信托公司史（英文原版）

¥61.60定价：¥78.00 (7.9折)

100条评论

（美）爱德华·坦·布洛克·佩林 著 /2014-07-01 /经济科学出版社

消费者行为学（英文版·原书第8版）

市场营销是一门试图影响消费者行为的科学。这些影响，无论是对施加这种影响的企业、被影响的个人还是整个社会，无不具有深刻的含义。每个人既是社会的一员，又是一名消费者，在这个意义上，消费者行为以及试图影响消费者行为的尝试，与我们每一个人的生活息息相关。本书旨在提供对消费者行为的理解，因为这种理解有助于我们成为更精明的消费者、更好的营销人员和更好的社会公民。

¥71.80定价：¥85.00 (8.45折)

1条评论

[美]霍金斯，贝斯特，科尼 著 /2002-03-01 /机械工业出版社

Streetwise Business Letters（附CD-ROM光盘一张）

¥272.40定价：¥278.00 (9.8折)

John Woods 著 /1999-07-01

生产与运作管理案例：英文版

本案例集说明生产管理存在于各种以服务和资源为基础的行业中。它涉及到在物料和能量转化为产品的过程中，对设施、流程、人员分别进行的设计、规划、控制和指挥等各项活动。

¥23.20定价：¥29.00 (8折)

（加）厄斯金 编 /1998-07-01 /机械工业出版社

Streetwise Independent Consulting

¥182.30定价：¥186.00 (9.81折)

David Kintler,Bob Adams 著

预测与预算：成功计划的25个诀窍(英文）

作为一个MBA，你如何掌握管理技巧？制定正确的商业计划、作好管理投资策略、融资的技巧，这些都是的。纽约袖珍MBA英语学习手册，使你尽快掌握其中的诀窍。

¥4.00定价：¥5.00 (8折)

（美）摩尔 编著 /2000-01-01 /北京大学出版社

HBR ON MANAGING PEOPLE（哈佛商业评论－管理员工）（英文原版）

¥175.40定价：¥179.00 (9.8折)

2004-01-01

Annals of Economics and Finance：Volume1，Number1，May2000（影英版）

¥70.40定价：¥80.00 (8.8折)

2004-06-01 /天津杨柳青画社

G商：执行官缘何赢得人类，管理人员须知 THE G QUOTIENT:

¥198.50定价：¥225.55 (8.81折)

Kirk Snyder 著 /2006-12-01 /John Wiley & Sons

More than a Motorcycle: The Leadership Journey at Harley-Dav

While the business press was celebrating Harley-Davidson's remarkable financial turnaround in the late 1980s, the company's leader, Rich Teerlink, was deeply concerned. He knew that the storied motorcycle maker-flush from having beaten back an assault by skilled and determined Japanese competitors-now faced a new and even more formidable challenge: maintaining and improving upon its success in the absence of an external crisis. Partnering with longtime organizational consultant Lee Ozley, Teerlink did something extraordinary: he moved beyond the top-down strategies that had just saved the company from extinction and began building a different Harley. The new Harley would be driven not by its top executives, but by its employees at every level. What happened over the next twelve years is the stuff of turnaround legend.

¥215.60定价：¥220.00 (9.8折)

Rich Teerlink，Lee Ozley 著 /2000-09-01

HBR ON ADVANCES IN STRATEGY（哈佛商业评论－战略前线）

¥166.60定价：¥170.00 (9.8折)

2004-01-01

E-MYTH REVISTED

¥107.80定价：¥110.00 (9.8折)

Michael E.Gerber 著 /1995-04-01

衍生品市场基础

¥46.50定价：¥62.00 (7.5折)

80条评论

（美）麦克唐纳（McDonald，R.L.） 著 /2009-07-01 /机械工业出版社

数量金融（原书第2版）（第2卷）

¥94.00定价：¥119.00 (7.9折)

225条评论

（美）保罗·威尔莫特 著，郑振龙,陈蓉,陈焕华 译 /2015-04-01 /机械工业出版社

Streetwise Small Business Start-UP

Entrepreneurs need to focus on every aspect of a small business, and Bob Adams provides instant access to streetwise advice on every small business topic. From getting big results from low-budget advertising to positioning your product or service, from getting financing to staying out legal trouble - Streetwise Small Business Start-Up has got you covered. It includes publicity, advertising, and marketing campaigns, budgets and cash flow projections, and more!

