder and President,Mager Associates,Member,Training&Development Hall of Fame "Blast out of the Per diem trap and into value billing."——Jim Kennedy,Founder,Publisher,and Editor,Consultants News "The advice on developing price structure alone is worth a hundred times the price of the book."——William C.BYham,Ph.D.,author of Zapp1 "Must reading for those who are beginning a practice or seeking to upgrade an existing practice."——Victor H.Vroom,Hohn G.Searle Professor,School of Managemetn,Yale University
¥132.30定价：¥135.00 (9.8折)
Five years ago, Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They finally settled on 11--including Fannie Mae, Gillette, Walgreens, and Wells Fargo--and discovered common traits that challenged many of the conventional notions of corporate success. Making the transition from good to great doesn't require a high-profile CEO, the latest technology, innovative change management, or even a fine-tuned business strategy. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner. Peppered with dozens of stories and examples from the great and not so grea
¥183.30定价：¥187.00 (9.81折)
¥541.90定价：¥553.00 (9.8折)
Streetwise Landlording&Property Management
¥182.30定价：¥186.00 (9.81折)
Streetwise Low-cost Web Site Promotion
¥182.30定价：¥186.00 (9.81折)
HBR ON MANAGING HIGH-TECH INDUSTRIES（哈佛商业评论－管理高科技行业）
¥175.40定价：¥179.00 (9.8折)
HBR ON BUSINESS AND THE ENVIRONMENT（哈佛商业评论－企业和环境）
¥175.40定价：¥179.00 (9.8折)
¥15.70定价：¥16.00 (9.82折)
¥333.20定价：¥340.00 (9.8折)
¥182.30定价：¥186.00 (9.81折)
Annals of Economics and Finance：Volume1，Number2 November 200
¥70.40定价：¥80.00 (8.8折)
¥61.60定价：¥78.00 (7.9折)
How to Resd a Nautical Chart：A Complet
“Calder has done it again. This comprehensive and, as importantly, readable book on navigation should be required on all boats.” --Peter Nielsen, editor, SAIL magazine. “This is a wonderful chart companion: an intriguing investigation of chart development combined with practical, hands-on data on how to really put a chart to use.” --Tim Queeney, editor, Ocean Navigator. In How to Read a Nautical Chart, trusted boating authority Nigel Calder answers these and hundreds of other questions clearly and concisely. He covers in detail: Fundamental chartmaking concepts in plain language。 The limits of accuracy of modern charts (paper and electronic)。 Dozens of full-scale illustrations from actual charts。 Expanded versions of U.S., British, and international chart symbology。 de*ions contained in NOAA's Chart No. 1, the British Admiralty's Chart 5011, and the IHO's IN
¥124.50定价：¥127.00 (9.81折)
"Whatever advances American manufacturing has made in the last 30 to 40 years, we owe to Joe Juran." --Peter Drucker No one in the last hundred years has had more influence on the worldwide practice of quality in business than Dr. Juran. The roots of Six Sigma, TQM, ISO 9000, and other major quality movements can all be found in his teachings and writings. In Architect of Quality, the man who helped invent and champion quality management systems, quality circles, and teams long before they became standard practice tells the inspiring story of his life. Juran relates a classic American tale of a Romanian immigrant who overcame dire poverty and a childhood in a tar paper shack to make a profound impact on business and society. He candidly describes his rapid success and dramatic failure in his early years at Western Electric's famed Hawthorne plant and relives his experiences working on the war effort in Washington, DC, in the '40s and then advising postwar Japan on how to rebuild itself.
¥207.80定价：¥212.00 (9.81折)
¥18.00定价：¥24.00 (7.5折)
并购的目的在于扩大规模、提高市场份额、获得规模经济效益、降低成本、推行全球化战略等，当人们为达此目的积极开展并购战之时，却往往忽略并购后企业的运作将会怎样？并购后公司进行企业文化、发展战略、组织机构的整合？等等。
¥23.70定价：¥30.00 (7.9折)
¥53.20定价：¥66.00 (8.07折)
Streetwise Managing a Nonprofit
¥182.30定价：¥186.00 (9.81折)
"If you want to understand how one organization can change the competitive rules of the game for an entire industry, read this book." --James L. Heskett, Baker Foundation Professor, Harvard Business School and Coauthor of The Value-Profit Chain
¥207.80定价：¥212.00 (9.81折)
HBR ON NONPROFITS（哈佛商业评论－非盈利性组织）（英文原版）
¥175.40定价：¥179.00 (9.8折)
¥175.40定价：¥179.00 (9.8折)
¥107.80定价：¥110.00 (9.8折)
Streetwise Financing the Small Business
¥182.30定价：¥186.00 (9.81折)
如何做到“名”、“利”双收？如何使“客户至上”的口号变为现实？阅读本书，会找到令您满意的答案。作者独辟蹊径，以人为本，对内提出树立“人人都是管理者”的概念，提高员工的工作积极性；对外以各种途径满足客户需要，保证企业、客户、员工三者关系的平衡、和谐，领会本书之理论，并加以融会贯通，定会获益匪浅。
¥55.50定价：¥74.00 (7.5折)
Streetwise Complete Business Plan
"Anyone doing a business plan or considering doing one in the future would be better off having the streetwise Complete Business Plan." "...the book was very comprehensive and an excellent manual and template.anyone doing a business plan or considering doing one in the future would be better off having the Streetwis Complete Business Plan." (Mrs.)Erica Kauten,Director Wisconsin Small Business Development Center
¥182.30定价：¥186.00 (9.81折)
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