HBR ON MEASURING CORPORATE PERFORMANCE（哈佛商业评论－公司表现）
¥175.40定价：¥179.00 (9.8折)
Streetwise Financing the Small Business
¥182.30定价：¥186.00 (9.81折)
Harvard Business Review on Mergers and Acquisitions
¥175.40定价：¥179.00 (9.8折)
Five years ago, Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They finally settled on 11--including Fannie Mae, Gillette, Walgreens, and Wells Fargo--and discovered common traits that challenged many of the conventional notions of corporate success. Making the transition from good to great doesn't require a high-profile CEO, the latest technology, innovative change management, or even a fine-tuned business strategy. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner. Peppered with dozens of stories and examples from the great and not so grea
¥183.30定价：¥187.00 (9.81折)
¥117.60定价：¥146.00 (8.06折)
探讨了固定收益归因分析、衍生品投资工具和另类投资策略的归因分析、杠杆和空头持仓、对冲基金的风险调整的绩效测评，以及一些标准的更新。是参与资产管理工作者的***参考书！ CFA协会金融前沿译丛 《全球房地产投资信托：人，过程，管理》 《华尔街证券分析与公司估值方法》 《*组合投资》 《证券化和结构性融资后信贷紧缩：整个生命周期的新做法》 《手把手教你使用Excel建模结构型金融现金流》 《并购套利：如何从事件驱动套利中获利》 《投资组合绩效测评实用方法》
¥46.60定价：¥59.00 (7.9折)
¥57.80定价：¥68.00 (8.5折)
本书对试图对合并、接管、重组有及公司控制等各个重要主题进行全面、系统、充分的探讨。结合有关金融经济学、企业财务、企业经济学、公司战略、会计以及法律方面的关键性概念和资料，提炼出完整的理论框架。
¥46.30定价：¥56.00 (8.27折)
¥274.40定价：¥280.00 (9.8折)
How to shine at work（如何在工作中脱颖而出）（英文原版）
¥124.50定价：¥127.00 (9.81折)
在荷兰，凡是对参展感兴趣的千万家公司，许多会展机构及参展商都早已熟读了黛丝瑞·奥瓦内尔的这本书。本书经市场验证，是提升参展效果的独一无二的工具书，参展商必须知道的每一个细节都能在这本书中找到！
¥13.50定价：¥15.00 (9折)
HBR on Brand Mangement（哈佛商业评论—品牌管理）
¥175.40定价：¥179.00 (9.8折)
Writing winning business proposals（如何撰写制胜的商业计划书）
¥167.60定价：¥171.00 (9.81折)
Streetwise Independent Consulting
¥182.30定价：¥186.00 (9.81折)
Big Fish Eat Small Fish is a simple tale, which brings system thinking to the layperson in a concrete way. This beautifully written tale is set in the scene of an underwater world where different species and sizes of fishes once lived harmoniously with each other. However, this paradise soon turned into a war zone when the population exploded and their staple food soon became scare. The once melodious paradise was soon filled with backbiting and skepticism among the fishes; big fishes blamed the small fishes for eating too much and the small fishes blamed the big fishes for consuming too much. To savage the situation, Wiz, a wise old fish encourage the fishes to grow their own food and teaches them how. The fishes tried but alas, they are not a united and determined bunch. Inevitably, food ran out and to satisfying their hunger, big fish start eating small fish and small fish start eating shrimps. From this exquisite story, one can identify the common problems that we face in life; shifting resp
¥51.00定价：¥58.00 (8.8折)
Streetwise Landlording&Property Management
¥182.30定价：¥186.00 (9.81折)
HBR ON MANAGING PEOPLE（哈佛商业评论－管理员工）（英文原版）
¥175.40定价：¥179.00 (9.8折)
Streetwise Customer-Focused Selling
¥182.30定价：¥186.00 (9.81折)
HBR ON WORK AND LIFE BALANCE（哈佛商业评论－工作与生活的统一）
¥175.40定价：¥179.00 (9.8折)
HBR ON LEADERSHIP AT THE TOP（哈佛商业评论－高管人生）（英文原版）
¥166.60定价：¥170.00 (9.8折)
Clinical Cases in Internal Medicine
“Superior to other case file books.” --Chang-Kun Choi, Medical Student, Midwestern University School of Medicine “Using clinical scenarios not only makes the reading fun and interesting, but it is far more engaging than sitting down with a bulleted text and reviewing detail after detail. This is a much better way to learn clinical information. I have not read a book like this before, and I certainly have enjoyed it.” –Eric Hossler, Medical Student, James H. Quillen College of Medicine “I LOVED this book! I would recommend this book to all third-year students… The book uses a clinical approach and does not lose sight of the pathophysiology behind the disease -- GREAT preparation for being on the wards! The subject matter is also deceptively detailed, with much more information than one normally finds in a text of case files. The reader can use this book as either a rigorous self-test or a read-through introduction to the subject. Once again - a GREAT text!”
