HBR ON BUSINESS AND THE ENVIRONMENT（哈佛商业评论－企业和环境）
¥175.40定价：¥179.00 (9.8折)
¥159.50定价：¥198.00 (8.06折)
How to Value Your Business and Increase And Increase Its Pot
Value is one of the most misunderstood concepts in business today. For business owners in today's volatile environment, however, it is quickly becoming one of the most vital. How to Value Your Business and Increase Its Potential takes the complex ideas of value and valuation and places them in terms that virtually all business owners can understand and profit from. Whether you are curious about the monetary value of the business you've created and built, or looking for little-known tips and techniques that will increase that value, renowned valuation veteran Jay Abrams' detailed yet commonsense approach will tell you everything you need to know without relying on the dense mathematics and obtuse terminology that mark the majority of books on the topic. You'll learn: The single best valuation method and how to apply it to any business How to forecast sales and economic net income, cash flow, and discount cash flow to present value； Elements that business owners can manage more intelligently to i
¥416.50定价：¥425.00 (9.8折)
¥127.50定价：¥170.00 (7.5折)
Streetwise Managing a Nonprofit
¥182.30定价：¥186.00 (9.81折)
How to interview like a top MBA（如何像MBA一样面试）（英文原版）
¥107.80定价：¥110.00 (9.8折)
¥233.20定价：¥238.00 (9.8折)
Color Atlas/Synop of Clinical Ophth
¥541.90定价：¥553.00 (9.8折)
101 best resumes for grads（101种研究生简历）
¥98.00定价：¥100.00 (9.8折)
Some people are born to lead million.Others are born to write world-changing software.Only one person does both:T. ——Time An eminetly readable account of Linus Torvalds' short life that gives a clear picture of the man. ——Salon.com
¥107.80定价：¥110.00 (9.8折)
Streetwise Complete Publicity Plans
Target Your Approach, Get Results ·Different types of media exposure—and which is best for your business ·How to tailor PR plans for trade vs. consumer media ·Dealing with print vs. electronic media ·What is—and isn’t—newsworthy Reaching the Right People ·Determine your audience ·Reach diverse communities ·Building relationships with the press ·Media directories Executing Your Plan ·Staying within budget ·Managing schedules and timelines ·Hiring outside help Quantify Your Results ·Track new clients or product sales ·Jumpstart a stalled publicity campaign ·Refine your media base ·Justify your effort Streetwise Complete Publicity Plans doesn’t just show you how to put a plan together, it enables you to maximize results!
¥182.30定价：¥186.00 (9.81折)
HBR ON MANAGING UNCERTAINTY（哈佛商业评论－管理变数）
¥175.40定价：¥179.00 (9.8折)
Delivering knock socks off service（令人无法忘怀的服务）
¥157.80定价：¥161.00 (9.81折)
¥149.90定价：¥153.00 (9.8折)
新世纪的中国China ENABLING A NEW ERA OF CHANGES
“…a useful insight into what local businessmen are thinking…” (Global Turnaround, July 2005) “…interesting and eminently readable..." (Development Policy Review, Vol.22, No.6, 2004) Tharman Shanmugaratnam, Senior Minister of State, Singapore The book provides careful and forward-looking perspectives on the challenges China faces in managing its entry into the WTO.
¥264.00定价：¥300.00 (8.8折)
¥51.00定价：¥68.00 (7.5折)
¥51.00定价：¥68.00 (7.5折)
HBR ON FINDING AND KEEPING THE BEST PEOPLE（哈佛商业评论－找到和留住最佳的人）
¥175.40定价：¥179.00 (9.8折)
Clincal Cases in General Surgery
“Superior to other case file books.” --Chang-Kun Choi, Medical Student, Midwestern University School of Medicine “Using clinical scenarios not only makes the reading fun and interesting, but it is far more engaging than sitting down with a bulleted text and reviewing detail after detail. This is a much better way to learn clinical information. I have not read a book like this before, and I certainly have enjoyed it.” –Eric Hossler, Medical Student, James H. Quillen College of Medicine “I LOVED this book! I would recommend this book to all third-year students… The book uses a clinical approach and does not lose sight of the pathophysiology behind the disease -- GREAT preparation for being on the wards! The subject matter is also deceptively detailed, with much more information than one normally finds in a text of case files. The reader can use this book as either a rigorous self-test or a read-through introduction to the subject. Once again - a GREAT text!”
