¥117.70定价：¥149.00 (7.9折)
在荷兰，凡是对参展感兴趣的千万家公司，许多会展机构及参展商都早已熟读了黛丝瑞·奥瓦内尔的这本书。本书经市场验证，是提升参展效果的独一无二的工具书，参展商必须知道的每一个细节都能在这本书中找到！
¥13.50定价：¥15.00 (9折)
Say it right the first time（第一时间正确回答问题）
¥150.90定价：¥154.00 (9.8折)
¥175.40定价：¥179.00 (9.8折)
HBR on Crisis Management（哈佛商业评论—危机管理）
¥175.40定价：¥179.00 (9.8折)
Streetwise Achieving Wealth Through Franchising
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¥182.30定价：¥186.00 (9.81折)
Streetwise Complete Publicity Plans
Target Your Approach, Get Results ·Different types of media exposure—and which is best for your business ·How to tailor PR plans for trade vs. consumer media ·Dealing with print vs. electronic media ·What is—and isn’t—newsworthy Reaching the Right People ·Determine your audience ·Reach diverse communities ·Building relationships with the press ·Media directories Executing Your Plan ·Staying within budget ·Managing schedules and timelines ·Hiring outside help Quantify Your Results ·Track new clients or product sales ·Jumpstart a stalled publicity campaign ·Refine your media base ·Justify your effort Streetwise Complete Publicity Plans doesn’t just show you how to put a plan together, it enables you to maximize results!
¥182.30定价：¥186.00 (9.81折)
¥182.30定价：¥186.00 (9.81折)
¥43.50定价：¥58.00 (7.5折)
Harvard Business Review on Decision Making
¥175.40定价：¥179.00 (9.8折)
HBR ON FINDING AND KEEPING THE BEST PEOPLE（哈佛商业评论－找到和留住最佳的人）
¥175.40定价：¥179.00 (9.8折)
本书对试图对合并、接管、重组有及公司控制等各个重要主题进行全面、系统、充分的探讨。结合有关金融经济学、企业财务、企业经济学、公司战略、会计以及法律方面的关键性概念和资料，提炼出完整的理论框架。
¥46.30定价：¥56.00 (8.27折)
HBR ON BECOMING A HIGH PERFORMANCE Manager（哈佛商业评论－成为卓越的经理人）(
¥175.40定价：¥179.00 (9.8折)
Iinside greenspan’s briefcase（打开格林斯潘的公文包）（英文原版）
¥233.20定价：¥238.00 (9.8折)
HBR ON MANAGING HIGH-TECH INDUSTRIES（哈佛商业评论－管理高科技行业）
¥175.40定价：¥179.00 (9.8折)
How to Resd a Nautical Chart：A Complet
“Calder has done it again. This comprehensive and, as importantly, readable book on navigation should be required on all boats.” --Peter Nielsen, editor, SAIL magazine. “This is a wonderful chart companion: an intriguing investigation of chart development combined with practical, hands-on data on how to really put a chart to use.” --Tim Queeney, editor, Ocean Navigator. In How to Read a Nautical Chart, trusted boating authority Nigel Calder answers these and hundreds of other questions clearly and concisely. He covers in detail: Fundamental chartmaking concepts in plain language。 The limits of accuracy of modern charts (paper and electronic)。 Dozens of full-scale illustrations from actual charts。 Expanded versions of U.S., British, and international chart symbology。 de*ions contained in NOAA's Chart No. 1, the British Admiralty's Chart 5011, and the IHO's IN
¥124.50定价：¥127.00 (9.81折)
博弈入门=An Introduction to Game Theory——新世纪高校经济学英文版教材
“这是一本充满灵巧和具有独创性应用与例题的教材，从而受到了教授与学生的共同欢迎。认真使用此教材的学生很有可能找到一种对他们眼前这个真实世界发生事情的全新思考方式。” —— 泰德·伯格斯特姆，加利福尼亚大学圣巴巴拉分校经济学教授
¥36.70定价：¥49.00 (7.49折)
¥51.00定价：¥68.00 (7.5折)
Big Fish Eat Small Fish is a simple tale, which brings system thinking to the layperson in a concrete way. This beautifully written tale is set in the scene of an underwater world where different species and sizes of fishes once lived harmoniously with each other. However, this paradise soon turned into a war zone when the population exploded and their staple food soon became scare. The once melodious paradise was soon filled with backbiting and skepticism among the fishes; big fishes blamed the small fishes for eating too much and the small fishes blamed the big fishes for consuming too much. To savage the situation, Wiz, a wise old fish encourage the fishes to grow their own food and teaches them how. The fishes tried but alas, they are not a united and determined bunch. Inevitably, food ran out and to satisfying their hunger, big fish start eating small fish and small fish start eating shrimps. From this exquisite story, one can identify the common problems that we face in life; shifting resp
¥51.00定价：¥58.00 (8.8折)
HBR on Breakthrough Leadership（哈佛商业评论—创新式领导学）（英文原版）
¥166.60定价：¥170.00 (9.8折)
¥107.80定价：¥110.00 (9.8折)
How to interview like a top MBA（如何像MBA一样面试）（英文原版）
¥107.80定价：¥110.00 (9.8折)