¥182.30定价：¥186.00 (9.81折)

Bob Adams 著 /1996-04-01

The Skilled Negotiator

“Kathleen Kelly Reardon is a skilled negotiator both in the sense of coming to a win-win situation with others, but also using her considerable intellect to negotiate the currents of life. The Skilled Negotiator is a book, therefore, written by a skilled negotiator. Highly recommended!” —Tony Buzan, author, The Mind Map Book Kathleen Reardon has been my negotiating mentor in three charities over twenty years; with her help we have raised over $150 million and we help over 125,000 children each month! Negotiating is an art and science: its skills can be learned . . . and Dr. Reardon is its best teacher.” —Peter Samuelson, founder, Starlight Children’s Foundation, First Star Public Policy Initiative

¥233.20定价：¥238.00 (9.8折)

Kathleen Kelley Reardon 著 /2004-04-01

HBR on Brand Mangement（哈佛商业评论—品牌管理）

¥175.40定价：¥179.00 (9.8折)

2004-01-01

Engineering Economy,5/e

¥219.50定价：¥224.00 (9.8折)

Leland Blank，Anthony Tarquin 著 /2002-08-01

急速规程设计：快速准确的学习ID RAPID INSTRUCTIONAL DESIGN:

¥357.60定价：¥406.35 (8.81折)

George M. Piskurich 著 /2006-12-01 /John Wiley & Sons

投资学(英文版·原书第6版）——高等学校经济管理英文版教材

¥81.00定价：¥108.00 (7.5折)

13条评论

（美）博迪（Bodie，Z.），（美）凯恩（Kane，A.），（美）马库斯 /2007-04-01 /机械工业出版社

Sales management（MBA系列：销售管理--简装）(英文原本)

¥124.50定价：¥127.00 (9.81折)

2004-01-01

Streetwise Complete Business Plan

"Anyone doing a business plan or considering doing one in the future would be better off having the streetwise Complete Business Plan." "...the book was very comprehensive and an excellent manual and template.anyone doing a business plan or considering doing one in the future would be better off having the Streetwis Complete Business Plan." (Mrs.)Erica Kauten,Director Wisconsin Small Business Development Center

¥182.30定价：¥186.00 (9.81折)

Bob Adams 著

HBR ON CHANGE（哈佛商业评论－变革）(英文原版)

¥166.60定价：¥170.00 (9.8折)

2004-01-01

会议指南

本书共分十章，系统论述了会议召开的目的、会议参加者、讨论内容、会议记录、召开地点等会议准备事宜，以及会议召开过程中具体的使用工具、召开者及会议语言等细节，使读者不仅能全面地掌握整个会议技巧，而且能领会作者点到即止的语言魅力。

¥15.00定价：¥19.00 (7.9折)

（美）奈兹利 著，陈凌宇 译 /2003-08-01 /清华大学出版社

Streetwise Customer-Focused Selling

¥182.30定价：¥186.00 (9.81折)

Nacy F.Stephens,Bob Adams 著

Learning PHP&MySQL(中文版)

¥24.80定价：¥36.00 (6.89折)

2条评论

（美）戴维斯，（美）菲利普 著，车立红 等译 /2007-06-01 /中国电力出版社

Play to Your Strengths

¥207.80定价：¥212.00 (9.81折)

NALBANDIAN 等著 /2003-10-01

Writing winning business proposals（如何撰写制胜的商业计划书）

¥167.60定价：¥171.00 (9.81折)

2004-01-01

HBR ON NEGOTIATION N CONFLICT RESOLUTION（哈佛商业评论－谈判与解决冲突）

¥175.40定价：¥179.00 (9.8折)

2004-01-01

数量金融（原书第2版）（第3卷）

¥117.70定价：¥149.00 (7.9折)

