HBR ON NEGOTIATION N CONFLICT RESOLUTION（哈佛商业评论－谈判与解决冲突）
¥175.40定价：¥179.00 (9.8折)
How to Resd a Nautical Chart：A Complet
“Calder has done it again. This comprehensive and, as importantly, readable book on navigation should be required on all boats.” --Peter Nielsen, editor, SAIL magazine. “This is a wonderful chart companion: an intriguing investigation of chart development combined with practical, hands-on data on how to really put a chart to use.” --Tim Queeney, editor, Ocean Navigator. In How to Read a Nautical Chart, trusted boating authority Nigel Calder answers these and hundreds of other questions clearly and concisely. He covers in detail: Fundamental chartmaking concepts in plain language。 The limits of accuracy of modern charts (paper and electronic)。 Dozens of full-scale illustrations from actual charts。 Expanded versions of U.S., British, and international chart symbology。 de*ions contained in NOAA's Chart No. 1, the British Admiralty's Chart 5011, and the IHO's IN
¥124.50定价：¥127.00 (9.81折)
The financial decisions we make in our lives are sometimes not the easiest to discuss but have ling-lasting effectx.[Opdyke's advice'has opened the door in my relationship to conversations that were a long time coming. ——Josh,regular eader of Opdyke's "love&Money"column,Florida
¥248.90定价：¥254.00 (9.8折)
¥541.90定价：¥553.00 (9.8折)
市场营销是一门试图影响消费者行为的科学。这些影响，无论是对施加这种影响的企业、被影响的个人还是整个社会，无不具有深刻的含义。每个人既是社会的一员，又是一名消费者，在这个意义上，消费者行为以及试图影响消费者行为的尝试，与我们每一个人的生活息息相关。本书旨在提供对消费者行为的理解，因为这种理解有助于我们成为更精明的消费者、更好的营销人员和更好的社会公民。
¥71.80定价：¥85.00 (8.45折)
Streetwise Small Business Start-UP
Entrepreneurs need to focus on every aspect of a small business, and Bob Adams provides instant access to streetwise advice on every small business topic. From getting big results from low-budget advertising to positioning your product or service, from getting financing to staying out legal trouble - Streetwise Small Business Start-Up has got you covered. It includes publicity, advertising, and marketing campaigns, budgets and cash flow projections, and more!
¥182.30定价：¥186.00 (9.81折)
the new positioning（新定位）（英文原版）
¥107.80定价：¥110.00 (9.8折)
How to shine at work（如何在工作中脱颖而出）（英文原版）
¥124.50定价：¥127.00 (9.81折)
书中所引用的资料包括学术研究型文献和经营实践文献。学术研究型文献有助于准确描述战略管理过程，而经营实践类文献提供了实战的案例，向读者展示了战略管理过程的概念与方法在不同的组织中是如何应用的。书中解释了如何识别与开发公司的资源、能力与核心竞争力创造价值的潜力，指出战略行动是对公司资源、能力与核心竞争力理解的结果，与公司建立竞争优势、取得竞争优势地位和获得超额利润的能力有着直接的联系。
¥105.60定价：¥120.00 (8.8折)
¥175.40定价：¥179.00 (9.8折)
Streetwise Maximize Web Site Traffic
¥182.30定价：¥186.00 (9.81折)
¥182.30定价：¥186.00 (9.81折)
Direct from Dell:Strategies That Revolu
¥166.60定价：¥170.00 (9.8折)
Streetwise Complete Publicity Plans
Target Your Approach, Get Results ·Different types of media exposure—and which is best for your business ·How to tailor PR plans for trade vs. consumer media ·Dealing with print vs. electronic media ·What is—and isn’t—newsworthy Reaching the Right People ·Determine your audience ·Reach diverse communities ·Building relationships with the press ·Media directories Executing Your Plan ·Staying within budget ·Managing schedules and timelines ·Hiring outside help Quantify Your Results ·Track new clients or product sales ·Jumpstart a stalled publicity campaign ·Refine your media base ·Justify your effort Streetwise Complete Publicity Plans doesn’t just show you how to put a plan together, it enables you to maximize results!