¥249.90定价：¥255.00 (9.8折)
"...so useful you may whistle while you work."--Fortune magazine "I dream,I test my dreams against my beliefs,I dare to take risks and I execute my vision to make those dreams come true."--Walt Disney
¥225.40定价：¥230.00 (9.8折)
Streetwise Human Resources Management
¥182.30定价：¥186.00 (9.81折)
HBR ON LEADERSHIP（哈佛商业评论－领导学）（英文原版）
¥175.40定价：¥179.00 (9.8折)
¥22.00定价：¥25.00 (8.8折)
HBR ON CORPORATE RESPONSIBILITY（哈佛商业评论－企业责任）
¥166.60定价：¥170.00 (9.8折)
Color Atlas/synop of Clinical ophthalmology
Thomas Jefferson Univ., Philadelphia, PA. Atlas provides more than 300 color images and more than 100 halftone images on vitreoretinal disease. Provides a framework regarding clinical signs, differential diagnosis, diagnostic evaluation, prognosis, and management of diseases. Softcover. DNLM: Retinal Diseases--Atlases.
¥541.90定价：¥553.00 (9.8折)
fearless interviewing：how to win the job by（无畏面试：如何通过沟通取胜）
¥107.80定价：¥110.00 (9.8折)
如何做到“名”、“利”双收？如何使“客户至上”的口号变为现实？阅读本书，会找到令您满意的答案。作者独辟蹊径，以人为本，对内提出树立“人人都是管理者”的概念，提高员工的工作积极性；对外以各种途径满足客户需要，保证企业、客户、员工三者关系的平衡、和谐，领会本书之理论，并加以融会贯通，定会获益匪浅。
¥55.50定价：¥74.00 (7.5折)
¥175.40定价：¥179.00 (9.8折)
¥157.80定价：¥161.00 (9.81折)
HBR ON ORGANIZATIONAL LEARNING（哈佛商业评论－学习型组织）（英文原版）
¥175.40定价：¥179.00 (9.8折)
" This is an excellent review if cardiac topics with well-focused chapters on specific topics based on clinical trials. This is a welcomed addition to the literature and may speak to the utility of the Internet and on-line reviews." "4 stars"
¥730.10定价：¥745.00 (9.8折)
HBR ON NONPROFITS（哈佛商业评论－非盈利性组织）（英文原版）
¥175.40定价：¥179.00 (9.8折)
全球性市场带给我们的是绝好的商机和严峻的挑战。国际商务并不一定比国内商务更难应付，但它毕竟与国内商务有所不同。因此，懂得它如何运作是至关重要的。 国际商务鲜明教程系列丛书从各方面介绍了跨国商务的主要方法。丛书每本书涵盖一个方面，内容实用，能直接对实际操作起指导作用，是贸易商、银行家及经纪人不可多得的学习资料。 该丛书的宗旨是：本着全球性的眼光关注世界经贸活动，为全世界读者提供服务。书中内容皆着眼于满足各类商业人士——不论你是买方还是卖方，在生产性行业还是在服务性行业——的普遍需求。无论你身处欧洲、美洲，抑或是亚洲，你都会发现这套书对你大有裨益。
¥17.60定价：¥20.00 (8.8折)
Get better or get beaten（成功或者失败）（英文原版）
¥191.10定价：¥195.00 (9.8折)
Strategic markering managemnt（MBA系列：战略营销管理）
"Mark Parry has written a book on developing strategy from the perspective of means-end theory, using techniques that have demonstrated ability to create superior results. It is combat tested, proven in the trenches of marketing campaigns around the world." —— John A. Norton, Vice president, The Connaught Group, Ltd.
