¥207.80定价：¥212.00 (9.81折)
书中所引用的资料包括学术研究型文献和经营实践文献。学术研究型文献有助于准确描述战略管理过程，而经营实践类文献提供了实战的案例，向读者展示了战略管理过程的概念与方法在不同的组织中是如何应用的。书中解释了如何识别与开发公司的资源、能力与核心竞争力创造价值的潜力，指出战略行动是对公司资源、能力与核心竞争力理解的结果，与公司建立竞争优势、取得竞争优势地位和获得超额利润的能力有着直接的联系。
¥105.60定价：¥120.00 (8.8折)
¥63.70定价：¥85.00 (7.5折)
Sales management（MBA系列：销售管理--简装）(英文原本)
¥124.50定价：¥127.00 (9.81折)
¥51.00定价：¥68.00 (7.5折)
"if you're interested in becoming a rich consultant,this boos is a must read."——Robert F.Mager,Founder and President,Mager Associates,Member,Training&Development Hall of Fame "Blast out of the Per diem trap and into value billing."——Jim Kennedy,Founder,Publisher,and Editor,Consultants News "The advice on developing price structure alone is worth a hundred times the price of the book."——William C.BYham,Ph.D.,author of Zapp1 "Must reading for those who are beginning a practice or seeking to upgrade an existing practice."——Victor H.Vroom,Hohn G.Searle Professor,School of Managemetn,Yale University
¥132.30定价：¥135.00 (9.8折)
Strategic markering managemnt（MBA系列：战略营销管理）
"Mark Parry has written a book on developing strategy from the perspective of means-end theory, using techniques that have demonstrated ability to create superior results. It is combat tested, proven in the trenches of marketing campaigns around the world." —— John A. Norton, Vice president, The Connaught Group, Ltd.
¥249.90定价：¥255.00 (9.8折)
Say it right the first time（第一时间正确回答问题）
¥150.90定价：¥154.00 (9.8折)
Text combines two important improvement trends of our time: Six Sigma, and using Lean principles. Shows how this quality improvement method can provide tools to identify and eliminate waste and quality problems in the workplace. Softcover.
¥100.00定价：¥102.00 (9.81折)
Color Atlas/synop of Clinical ophthalmology
Thomas Jefferson Univ., Philadelphia, PA. Atlas provides more than 300 color images and more than 100 halftone images on vitreoretinal disease. Provides a framework regarding clinical signs, differential diagnosis, diagnostic evaluation, prognosis, and management of diseases. Softcover. DNLM: Retinal Diseases--Atlases.
¥541.90定价：¥553.00 (9.8折)
¥33.70定价：¥45.00 (7.49折)
HBR ON CORPORATE ETHICS（哈佛商业评论－企业伦理）（英文原版）
¥166.60定价：¥170.00 (9.8折)
HBR ON BUSINESS VALUE OF IT（哈佛商业评论－IT业的商业价值）
¥175.40定价：¥179.00 (9.8折)
¥182.30定价：¥186.00 (9.81折)
¥12.00定价：¥16.00 (7.5折)
并购的目的在于扩大规模、提高市场份额、获得规模经济效益、降低成本、推行全球化战略等，当人们为达此目的积极开展并购战之时，却往往忽略并购后企业的运作将会怎样？并购后公司进行企业文化、发展战略、组织机构的整合？等等。
¥23.70定价：¥30.00 (7.9折)
战略管理与其他管理有什么不同？ 战备怎样影响企业的内部环境和外部环境？ 战略管理只是企业中少数管理者和专家的事吗？ 翻开本书，一切答案尽在其中！ 本书是一本战略管理的标准教材，它包括战备管理前景、战略分析、战略管理方式、战备实施等四部分内容、书中收录的36个案例取材于摩托罗拉等世界知公司，涉及到战略管理的各个方面。本书题材新颖、分析深刻、论证透彻、图表简明直观，是大专院校高年级本科生、研究生的理想教材，也是企业决策者和管理者的好参谋。
¥51.00定价：¥68.00 (7.5折)
¥64.20定价：¥73.00 (8.8折)
¥31.60定价：¥40.00 (7.9折)
¥182.30定价：¥186.00 (9.81折)
¥109.00定价：¥138.00 (7.9折)
Five years ago, Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They finally settled on 11--including Fannie Mae, Gillette, Walgreens, and Wells Fargo--and discovered common traits that challenged many of the conventional notions of corporate success. Making the transition from good to great doesn't require a high-profile CEO, the latest technology, innovative change management, or even a fine-tuned business strategy. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner. Peppered with dozens of stories and examples from the great and not so grea
¥183.30定价：¥187.00 (9.81折)
探讨了固定收益归因分析、衍生品投资工具和另类投资策略的归因分析、杠杆和空头持仓、对冲基金的风险调整的绩效测评，以及一些标准的更新。是参与资产管理工作者的***参考书！ CFA协会金融前沿译丛 《全球房地产投资信托：人，过程，管理》 《华尔街证券分析与公司估值方法》 《*组合投资》 《证券化和结构性融资后信贷紧缩：整个生命周期的新做法》 《手把手教你使用Excel建模结构型金融现金流》 《并购套利：如何从事件驱动套利中获利》 《投资组合绩效测评实用方法》
¥46.60定价：¥59.00 (7.9折)
fearless interviewing：how to win the job by（无畏面试：如何通过沟通取胜）
¥107.80定价：¥110.00 (9.8折)
Get better or get beaten（成功或者失败）（英文原版）
¥191.10定价：¥195.00 (9.8折)
Steetwise Selling Your Business
¥182.30定价：¥186.00 (9.81折)
本书共分十章，系统论述了会议召开的目的、会议参加者、讨论内容、会议记录、召开地点等会议准备事宜，以及会议召开过程中具体的使用工具、召开者及会议语言等细节，使读者不仅能全面地掌握整个会议技巧，而且能领会作者点到即止的语言魅力。
¥15.00定价：¥19.00 (7.9折)