¥182.30定价：¥186.00 (9.81折)
HBR ON WHAT MAKES A LEADER（哈佛商业评论－成为领导人）（英文原版）
¥175.40定价：¥179.00 (9.8折)
HBR on Strategic Alliances（哈佛商业评论—战略联盟）（英文原版）
¥175.40定价：¥179.00 (9.8折)
How to interview like a top MBA（如何像MBA一样面试）（英文原版）
¥107.80定价：¥110.00 (9.8折)
急速规程设计：快速准确的学习ID RAPID INSTRUCTIONAL DESIGN:
¥357.60定价：¥406.35 (8.81折)
HBR ON LEADERSHIP AT THE TOP（哈佛商业评论－高管人生）（英文原版）
¥166.60定价：¥170.00 (9.8折)
¥207.80定价：¥212.00 (9.81折)
Get better or get beaten（成功或者失败）（英文原版）
¥191.10定价：¥195.00 (9.8折)
Streetwise Do-It-yourse lf Advertising
¥182.30定价：¥186.00 (9.81折)
本书共分十章，系统论述了会议召开的目的、会议参加者、讨论内容、会议记录、召开地点等会议准备事宜，以及会议召开过程中具体的使用工具、召开者及会议语言等细节，使读者不仅能全面地掌握整个会议技巧，而且能领会作者点到即止的语言魅力。
¥15.00定价：¥19.00 (7.9折)
HBR ON BUILDING PERSONAL ORGANIZATL RESILIENECE（哈佛商业评论－建立个人和
¥166.60定价：¥170.00 (9.8折)
Talk your way to the top（谈话的艺术）
¥124.50定价：¥127.00 (9.81折)
¥31.60定价：¥40.00 (7.9折)
¥94.00定价：¥119.00 (7.9折)
Clincal Cases in General Surgery
“Superior to other case file books.” --Chang-Kun Choi, Medical Student, Midwestern University School of Medicine “Using clinical scenarios not only makes the reading fun and interesting, but it is far more engaging than sitting down with a bulleted text and reviewing detail after detail. This is a much better way to learn clinical information. I have not read a book like this before, and I certainly have enjoyed it.” –Eric Hossler, Medical Student, James H. Quillen College of Medicine “I LOVED this book! I would recommend this book to all third-year students… The book uses a clinical approach and does not lose sight of the pathophysiology behind the disease -- GREAT preparation for being on the wards! The subject matter is also deceptively detailed, with much more information than one normally finds in a text of case files. The reader can use this book as either a rigorous self-test or a read-through introduction to the subject. Once again - a GREAT text!”
¥249.90定价：¥255.00 (9.8折)
Streetwise Human Resources Management
¥182.30定价：¥186.00 (9.81折)
¥100.00定价：¥102.00 (9.81折)
¥333.20定价：¥340.00 (9.8折)
¥207.80定价：¥212.00 (9.81折)
HBR ON CULTURE AND CHANGE（哈佛商业评论－变化）（英文原版）
¥175.40定价：¥179.00 (9.8折)
本书共11个案例，考察了一般管理的导论课程通常涉及的主题，包括领导、冲突解决、团队合作、目的和目标设定、管理控制、知识管理、战略制定与执行 、组织设计与战略、跨文化问题与企业文化等等。这些案例呈现给读者进行决策的必要材料，提供了讨论基本管理概念与分析技术的价值和限制因素的基础。 在每个例子中，读者必须以决策做出决策、提出执行决策的建议，从而有利于对理论的理解和运用。
¥18.80定价：¥25.00 (7.52折)
Color Atlas/Synop of Clinical Ophth
¥541.90定价：¥553.00 (9.8折)
¥182.30定价：¥186.00 (9.81折)
Streetwise Complete Business Plan
"Anyone doing a business plan or considering doing one in the future would be better off having the streetwise Complete Business Plan." "...the book was very comprehensive and an excellent manual and template.anyone doing a business plan or considering doing one in the future would be better off having the Streetwis Complete Business Plan." (Mrs.)Erica Kauten,Director Wisconsin Small Business Development Center
¥182.30定价：¥186.00 (9.81折)
Streetwise Retirement Planning
¥182.30定价：¥186.00 (9.81折)
¥107.80定价：¥110.00 (9.8折)
Jack welch on leadership（杰克韦尔奇的领导04年3月）（英文原版）
¥93.10定价：¥95.00 (9.8折)
HBR ON CORPORATE ETHICS（哈佛商业评论－企业伦理）（英文原版）
¥166.60定价：¥170.00 (9.8折)
HBR ON MEASURING CORPORATE PERFORMANCE（哈佛商业评论－公司表现）
¥175.40定价：¥179.00 (9.8折)
本案例集说明生产管理存在于各种以服务和资源为基础的行业中。它涉及到在物料和能量转化为产品的过程中，对设施、流程、人员分别进行的设计、规划、控制和指挥等各项活动。
¥23.20定价：¥29.00 (8折)
¥12.00定价：¥16.00 (7.5折)
¥227.40定价：¥232.00 (9.81折)
¥182.30定价：¥186.00 (9.81折)