217条评论

（美）威尔莫特 著，郑振龙 等译 /2015-04-01 /机械工业出版社

金融计量学：资产定价实证分析

¥31.60定价：¥40.00 (7.9折)

周国富 著 /2000-10-01 /北京大学出版社

ECommerce Strategy (电子商务战略)

本书从国家、行业、企业三个层次对电子商务战略进行对比与分析，帮助读者建立对电子商务战略的基本认识，提升读者对电子商务战略关键问题的分析和理解能力。在阐述战略理论的基础上，结合大量实例和数据，揭示电子商务战略的发展与变化规律，以建立一套完备的电子商务战略理论体系，为电子商务战略研究者和制定者提供前瞻性的指导。 本书首次从国家、行业、企业三个层次全面分析电子商务战略。立足实例，运用比较学方法，结合传统战略理论研究当今世界电子商务战略。重点介绍了中国战略现状，为世界各国研究中国经济发展提供参考和帮助。

¥95.00定价：¥138.00 (6.89折)

19条评论

覃征 /2013-12-01 /浙江大学出版社

国际商务谈判（影印版）——国际商务简明教程系列

全球性市场带给我们的是绝好的商机和严峻的挑战。国际商务并不一定比国内商务更难应付，但它毕竟与国内商务有所不同。因此，懂得它如何运作是至关重要的。 国际商务鲜明教程系列丛书从各方面介绍了跨国商务的主要方法。丛书每本书涵盖一个方面，内容实用，能直接对实际操作起指导作用，是贸易商、银行家及经纪人不可多得的学习资料。 该丛书的宗旨是：本着全球性的眼光关注世界经贸活动，为全世界读者提供服务。书中内容皆着眼于满足各类商业人士——不论你是买方还是卖方，在生产性行业还是在服务性行业——的普遍需求。无论你身处欧洲、美洲，抑或是亚洲，你都会发现这套书对你大有裨益。

¥17.60定价：¥20.00 (8.8折)

（美）卡里（Curry,J.E.） 著 /2004-01-01 /上海外语教育出版社

HBR ON BUSINESS VALUE OF IT（哈佛商业评论－IT业的商业价值）

¥175.40定价：¥179.00 (9.8折)

2004-01-01

Streetwise Maximize Web Site Traffic

¥182.30定价：¥186.00 (9.81折)

Robin Nobles 著 /2000-09-01

78 import questions every leader shou（78个领导者应该提出和回答的问题）（英文原版

¥149.90定价：¥153.00 (9.8折)

2004-01-01

The toyota way（丰田之路）

Jeffrey K.Liker,Ph.D., is Professor of Industrial and Operations Engineering at the University of Michigan ,and confounder and Director of the Japan Technology Managemnet Program and the Lean Manufacturing and Product Development Cerfificate Program at the university.Winner of four shhingo Prizes for Excellence,Dr.Lider's W4ritings on Toyota have appeared in The Harvard Business Review ,Sloan Manangement Review,and other leading publications .Dr.Liker is a principal of Optiprise,a Lean enterprise /supply chain manangement consulting firm,and was the editor of Becoming Lean:Experiences of U.S. Manufacturers ,which won the 1998 shigeo shingo prize for excellence in manufacturing research.

¥207.80定价：¥212.00 (9.81折)

2004-01-01

Cornea: Color Atlas & Synopsis of Clinical Ophthalmology （Wi

¥541.90定价：¥553.00 (9.8折)

Christopher J RapuanoWee-Jin Heng 著 /2002-12-01

Streetwise Low-Cost Marketing

¥182.30定价：¥186.00 (9.81折)

Mark Landsbaum 著 /2004-01-01

What is Lean Six Sigma?

Text combines two important improvement trends of our time: Six Sigma, and using Lean principles. Shows how this quality improvement method can provide tools to identify and eliminate waste and quality problems in the workplace. Softcover.