A brief introduction to Six Sigma for employees Six Sigma is today's most talked-about system for improving the quality of organizational processes. Written by bestselling author Peter Pande,What Is Six Sigma? is a concise summary of the core themes and processes of Six Sigma. Unlike almost all other books on Six Sigma, it is written for the employees of organizations rolling out Six Sigma not just managers. This helpful overview describes what Six Sigma is, why companies are implementing it, and how employees can make it a success in their own organizations. Based on the bestselling The Six Sigma Way, this accessable introduction to Six Sigma answers typical employee questions, concerns, and even skepticism about this revolutionary program. Includes: ·wThe six themes of Six Sigma ·A five-step roadmap to Six Sigma implementation ·The 10 basic tools of Six Sigma, with an entire page devoted to each
¥108.80定价：¥111.00 (9.81折)
How to shine at work（如何在工作中脱颖而出）（英文原版）
¥124.50定价：¥127.00 (9.81折)
¥159.50定价：¥198.00 (8.06折)
市场营销是一门试图影响消费者行为的科学。这些影响，无论是对施加这种影响的企业、被影响的个人还是整个社会，无不具有深刻的含义。每个人既是社会的一员，又是一名消费者，在这个意义上，消费者行为以及试图影响消费者行为的尝试，与我们每一个人的生活息息相关。本书旨在提供对消费者行为的理解，因为这种理解有助于我们成为更精明的消费者、更好的营销人员和更好的社会公民。
¥71.80定价：¥85.00 (8.45折)
¥274.40定价：¥280.00 (9.8折)
¥34.00定价：¥40.00 (8.5折)
EMBA:entrepreneurial management（MBA系列：创业管理）（英文原版）
¥249.90定价：¥255.00 (9.8折)
¥219.50定价：¥224.00 (9.8折)
¥117.70定价：¥149.00 (7.9折)
Annals of Economics and Finance：Volume1，Number1，May2000（影英版）
¥70.40定价：¥80.00 (8.8折)
Streetwise Motivating&Rewarding Employees
¥182.30定价：¥186.00 (9.81折)
急速规程设计：快速准确的学习ID RAPID INSTRUCTIONAL DESIGN:
¥357.60定价：¥406.35 (8.81折)
HBR ON LEADERSHIP AT THE TOP（哈佛商业评论－高管人生）（英文原版）
¥166.60定价：¥170.00 (9.8折)
HBR on Breakthrough Leadership（哈佛商业评论—创新式领导学）（英文原版）
¥166.60定价：¥170.00 (9.8折)
G商：执行官缘何赢得人类，管理人员须知 THE G QUOTIENT:
¥198.50定价：¥225.55 (8.81折)
Streetwise Achieving Wealth Through Franchising
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¥182.30定价：¥186.00 (9.81折)
" This is an excellent review if cardiac topics with well-focused chapters on specific topics based on clinical trials. This is a welcomed addition to the literature and may speak to the utility of the Internet and on-line reviews." "4 stars"
¥730.10定价：¥745.00 (9.8折)
Big Fish Eat Small Fish is a simple tale, which brings system thinking to the layperson in a concrete way. This beautifully written tale is set in the scene of an underwater world where different species and sizes of fishes once lived harmoniously with each other. However, this paradise soon turned into a war zone when the population exploded and their staple food soon became scare. The once melodious paradise was soon filled with backbiting and skepticism among the fishes; big fishes blamed the small fishes for eating too much and the small fishes blamed the big fishes for consuming too much. To savage the situation, Wiz, a wise old fish encourage the fishes to grow their own food and teaches them how. The fishes tried but alas, they are not a united and determined bunch. Inevitably, food ran out and to satisfying their hunger, big fish start eating small fish and small fish start eating shrimps. From this exquisite story, one can identify the common problems that we face in life; shifting resp
¥51.00定价：¥58.00 (8.8折)
¥53.30定价：¥68.00 (7.84折)
事后警醒：组织如何运用经历实现目标WAKE ME UP WHEN THE DATA IS OVER
¥238.30定价：¥270.75 (8.81折)
HBR ON MANAGING HIGH-TECH INDUSTRIES（哈佛商业评论－管理高科技行业）
¥175.40定价：¥179.00 (9.8折)
HBR ON WORK AND LIFE BALANCE（哈佛商业评论－工作与生活的统一）
¥175.40定价：¥179.00 (9.8折)
Jawetz, Melnick, & Adelberg’s Medical Microbiology
¥419.40定价：¥428.00 (9.8折)
Color Atlas/Synop of Clinical Ophth
¥541.90定价：¥553.00 (9.8折)
¥175.40定价：¥179.00 (9.8折)
¥15.70定价：¥16.00 (9.82折)
¥274.40定价：¥280.00 (9.8折)
¥166.60定价：¥170.00 (9.8折)
HBR on Entrepreneurship（哈佛商业评论—创业精神）（英文原版）
¥175.40定价：¥179.00 (9.8折)
Harvard Business Review on Mergers and Acquisitions
¥175.40定价：¥179.00 (9.8折)
管理学（清华管理学系列英文版教材）（新版链接http://product.dangdang.com/product.as
¥47.20定价：¥63.00 (7.5折)
HBR on Strategic Alliances（哈佛商业评论—战略联盟）（英文原版）
¥175.40定价：¥179.00 (9.8折)
Harvard business review on managing your career
¥166.60定价：¥170.00 (9.8折)
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