Five years ago, Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They finally settled on 11--including Fannie Mae, Gillette, Walgreens, and Wells Fargo--and discovered common traits that challenged many of the conventional notions of corporate success. Making the transition from good to great doesn't require a high-profile CEO, the latest technology, innovative change management, or even a fine-tuned business strategy. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner. Peppered with dozens of stories and examples from the great and not so grea
¥183.30定价：¥187.00 (9.81折)
¥269.50定价：¥275.00 (9.8折)
Clinical Cases in Internal Medicine
“Superior to other case file books.” --Chang-Kun Choi, Medical Student, Midwestern University School of Medicine “Using clinical scenarios not only makes the reading fun and interesting, but it is far more engaging than sitting down with a bulleted text and reviewing detail after detail. This is a much better way to learn clinical information. I have not read a book like this before, and I certainly have enjoyed it.” –Eric Hossler, Medical Student, James H. Quillen College of Medicine “I LOVED this book! I would recommend this book to all third-year students… The book uses a clinical approach and does not lose sight of the pathophysiology behind the disease -- GREAT preparation for being on the wards! The subject matter is also deceptively detailed, with much more information than one normally finds in a text of case files. The reader can use this book as either a rigorous self-test or a read-through introduction to the subject. Once again - a GREAT text!”
¥249.90定价：¥255.00 (9.8折)
¥57.80定价：¥68.00 (8.5折)
McGraw-Hill DIctionary of Earth Science
¥166.60定价：¥170.00 (9.8折)
Some people are born to lead million.Others are born to write world-changing software.Only one person does both:T. ——Time An eminetly readable account of Linus Torvalds' short life that gives a clear picture of the man. ——Salon.com
¥107.80定价：¥110.00 (9.8折)
¥149.90定价：¥153.00 (9.8折)
101 best resumes for grads（101种研究生简历）
¥98.00定价：¥100.00 (9.8折)
¥107.80定价：¥110.00 (9.8折)
"Whatever advances American manufacturing has made in the last 30 to 40 years, we owe to Joe Juran." --Peter Drucker No one in the last hundred years has had more influence on the worldwide practice of quality in business than Dr. Juran. The roots of Six Sigma, TQM, ISO 9000, and other major quality movements can all be found in his teachings and writings. In Architect of Quality, the man who helped invent and champion quality management systems, quality circles, and teams long before they became standard practice tells the inspiring story of his life. Juran relates a classic American tale of a Romanian immigrant who overcame dire poverty and a childhood in a tar paper shack to make a profound impact on business and society. He candidly describes his rapid success and dramatic failure in his early years at Western Electric's famed Hawthorne plant and relives his experiences working on the war effort in Washington, DC, in the '40s and then advising postwar Japan on how to rebuild itself.
¥207.80定价：¥212.00 (9.81折)
¥182.30定价：¥186.00 (9.81折)
Streetwise Restaurant Management
¥182.30定价：¥186.00 (9.81折)
¥43.50定价：¥58.00 (7.5折)
" This is an excellent review if cardiac topics with well-focused chapters on specific topics based on clinical trials. This is a welcomed addition to the literature and may speak to the utility of the Internet and on-line reviews." "4 stars"
¥730.10定价：¥745.00 (9.8折)
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