¥100.00定价：¥102.00 (9.81折)

Mike George，Dave Rowlands，Bill Kastle 等 /2003-10-01

101 best resumes for grads（101种研究生简历）

¥98.00定价：¥100.00 (9.8折)

2004-01-01

GOOD TO GREAT

Five years ago, Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They finally settled on 11--including Fannie Mae, Gillette, Walgreens, and Wells Fargo--and discovered common traits that challenged many of the conventional notions of corporate success. Making the transition from good to great doesn't require a high-profile CEO, the latest technology, innovative change management, or even a fine-tuned business strategy. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner. Peppered with dozens of stories and examples from the great and not so grea

¥183.30定价：¥187.00 (9.81折)

Jim Collins 著 /2001-10-01 /音像供货

Great communication secrets of great leaders（成功领导人的交流秘籍）（英文原

¥107.80定价：¥110.00 (9.8折)

2004-01-01

Surgery on Call ,3/e

¥149.90定价：¥153.00 (9.8折)

LEFOR 著 /2001-06-01

Steetwise Selling Your Business

¥182.30定价：¥186.00 (9.81折)

Russll Robb 著 /2002-07-01

fearless interviewing：how to win the job by（无畏面试：如何通过沟通取胜）

¥107.80定价：¥110.00 (9.8折)

2004-01-01

Streetwise Business valuation

¥182.30定价：¥186.00 (9.81折)

Heather Linton 著 /2004-02-01

管理学 （英文版）

¥43.50定价：¥58.00 (7.5折)

72条评论

（美）希尔（Hill,C.W.L），（澳）麦克沙恩（McShane,S.L） 著；李维安，周建 /2009-07-01 /机械工业出版社

HBR ON NONPROFITS（哈佛商业评论－非盈利性组织）（英文原版）

¥175.40定价：¥179.00 (9.8折)

2004-01-01

HBR ON INTERVIEWS WITH CEOs（哈佛商业评论－与CEO面试）

¥175.40定价：¥179.00 (9.8折)

HARVARD BUS REVIEW 著 /2000-07-01

Color Atlas/Synop of Clinical Ophth

¥541.90定价：¥553.00 (9.8折)

Robert B Penne 著 /2002-12-01

管理经济学（第6版）（清华MBA核心课程英文版教材）

¥42.00定价：¥56.00 (7.5折)

46条评论

萨尔瓦尔 著 /2009-08-01 /清华大学出版社

Case Files

“Superior to other case file books.” ——Chang-Kun Choi, Medical Student, Midwestern University School of Medicine “Using clinical scenarios not only makes the reading fun and interesting, but it is far more engaging than sitting down with a bulleted text and reviewing detail after detail. This is a much better way to learn clinical information. I have not read a book like this before, and I certainly have enjoyed it.” ——Eric Hossler, Medical Student, James H. Quillen College of Medicine “I LOVED this book! I would recommend this book to all third-year students The book uses a clinical approach and does not lose sight of the pathophysiology behind the disease -- GREAT preparation for being on the wards! The subject matter is also deceptively detailed, with much more information than one normally finds in a text of case files. The reader can use this book as either a rigorous self-test or a read-through introduction to the subject. Once again - a GREAT text!”

¥249.90定价：¥255.00 (9.8折)

Eugene C Toy 著 /2002-10-01

HBR ON STRATEGIES FOR GROWTH（哈佛商业评论－企业增长的战略）

¥175.40定价：¥179.00 (9.8折)

2004-01-01

Streetwise Low-cost Web Site Promotion

¥182.30定价：¥186.00 (9.81折)

Barry Feig 著 /2001-05-01

Streetwise Achieving Wealth Through Franchising

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¥182.30定价：¥186.00 (9.81折)

Bob Justis and William Slater Vincent 著 /2001-07-01

Annals of Economics and Finance：Volume2，Number1，May 2001（影英版

¥70.40定价：¥80.00 (8.8折)

2004-10-01 /西安交通大学出版社

电子商务（英文版第六版）——经典原版书库

¥48.70定价：¥65.00 (7.5折)

9条评论

（美）施奈德（Schneider,G.P.） 著 /2005-09-01 /机械工业出版社

HBR on the Innovative Enterprise（哈佛商业评论—创新型企业）

¥175.40定价：¥179.00 (9.8折)

2004-01-01

DUTY FIRST

¥107.80定价：¥110.00 (9.8折)

Ed Ruggero 著 /2002-02-01 /音像供货