¥249.90定价：¥255.00 (9.8折)
HBR ON CORPORATE RESPONSIBILITY（哈佛商业评论－企业责任）
¥166.60定价：¥170.00 (9.8折)
HBR ON BUILDING PERSONAL ORGANIZATL RESILIENECE（哈佛商业评论－建立个人和
¥166.60定价：¥170.00 (9.8折)
Steetwise Selling Your Business
¥182.30定价：¥186.00 (9.81折)
¥51.00定价：¥68.00 (7.5折)
¥16.70定价：¥19.00 (8.79折)
Streetwise Low-cost Web Site Promotion
¥182.30定价：¥186.00 (9.81折)
HBR ON BUSINESS AND THE ENVIRONMENT（哈佛商业评论－企业和环境）
¥175.40定价：¥179.00 (9.8折)
全球性市场带给我们的是绝好的商机和严峻的挑战。国际商务并不一定比国内商务更难应付，但它毕竟与国内商务有所不同。因此，懂得它如何运作是至关重要的。 国际商务鲜明教程系列丛书从各方面介绍了跨国商务的主要方法。丛书每本书涵盖一个方面，内容实用，能直接对实际操作起指导作用，是贸易商、银行家及经纪人不可多得的学习资料。 该丛书的宗旨是：本着全球性的眼光关注世界经贸活动，为全世界读者提供服务。书中内容皆着眼于满足各类商业人士——不论你是买方还是卖方，在生产性行业还是在服务性行业——的普遍需求。无论你身处欧洲、美洲，抑或是亚洲，你都会发现这套书对你大有裨益。
¥17.60定价：¥20.00 (8.8折)
¥207.80定价：¥212.00 (9.81折)
¥232.30定价：¥237.00 (9.81折)
Direct from Dell:Strategies That Revolu
¥166.60定价：¥170.00 (9.8折)
¥107.80定价：¥110.00 (9.8折)
Streetwise Complete Publicity Plans
Target Your Approach, Get Results ·Different types of media exposure—and which is best for your business ·How to tailor PR plans for trade vs. consumer media ·Dealing with print vs. electronic media ·What is—and isn’t—newsworthy Reaching the Right People ·Determine your audience ·Reach diverse communities ·Building relationships with the press ·Media directories Executing Your Plan ·Staying within budget ·Managing schedules and timelines ·Hiring outside help Quantify Your Results ·Track new clients or product sales ·Jumpstart a stalled publicity campaign ·Refine your media base ·Justify your effort Streetwise Complete Publicity Plans doesn’t just show you how to put a plan together, it enables you to maximize results!
¥182.30定价：¥186.00 (9.81折)
Positioning：The Battle for Your Mind 20
"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...." —— David Bohnett, Chairman and Founder of GeoCities "One of the most important communication books I've ever read. I recommend it highly!" ——Spencer Johnson, MD, co-author of The One Minute Manager
¥207.80定价：¥212.00 (9.81折)
HBR ON EFFECTIVE COMMUNICATION（哈佛商业评论－有效沟通）(英文原版)
¥175.40定价：¥179.00 (9.8折)
¥36.30定价：¥46.00 (7.9折)
HBR ON ADVANCES IN STRATEGY（哈佛商业评论－战略前线）
¥166.60定价：¥170.00 (9.8折)
¥182.30定价：¥186.00 (9.81折)
“Superior to other case file books.” ——Chang-Kun Choi, Medical Student, Midwestern University School of Medicine “Using clinical scenarios not only makes the reading fun and interesting, but it is far more engaging than sitting down with a bulleted text and reviewing detail after detail. This is a much better way to learn clinical information. I have not read a book like this before, and I certainly have enjoyed it.” ——Eric Hossler, Medical Student, James H. Quillen College of Medicine “I LOVED this book! I would recommend this book to all third-year students The book uses a clinical approach and does not lose sight of the pathophysiology behind the disease -- GREAT preparation for being on the wards! The subject matter is also deceptively detailed, with much more information than one normally finds in a text of case files. The reader can use this book as either a rigorous self-test or a read-through introduction to the subject. Once again - a GREAT text!”