¥175.40定价：¥179.00 (9.8折)
¥100.00定价：¥102.00 (9.81折)
Streetwise Restaurant Management
¥182.30定价：¥186.00 (9.81折)
HBR on Strategic Alliances（哈佛商业评论—战略联盟）（英文原版）
¥175.40定价：¥179.00 (9.8折)
股票中如何资金操作：HOW TO MAKE MONEY IN STOCKS 3E,SC
¥55.40定价：¥63.00 (8.8折)
急速规程设计：快速准确的学习ID RAPID INSTRUCTIONAL DESIGN:
¥357.60定价：¥406.35 (8.81折)
What it takes to be #1（如何成为第一）
¥124.50定价：¥127.00 (9.81折)
¥235.20定价：¥240.00 (9.8折)
¥207.80定价：¥212.00 (9.81折)
HBR ON STRATEGIES FOR GROWTH（哈佛商业评论－企业增长的战略）
¥175.40定价：¥179.00 (9.8折)
Merger and acquistions（MBA系列：兼并与收购--简装）（英文原版）
¥124.50定价：¥127.00 (9.81折)
Annals of Economics and Finance：Volume1，Number2 November 200
¥70.40定价：¥80.00 (8.8折)
¥127.50定价：¥170.00 (7.5折)
Writing winning business proposals（如何撰写制胜的商业计划书）
¥167.60定价：¥171.00 (9.81折)
战略管理与其他管理有什么不同？ 战备怎样影响企业的内部环境和外部环境？ 战略管理只是企业中少数管理者和专家的事吗？ 翻开本书，一切答案尽在其中！ 本书是一本战略管理的标准教材，它包括战备管理前景、战略分析、战略管理方式、战备实施等四部分内容、书中收录的36个案例取材于摩托罗拉等世界知公司，涉及到战略管理的各个方面。本书题材新颖、分析深刻、论证透彻、图表简明直观，是大专院校高年级本科生、研究生的理想教材，也是企业决策者和管理者的好参谋。
¥51.00定价：¥68.00 (7.5折)
”臼橛梢允奔湮?蚴章嫉奈鞣焦?残姓?Ц鞲鍪逼诘木?渎畚摹⒆ㄖ?捅ǜ嬷械木?势?位惚喽?桑?樯芰宋鞣焦?残姓?д叩闹饕?鄣慵肮?残姓?Ц髦至髋傻闹饕?砺郏?勺魑?笱П究聘吣昙堆??⒀芯可?肮?补芾硭妒
¥36.00定价：¥48.00 (7.5折)
Sales management（MBA系列：销售管理）（英文原版）
¥249.90定价：¥255.00 (9.8折)
the new positioning（新定位）（英文原版）
¥107.80定价：¥110.00 (9.8折)
"If you want to understand how one organization can change the competitive rules of the game for an entire industry, read this book." --James L. Heskett, Baker Foundation Professor, Harvard Business School and Coauthor of The Value-Profit Chain
¥207.80定价：¥212.00 (9.81折)
¥15.70定价：¥16.00 (9.82折)
Streetwise Business Letters（附CD-ROM光盘一张）
¥272.40定价：¥278.00 (9.8折)
HBR ON WHAT MAKES A LEADER（哈佛商业评论－成为领导人）（英文原版）
¥175.40定价：¥179.00 (9.8折)
商务市场与非市场环境（第4版）（英文影印版）——培文书系经济管理系列
¥75.60定价：¥89.00 (8.5折)
" This is an excellent review if cardiac topics with well-focused chapters on specific topics based on clinical trials. This is a welcomed addition to the literature and may speak to the utility of the Internet and on-line reviews." "4 stars"
¥730.10定价：¥745.00 (9.8折)
Streetwise Human Resources Management
¥182.30定价：¥186.00 (9.81折)
“Kathleen Kelly Reardon is a skilled negotiator both in the sense of coming to a win-win situation with others, but also using her considerable intellect to negotiate the currents of life. The Skilled Negotiator is a book, therefore, written by a skilled negotiator. Highly recommended!” —Tony Buzan, author, The Mind Map Book Kathleen Reardon has been my negotiating mentor in three charities over twenty years; with her help we have raised over $150 million and we help over 125,000 children each month! Negotiating is an art and science: its skills can be learned . . . and Dr. Reardon is its best teacher.” —Peter Samuelson, founder, Starlight Children’s Foundation, First Star Public Policy Initiative
¥233.20定价：¥238.00 (9.8折)
Jack welch on leadership（杰克韦尔奇的领导04年3月）（英文原版）
¥93.10定价：¥95.00 (9.8折)
Annals of Economics and Finance：Volume2，Number2 November 200
¥70.40定价：¥80.00 (8.8折)
Positioning：The Battle for Your Mind 20
"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...." —— David Bohnett, Chairman and Founder of GeoCities "One of the most important communication books I've ever read. I recommend it highly!" ——Spencer Johnson, MD, co-author of The One Minute Manager
¥207.80定价：¥212.00 (9.81折)
Streetwise Financing the Small Business
¥182.30定价：¥186.00 (9.81折)
Color Atlas/synop of Clinical ophthalmology
Thomas Jefferson Univ., Philadelphia, PA. Atlas provides more than 300 color images and more than 100 halftone images on vitreoretinal disease. Provides a framework regarding clinical signs, differential diagnosis, diagnostic evaluation, prognosis, and management of diseases. Softcover. DNLM: Retinal Diseases--Atlases.
¥541.90定价：¥553.00 (9.8折)
HBR ON WORK AND LIFE BALANCE（哈佛商业评论－工作与生活的统一）
¥175.40定价：¥179.00 (9.8折)
HBR on Developing Leaders（哈佛商业评论－具有发展眼光的领导者）（英文原版）
¥166.60定价：¥170.00 (9.8折)
Streetwise Do-It-yourse lf Advertising
¥182.30定价：¥186.00 (9.81折)
¥182.30定价：¥186.00 (9.81折)
HBR ON CORPORATE GOVERNANCE（哈佛商业评论－公司管制）（英文原版）
¥175.40定价：¥179.00 (9.8折)
¥157.80定价：¥161.00 (9.81折)
¥182.30定价：¥186.00 (9.81折)
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