¥249.90定价：¥255.00 (9.8折)
Big Fish Eat Small Fish is a simple tale, which brings system thinking to the layperson in a concrete way. This beautifully written tale is set in the scene of an underwater world where different species and sizes of fishes once lived harmoniously with each other. However, this paradise soon turned into a war zone when the population exploded and their staple food soon became scare. The once melodious paradise was soon filled with backbiting and skepticism among the fishes; big fishes blamed the small fishes for eating too much and the small fishes blamed the big fishes for consuming too much. To savage the situation, Wiz, a wise old fish encourage the fishes to grow their own food and teaches them how. The fishes tried but alas, they are not a united and determined bunch. Inevitably, food ran out and to satisfying their hunger, big fish start eating small fish and small fish start eating shrimps. From this exquisite story, one can identify the common problems that we face in life; shifting resp
¥51.00定价：¥58.00 (8.8折)
HBR ON WORK AND LIFE BALANCE（哈佛商业评论－工作与生活的统一）
¥175.40定价：¥179.00 (9.8折)
¥333.20定价：¥340.00 (9.8折)
HBR ON INNOVATION（哈佛商业评论－创新）（英文原版）
¥175.40定价：¥179.00 (9.8折)
Streetwise Sales Letters winth （附CD-ROM光盘一张）
¥225.40定价：¥230.00 (9.8折)
Streetwise Customer-Focused Selling
¥182.30定价：¥186.00 (9.81折)
Streetwise Restaurant Management
¥182.30定价：¥186.00 (9.81折)
Managing effectively（有效管理）(原英文版)
¥215.60定价：¥220.00 (9.8折)
¥182.30定价：¥186.00 (9.81折)
市场营销是一门试图影响消费者行为的科学。这些影响，无论是对施加这种影响的企业、被影响的个人还是整个社会，无不具有深刻的含义。每个人既是社会的一员，又是一名消费者，在这个意义上，消费者行为以及试图影响消费者行为的尝试，与我们每一个人的生活息息相关。本书旨在提供对消费者行为的理解，因为这种理解有助于我们成为更精明的消费者、更好的营销人员和更好的社会公民。
¥71.80定价：¥85.00 (8.45折)
“Winning at Retail offers the most effective strategies available for retailers. At McDonald’s, the ‘Quick-EST’ model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company’s strengths to become a leader in your category–and stay in tune with what your customers want–this is the book for you.” ——Jim Rand, Senior Vice President of Business Development, McDonald’s Corporation “Winning at Retail provides a thoughtful approach to retail differentiation. Ander and Stern warn of the ‘treacherous middle’ into which retailers too easily drift. They inspire us to avoid this peril through case studies of retailers who have assumed leadership through courageous choice.” ——Robert L. Price, Senior Vice President and Chief Marketing Officer, Wawa “In a difficult retail environment, this book provides crucial guidance for staying on top of your competition–by
¥258.70定价：¥264.00 (9.8折)
¥182.30定价：¥186.00 (9.81折)
¥274.40定价：¥280.00 (9.8折)
Jeffrey K.Liker,Ph.D., is Professor of Industrial and Operations Engineering at the University of Michigan ,and confounder and Director of the Japan Technology Managemnet Program and the Lean Manufacturing and Product Development Cerfificate Program at the university.Winner of four shhingo Prizes for Excellence,Dr.Lider's W4ritings on Toyota have appeared in The Harvard Business Review ,Sloan Manangement Review,and other leading publications .Dr.Liker is a principal of Optiprise,a Lean enterprise /supply chain manangement consulting firm,and was the editor of Becoming Lean:Experiences of U.S. Manufacturers ,which won the 1998 shigeo shingo prize for excellence in manufacturing research.
¥207.80定价：¥212.00 (9.81折)
HBR ON BUSINESS VALUE OF IT（哈佛商业评论－IT业的商业价值）
¥175.40定价：¥179.00 (9.8折)
HBR ON MANAGING PEOPLE（哈佛商业评论－管理员工）（英文原版）
¥175.40定价：¥179.00 (9.8折)
Direct from Dell:Strategies That Revolu
¥166.60定价：¥170.00 (9.8折)
Talk your way to the top（谈话的艺术）
¥124.50定价：¥127.00 (9.81折)
HBR ON BECOMING A HIGH PERFORMANCE Manager（哈佛商业评论－成为卓越的经理人）(
¥175.40定价：¥179.00 (9.8折)
¥43.50定价：¥58.00 (7.5折)
¥24.80定价：¥36.00 (6.89折)
Steetwise Selling Your Business
¥182.30定价：¥186.00 (9.81折)
本书是一部具有划时代意义的战略管理名著，它在分析公司所处的市场环境，自身资源及竞争力的基础上，用全新的技术工具对一个公司如何制定，完善和实施战略等问题进行了深入浅出的阐述。
¥86.40定价：¥108.00 (8折)
Jawetz, Melnick, & Adelberg’s Medical Microbiology
¥419.40定价：¥428.00 (9.8折)
Streetwise Motivating&Rewarding Employees
¥182.30定价：¥186.00 (9.81折)