¥249.90定价：¥255.00 (9.8折)
Streetwise Sales Letters winth （附CD-ROM光盘一张）
¥225.40定价：¥230.00 (9.8折)
HBR ON CORPORATE ETHICS（哈佛商业评论－企业伦理）（英文原版）
¥166.60定价：¥170.00 (9.8折)
本书详细介绍了管理控制系统的性质、应用环境、管理控制程序、管理控制变异等方面的内容。作者结合多年的研究和教学经验，深入浅出地讲解了组织行为、收入费用中心、战略计划、财务报告分析、服务组织管理、项目管理控制等方面的基本概念和理论，并选取世界知名公司如雀巢、摩托罗拉、通用汽车等公司的典型安全加强读者对管理控制系统的理解。
¥66.80定价：¥89.00 (7.51折)
适用性：MBA、高年级本科生的管理原理、行政管理、管理与组织行为课程，也可作为各企业、公司管理人员的培训教材和参考书。 畅销性：本书作者Stephen P. Robbins的书籍被美国斯坦福等上千所大学和学院采用为教材，同时还被加拿大、拉丁美洲、澳大利亚、新西兰、亚洲、斯堪地那维亚及欧洲等世界范围内的上百所大学采用。
¥44.00定价：¥55.00 (8折)
101smart question to ark on interview（面试中101个最聪明的问题）(英文原版）
¥107.80定价：¥110.00 (9.8折)
Great communication secrets of great leaders（成功领导人的交流秘籍）（英文原
¥107.80定价：¥110.00 (9.8折)
管理学（清华管理学系列英文版教材）（新版链接http://product.dangdang.com/product.as
¥47.20定价：¥63.00 (7.5折)
78 import questions every leader shou（78个领导者应该提出和回答的问题）（英文原版
¥149.90定价：¥153.00 (9.8折)
HBR ON COMPENSATION（哈佛商业评论－福利）（英文原版）
¥175.40定价：¥179.00 (9.8折)
Managing effectively（有效管理）(原英文版)
¥215.60定价：¥220.00 (9.8折)
¥22.50定价：¥30.00 (7.5折)
战略管理与其他管理有什么不同？ 战备怎样影响企业的内部环境和外部环境？ 战略管理只是企业中少数管理者和专家的事吗？ 翻开本书，一切答案尽在其中！ 本书是一本战略管理的标准教材，它包括战备管理前景、战略分析、战略管理方式、战备实施等四部分内容、书中收录的36个案例取材于摩托罗拉等世界知公司，涉及到战略管理的各个方面。本书题材新颖、分析深刻、论证透彻、图表简明直观，是大专院校高年级本科生、研究生的理想教材，也是企业决策者和管理者的好参谋。
¥51.00定价：¥68.00 (7.5折)
Changing minds yours（转变你的思想）（英文原版）
¥225.40定价：¥230.00 (9.8折)
¥63.70定价：¥85.00 (7.5折)
¥182.30定价：¥186.00 (9.81折)
Color Atlas/synop of Clinical ophth
Thomas Jefferson Univ., Philadelphia, PA. Atlas covering many forms of glaucoma syndromes. Clearly defines the glaucoma condition and the various methods in both diagnosing and treating the disease. Concise and easy-to-use format with abundant color and halftone illustrations. Softcover. DNLM: Glaucoma--Atlases.
¥541.90定价：¥553.00 (9.8折)
¥157.80定价：¥161.00 (9.81折)
Corporate governance（MBA系列：公司管制）（原英文版）
¥249.90定价：¥255.00 (9.8折)
¥24.00定价：¥30.00 (8折)
HBR ON BECOMING A HIGH PERFORMANCE Manager（哈佛商业评论－成为卓越的经理人）(
¥175.40定价：¥179.00 (9.8折)
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